Wedoogift
Wedoogift, now operating as Pluxee France, is a digital employee benefits platform issuing gift vouchers, restaurant vouchers, childcare, mobility, and vacation subsidies to 55,000+ French businesses and their employees through a mobile-first wallet and 2,000+ merchant network.
- Company typePrivate
- Founded2013
- HeadquartersParis, France
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Wedoogift does
Wedoogift, founded in 2013 and headquartered in Paris, originally operated as a dematerialized corporate gift certificate platform before evolving through successive brand iterations (Wedoogift → Glady → Pluxee) into what is now Pluxee France, a subsidiary of Pluxee Group (formerly Sodexo Benefits). The business delivers a digital and mobile-first employee benefits platform that issues gift vouchers (Pluxee Cadeaux), restaurant vouchers (Pluxee Titres Restaurant), childcare vouchers (Pluxee CESU), sustainable mobility allowances (Pluxee Mobility), culture vouchers, and vacation subsidies. End users access benefits through dedicated iOS and Android apps (Pluxee FR, Pluxee Cadeaux), with authentication handled via the Glady Auth infrastructure. Supporting tools for Works Councils (CSE) include accounting platforms, communication websites, legal assistance, and animation/rewards modules.
The core technical stack is a voucher-issuance and transaction-processing platform with a wallet application, merchant locator, and self-serve online ordering portal (signup.glady.com). The platform operates a two-sided network connecting 55,000+ French business clients and CSEs on the demand side with 2,000+ partner retailers and 600+ discount brands on the supply side. The merchant network is expanded through an affiliation program, while voucher distribution supports digital, physical card, and paper formats for online and in-store redemption.
Pluxee France monetizes primarily through transaction fees on voucher issuance and merchant network fees paid by affiliated retailers to accept Pluxee vouchers. Pricing is quote-based and not publicly disclosed. The go-to-market motion is sales-led for enterprise accounts with direct quote and demo requests, complemented by self-serve online ordering for SMBs and individual employees. Customer segments span small and medium businesses, HR professionals, CSE members, and individual employees, served through a hybrid segmentation approach across company size, persona, and business unit dimensions. Headcount is in the 251-500 range, with a presence across Europe anchored in France.
Wedoogift firmographics
Firmographics- Name
- Wedoogift
- Legal name
- Pluxee France
- Website
- https://wedoogift.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Wedoogift, now operating as Pluxee France, is a digital employee benefits platform issuing gift vouchers, restaurant vouchers, childcare, mobility, and vacation subsidies to 55,000+ French businesses and their employees through a mobile-first wallet and 2,000+ merchant network.
- Ownership category
- akta.pro rank
Wedoogift industry classification
Industry- Product category
- Employee Benefits Platform
- NAICS
- Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Benefits Administration & Total Rewards Outsourcing (BPACAKAE)
- akta.pro secondary industry
- Benefits Administration & Enrollment Support (BPAAAIAB)
Keywords
Where Wedoogift is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Wedoogift business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Gift Vouchers and Tickets: Pluxee issues gift vouchers, meal tickets, and childcare vouchers to employees via employer/work council subscriptions. Revenue generated through transaction processing fees and margins on voucher issuance.
- Merchant Network Fees: Merchants pay fees to be part of the Pluxee merchant network, enabling them to accept Pluxee vouchers from employees.
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
Wedoogift product offering
Product offeringCore offering
Wedoogift provides a 100% digital employee benefits platform that enables businesses to issue, manage, and distribute corporate benefits including gift vouchers, restaurant vouchers (titres-restaurant), CESU (universal employment service cheques), mobility vouchers, culture vouchers, and holiday vouchers to employees. The platform serves 55,000+ business clients and operates a network of 2,000+ partner retailers across France where vouchers can be redeemed. The company is now operating under the Pluxee brand as a subsidiary of the Pluxee Group.
Product overview
Wedoogift operates Pluxee (formerly Glady), a unified employee benefits and engagement platform offering digital and physical voucher solutions. The core portfolio includes gift vouchers (Pluxee Cadeaux) redeemable at over 2,000 retailers, restaurant vouchers (Pluxee Titres Restaurant), childcare vouchers (Pluxee CESU), and sustainable mobility benefits (Pluxee Mobility). Supporting offerings include culture vouchers, vacation subsidies, and incentive programmes. The platform also provides dedicated tools for Works Councils (CSE) including accounting, communication, and legal assistance. Merchant-facing products allow businesses to accept Pluxee vouchers through Pluxee Restaurant and Pluxee Multi-service. Users access the platform via dedicated iOS and Android mobile applications, with authentication handled through the Glady Auth system.
Differentiator
Problem solved
Functional benefit
Brands
- Pluxee Cadeaux: Gift voucher solution with over 2000 partner retailers, available in digital, card, or paper format
- Pluxee Restaurant
- Pluxee CESU
- Pluxee Mobility
Products and services
- Digital Gift Vouchers Digital gift vouchers issued by employers to employees for corporate gifting, rewards, and recognition purposes, redeemable across the partner retailer network. Targeted at HR departments, CSE committees, and management for distributing employee benefits.
- Restaurant Vouchers (Titres-Restaurant) Digital restaurant vouchers (titres-restaurant) for employees to use for meals, compliant with French tax and social regulations. Targeted at French employers required or choosing to provide meal benefits to employees.
