Wedoogift

What Wedoogift does

Wedoogift, founded in 2013 and headquartered in Paris, originally operated as a dematerialized corporate gift certificate platform before evolving through successive brand iterations (Wedoogift → Glady → Pluxee) into what is now Pluxee France, a subsidiary of Pluxee Group (formerly Sodexo Benefits). The business delivers a digital and mobile-first employee benefits platform that issues gift vouchers (Pluxee Cadeaux), restaurant vouchers (Pluxee Titres Restaurant), childcare vouchers (Pluxee CESU), sustainable mobility allowances (Pluxee Mobility), culture vouchers, and vacation subsidies. End users access benefits through dedicated iOS and Android apps (Pluxee FR, Pluxee Cadeaux), with authentication handled via the Glady Auth infrastructure. Supporting tools for Works Councils (CSE) include accounting platforms, communication websites, legal assistance, and animation/rewards modules.

The core technical stack is a voucher-issuance and transaction-processing platform with a wallet application, merchant locator, and self-serve online ordering portal (signup.glady.com). The platform operates a two-sided network connecting 55,000+ French business clients and CSEs on the demand side with 2,000+ partner retailers and 600+ discount brands on the supply side. The merchant network is expanded through an affiliation program, while voucher distribution supports digital, physical card, and paper formats for online and in-store redemption.

Pluxee France monetizes primarily through transaction fees on voucher issuance and merchant network fees paid by affiliated retailers to accept Pluxee vouchers. Pricing is quote-based and not publicly disclosed. The go-to-market motion is sales-led for enterprise accounts with direct quote and demo requests, complemented by self-serve online ordering for SMBs and individual employees. Customer segments span small and medium businesses, HR professionals, CSE members, and individual employees, served through a hybrid segmentation approach across company size, persona, and business unit dimensions. Headcount is in the 251-500 range, with a presence across Europe anchored in France.

Name

Wedoogift

Legal name

Pluxee France

Website

https://wedoogift.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

251–500 employees

Short description

Wedoogift, now operating as Pluxee France, is a digital employee benefits platform issuing gift vouchers, restaurant vouchers, childcare, mobility, and vacation subsidies to 55,000+ French businesses and their employees through a mobile-first wallet and 2,000+ merchant network.

Ownership category

akta.pro rank

Product category

Employee Benefits Platform

NAICS

Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Benefits Administration & Total Rewards Outsourcing (BPACAKAE)

akta.pro secondary industry

Benefits Administration & Enrollment Support (BPAAAIAB)

Keywords

• Employee benefits
• Digital gift vouchers
• Corporate rewards
• Meal vouchers
• HR benefits platform

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Gift Vouchers and Tickets: Pluxee issues gift vouchers, meal tickets, and childcare vouchers to employees via employer/work council subscriptions. Revenue generated through transaction processing fees and margins on voucher issuance.
2. Merchant Network Fees: Merchants pay fees to be part of the Pluxee merchant network, enabling them to accept Pluxee vouchers from employees.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Wedoogift provides a 100% digital employee benefits platform that enables businesses to issue, manage, and distribute corporate benefits including gift vouchers, restaurant vouchers (titres-restaurant), CESU (universal employment service cheques), mobility vouchers, culture vouchers, and holiday vouchers to employees. The platform serves 55,000+ business clients and operates a network of 2,000+ partner retailers across France where vouchers can be redeemed. The company is now operating under the Pluxee brand as a subsidiary of the Pluxee Group.

Product overview

Wedoogift operates Pluxee (formerly Glady), a unified employee benefits and engagement platform offering digital and physical voucher solutions. The core portfolio includes gift vouchers (Pluxee Cadeaux) redeemable at over 2,000 retailers, restaurant vouchers (Pluxee Titres Restaurant), childcare vouchers (Pluxee CESU), and sustainable mobility benefits (Pluxee Mobility). Supporting offerings include culture vouchers, vacation subsidies, and incentive programmes. The platform also provides dedicated tools for Works Councils (CSE) including accounting, communication, and legal assistance. Merchant-facing products allow businesses to accept Pluxee vouchers through Pluxee Restaurant and Pluxee Multi-service. Users access the platform via dedicated iOS and Android mobile applications, with authentication handled through the Glady Auth system.

