ASG Group
ASG Group (NRI ANZ) is an Australia-based digital transformation services firm providing strategy, application implementation, cloud, security, and managed services to enterprise and government clients via partnerships with SAP, Oracle, AWS, Microsoft, and Salesforce.
- Company typePrivate
- Founded1996
- HeadquartersPerth, Australia
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What ASG Group does
ASG Group, now operating as NRI ANZ, is a Perth-headquartered digital transformation services firm founded in 1996 and employing between 1,001 and 5,000 people across Australia. The company provides end-to-end digital solutions for business and government clients, organized around four practice pillars: Understand (Strategy & Advisory, Innovation & Emerging Technologies, Business Analysis & Change), Assure (Program Delivery, Security, Quality & Testing), Build (Enterprise Applications, Applications Development & Integration, Data & Analytics), and Manage (ICT Asset Management, Cloud, Managed Services). Its service portfolio also includes Digital Workplace, Network & Network Security Services, Application Managed Services, Cloud Management Services, and the ELEVATE post-go-live support package.
The underlying technology is principally based on deep implementation partnerships with major enterprise platforms — SAP, Salesforce, Oracle, AWS, Microsoft, MuleSoft, and ServiceNow — delivered through custom application development, integration, and managed services. ASG/NRI ANZ states it has nearly three decades of experience building managed service tooling, processes, and discipline for organizations running critical environments. The company follows a professional services revenue model, selling through an enterprise field sales motion with dedicated strategic account teams, targeting customers in broadcast/media production and broader enterprise/government verticals.
The business monetizes through project-based consulting, enterprise application implementation, and recurring managed services contracts. Go-to-market is direct enterprise sales with vertical specialization, supplemented by industry events and earned media in trade publications. ASG has executed multiple acquisitions to expand capability and scale, including Velrada (2022), SMS Management & Technology (2017), and Capiotech (2010), and has continued to invest in strategic account coverage through senior hires in 2024. No proprietary software product line, AI/ML research, or platform-native revenue stream was disclosed in the source material.
ASG Group firmographics
Firmographics- Name
- ASG Group
- Website
- https://asggroup.com.au
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- ASG Group (NRI ANZ) is an Australia-based digital transformation services firm providing strategy, application implementation, cloud, security, and managed services to enterprise and government clients via partnerships with SAP, Oracle, AWS, Microsoft, and Salesforce.
- Ownership category
- akta.pro rank
ASG Group industry classification
Industry- Product category
- IT Services & Digital Transformation Consulting
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Enterprise Architecture & IT Operating Model (BPAHAEAB)
- akta.pro secondary industries
- ITSM Managed Services (Run/Operate/Optimize) (BPAEAJAN), Employee Experience (EX) & Digital Experience Monitoring Support (BPAEAJAO)
Keywords
Where ASG Group is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Markets served
ASG Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Technology Solutions and Services: ASG Group generates revenue through providing technology solutions and professional services to enterprise customers in the broadcast and media production industry.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
ASG Group product offering
Product offeringCore offering
ASG Group (now operating as NRI ANZ via nri-anz.com) provides end-to-end digital transformation services for business and government clients across Australia and New Zealand. The company delivers work across four practice areas — Understand, Assure, Build, and Manage — covering strategy and advisory, enterprise application implementation (SAP, Oracle, Salesforce), cloud migration, managed services, security, and ongoing support. Services span from initial business strategy and roadmap design through application development, integration, and post-go-live operational management.
