What Countrystyle Recycling does

Countrystyle Recycling is a privately held, family-owned waste management company headquartered in Sittingbourne (Maidstone area), Kent, operating as a subsidiary of Heathcote Holdings Group Limited. Founded in 1997 and serving Kent, London and South East England, it is positioned in its own materials as Kent's largest independent waste management firm, running 15+ sites and a workforce of 51–100. The company runs an integrated waste collection and processing operation across commercial wheelie bins, rear-end loaders, RoRo containers, commercial and consumer skip hire, bulk haulage, food waste collection, facilities management, and waste compactors and balers, with the online skip platform providing instant pricing and permit-integrated checkout.

Its underlying technology and infrastructure assets are the principal differentiators: the UK's largest single-site plasterboard processing facility (~120,000 tonnes/yr, 5,300 m²) operating a closed-loop with manufacturer Knauf; a 75,000 tonnes/yr waste transfer centre at Otterpool near Folkestone featuring infrared-camera and 500,000-litre water-tank fire suppression for lithium battery incidents; exclusive access to the only commercial anaerobic digestion plant in Kent via wholly-owned sister company Verigreen; 1,400 rooftop solar panels covering approximately 30% of facility electricity; and Refuse Derived Fuel (RDF), wood, WEEE, glass, plastic, DMR, green waste, bulky/POPs, hazardous, clinical and confidential waste streams. The company holds ISO 9001, 14001 and 45001, FORS Bronze, Safe Contractor, ICO registration and an Ecovadis Bronze sustainability award.

The business model combines recurring contract-based commercial collection (minimum 24-month agreements, quote-based pricing), transaction-based skip hire (£180 + VAT starting, 4–12yd, self-serve online plus phone/email/live-chat), one-off and ad hoc bulk haulage, and material recovery / rebate revenues (e.g., £677k rebate returned to Kimberly Clark on 1,907 tonnes of metal). Customers include the London Borough of Bexley (99.91% collection efficiency across 250,000+ residents), Tonbridge School (zero landfill across 17 sites), Camping and Caravanning Club (92 sites), Winter Wonderland, Wildwood Trust, Kimberly Clark, Buckland Mill/Homes England, Bennett Opie, and The Mall Maidstone. GTM is sales-led for commercial and public-sector segments with a self-serve consumer channel for skip hire; there are no funding rounds, no public listing, and no external institutional shareholders visible.

Name

Countrystyle Recycling

Legal name

Countrystyle Recycling Ltd

Website

https://countrystylerecycling.co.uk

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Countrystyle Recycling is a family-owned, independent waste management company based in Kent, England, providing commercial waste collection, recycling, skip hire, bulk haulage and specialist waste processing — including the UK's largest single-site plasterboard facility — to SMBs, large enterprises, and local authorities across Kent, London and South East England.

Ownership category

akta.pro rank

Product category

Waste Management Services

NAICS

Waste Collection (5621), Solid Waste Collection (562111), Materials Recovery Facilities (56292), Hazardous Waste Collection (562112)

SIC

Refuse Systems (4953), Sanitary Services (4950), Hazardous Waste Management (4955)

akta.pro primary industry

Recycling & E-Waste Collection/Hauling (HSAKALAJ)

akta.pro secondary industry

Industrial Packaging Waste Services (Pallets, Cardboard, Film, IBCs/Drums—Non-hazardous) (EUAIAGAD)

Keywords

• Commercial waste collection
• Recycling processing services
• Skip hire services
• Plasterboard recycling
• Bulk haulage logistics

Headquarters

HQ city

Maidstone

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Waste Collection Services: Regular scheduled waste collection for commercial customers including general waste, dry mixed recycling, food waste, and specialized waste streams. Contract-based with minimum 24-month agreements.
2. Skip Hire: One-time and ad hoc skip hire services for construction, commercial, and residential customers. Skip sizes from 4yd to 12yd with prices starting from £180 + VAT.
3. Recycling Services: Processing and recycling of various waste streams including plasterboard, wood, glass, plastic, WEEE, and hazardous materials. Revenue generated through material recovery and rebate programs.
4. Bulk Haulage: Large volume waste transport using articulated vehicles, walking floor trailers, bulk tipper trailers, and tankers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Countrystyle Recycling provides commercial and residential waste management services including scheduled waste collection, skip hire (4yd to 12yd), roll-on roll-off containers, bulk haulage, and recycling processing for materials such as plasterboard, wood, glass, plastic, WEEE, food waste, and hazardous waste. The company operates material recovery facilities and the UK's largest single-site plasterboard processing facility in partnership with Knauf, with a sister company (Verigreen) providing commercial food waste collection and anaerobic digestion services.

