Powdr Corp
Powdr Corp is a privately held, family-owned adventure lifestyle company operating 7 US mountain resorts, 3 national park destinations, and Woodward action sports facilities, selling ski, heli-skiing, rafting, and training experiences directly to adventure lifestyle consumers.
- Company typePrivate
- Founded1984
- HeadquartersPark City, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Powdr Corp does
Powdr Corp is a privately held, family-owned adventure lifestyle company headquartered in Park City, Utah, founded in 1984. It operates a portfolio of 7 mountain resorts (Ride Boreal, Copper Mountain, Eldora, Mt. Bachelor, Snowbird, Soda Springs), 3 National Park Destinations, 4 Woodward action sports training facilities (Copper, PA, Park City, Tahoe), and a Powderbird heli-skiing plus rafting operation delivering approximately 26,400 annual adventure experiences. The company sells lift tickets, season passes, lodging, equipment rentals, lessons, heli-skiing, and rafting packages directly to consumers at its resort properties, with no publicly disclosed pricing or B2B distribution channels. Its core customer segment is adventure lifestyle consumers — individuals and families seeking skiing, snowboarding, action sports training, and guided wilderness experiences, supported by the Play Forever initiative focused on youth empowerment and environmental sustainability.
Powdr's business model is asset-heavy resort and experiential hospitality: revenue is generated per-visitor at the point of experience across wholly-owned subsidiary brands, with pricing varying by season and property. Distribution is fully direct via owned retail points, and the company markets through Instagram, LinkedIn, and its owned media properties. Brand portfolio depth — including 55 years of accumulated action sports brand equity and iconic resorts like Snowbird and Copper Mountain — constitutes the primary commercial asset. Leadership includes founder and chairman John Cumming and senior vice president of marketing services Megan Fearnow.
Powdr is currently in a deliberate portfolio-contraction phase, having divested Silver Star (Canada), Lee Canyon (Nevada), and Killington (Vermont), with Eldora Mountain Resort pending sale to the Town of Nederland, Colorado for $120 million via municipal bonds (initial approval 2026-02-06). The company has no disclosed AI/ML capabilities, no public API or SDK footprint, and no recent funding rounds, operating instead as a privately financed lifestyle and real-estate-anchored operator. A minor 2025 partnership with Rocky Mountain Institute on sustainable aviation signals ongoing interest in environmental sustainability but does not materially alter the operating footprint.
Powdr Corp firmographics
Firmographics- Name
- Powdr Corp
- Legal name
- Powdr Corp
- Website
- https://powdr.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Powdr Corp is a privately held, family-owned adventure lifestyle company operating 7 US mountain resorts, 3 national park destinations, and Woodward action sports facilities, selling ski, heli-skiing, rafting, and training experiences directly to adventure lifestyle consumers.
- Ownership category
- akta.pro rank
Powdr Corp industry classification
Industry- Product category
- Mountain Resort & Adventure Tourism Operations
- NAICS
- Skiing Facilities (713920), Recreational Goods Rental (532284), Fitness and Recreational Sports Centers (71394)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)
- akta.pro secondary industry
- Adventure Base Camps (Trek/Climb/Expedition Camps) (THAGAOAG)
Keywords
Where Powdr Corp is headquartered
LocationHeadquarters
- HQ city
- Park City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Powdr Corp business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Distribution channels1 record
Marketing channels2 records
Powdr Corp product offering
Product offeringCore offering
Powdr Corp is an Adventure Lifestyle Company that owns and operates a portfolio of 7 U.S. mountain ski resorts, heli-skiing and rafting experiences, 3 National Park Destinations, and a network of Woodward indoor and outdoor action sports training facilities. Its core commercial activity is selling lift tickets, season passes, lodging, lessons, guided backcountry heli-skiing, rafting, and action sports training directly to consumers under its Snowbird, Copper Mountain, Mt Bachelor, Eldora, Ride Boreal, Soda Springs, Powderbird, and Woodward brands.
Product overview
Powdr Corp is an Adventure Lifestyle Company that operates a portfolio of 7 mountain resorts (Ride Boreal, Copper Mountain, Eldora, Mt Bachelor, Snowbird, Soda Springs) and action sports facilities (Woodward locations in Copper, PA, Park City, and Tahoe). The company also offers heli-skiing experiences through Powderbird and operates 3 National Park Destinations. With 55 years in the action sports industry and over 26,400 annual rafting and heli experiences, Powdr provides a diverse range of outdoor recreation including skiing, snowboarding, skateboarding, BMX, and water sports through its integrated brand portfolio.
Differentiator
Problem solved
Functional benefit
Brands
- Ride Boreal: Ski resort in California
- Copper Mountain
- Eldora
- Mt Bachelor
- Snowbird
- Soda Springs
- Powderbird
- Woodward
Products and services
- Ride Boreal Ski resort in California offering winter sports experiences including skiing and snowboarding, operated by Powdr Corp for adventure-lifestyle consumers and families.
- Copper Mountain
- Eldora Ski resort located near Nederland, Colorado, offering alpine skiing and snowboarding to consumers; pending divestiture from Powdr's portfolio.
