ProCure Treatment Centers

What ProCure Treatment Centers does

ProCure Treatment Centers develops and operates a network of proton therapy centers in the United States. Founded in 2005 and headquartered in New York, the company operates its flagship facility in Somerset, New Jersey, which opened in March 2012 as the first proton therapy center in the tri-state area (New Jersey, New York, Connecticut). The Somerset facility has treated more than 8,000 patients since inception, including over 750 pediatric cases, and runs a care team of 251–500 employees across physicians, oncology nurses, support staff, and administrative personnel.

ProCure's core offering is proton therapy, an advanced form of radiation treatment that uses positively charged protons generated by a cyclotron instead of photons, allowing radiation to be deposited directly into the tumor and stop, thereby reducing exposure to surrounding healthy tissue. The Somerset facility is equipped with four specialized treatment rooms (two inclined-beam, one fixed-beam, and one 360-degree gantry), Pencil Beam Scanning (PBS), robotic patient positioning, real-time imaging, and the SpaceOAR Hydrogel spacer for prostate treatment. The center treats prostate, breast, brain, head and neck, lung, gastrointestinal, and pediatric cancers, with five-year cancer-free rates of 99% for early/intermediate prostate cancer and 76% for advanced prostate cancer, and up to 60% less radiation to the rectum, bladder, and bowel versus X-ray-based treatments.

ProCure generates revenue through professional services billed to Medicare, private insurers, and patients directly; treatment is covered by Medicare and many private insurance providers, with dedicated financial counselors supporting insurance navigation. The go-to-market combines physician referrals and clinical affiliations with major hospital systems (Hackensack Meridian Health, NYU Langone Health, Northwell Health, The Cancer Center at CentraState), a referral relationship with Memorial Sloan Kettering, and physician practice integration with Princeton Radiation Oncology. Demand generation is layered with event-driven patient education (Welcome Wednesdays/Tuesdays information sessions, specialty cancer awareness campaigns) and a content-marketing program of patient testimonials.

Name

ProCure Treatment Centers

Legal name

ProCure Proton Therapy Center

Website

https://procure.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

251–500 employees

Short description

ProCure Treatment Centers develops and operates proton therapy centers in the United States, operating its flagship Somerset, New Jersey facility delivering Pencil Beam Scanning treatment for prostate, breast, brain, pediatric, and other cancers.

Ownership category

akta.pro rank

Product category

Radiation Oncology

NAICS

Offices of Physicians (62111), Diagnostic Imaging Centers (621512)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Radiation Oncology (HLAKAFAC)

akta.pro secondary industries

Ambulatory Oncology Centers (Outpatient Chemo/Radiation) (HLAFABAI), Medical Oncology (HLAKAFAB)

Keywords

• Proton therapy services
• Radiation oncology
• Particle beam therapy
• Pencil beam scanning
• Cancer treatment centers

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Proton Therapy Treatment Services: ProCure generates revenue by providing proton therapy cancer treatment services to patients. Treatments are billed to insurance providers, Medicare, and patients directly. The center offers treatment for multiple cancer types including prostate, breast, brain, head and neck, lung, gastrointestinal, and pediatric cancers.
2. Consultation and Information Services: Free information sessions are provided to educate potential patients about proton therapy. Paid consultations are scheduled for patients interested in pursuing treatment.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

ProCure Treatment Centers operates the ProCure Proton Therapy Center in Somerset, New Jersey, delivering proton radiation therapy to cancer patients as a direct medical service. The center offers Pencil Beam Scanning treatment across multiple cancer types, supported by a cyclotron, robotic patient positioning, real-time imaging, and SpaceOAR Hydrogel for rectal protection, and accepts patients through physician referrals, hospital partnerships, and direct inquiries.

Product overview

ProCure Proton Therapy Center offers a unified suite of cancer treatment services centered on proton therapy as its core offering. The center provides Pencil Beam Scanning proton therapy as its most advanced treatment option, complemented by SpaceOAR Hydrogel for rectal protection during prostate treatments. Patient-facing services include free Information Sessions, a Patient Portal for health information access, Online Bill Pay, and an Ambassador Program for peer support. The facility also offers facility tours and connects patients to clinical trials. Treatment is available for multiple cancer types including prostate, breast, brain, head and neck, lung, gastrointestinal, and pediatric cancers.

Differentiator

Problem solved

Functional benefit

Products and services

• Proton Therapy Advanced form of radiation treatment that destroys cancer cells by delivering radiation directly into the tumor and stopping, reducing exposure to surrounding healthy tissue. It is FDA-approved and used to treat prostate, breast, brain, head and neck, lung, gastrointestinal, and pediatric cancers.
• Free Information Sessions Free educational sessions at the ProCure Somerset facility where prospective patients can learn about proton therapy, meet the care team, and tour the facility.
• Patient Portal Online portal through ProCure's clinical partner Optimal Care for patients to access their health information and manage their care.
• Online Bill Pay Online payment service for patients to pay their proton therapy treatment bills through the ProCure website.
• Ambassador Program Peer support program where former ProCure patients share their experiences with new patients facing similar cancer journeys.
• Cyclotron Tour Guided tour of ProCure's cyclotron equipment used to generate proton beams for treatment, offered to patients and visitors.

