ASG Group

What ASG Group does

ASG Group, now operating as NRI ANZ, is a Perth-headquartered digital transformation services firm founded in 1996 and employing between 1,001 and 5,000 people across Australia. The company provides end-to-end digital solutions for business and government clients, organized around four practice pillars: Understand (Strategy & Advisory, Innovation & Emerging Technologies, Business Analysis & Change), Assure (Program Delivery, Security, Quality & Testing), Build (Enterprise Applications, Applications Development & Integration, Data & Analytics), and Manage (ICT Asset Management, Cloud, Managed Services). Its service portfolio also includes Digital Workplace, Network & Network Security Services, Application Managed Services, Cloud Management Services, and the ELEVATE post-go-live support package.

The underlying technology is principally based on deep implementation partnerships with major enterprise platforms — SAP, Salesforce, Oracle, AWS, Microsoft, MuleSoft, and ServiceNow — delivered through custom application development, integration, and managed services. ASG/NRI ANZ states it has nearly three decades of experience building managed service tooling, processes, and discipline for organizations running critical environments. The company follows a professional services revenue model, selling through an enterprise field sales motion with dedicated strategic account teams, targeting customers in broadcast/media production and broader enterprise/government verticals.

The business monetizes through project-based consulting, enterprise application implementation, and recurring managed services contracts. Go-to-market is direct enterprise sales with vertical specialization, supplemented by industry events and earned media in trade publications. ASG has executed multiple acquisitions to expand capability and scale, including Velrada (2022), SMS Management & Technology (2017), and Capiotech (2010), and has continued to invest in strategic account coverage through senior hires in 2024. No proprietary software product line, AI/ML research, or platform-native revenue stream was disclosed in the source material.

Name

ASG Group

Website

https://asggroup.com.au

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

ASG Group (NRI ANZ) is an Australia-based digital transformation services firm providing strategy, application implementation, cloud, security, and managed services to enterprise and government clients via partnerships with SAP, Oracle, AWS, Microsoft, and Salesforce.

Ownership category

akta.pro rank

Product category

IT Services & Digital Transformation Consulting

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Enterprise Architecture & IT Operating Model (BPAHAEAB)

akta.pro secondary industries

ITSM Managed Services (Run/Operate/Optimize) (BPAEAJAN), Employee Experience (EX) & Digital Experience Monitoring Support (BPAEAJAO)

Keywords

• Digital transformation services
• Managed IT services
• Enterprise application services
• Cloud migration services
• IT consulting

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Technology Solutions and Services: ASG Group generates revenue through providing technology solutions and professional services to enterprise customers in the broadcast and media production industry.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

ASG Group (now operating as NRI ANZ via nri-anz.com) provides end-to-end digital transformation services for business and government clients across Australia and New Zealand. The company delivers work across four practice areas — Understand, Assure, Build, and Manage — covering strategy and advisory, enterprise application implementation (SAP, Oracle, Salesforce), cloud migration, managed services, security, and ongoing support. Services span from initial business strategy and roadmap design through application development, integration, and post-go-live operational management.

Product overview

NRI ANZ operates as a comprehensive end-to-end digital partner offering a broad portfolio of professional services organized around four practice areas: Understand (Strategy & Advisory, Innovation & Emerging Technologies, Business Analysis & Change), Assure (Program Delivery, Security, Quality & Testing), Build (Enterprise Applications, Applications Development & Integration, Data & Analytics), and Manage (ICT Asset Management, Cloud, Managed Services). Their service offerings include Digital Workplace, Network & Network Security Services, Application Managed Services, Cloud Management Services, and ELEVATE post go-live support packages. They partner with major technology platforms including SAP, Salesforce, Oracle, AWS, Microsoft, Mulesoft, ServiceNow, and others to deliver digital transformation outcomes for business and government clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy & Advisory
• Innovation & Emerging Technologies
• Business Analysis & Change
• Program Delivery
• Security Services
• Quality & Testing
• Enterprise Applications
• Applications Development & Integration
• Data & Analytics
• Cloud Services
• ICT Asset Management
• Service Desk
• Platform Management
• Digital Workplace
• Network & Network Security Services
• Application Managed Services
• Cloud Management Services
• Managed Services
• ELEVATE Post Go-Live Support Packages

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Strategic Accounts TeamcoreOthers · 7 August 2024ASG Group expanded its Strategic Accounts Team with Kate Sims and Joe Marchitto, who bring deep business and technical expertise to serve key accounts in the broadcast and media production sector.

Recent moves6 records

Expansion highlights4 records

Direct peers

• Datacom: Large Australia/NZ-headquartered IT services and digital transformation provider with comparable managed services, cloud, and government/enterprise client base.
• Slalom: Global consultancy focused on business transformation, technology, and cloud services, with ANZ presence and similar end-to-end delivery model across strategy through managed services.
• Avanade: Joint venture between Accenture and Microsoft specializing in Microsoft ecosystem services, closely aligned to ASG's Microsoft/Azure capability expanded via the Velrada acquisition.

Broad incumbents

• DXC Technology: Global large-scale IT services and managed services incumbent with ANZ delivery centers, competing for enterprise modernization and run-the-business contracts.
• Accenture: Largest global IT services and consulting firm with deep strategy, cloud, and managed services practices, competing for large ANZ enterprise transformation deals.
• Capgemini: Global consulting and digital transformation provider with significant cloud, SAP, and enterprise application practices overlapping ASG's core offerings.
• Infosys: Global IT services major with established ANZ delivery presence, competing on cost-arbitraged enterprise application, cloud, and managed services work.
• Deloitte Digital: Big Four advisory and technology practice with broad ANZ transformation work spanning strategy, enterprise apps, and managed services.

Regional players

• CGI Group: IT consulting and systems integration firm with strong Australia/NZ footprint through prior acquisitions, directly comparable in managed services and government work.
• Fujitsu Australia: Japan-headquartered IT services major with deep ANZ presence, comparable across cloud, managed services, and enterprise application delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/asg_group

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASG Group