- Mt Bachelor
- Snowbird
- Soda Springs
- Powderbird
- Woodward
Companies that use Powdr Corp
Customer profileSegments1 record
Ideal customer profiles1 record
Powdr Corp technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Powdr Corp partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Rocky Mountain Institute (RMI)minorPOWDR provided funding support to RMI for net-zero aviation innovation workshops held in Utah and Colorado, engaging aviation stakeholders on sustainable aviation fuel adoption and hydrogen propulsion transition. This partnership aligns with POWDR's Play Forever environmental sustainability initiative.
Scale indicators5 records
Recent moves10 records
Expansion highlights3 records
Powdr Corp competitors and assessment
Company assessmentDirect peers
- Vail Resorts: Largest North American ski resort operator, owning Vail, Park City, Whistler Blackcomb, and many other destination resorts plus the Epic Pass. Directly competes with POWDR in operating destination ski resorts and season-pass products.
- Alterra Mountain Company: Owner of the Ikon Pass and a portfolio of major ski resorts including Steamboat, Mammoth, Deer Valley, and Palisades Tahoe. Most direct like-for-like competitor to POWDR's mountain resort and season-pass model.
- Aspen One (Aspen Skiing Company): Operator of four Colorado ski mountains (Aspen, Snowmass, Aspen Highlands, Buttermilk) and luxury lodging. Directly comparable as a destination ski resort operator with iconic Western U.S. brands.
- Boyne Resorts: Privately held operator of 11 ski resorts across the U.S. and Canada including Big Sky and Boyne Mountain. Comparable as a family/private operator running a multi-resort ski and adventure portfolio.
- Mountain Capital Partners: Owner-operator of multiple U.S. ski resorts including Taos Ski Valley, Arizona Snowbowl, and Purgatory. Directly comparable as a private multi-resort ski operator pursuing portfolio strategy.
- Lone Mountain Land Company (Big Sky Resort): Operator of Big Sky Resort in Montana, integrated with extensive real estate development. Comparable as a destination ski resort operator with adjacent adventure lifestyle and real estate assets.
- Jackson Hole Mountain Resort: Iconic Wyoming destination ski resort operated as part of the broader Jackson Hole resort ecosystem. Comparable premium Western U.S. ski destination with strong brand equity.
- Schweitzer Mountain Resort: Idaho-based destination ski resort offering year-round mountain recreation. Comparable as a multi-season mountain resort operator serving a regional destination market.
Broad incumbents
- KSL Capital Partners: Private equity firm specializing in travel, leisure, and ski resort investments (former owner of Squaw Valley, current portfolio includes resort assets). Comparable as a strategic capital owner of comparable mountain resort businesses.
Others
- REI Co-op: Outdoor recreation retailer and experience provider offering classes, trips, and outdoor gear. Adjacent as a participant in the broader adventure lifestyle ecosystem that POWDR targets, though not a direct resort competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Powdr Corp social profiles
Digital presencePowdr Corp financial estimates
Financial estimateRevenue estimate
Valuation estimate
Powdr Corp leadership team
Management profileNumber of profiles
Profiles2 records
Powdr Corp subsidiaries and ownership
Company hierarchySubsidiaries8 records
Powdr Corp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Powdr Corp M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Powdr Corp
What does Powdr Corp do?
Powdr Corp is an Adventure Lifestyle Company that owns and operates a portfolio of 7 U.S. mountain ski resorts, heli-skiing and rafting experiences, 3 National Park Destinations, and a network of Woodward indoor and outdoor action sports training facilities. Its core commercial activity is selling lift tickets, season passes, lodging, lessons, guided backcountry heli-skiing, rafting, and action sports training directly to consumers under its Snowbird, Copper Mountain, Mt Bachelor, Eldora, Ride Boreal, Soda Springs, Powderbird, and Woodward brands.
Is Powdr Corp a public or private company?
Powdr Corp is a private company. It is classified as family owned and is currently operating.
When was Powdr Corp founded?
Powdr Corp was founded in 1984. It employs 1,001 to 5,000 people.
Where is Powdr Corp based?
Powdr Corp is headquartered in Park City, United States, in the North America region.
Who are Powdr Corp's main competitors?
Direct peers on record are Vail Resorts, Alterra Mountain Company, Aspen One (Aspen Skiing Company), Boyne Resorts, Mountain Capital Partners, Lone Mountain Land Company (Big Sky Resort), Jackson Hole Mountain Resort and Schweitzer Mountain Resort. KSL Capital Partners is listed as a broad incumbent. REI Co-op is listed as an others.
Does Powdr Corp have an API?
No public API is recorded for Powdr Corp.
What industry is Powdr Corp in?
Powdr Corp's product category is Mountain Resort & Adventure Tourism Operations. Its primary akta.pro industry code is THAAAAAK, Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities), with a secondary code of THAGAOAG, Adventure Base Camps (Trek/Climb/Expedition Camps). Its NAICS code is 713920 and its SIC code is 7000.