Rubbermaid Canada, Mississauga

What Rubbermaid Canada, Mississauga does

Rubbermaid Canada, Mississauga is the Canadian sales, distribution, and customer-service operation of the Rubbermaid consumer housewares brand, which is wholly owned by Newell Brands (NASDAQ: NWL), a diversified global consumer goods company headquartered in Atlanta, Georgia. Rubbermaid designs, manufactures, and markets household organization products spanning four primary categories: food storage (Brilliance, EasyFindLids, TakeAlongs, FreshWorks, meal-prep and pantry containers), kitchen organization (sink accessories, drawer organizers, drinkware), trash and recycling (Premier, Elite, Roughneck indoor and outdoor cans), and home/outdoor organization (FastTrack garage systems, closet systems, storage sheds, deck boxes, cleaning supplies, laundry baskets, step stools). The underlying technology is primarily materials-and-molding based — plastics, glass, Tritan, and stainless steel — augmented by trademarked mechanical features such as the QuikClik Seal lid mechanism, FreshVent airflow technology, EasyFindLids modular snap-fit system, and SilverShield antimicrobial protection, as well as infrared sensor and step-on electromechanical features in the premium trash-can lines.

The brand operates a traditional consumer-goods distribution model: products are sold through major North American retailers — Amazon, Home Depot, Walmart, Lowe's, Target, Sam's Club, Kroger, Ace Hardware, True Value, Menards, and Canadian Tire — with Canadian customer service anchored in Brampton, Ontario. Revenue is generated through unit-pricing across a wide ASP range (sub-$10 entry containers to $1,000+ outdoor sheds), with no subscription, licensing, or SaaS component; the model is exclusively one-time product sales at retail and through the company's direct-to-consumer website. The Canadian entity does not have disclosed financials or a separately reported P&L; it functions as a regional sales and service overlay under the broader Newell Brands corporate structure.

Customer segments are horizontally distributed across general-consumer use cases — food storage and freshness, home and closet organization, kitchen waste and recycling, and outdoor equipment storage — serving both homeowners and renters rather than enterprise or B2B buyers. Marketing is primarily product-led through the rubbermaid.com storefront, with email, Instagram, and retail co-marketing as secondary channels. The company is exposed to ongoing macroeconomic pressures (notably U.S. tariff costs driving announced 2026 price increases) and consumer-goods litigation risk (e.g., a pending suit over microwave/freezer safety claims on food-storage containers).

Name

Rubbermaid Canada, Mississauga

Legal name

Rubbermaid Inc.

Website

https://rubbermaid.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Consumer Household Products

NAICS

Plastics Product Manufacturing (3261), All Other Plastics Product Manufacturing (326199), Plastics and Rubber Products Manufacturing (326)

SIC

Miscellaneous Plastics Products (3080)

akta.pro primary industry

Food Storage Containers (Disposable & Reusable) (CRAJAGAF)

akta.pro secondary industries

Storage Containers & Bins Retail (Plastic, Glass, Modular) (CRAIAJAC), Cleaning Caddies, Storage & Organization Accessories (CRAJAIAI), Consumer Products Injection Molding (Housewares, Toys, Personal Care) (IMANAFAE)

Keywords

• Food storage containers
• Home organization products
• Kitchen organization
• Outdoor storage sheds
• Trash and recycling bins

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Consumer Product Sales: Rubbermaid generates revenue through the sale of household consumer products including food storage containers, kitchen organization items, trash cans, outdoor storage sheds, and cleaning supplies. Products are sold through major retail channels and directly to consumers via the company website. The brand operates under Newell Brands as a household name in the housewares category.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels4 records

Core offering

Rubbermaid manufactures and distributes consumer household products across food storage (Brilliance, EasyFindLids, TakeAlongs, FreshWorks containers), kitchen organization (sink accessories, drawer organizers), trash and recycling (indoor/outdoor cans), home organization (FastTrack garage systems, closet systems, cleaning supplies), and outdoor storage (Roughneck sheds, deck boxes). Products are sold through major retailers across North America and direct-to-consumer via the company website.