- CESU (Universal Employment Service Cheque) Digital CESU (Chèque Emploi Service Universel) enabling employees to pay for household and personal services. Targeted at French employers providing domestic services benefits to employees.
- Mobility Vouchers (Chèques Mobilité) Digital mobility vouchers including the sustainable mobility package (forfait mobilités durables) for employee commuting expenses. Targeted at French employers providing commuting and transportation benefits.
- Culture Vouchers Digital culture vouchers enabling employees to spend on cultural goods and activities. Targeted at French employers providing cultural spending benefits to employees.
- Holiday Vouchers (Chèques-Vacances) Digital holiday vouchers (chèques-vacances) for employee vacation and leisure spending. Targeted at French employers providing holiday benefits to employees.
- Wedoogift Digital Benefits Management Platform 100% online SaaS platform enabling businesses to issue, manage, distribute, and track all employee benefit vouchers (gift, restaurant, CESU, mobility, culture, holiday) in one place. Includes custom corporate gift catalog, real-time tracking, reporting, 2FA security, and multi-platform access (web, iOS, Android). Targeted at HR departments, CSE managers, and business administrators responsible for employee benefits.
Quantifiable outcome
- Access to 2000+ retailers for gift vouchers
- +2 more outcomes
Companies that use Wedoogift
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles1 record
Wedoogift technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Wedoogift partnerships and signals
Strategic signalScale indicators3 records
Recent moves2 records
Expansion highlights4 records
Wedoogift competitors and assessment
Company assessmentRegional players
- Spendit: Iberian employee benefits and meal card provider; comparable in product mix (meal cards, gift, mobility) but focused on Spain/Portugal rather than France.
Others
- Pleo: European corporate cards and spend management company addressing employee expense and perk payments; adjacent to Pluxee France's employee benefits and incentive use cases.
Direct peers
- Swile: French employee benefits platform offering meal vouchers, gift cards, and mobility benefits to employers; one of the most direct competitors to Pluxee France in the SMB and enterprise segments.
- Bimpli (formerly Apetiz / Natixis Intertitres): Major French employee benefits issuer (meal vouchers, gift cards, mobility, CESU) backed by Natixis; directly competes with Pluxee France across the same product set and merchant network.
- Up (formerly Chèque Déjeuner / Up Coopérative): Cooperative-origin French benefits issuer (meal vouchers, gift cards, culture, CESU); one of the legacy incumbents competing head-to-head with Pluxee France in the French market.
Broad incumbents
- Edenred: Global leader in prepaid corporate benefits (Ticket Restaurant, Ticket Kadéos) operating across multiple countries; overlaps with Pluxee France in meal vouchers and gift/employee benefits.
- Workday (Benefits & HCM): Large enterprise HCM and benefits administration platform; competes for the same HR/benefits budget in larger French enterprises, though as part of a broader HR suite rather than a specialized benefits wallet.
- Sodexo (Benefits & Rewards Services legacy): Global benefits and food services player whose former BRS division became Pluxee Group; historical parent of the Pluxee platform and direct competitor in titre restaurant and gift card categories.
Emerging players
- Benefex: UK-based employee benefits, recognition, and wellbeing platform; comparable in product scope (reward, recognition, flexible benefits) but operates in a different geography.
- Thanks Ben: French employee benefits platform focused on meal vouchers and flexible benefits via a digital wallet; emerging challenger in the same SMB segment where Pluxee France competes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Wedoogift social profiles
Digital presenceWedoogift financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wedoogift leadership team
Management profileNumber of profiles
Profiles1 record
Wedoogift funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wedoogift M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wedoogift
What does Wedoogift do?
Wedoogift provides a 100% digital employee benefits platform that enables businesses to issue, manage, and distribute corporate benefits including gift vouchers, restaurant vouchers (titres-restaurant), CESU (universal employment service cheques), mobility vouchers, culture vouchers, and holiday vouchers to employees. The platform serves 55,000+ business clients and operates a network of 2,000+ partner retailers across France where vouchers can be redeemed. The company is now operating under the Pluxee brand as a subsidiary of the Pluxee Group.
Is Wedoogift a public or private company?
Wedoogift is a private company. It is classified as corporate owned and is currently operating.
When was Wedoogift founded?
Wedoogift was founded in 2013. It employs 251 to 500 people.
Where is Wedoogift based?
Wedoogift is headquartered in Paris, France, in the Europe region.
How does Wedoogift make money?
Two revenue lines are on record. Gift Vouchers and Tickets are the primary driver. The others are merchant Network Fees.
Who are Wedoogift's main competitors?
Spendit is listed as a regional player. Pleo is listed as an others. Direct peers are Swile, Bimpli (formerly Apetiz / Natixis Intertitres) and Up (formerly Chèque Déjeuner / Up Coopérative). Broad incumbents are Edenred, Workday (Benefits & HCM) and Sodexo (Benefits & Rewards Services legacy). Emerging players are Benefex and Thanks Ben.
Does Wedoogift have an API?
No public API is recorded for Wedoogift.
What industry is Wedoogift in?
Wedoogift's product category is Employee Benefits Platform. Its primary akta.pro industry code is BPACAKAE, Benefits Administration & Total Rewards Outsourcing, with a secondary code of BPAAAIAB, Benefits Administration & Enrollment Support. Its NAICS code is 524292 and its SIC code is 7372.