Spartner

What Spartner does

Spartner Travel is a France-based, B2B managed-services company that specializes in travel and logistics for the sports industry. Founded in 2000 in Lyon and operating as a subsidiary of SSM Groupe, the company manages end-to-end displacement and event logistics for sports professionals, teams, federations, and event organizers worldwide. Its service portfolio covers accommodation booking, IATA-accredited transport and transfers, sports-specific catering, global sports-facility booking, event-experience coordination, and digital facilitation tools. Customer segments include professional athletes, sports organizations and teams, international sporting-event organizers, training-camp operators, and a youth-camp vertical for ages 10-17. Go-to-market is direct enterprise sales to sports stakeholders, with custom-quoted engagement terms and a 24/7 operations team.

The company operates a worldwide partner network — accommodation providers, transport suppliers, and sports-venue operators — that constitutes its purchasing-power backbone, complemented by an in-house database of global sports infrastructure. It holds IATA accreditation for air transport, ISTAA membership as a sports-travel body, APST registration under French tourism law, and B Corp plus Ecovadis ESG certifications, which collectively qualify it for federation procurement and corporate sustainability mandates. Headcount sits in the 51-100 range and no external funding, acquisition, or IPO events are disclosed. The business model is managed-services revenue from per-engagement custom quotes rather than a standardized product or subscription, with relationships managed bilaterally through direct sales and industry-event presence. Spartner's positioning rests on 25 years of vertical specialization, regulatory credentials, and a human-led service model rather than on technology platforms or proprietary AI.

Name

Spartner

Legal name

Spartner Travel

Website

https://spartner-agency.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Spartner Travel is a France-based B2B managed-services provider, founded in 2000 and operating as a subsidiary of SSM Groupe, that handles end-to-end travel and event logistics for sports professionals, teams, federations, and event organizers worldwide through its IATA-accredited, 25-year-experienced sport-travel operation.

Ownership category

akta.pro rank

Product category

Sports Travel Management

NAICS

Tour Operators (561520), Travel Agencies (561510)

SIC

Services-Amusement & Recreation Services (7900), Transportation Services (4700)

akta.pro primary industry

Sports & Active Travel Agencies (e.g., ski, golf, dive) (THAKAFAJ)

akta.pro secondary industry

Online Booking Tools (OBT) & Corporate Booking UX (THALAGAD)

Keywords

• Sports travel management
• Team logistics services
• Event travel coordination
• Sports accommodation booking
• Athlete transport services

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Travel and Logistics Services: Premium sport travel services including accommodation booking, transport & transfers, catering solutions, sports infrastructure coordination, and event experience management for sports organizations and athletes worldwide

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Spartner Travel is a premium sport travel management company providing end-to-end logistics for sports professionals, teams, and event organizers. Core services include accommodation booking, IATA-accredited transport and transfers, sports-tailored catering, global sports infrastructure booking, event experience coordination, and digital facilitation tools, delivered through a worldwide network of partners with 24/7 support.