Product overview

Rubbermaid is a brand under Newell Brands that offers a comprehensive portfolio of home organization and storage products. The core product lines include food storage solutions (Brilliance™, EasyFindLids™, TakeAlongs®, FreshWorks®, meal prep containers, and pantry containers), kitchen organization (sink accessories and drawer organizers), trash and recycling solutions (indoor and outdoor trash cans under Elite™ and Premier® Series brands), home organization systems (FastTrack® garage and closet systems, closet shelving, cleaning supplies, laundry baskets, and step stools), and outdoor storage (Roughneck® storage sheds and deck boxes). The Brilliance™ collection serves as the premium food storage sub-brand featuring airtight leak-proof containers, while FastTrack® and Roughneck® are the primary systems brands for garage and outdoor storage respectively. Products are sold through major US and Canadian retailers including Amazon, Walmart, Target, Home Depot, Lowe's, and Canadian Tire, with customer support available in both the US (1-888-895-2110) and Canada (1-877-804-5383).

Differentiator

Problem solved

Functional benefit

Brands

• Brilliance™: Premium line of airtight, leak-proof food storage containers with 360-degree crystal-clear design and stain-resistant properties.
• EasyFindLids™
• TakeAlongs®
• FreshWorks®
• Roughneck®
• FastTrack®
• Premier®
• Elite™
• Configurations™
• Mixermate™
• Simply Pour®
• Easy Release™

Products and services

• Brilliance Collection Airtight, leak-proof food storage containers featuring 360-degree crystal-clear design, stain- and odor-resistant lids and bases, and stackable modular construction for refrigerator and pantry organization.
• EasyFindLids Food storage containers with innovative lids that snap to bases and other lids, enabling easy organization with nesting bases and shared lids across multiple container sizes.
• TakeAlongs Portable food storage containers designed for sharing, bringing, and taking meals on-the-go, featuring QuikClik Seal for tight seals and ridged lids for easy stacking and carrying.
• FreshWorks Produce preservation containers utilizing FreshVent technology and CrispTray to regulate airflow and keep moisture away, extending freshness of fruits and vegetables to reduce food waste.
• Meal Prep Containers Food storage containers designed for meal preparation and portion control, available in various shapes and sizes including bento-style divided containers for separating snacks, sides, and main courses.
• Storage Sheds Outdoor storage sheds including Roughneck, Big Max, Vertical, Horizontal, and Slide-Lid models, providing durable, weather-resistant storage for bikes, tools, and outdoor equipment.
• Deck Boxes and Patio Storage Weather-resistant outdoor storage chests for pool toys, grill supplies, and cushions that double as seating or serving surfaces, available in various sizes including 32-Gallon capacity.
• Indoor Trash Cans Household waste containers including step-on trash cans, sensor trash cans with infrared technology, swing-top, touch-top, and open-top designs in various sizes from 1.5-Gallon to 40-50 Gallons.
• Outdoor Trash Cans and Recycling Bins Durable outdoor garbage cans designed to withstand elements, including wheeled models for easy transport and non-wheeled options with easy-grip handles, available with vented designs.
• Closet Systems Customizable closet organization systems including Configurations sliding wire baskets, FastTrack rails and hooks, adjustable and non-adjustable shelving kits, hang rods, and shoe shelves.
• Cleaning Supplies Home cleaning tools including Reveal microfiber spray mops, power scrubbers with cordless battery operation, microfiber cloths, twist mops, dustpans, and mop buckets with built-in wringers.
• Garage Organization FastTrack garage storage systems including rails, hooks, cabinets, slatwall panels, wire baskets, tool towers, and storage bins for organizing tools, sports equipment, and outdoor gear.
• Laundry Baskets and Hampers Laundry collection containers including Hip-Hugger baskets, Flex'n Carry designs, and laundry sorters for organized laundry management in various capacities.
• Step Stools Household step stools including Ultra non-slip plastic stools, one-step and two-step models, and EZ Step folding options for reaching high places safely.
• Drinkware Pitchers and ice cube trays for beverage service and preparation, including portable pitchers, carafes, Quick Release Ice Cube Trays, and Mixermate leak-resistant pitchers.
• Sink Accessories Kitchen sink organization products including antimicrobial dish racks, drainers, sink mats, sponge caddies, and dish brushes with built-in Microban antimicrobial product protection.
• Drawer Organization Interlocking and customizable drawer organizers and cutlery trays for kitchen and desk drawer organization, featuring no-slip materials and separate compartments for utensils and gadgets.