Differentiator

Problem solved

Functional benefit

Brands

• Pluxee Cadeaux: Gift voucher solution with over 2000 partner retailers, available in digital, card, or paper format
• Pluxee Restaurant
• Pluxee CESU
• Pluxee Mobility

Products and services

• Digital Gift Vouchers Digital gift vouchers issued by employers to employees for corporate gifting, rewards, and recognition purposes, redeemable across the partner retailer network. Targeted at HR departments, CSE committees, and management for distributing employee benefits.
• Restaurant Vouchers (Titres-Restaurant) Digital restaurant vouchers (titres-restaurant) for employees to use for meals, compliant with French tax and social regulations. Targeted at French employers required or choosing to provide meal benefits to employees.
• CESU (Universal Employment Service Cheque) Digital CESU (Chèque Emploi Service Universel) enabling employees to pay for household and personal services. Targeted at French employers providing domestic services benefits to employees.
• Mobility Vouchers (Chèques Mobilité) Digital mobility vouchers including the sustainable mobility package (forfait mobilités durables) for employee commuting expenses. Targeted at French employers providing commuting and transportation benefits.
• Culture Vouchers Digital culture vouchers enabling employees to spend on cultural goods and activities. Targeted at French employers providing cultural spending benefits to employees.
• Holiday Vouchers (Chèques-Vacances) Digital holiday vouchers (chèques-vacances) for employee vacation and leisure spending. Targeted at French employers providing holiday benefits to employees.
• Wedoogift Digital Benefits Management Platform 100% online SaaS platform enabling businesses to issue, manage, distribute, and track all employee benefit vouchers (gift, restaurant, CESU, mobility, culture, holiday) in one place. Includes custom corporate gift catalog, real-time tracking, reporting, 2FA security, and multi-platform access (web, iOS, Android). Targeted at HR departments, CSE managers, and business administrators responsible for employee benefits.

Quantifiable outcome

• Access to 2000+ retailers for gift vouchers
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators3 records

Recent moves2 records

Expansion highlights4 records

Regional players

• Spendit: Iberian employee benefits and meal card provider; comparable in product mix (meal cards, gift, mobility) but focused on Spain/Portugal rather than France.

Others

• Pleo: European corporate cards and spend management company addressing employee expense and perk payments; adjacent to Pluxee France's employee benefits and incentive use cases.

Direct peers

• Swile: French employee benefits platform offering meal vouchers, gift cards, and mobility benefits to employers; one of the most direct competitors to Pluxee France in the SMB and enterprise segments.
• Bimpli (formerly Apetiz / Natixis Intertitres): Major French employee benefits issuer (meal vouchers, gift cards, mobility, CESU) backed by Natixis; directly competes with Pluxee France across the same product set and merchant network.
• Up (formerly Chèque Déjeuner / Up Coopérative): Cooperative-origin French benefits issuer (meal vouchers, gift cards, culture, CESU); one of the legacy incumbents competing head-to-head with Pluxee France in the French market.

Broad incumbents

• Edenred: Global leader in prepaid corporate benefits (Ticket Restaurant, Ticket Kadéos) operating across multiple countries; overlaps with Pluxee France in meal vouchers and gift/employee benefits.
• Workday (Benefits & HCM): Large enterprise HCM and benefits administration platform; competes for the same HR/benefits budget in larger French enterprises, though as part of a broader HR suite rather than a specialized benefits wallet.
• Sodexo (Benefits & Rewards Services legacy): Global benefits and food services player whose former BRS division became Pluxee Group; historical parent of the Pluxee platform and direct competitor in titre restaurant and gift card categories.

Emerging players

• Benefex: UK-based employee benefits, recognition, and wellbeing platform; comparable in product scope (reward, recognition, flexible benefits) but operates in a different geography.
• Thanks Ben: French employee benefits platform focused on meal vouchers and flexible benefits via a digital wallet; emerging challenger in the same SMB segment where Pluxee France competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wedoogift
• YouTubeyoutube.com/channel/UC562wTKuoRyuBxHrvLkS4CQ
• Facebookfacebook.com/wedoogift-568347013253139
• LinkedInlinkedin.com/company/pluxee-france

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wedoogift