PlumRiver Technology
PlumRiver Technology operates Elastic Suite, a B2B ecommerce SaaS platform purpose-built for consumer brands managing wholesale distribution, offering digital catalogs, ERP-integrated order workflows, and dealer-specific assortments to enterprise customers.
- Company typePrivate
- Founded2000
- HeadquartersSalisbury, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What PlumRiver Technology does
PlumRiver Technology, founded in 2000 and headquartered in Salisbury, United States, operates the Elastic Suite B2B ecommerce platform — a wholesale-focused SaaS solution purpose-built for consumer brands that distribute through dealers, distributors, and retailers. The legal entity is Emerald X, LLC (Delaware). The platform provides digital catalogs with 360-degree imagery and on-model video, a branded dashboard for assets and brand resources, an assortment builder for dealer-specific buys, a whiteboard for merchandising visuals, and custom collections with customer-specific pricing, all unified through ERP, accounting, and back-office system integrations.
Commercially, Elastic Suite is sold exclusively through a direct enterprise field-sales motion with quote-based, annual subscription pricing and no self-serve or marketplace distribution. The customer base is entirely enterprise, spanning outdoor, footwear, athletic apparel, action sports, drinkware, safety gear, and (more recently) building materials — with named logos including Stanley, Carhartt, The North Face, YETI, New Balance, GoPro, Burton, Callaway, Black Diamond, Volcom, Vuori, Dainese, LG Pro Builder, and SKS. Customer-reported outcomes include 87% dealer engagement increases, 123% year-over-year order growth, and over $100K in annual savings per account, and the platform processes billions of dollars in annual GMV. The company is privately held with 11–50 employees, no disclosed recent funding events, and a single historic acquisition (Centerstone Technologies, 2018).
PlumRiver Technology firmographics
Firmographics- Name
- PlumRiver Technology
- Legal name
- Emerald X, LLC
- Website
- https://plumriver.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PlumRiver Technology operates Elastic Suite, a B2B ecommerce SaaS platform purpose-built for consumer brands managing wholesale distribution, offering digital catalogs, ERP-integrated order workflows, and dealer-specific assortments to enterprise customers.
- Ownership category
- akta.pro rank
PlumRiver Technology industry classification
Industry- Product category
- B2B Ecommerce Software
- NAICS
- Hardware Merchant Wholesalers (423710)
- SIC
- Wholesale-Hardware (5072), Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Wholesale/B2B Generalist Marketplaces (CRAFAAAF)
- akta.pro secondary industry
- Electrical, Plumbing & HVAC Trade Supply Marketplaces (CRAFAHAC)
Keywords
Where PlumRiver Technology is headquartered
LocationHeadquarters
- HQ city
- Salisbury
- HQ country
- United States
- HQ region
- North America
Markets served
PlumRiver Technology business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- B2B Ecommerce Platform Subscription: SaaS platform subscription model providing access to the Elastic Suite digital wholesale platform including digital catalogs, assortment builder, dashboards, and analytics capabilities. Pricing appears quote-based and tiered based on brand size and feature requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise B2B wholesale platform with customized pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
PlumRiver Technology product offering
Product offeringCore offering
PlumRiver Technology operates Elastic Suite, a B2B ecommerce SaaS platform purpose-built for wholesale operations. The platform enables consumer brands to digitize product lines, deliver immersive digital catalogs and merchandising tools, integrate with ERP and back-office systems, and manage dealer ordering and sales analytics. Customers include Stanley, Carhartt, The North Face, GoPro, New Balance, Black Diamond, Callaway, YETI, Volcom, Vuori, LG Pro Builder, SKS, Burton, and Dainese.
Product overview
Elastic Suite is a unified B2B ecommerce platform for wholesale growth. The core platform (Elastic Suite) provides the foundational wholesale solution, with integrated modules including the Digital Catalog for product showcase, Branded Dashboard for asset management, Assortment Builder for customized dealer buying, Whiteboard for merchandising visuals, and Custom Collections for tailored product groupings. These modules work together to digitize product lines, streamline B2B sales, and enable real-time analytics, all unified through ERP and back-office integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- Elastic Suite
Quantifiable outcome
- 87% increase in dealer engagement
- +3 more outcomes
Companies that use PlumRiver Technology
Customer profileNamed customers14 records
Segments1 record
Ideal customer profiles1 record
PlumRiver Technology technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
PlumRiver Technology partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
PlumRiver Technology competitors and assessment
Company assessmentDirect peers
- BigCommerce: BigCommerce provides a headless B2B ecommerce platform with features for customer-specific pricing, quote management, and ERP integrations — overlapping directly with Elastic Suite's wholesale feature set. Strong overlap in target buyer (mid-market and enterprise brands with wholesale operations).