Quantifiable outcome

• FreshWorks containers keep produce fresher longer and reduce food waste
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• CCE (China Clean Expo)minorStrategic or Co-development Partner · 3 April 2026Rubbermaid participated as an exhibitor at CCE 2026 (China Clean Expo), a major cleaning industry trade show held April 3, 2026 at Shanghai New International Expo Centre. The event attracted 500+ exhibitors and approximately 140,000 professional visitors from 176 countries. Rubbermaid showcased commercial cleaning and organization products alongside other global manufacturers including Nilfisk, Comet, Tennant, and others. CCE 2027 is scheduled for March 30 to April 2, 2027.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tupperware Brands: Tupperware is an iconic global brand in food storage containers and kitchen preparation products. Directly comparable product category (food storage) with similar consumer use cases, though operating via a direct-selling distribution model rather than mass retail.
• OXO (Helen of Troy): OXO is a premium kitchen and home organization brand under Helen of Troy, offering food storage, kitchen tools, and cleaning products. Comparable product categories and consumer positioning, with OXO typically competing at higher price tiers.
• Glad (The Clorox Company): Glad is a leading Clorix-owned brand in food storage bags, containers, and trash bags. Direct overlap with Rubbermaid's food storage and waste management categories across mass retail channels in North America.
• Sterilite: Sterilite is a leading North American manufacturer of plastic storage containers, totes, and organization products. Direct overlap with Rubbermaid's food storage and home organization portfolio, serving mass-market consumers through similar big-box retail channels.
• Simplehuman: Simplehuman specializes in premium sensor and step-on trash cans, kitchen organization, and bath accessories. Directly comparable in the Premier and Elite trash can sub-categories, competing at a similar premium tier.
• Hefty (Reynolds Consumer Products): Hefty is a Reynolds Consumer Products brand in trash bags, food storage, and disposable tableware. Direct overlap with Rubbermaid's outdoor trash cans, indoor trash solutions, and disposable food storage products.
• Ziploc (S.C. Johnson & Son): Ziploc is the dominant brand in plastic food storage bags and containers under S.C. Johnson. Highly comparable product category and consumer use case (food freshness, storage), sold through the same major retail channels.
• iDesign (Spectrum Brands): iDesign is a Spectrum Brands-owned home organization brand offering storage containers, closet systems, and kitchen organization products. Directly comparable to Rubbermaid's home organization portfolio with similar mass-market positioning.

Broad incumbents

• The Container Store: The Container Store is a specialty retailer of storage and organization products, including its own elfa and TCS lines. Competes with Rubbermaid in closet and home organization, though operating via a vertical retail model rather than brand wholesale.

Emerging players

• Seville Classics: Seville Classics is a direct-to-consumer and retail brand specializing in garage organization, shelving, and modular storage systems. Comparable to Rubbermaid's FastTrack garage organization line, though smaller scale and primarily online.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rubbermaid
• YouTubeyoutube.com/user/RubbermaidVideos
• LinkedInlinkedin.com/company/rubbermaid-home-products
• Instagraminstagram.com/rubbermaid
• Facebookfacebook.com/rubbermaid

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rubbermaid Canada, Mississauga