Product overview

Countrystyle Recycling is a Kent-based waste management company offering a comprehensive suite of waste collection, recycling, and disposal services. The portfolio includes core collection services (Commercial Wheelie Bins, Rear End Loaders, Food Waste Collection, Roll-on Roll-off Containers, Commercial Skip Hire, Bulk Haulage), specialist processing capabilities (Plasterboard Recycling, Wood Recycling, Anaerobic Digestion Plant, WEEE Recycling), and tailored solutions for different customer segments (Small & Medium Businesses, Large Organisations, Local Authorities). The company operates as a single unified service offering with waste transfer facilities and processes materials into various recycling streams and Refuse Derived Fuel (RDF). Notable facilities include the UK's largest single-site plasterboard processing facility and the only commercial anaerobic digestion plant in Kent.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Wheelie Bins Reliable, cost-effective commercial wheelie bin service for business waste collection, available in sizes 240L, 360L, 660L, and 1100L.
• Rear End Loaders Collection service for businesses that generate greater waste volumes than wheelie bins can accommodate, with lockable lids for added security.
• Food Waste Collection Commercial food waste collection service that converts waste into renewable energy, with bins available in 23L and 120L sizes.
• Waste Compactors and Balers Equipment that dramatically reduces waste volume, leading to significant collection savings and helping maintain a cleaner, safer site.
• Facilities Management Comprehensive facilities management services for waste handling and operational support.
• Roll-on Roll-off (RoRo) Containers Large-capacity containers suitable for construction sites and bulk waste, providing capacity and versatility for large projects.
• Commercial Skip Hire Flexible skip hire service for sites with limited access and slower waste output or one-off projects, skips from 4yd to 12yd.
• Residential Skip Hire Skip hire for residential and domestic projects in Kent with online self-serve booking; skips from 4yd to 12yd starting at £180 + VAT with permits available at checkout.
• Trade Skip Hire Skip hire service for trade customers (builders, contractors) handling project-based waste volumes.
• Bulk Haulage Transport solutions using articulated, walking floor, bulk tipper trailers, and tankers for flexible and reliable logistics.
• Plasterboard Recycling One of the largest plasterboard recycling facilities in Europe, processing 100% of what is received in partnership with Knauf, promoting closed-loop solutions.
• Wood Recycling Processing of mixed wood including A-Grade (clean wood) and Dirty Wood (C-Grade) at Ridham wood recycling facility, producing shredded products for panel board and green energy markets.
• Dry Mixed Recycling (DMR) Collection and recycling of mixed recyclable materials including paper, cardboard, plastic bottles, cans, and glass.
• Refuse Derived Fuel (RDF) Conversion of non-recyclable waste into fuel for energy recovery, contributing to renewable energy generation.
• Green Waste Recycling Recycling of garden clippings, branches, and other green waste into compost or other useful products.
• Glass Recycling Collection and recycling of glass waste materials.
• Plastic Recycling Collection and recycling of plastic waste materials.
• WEEE Recycling Collection and recycling of Waste Electrical and Electronic Equipment, recovering precious metals and components.
• Bulky Waste (POPs) Collection and processing of bulky waste and Persistent Organic Pollutants (POPs).
• Coffee Grounds Recycling Specialised collection and recycling of coffee grounds waste.
• Green Waste and Composting Composting services for green waste materials.
• Anaerobic Digestion Plant Exclusive access to the only commercial AD plant in Kent, converting food waste into renewable energy and nutrient-rich biofertiliser.
• Hazardous Waste Safe collection and disposal of hazardous waste materials in compliance with regulations.
• Clinical Waste Safe collection and disposal of clinical waste for healthcare providers.
• Confidential Waste Secure collection and destruction of confidential documents and materials.
• Total Waste Management Comprehensive total waste management solutions for businesses with multiple waste streams, providing ESG reporting and compliance support.

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• KnaufcoreStrategic or Co-development PartnerLong-term supply partnership with plasterboard manufacturer Knauf enabling UK's largest single-site plasterboard processing facility. Partnership promotes closed-loop solution for plasterboard recycling with 120k tonnes/year processing capacity and 5300m² dedicated facility.
• VerigreencoreStrategic or Co-development PartnerSister company partnership for commercial food waste collection. Verigreen provides access to the only commercial anaerobic digestion plant in Kent, converting food waste into renewable energy and nutrient-rich biofertiliser.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Hills Waste Solutions: Regional waste management company focused on commercial collection, skip hire, and recycling in South West England. Comparable regional independent profile to Countrystyle's Kent/South East focus.

Broad incumbents

• Viridor: Major UK recycling, residual waste, and energy-from-waste operator with extensive MRF and processing infrastructure. Overlaps with Countrystyle's recycling-led service portfolio at substantially larger scale.
• Biffa plc: UK's largest dedicated waste management company offering commercial collection, recycling, skip hire, and landfill services nationally. Directly overlaps Countrystyle across every commercial waste stream but at much greater scale and geographic breadth.
• Veolia UK: UK arm of global environmental services group providing commercial waste collection, recycling, and resource recovery nationwide. Competes for the same municipal and enterprise contracts as Countrystyle at a far larger footprint.
• FCC Environment UK: Major UK waste management operator providing commercial collection, recycling, and municipal waste contracts. Direct competitor for local authority and large enterprise work in Countrystyle's regional footprint.

Direct peers

• Grundon Waste Management: UK independent, family-owned waste management firm operating skip hire, commercial collections, recycling, and special waste services in Southern England. Closest comparable in ownership structure, geography, and service mix to Countrystyle.
• Cleanaway UK: Australian-owned waste management operator providing commercial collection, recycling, and skip hire across the UK. Directly comparable service mix and customer profile to Countrystyle's commercial offering.

Emerging players

• EMR Group: UK metal and WEEE recycling specialist with growing commercial waste capabilities. Adjacent competitor particularly in the WEEE and metal recycling streams that Countrystyle handles for enterprise customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=wQ86pNuRmNc&feature=youtu.be
• Facebookfacebook.com/CountrystyleRec
• LinkedInlinkedin.com/company/countrystyle-recycling
• Instagraminstagram.com/countrystylerecycling
• Xx.com/CountrystyleRec

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Countrystyle Recycling