Product overview
NRI ANZ operates as a comprehensive end-to-end digital partner offering a broad portfolio of professional services organized around four practice areas: Understand (Strategy & Advisory, Innovation & Emerging Technologies, Business Analysis & Change), Assure (Program Delivery, Security, Quality & Testing), Build (Enterprise Applications, Applications Development & Integration, Data & Analytics), and Manage (ICT Asset Management, Cloud, Managed Services). Their service offerings include Digital Workplace, Network & Network Security Services, Application Managed Services, Cloud Management Services, and ELEVATE post go-live support packages. They partner with major technology platforms including SAP, Salesforce, Oracle, AWS, Microsoft, Mulesoft, ServiceNow, and others to deliver digital transformation outcomes for business and government clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy & Advisory
- Innovation & Emerging Technologies
- Business Analysis & Change
- Program Delivery
- Security Services
- Quality & Testing
- Enterprise Applications
- Applications Development & Integration
- Data & Analytics
- Cloud Services
- ICT Asset Management
- Service Desk
- Platform Management
- Digital Workplace
- Network & Network Security Services
- Application Managed Services
- Cloud Management Services
- Managed Services
- ELEVATE Post Go-Live Support Packages
Companies that use ASG Group
Customer profileSegments1 record
Ideal customer profiles1 record
ASG Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
ASG Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Strategic Accounts TeamcoreASG Group expanded its Strategic Accounts Team with Kate Sims and Joe Marchitto, who bring deep business and technical expertise to serve key accounts in the broadcast and media production sector.
Recent moves6 records
Expansion highlights4 records
ASG Group competitors and assessment
Company assessmentDirect peers
- Datacom: Large Australia/NZ-headquartered IT services and digital transformation provider with comparable managed services, cloud, and government/enterprise client base.
- Slalom: Global consultancy focused on business transformation, technology, and cloud services, with ANZ presence and similar end-to-end delivery model across strategy through managed services.
- Avanade: Joint venture between Accenture and Microsoft specializing in Microsoft ecosystem services, closely aligned to ASG's Microsoft/Azure capability expanded via the Velrada acquisition.
Broad incumbents
- DXC Technology: Global large-scale IT services and managed services incumbent with ANZ delivery centers, competing for enterprise modernization and run-the-business contracts.
- Accenture: Largest global IT services and consulting firm with deep strategy, cloud, and managed services practices, competing for large ANZ enterprise transformation deals.
- Capgemini: Global consulting and digital transformation provider with significant cloud, SAP, and enterprise application practices overlapping ASG's core offerings.
- Infosys: Global IT services major with established ANZ delivery presence, competing on cost-arbitraged enterprise application, cloud, and managed services work.
- Deloitte Digital: Big Four advisory and technology practice with broad ANZ transformation work spanning strategy, enterprise apps, and managed services.
Regional players
- CGI Group: IT consulting and systems integration firm with strong Australia/NZ footprint through prior acquisitions, directly comparable in managed services and government work.
- Fujitsu Australia: Japan-headquartered IT services major with deep ANZ presence, comparable across cloud, managed services, and enterprise application delivery.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
ASG Group social profiles
Digital presenceASG Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
ASG Group leadership team
Management profileNumber of profiles
Profiles3 records
ASG Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ASG Group M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ASG Group
What does ASG Group do?
ASG Group (now operating as NRI ANZ via nri-anz.com) provides end-to-end digital transformation services for business and government clients across Australia and New Zealand. The company delivers work across four practice areas — Understand, Assure, Build, and Manage — covering strategy and advisory, enterprise application implementation (SAP, Oracle, Salesforce), cloud migration, managed services, security, and ongoing support. Services span from initial business strategy and roadmap design through application development, integration, and post-go-live operational management.
Is ASG Group a public or private company?
ASG Group is a private company. It is classified as unknown and is currently operating.
When was ASG Group founded?
ASG Group was founded in 1996. It employs 1,001 to 5,000 people.
Where is ASG Group based?
ASG Group is headquartered in Perth, Australia, in the Oceania region.
How does ASG Group make money?
One revenue line is on record: technology Solutions and Services.
Who are ASG Group's main competitors?
Direct peers on record are Datacom, Slalom and Avanade. Broad incumbents are DXC Technology, Accenture, Capgemini, Infosys and Deloitte Digital. Regional players are CGI Group and Fujitsu Australia.
Does ASG Group have an API?
No public API is recorded for ASG Group.
What industry is ASG Group in?
ASG Group's product category is IT Services & Digital Transformation Consulting. Its primary akta.pro industry code is BPAHAEAB, Enterprise Architecture & IT Operating Model, with a secondary code of BPAEAJAN, ITSM Managed Services (Run/Operate/Optimize). Its NAICS code is 54151 and its SIC code is 8742.