Prosperity Network of Advisors

What Prosperity Network of Advisors does

Prosperity Network of Advisors, LLC is a privately-held financial advisory firm co-founded in 1989 by Paul Ewing and Glenda Christopherson and headquartered in Overland Park, Kansas. The firm functions as the largest Office of Supervisory Jurisdiction (OSJ) under Cetera Advisors LLC, providing independent financial advisors with broker-dealer affiliation, compliance supervision, operational support, transition assistance and access to investment platforms on which they deliver securities and advisory services to their end clients. Members reportedly retain 80%–93% of gross dealer commissions, with Prosperity and Cetera retaining the balance.

The company's core offering is the Prosperity advisor network itself, supported by two specialized sub-products: the Portfolio Resource Group (PRG), a home-office partnership that delivers portfolio management and investment research using a proprietary "4 Corners" investment approach combining focused funds, undervalued stocks, core stocks and index solutions; and the Employer Retirement Plans Team (ERPT), a dedicated division providing plan design, fiduciary compliance, employee education and administration for 401(k) and other qualified retirement plans. Reported scale includes approximately 150 affiliated producing advisors nationwide, $9.1 billion in Assets Under Administration, $6.4 billion in Assets Under Management, registration in all 50 states, and ERPT servicing of over 300 plans covering 6,000+ participants.

Prosperity's revenue is generated from its retained share of member commissions (a take-rate on transactions and advisory fees flowing through Cetera Advisors) and from ERPT plan-generated revenue, where the firm and advisor partners reportedly split plan revenue on a 50/50 basis while advisors retain rollovers and insurance proceeds. The go-to-market is primarily sales-led and referral-driven: prospective independent advisors move through a structured onboarding funnel (get to know us, schedule a chat, complete paperwork, optimize transition, experience membership), with growth fueled by existing-member testimonials, FINRA BrokerCheck-driven credibility, and participation in industry events such as the Barron's Top Advisory Team Summit. Day-to-day technology—brokerage operations, compliance systems and client management—is delivered through Cetera's platform rather than a proprietary stack, though the 4 Corners methodology and PRG service wrapper represent differentiated layers on top.

Name

Prosperity Network of Advisors

Legal name

Prosperity Network of Advisors, LLC

Website

https://chooseprosperity.org

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Prosperity Network of Advisors is the largest Office of Supervisory Jurisdiction under Cetera Advisors, serving 150+ independent financial advisors nationwide with broker-dealer affiliation, compliance supervision, and proprietary portfolio and retirement-plan services.

Ownership category

akta.pro rank

Product category

Investment Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Other Financial Investment Activities (5239)

SIC

Investment Advice (6282)

akta.pro primary industry

Broker-Dealer Affiliated Wealth Advisory (FSAEABAB)

akta.pro secondary industries

Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE), Digital Wealth Platforms for Advisors (TAMP/Advisor Tech) (FSAGAEAH), Workplace Wealth & Employee Investing Programs (FSAAAAAK)

Keywords

• Independent advisor network
• Wealth management services
• Investment advisory
• Broker-dealer OSJ
• Retirement plan services

Headquarters

HQ city

Overland Park

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Broker-Dealer Services: Securities and advisory services offered through registered representatives of Cetera Advisors LLC. Revenue generated from transaction-based commissions and advisory fees on client assets.
2. Member Commission Distribution: Members receive 80%–93% gross dealer commissions while Prosperity and Cetera retain the remainder. This is the economic arrangement for affiliated advisors.
3. Employer Retirement Plan Services: Revenue from employer retirement plan management with 50/50 split on plan-generated revenue between Prosperity and advisor partners. Rollovers, insurance, and other plan-generated opportunities are 100% retained by advisors.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Prosperity Network of Advisors operates as an Office of Supervisory Jurisdiction (OSJ) under Cetera Advisors, providing independent financial advisors with broker-dealer affiliation, compliance supervision, operational support, and back-office infrastructure. The firm offers investment advisory services, portfolio management resources, retirement plan services, and insurance solutions through its affiliated entities including Prosperity Capital Management and Prosperity Insurance Solutions.

