Superbalist
Superbalist is a South African online fashion, beauty, and home retailer curating 40,000+ products from 450+ local and international brands across six departments, serving 4.5 million monthly users via website and mobile app.
- Company typePrivate
- Founded2010
- HeadquartersCape Town, South Africa
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What Superbalist does
Superbalist is a South African online retail platform specializing in fashion, footwear, beauty, home and living, and sportswear, founded in 2010 and headquartered in Cape Town. It curates 40,000-50,000+ products from more than 450 local and international brands (including Nike, adidas, H&M, Mango, Cotton On, Levi's, G-Star, Converse, Maybelline, Estée Lauder, and Fenty Beauty) across six horizontal departments: Women, Men, Kids, Home & Living, Beauty, and Sport. Distribution runs exclusively through its own digital storefront — the superbalist.com website and highly-rated iOS (4.8), Android (4.6), and Huawei mobile apps — supported by free delivery over R750, Click + Collect, gift vouchers, and a private label ('Superbalist Label') and editorial sub-brand ('The Way of Us'). The platform serves 4.5 million monthly users and 1.5 million app users, monetizing through direct product sales (transactional margins) and offering multiple local payment methods including credit/debit, EFT, cash on delivery, Ozow, SnapScan, PayFast, Mobicred, eBucks, and Payflex.
Until August 2024 Superbalist operated as a wholly-owned subsidiary of Takealot Group; effective September 1, 2024 it was sold to a South African private equity consortium led by Blank Canvas Capital, with Takealot Group retaining a multi-year logistics service agreement. The company has begun investing in Generative Engine Optimization (GEO), restructuring category pages, editorial content, and brand keyword mapping to maintain visibility in AI-driven search engines such as ChatGPT, Google SGE, and Perplexity. It faces intensifying competition from low-cost international fashion marketplaces, notably Temu and Shein, which the source material links to a slowdown in GMV growth to 7% by June 2024 even as the broader South African online retail market grew 35% to R96 billion in 2024.
Superbalist firmographics
Firmographics- Name
- Superbalist
- Legal name
- Superbalist
- Website
- https://superbalist.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Superbalist is a South African online fashion, beauty, and home retailer curating 40,000+ products from 450+ local and international brands across six departments, serving 4.5 million monthly users via website and mobile app.
- Ownership category
- akta.pro rank
Superbalist industry classification
Industry- Product category
- Online Fashion Retail
- NAICS
- All Other General Merchandise Retailers (455219)
- SIC
- Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- Hypermarkets / Supercenters (GM + Grocery) (CRAGABAC)
Keywords
Where Superbalist is headquartered
LocationHeadquarters
- HQ city
- Cape Town
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Superbalist business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Product Sales: Superbalist generates revenue through direct product sales of fashion, beauty, and home goods. The platform hosts over 450 local and international brands and 40,000+ products, taking a margin on transactions. The company offers multiple payment options including credit/debit cards, cash on delivery, EFT, and various digital payment methods.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing with free delivery threshold |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Superbalist product offering
Product offeringCore offering
Superbalist is a South African online fashion, beauty, and home retailer operating a single e-commerce platform with mobile apps. The platform sells over 40,000 products from 450+ local and international brands across six departments (Women, Men, Kids, Home & Living, Beauty, Sport), and offers multiple payment options, free delivery over R750, and Click + Collect fulfillment. The company also sells its own private label, Superbalist Label, and digital gift vouchers.
Product overview
Superbalist is South Africa's leading online fashion, beauty, and home e-commerce destination featuring a single unified platform with multiple product categories. The core Superbalist E-commerce Platform offers over 40,000 products across six departments (Women’s, Men’s, Kids, Home & Living, Beauty, Sport) from 450+ local and international brands. The portfolio includes the Superbalist Mobile App providing m-commerce with 1.5 million users, The Way Of Us content blog, private label Superbalist Label, and fulfillment services like Click + Collect and Gift Vouchers. The platform competes with international fashion e-tailers like Temu and Shein while serving 4.5 million monthly users with over 50,000 products in its catalog.
Differentiator
Problem solved
Functional benefit
Products and services
- Superbalist E-commerce Platform South Africa's leading online fashion, beauty, and home destination offering clothing, footwear, accessories, beauty products, and homeware. Features over 40,000 products from 450+ local and international brands including Mango, Nike, H&M, Cotton On, Levi's, adidas, G-Star, and Converse.