Quantifiable outcome

• 99% cancer-free rate for early and intermediate prostate cancer at five years post-treatment
• +5 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Hackensack Meridian HealthcoreStrategic or Co-development PartnerClinical affiliation partnership where Hackensack Meridian Health refers patients to ProCure for proton therapy treatment. The partnership enables continued advancement of research and technology for proton therapy. Hackensack Meridian Health is one of the leading hospital systems in New Jersey with top cancer programs.
• NYU Langone HealthcoreStrategic or Co-development PartnerClinical affiliation with NYU for proton therapy treatment referrals. NYU is a renowned academic medical center with leading cancer programs that collaborates with ProCure to bring proton therapy to patients.
• Northwell HealthcoreStrategic or Co-development PartnerClinical affiliation with Northwell Health for proton therapy referrals. Northwell Health is one of the largest health systems in New York providing comprehensive cancer care and partners with ProCure to expand access to proton therapy.
• The Cancer Center at CentraStatecoreStrategic or Co-development PartnerHospital partnership providing comprehensive cancer care beyond proton therapy. The Cancer Center at CentraState offers surgery, chemotherapy, hormone therapy, and immunity therapy, along with palliative care, survivorship programs, and post-treatment wellness resources. The partnership ensures patients receive comprehensive care before, during, and after proton therapy treatment.
• Princeton Radiation OncologycoreTechnology or IntegrationPhysician practice partnership where radiation oncologists from Princeton Radiation Oncology treat patients at ProCure. Multiple physicians including Dr. Brian Chon, Dr. Henry Tsai, and Dr. Andrew Greenberg work with both ProCure and Princeton Radiation Oncology, enabling seamless patient care and treatment coordination.
• Memorial Sloan Kettering Cancer CenterminorChannel Partner/ Reseller/ DistributorReferral relationship where Memorial Sloan Kettering refers patients to ProCure for proton therapy when appropriate. Dr. Yu Yao, a radiation oncologist at Memorial Sloan Kettering, referred a nasopharyngeal cancer patient to ProCure for proton therapy treatment.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Elekta: Major radiation therapy equipment manufacturer and solutions provider, including linear accelerators and stereotactic systems. Competes with proton therapy on the cost/benefit axis for conventional radiation oncology.
• Varian Medical Systems (Siemens Healthineers): Dominant radiation oncology equipment vendor (proton, photon, IMRT, CyberKnife) and increasingly an integrated cancer care operator. Not a direct clinical peer, but shapes the technology and competitive landscape ProCure operates within.

Direct peers

• Seattle Cancer Care Alliance Proton Therapy: Academic-affiliated proton therapy program treating comparable indications with Pencil Beam Scanning. Overlaps with ProCure in clinical capability and target patient population.
• Northwestern Medicine Chicago Proton Center: Regional proton therapy center serving the Midwest with cancer indications and technology comparable to ProCure. Geographic non-overlap but same patient mix and referral dynamics.
• Texas Center for Proton Therapy: Independently operated proton therapy center in the Dallas-Fort Worth area, treating prostate, breast, lung, and pediatric cancers. Comparable standalone model and competitive positioning within a regional market.
• Provision CARES Proton Therapy Center (Nashville): Independent, privately-financed proton therapy operator with multiple treatment rooms and a similar outpatient, multi-cancer treatment model. Directly comparable as a non-academic, single-market proton center.
• MD Anderson Proton Therapy Center: High-volume academic proton therapy program treating a similar multi-cancer population (prostate, breast, head/neck, lung, pediatric). Comparable technology stack and physician depth, though embedded in a larger hospital system.
• Massachusetts General Hospital Burr Proton Therapy Center: One of the original U.S. proton therapy centers, operating at Massachusetts General Hospital with similar Pencil Beam Scanning capability and a tertiary, multi-indication patient mix. Directly comparable clinical model and physician training pathway.
• Memorial Sloan Kettering Cancer Center Proton Therapy: Operates a multi-room proton facility in the NY metro area, directly competing with ProCure for tri-state patients and referral relationships. Already a referral source for ProCure for select cases.
• University of Florida Health Proton Therapy Institute: One of the largest standalone proton therapy centers in the U.S., treating a high volume of prostate, breast, lung, head/neck, and pediatric cancers. Closest analog to a multi-state proton therapy network operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/embed/GUYSJEvXDTA
• Xx.com/ProCureProtons
• Facebookfacebook.com/ProCureProtonTherapy

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds5 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProCure Treatment Centers