Product overview

Spartner Travel is a premium sport travel management company with 25 years of expertise offering a unified suite of services. The core offerings include accommodation management, transport & transfers (IATA-accredited), catering, sports facilities booking, event coordination, and digital solutions. These are complemented by specialized expertise areas covering logistics for sports professionals, sports training camps, youth camps (ages 10-17), and international sporting event logistics. The company positions itself as a full-service logistics partner connecting sports professionals, amateurs, and sporting events with global travel infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Accommodation (Hébergement) Global accommodation network and worldwide purchasing power enabling sport travel arrangements across destinations.
• Transport & Transfers (Transport & Transferts) IATA-accredited transport and transfer services with 24/7 availability for sports teams and athletes.
• Catering (Restauration) Catering solutions specifically tailored to the dietary and performance needs of sports teams and athletes.
• Sports Facilities (Infrastructures Sportives) Booking and coordination of sports facilities worldwide via a global infrastructure database to meet client requirements.
• Experience Coordination (Coordination d'Expériences) Coordination of curated experiences and hospitality packages around major international sporting events for stakeholders.
• Digital Solution (Solution Digitale) Digital tools provided to facilitate and streamline sports team and athlete travel arrangements.
• Logistics & Travel for Sports Professionals End-to-end logistics and travel management for professional athletes and sports professionals during competitions and training.
• Sports Training Camps (Stages Sportifs) Organization of sports training camps, including accommodation, transport, catering, and sports facility booking.
• Youth Camps Ages 10-17 (Camps 10-17 Ans) Sports camps tailored for children and teenagers aged 10 to 17, with age-appropriate travel, accommodation, and activities.
• International Sporting Event Logistics (Logistique Événements Sportifs Internationaux) Logistics services for international sporting events, covering travel, accommodation, transport, and infrastructure coordination for delegations.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• IATA (International Air Transport Association)coreTechnology or IntegrationIATA accreditation for air travel arrangements. This certification provides Spartner Travel with official credentials for booking and managing air transport, ensuring industry-standard compliance and access to global airline networks.
• ISTAA (International Sports Travel Association)coreStrategic or Co-development PartnerMembership in the International Sports Travel Association, the professional body for sports travel providers, demonstrating industry leadership and adherence to professional standards.
• APST (Association Professionnelle de Solidarité du Tourisme)coreStrategic or Co-development PartnerMembership in the French tourism professional solidarity association, providing financial guarantees and consumer protection as required by French travel industry regulations.
• B CorpminorOthersB Corp certification demonstrates Spartner Travel's commitment to social and environmental responsibility, differentiating the company as a sustainable travel provider.
• EcovadisminorOthersEcovadis sustainability rating provides third-party verification of Spartner Travel's environmental and social practices.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• ATPI Griffinstone: ATPI Griffinstone is the dedicated sports travel division of ATPI, a global travel management company. It provides travel, accommodation and logistics for professional sports teams, federations and events — directly comparable to Spartner's sport-specific managed travel offering.
• Anthony Travel: Anthony Travel is a US-based specialist sports travel agency serving NCAA programs, professional teams, fans and sporting events. Closely comparable to Spartner in its sports-only focus, managed logistics model and B2B federation/club customer base.
• Inspiresport: Inspiresport is a UK-based specialist sports tour operator organizing youth sports tours, training camps and event experiences for clubs and schools. Overlaps with Spartner's youth camps (ages 10-17) and sports training camp verticals.
• World Sport Group: World Sport Group operates sports hospitality, travel and event logistics around major sporting events for federations, sponsors and rights-holders. Comparable to Spartner's event experience coordination and international sporting event logistics services.

Broad incumbents

• BCD Travel: BCD Travel is one of the largest global corporate travel management companies, serving enterprises and increasingly large sports sponsors and federations. A broad incumbent whose scale and tech stack could encroach on Spartner's specialist sports base.
• American Express Global Business Travel: Amex GBT is a leading global TMC with dedicated practice areas for sports organizations, corporate sponsors and event logistics. A broad incumbent offering overlapping managed travel capabilities, with deeper tech and global purchasing leverage than Spartner.
• Corporate Travel Management (CTM): CTM is a large global travel management company serving corporate, government and sporting-event clients. Comparable as a broad TMC competitor whose sport-event and corporate sponsor work overlaps with Spartner's customer segments.
• CWT: CWT is a long-established global TMC with significant sports, events and meetings practice. Overlaps with Spartner on managed corporate sports travel but at far greater scale and broader scope.
• FCM Travel: FCM Travel is a global corporate travel management company with a sports and events specialization. Comparable as a broad incumbent whose corporate and event-travel capabilities overlap Spartner's managed services for federations and event organizers.

Emerging players

• Event Masters Sports Travel: Event Masters Sports Travel is a smaller specialist sports tour operator focused on supporter tours and team travel for major events. Comparable in niche positioning to Spartner though smaller in scale and primarily UK-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/spartneragency
• LinkedInlinkedin.com/company/spartner-agency

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spartner