- Bamboo Rose: Bamboo Rose offers a B2B platform connecting retailers and brands through product management, sourcing, and ordering workflows. Directly comparable to Elastic Suite's wholesale buying, digital catalog, and assortment-building functionality for consumer brands.
- Kibo Commerce: Kibo Commerce offers unified B2C and B2B commerce, OMS, and personalization for mid-market and enterprise brands. Comparable to Elastic Suite in serving brands with mixed DTC and wholesale channels and needing ERP-grade operational depth.
- NuORDER (Lightspeed): NuORDER, now part of Lightspeed Commerce, is a B2B wholesale platform focused on digital line sheets, ordering, and assortment planning for brands selling through wholesale. Highly comparable to Elastic Suite's digital catalog, assortment builder, and dealer-ordering capabilities, especially in apparel and lifestyle verticals.
Broad incumbents
- Shopify: Shopify is the dominant SMB commerce platform with a fast-growing Shopify B2B offering that competes head-to-head with Elastic Suite on digital catalogs, custom pricing, and wholesale ordering. Comparable as a horizontal ecommerce platform increasingly targeting B2B wholesale use cases.
- Salesforce Commerce Cloud: Salesforce Commerce Cloud (formerly Demandware) is a large-scale B2C and B2B ecommerce suite used by enterprise brands. While broader in scope than Elastic Suite, its B2B module competes for the same enterprise brand wholesale deals and brings substantial CRM ecosystem advantages.
- Adobe Commerce (Magento): Adobe Commerce is an enterprise ecommerce platform used by many consumer brands for both DTC and B2B. Comparable to Elastic Suite at the enterprise-brand-wholesale buyer level, though Elastic Suite is more purpose-built for the rep-and-dealer wholesale workflow.
- SAP Commerce Cloud: SAP Commerce Cloud is an enterprise ecommerce platform serving large brand manufacturers, including B2B and B2C scenarios. Overlaps with Elastic Suite in serving global enterprise brands with complex wholesale and distribution requirements.
Emerging players
- Ordergroove: Ordergroove focuses on subscription and retention commerce for consumer brands, with overlap in digital merchandising and recurring-order functionality relevant to brand-wholesale operations. Adjacent competitor for brands considering Elastic Suite.
- Centric Software: Centric Software provides PLM, PIM, and digital concept-to-consumer platforms for consumer brands (apparel, footwear, outdoor). Comparable buyer overlap with Elastic Suite's customer base and potential partner in the brand-digital-stack ecosystem.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PlumRiver Technology social profiles
Digital presencePlumRiver Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
PlumRiver Technology leadership team
Management profileNumber of profiles
PlumRiver Technology funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PlumRiver Technology M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PlumRiver Technology
What does PlumRiver Technology do?
PlumRiver Technology operates Elastic Suite, a B2B ecommerce SaaS platform purpose-built for wholesale operations. The platform enables consumer brands to digitize product lines, deliver immersive digital catalogs and merchandising tools, integrate with ERP and back-office systems, and manage dealer ordering and sales analytics. Customers include Stanley, Carhartt, The North Face, GoPro, New Balance, Black Diamond, Callaway, YETI, Volcom, Vuori, LG Pro Builder, SKS, Burton, and Dainese.
Is PlumRiver Technology a public or private company?
PlumRiver Technology is a private company. It is classified as unknown and is currently operating.
When was PlumRiver Technology founded?
PlumRiver Technology was founded in 2000. It employs 11 to 50 people.
Where is PlumRiver Technology based?
PlumRiver Technology is headquartered in Salisbury, United States, in the North America region.
How does PlumRiver Technology make money?
One revenue line is on record: B2B Ecommerce Platform Subscription.
Who are PlumRiver Technology's main competitors?
Direct peers on record are BigCommerce, Bamboo Rose, Kibo Commerce and NuORDER (Lightspeed). Broad incumbents are Shopify, Salesforce Commerce Cloud, Adobe Commerce (Magento) and SAP Commerce Cloud. Emerging players are Ordergroove and Centric Software.
Does PlumRiver Technology have an API?
No public API is recorded for PlumRiver Technology.
What industry is PlumRiver Technology in?
PlumRiver Technology's product category is B2B Ecommerce Software. Its primary akta.pro industry code is CRAFAAAF, Wholesale/B2B Generalist Marketplaces, with a secondary code of CRAFAHAC, Electrical, Plumbing & HVAC Trade Supply Marketplaces. Its NAICS code is 423710 and its SIC code is 5072.