- Women's Fashion Comprehensive women's fashion category including dresses, tops, bottoms, shoes, accessories, lingerie, sleepwear, maternity, plus size, swimwear, jackets, coats, and sport apparel from brands like Mango, Nike, Steve Madden, Vans, adidas Originals, and Superbalist Label.
- Men's Fashion Men's clothing and accessories including tops, shoes, jeans, pants, shorts, underwear, sleepwear, grooming, sport, formalwear, jackets, coats, swimwear, and accessories from brands like Nike, adidas Originals, Polo, and G-Star.
- Kids Fashion Children's clothing and footwear for ages 0-16 including baby girls/boys (0-2), girls/boys (2-8), and girls/boys (8-16). Features brands like Cotton On, Nike, adidas Originals, Converse, Mango, Polo, Puma, Pop Candy, and character-themed collections.
- Home & Living Homeware and furniture including bed & bath, home decor, tabletop, furniture, kids home, lighting, outdoor, and travel categories. Features brands like H&M, Sixth Floor, Sheraton, Umbra, Yamazaki, and Smeg.
- Beauty Beauty and grooming products including makeup, skincare, haircare, fragrances, nail care, and beauty tools. Features collections like Clean Beauty, Derma Skincare, K-Beauty, Local Beauty, and luxury brands including Maybelline, M.A.C, Rimmel, Benefit Cosmetics, Estée Lauder, Fenty Beauty, and Dyson.
- Sport & Activewear Sportswear and athletic apparel for women, men, and kids including performance wear, sports bras, running shoes, trainers, and activewear from brands like adidas Performance, Nike, Puma, Reebok, Under Armour, and New Balance.
- Sale Discounted fashion, footwear, accessories, homeware, and beauty products across all departments with discounts up to 70% off. Features seasonal sales, clearance events, and deals on top brands.
- Gift Vouchers Digital gift vouchers available for purchase, suitable for gifting occasions and corporate rewards programs.
- Superbalist Mobile App South Africa's highest-rated online e-commerce mobile application available on iOS (4.8 stars), Android (4.6 stars), and Huawei AppGallery. Offers App Only Deals, seamless delivery experience, and frictionless mobile shopping with access to 40,000+ products and 450+ brands.
- Superbalist Label Superbalist's own private label fashion brand offering exclusive clothing and accessories. Sold alongside international brands on the platform.
- Click + Collect Convenient delivery option allowing customers to order online and collect from designated pickup points. Part of the multi-option delivery strategy including free delivery on orders over R750.
Companies that use Superbalist
Customer profileSegments4 records
Ideal customer profiles4 records
Superbalist technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability3 records
Feature1 record
Superbalist partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Takealot GroupcoreTakealot Group continues to provide logistics services to Superbalist under a multi-year service agreement following the sale. This ensures Superbalist maintains its delivery capabilities while transitioning to new ownership.
Scale indicators7 records
Recent moves5 records
Expansion highlights4 records
Superbalist competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
Superbalist social profiles
Digital presenceSuperbalist financial estimates
Financial estimateRevenue estimate
Valuation estimate
Superbalist leadership team
Management profileNumber of profiles
Profiles1 record
Superbalist funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Superbalist M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Superbalist
What does Superbalist do?
Superbalist is a South African online fashion, beauty, and home retailer operating a single e-commerce platform with mobile apps. The platform sells over 40,000 products from 450+ local and international brands across six departments (Women, Men, Kids, Home & Living, Beauty, Sport), and offers multiple payment options, free delivery over R750, and Click + Collect fulfillment. The company also sells its own private label, Superbalist Label, and digital gift vouchers.
Is Superbalist a public or private company?
Superbalist is a private company. It is classified as private equity controlled and is currently operating.
When was Superbalist founded?
Superbalist was founded in 2010. It employs 251 to 500 people.
Where is Superbalist based?
Superbalist is headquartered in Cape Town, South Africa, in the Africa region.
How does Superbalist make money?
One revenue line is on record: product Sales.
Does Superbalist have an API?
No public API is recorded for Superbalist.
What industry is Superbalist in?
Superbalist's product category is Online Fashion Retail. Its primary akta.pro industry code is CRAGABAC, Hypermarkets / Supercenters (GM + Grocery). Its NAICS code is 455219 and its SIC code is 5399.