Product overview

Prosperity Network of Advisors operates as a comprehensive financial advisory platform, serving as Cetera Advisors' largest OSJ (Office of Supervisory Jurisdiction) with over 150 independent advisors coast-to-coast. The core offering is the Prosperity Network itself, which provides practice growth services, compliance supervision, and operational support. This is complemented by two specialized sub-products: the Portfolio Resource Group (PRG) for investment management and the Employer Retirement Plans Team (ERPT) for retirement plan services. Together, these offerings provide advisors with investment research capabilities, portfolio construction tools, and comprehensive ERISA/fiduciary compliance services.

Differentiator

Problem solved

Functional benefit

Brands

• PRG (Portfolio Resource Group): Investment management partnership between independent advisors and Prosperity's home office, providing portfolio management and investment research services.
• ERPT (Employer Retirement Plans Team)

Products and services

• Prosperity Network Membership Membership-based service providing independent financial advisors with broker-dealer affiliation under Cetera Advisors, including compliance supervision, operational support, and back-office infrastructure.
• Portfolio Resource Group (PRG) Investment management partnership that provides portfolio construction, investment research, and asset management resources to advisors and their clients.
• Employer Retirement Plans Team (ERPT) Specialized team offering retirement plan design, administration, and advisory services for employer-sponsored retirement plans.
• Prosperity Capital Management (PCM) Affiliated registered investment adviser providing discretionary asset management services.
• Prosperity Insurance Solutions Insurance brokerage affiliate offering life, disability, and long-term care insurance products to clients of network advisors.

Quantifiable outcome

• Member advisors receive 80%–93% gross dealer commissions
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Cetera Advisors LLCcoreChannel Partner/ Reseller/ DistributorSecurities and advisory services offered through Registered Representatives of Cetera Advisors LLC, member FINRA/SIPC. Prosperity Network of Advisors operates as an OSJ (Office of Supervisory Jurisdiction) and is Cetera's largest OSJ, serving over 150 advisors coast-to-coast. The network provides compliance, supervision, and operational support while Cetera provides the broker-dealer infrastructure.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cambridge Investment Research: One of the largest privately held independent broker-dealers in the U.S., supporting thousands of independent advisors across an OSJ/branch structure similar to Prosperity. Directly comparable as a private, advisor-supporting IBD with no proprietary distribution tied to a parent B/D like Cetera/Ameriprise.
• Commonwealth Financial Network: Large privately held independent broker-dealer and RIA supporting independent advisors nationwide. Comparable to Prosperity as a private IBD with emphasis on advisor support services, transition tools, and practice growth resources.
• Kestra Financial: Independent broker-dealer and OSJ network serving financial advisors with practice support, compliance supervision, and centralized services. Directly comparable business model to Prosperity: private, advisor-affiliated, support-services-led.
• Cetera Advisor Networks: Cetera's other OSJs/affiliate networks offering similar broker-dealer affiliation, compliance, and operational support to independent advisors. Prosperity is the largest of these networks, so sibling OSJs within Cetera are the closest head-to-head peers in terms of GTM.
• Advisor Group (Osaic): Large independent advisor network formed from the merger of Ladenburg Thalmann, FSC Securities, and other IBDs. Operates multiple OSJs and provides advisor support, transition services, and home-office supervision — a direct comparator in scale and structure to Prosperity.
• Cambridge Investment Research (Advisor/Sanctuary/Simply.io): Cambridge's sister RIA entity, which supports hybrid advisors combining commission and fee-based models. Comparable because the OSJ-channel advisors at Prosperity increasingly transition into hybrid/fee arrangements through similar structures.

Broad incumbents

• LPL Financial Holdings: Largest independent broker-dealer in the U.S. by advisor count and AUM, publicly traded. While much larger, LPL competes for the same independent advisor recruitment pipeline that Prosperity targets and provides a comparison point on scale economics, technology investment, and recruiting share.
• Cetera Advisors LLC: The parent broker-dealer under which Prosperity operates as an OSJ. Cetera is a much larger, multi-OSJ entity providing the core platform, clearing, and supervisory infrastructure that Prosperity leverages — comparable as the embedded B/D partner.
• Raymond James Financial Services: Publicly traded financial services firm with a large independent advisor channel. Recruits the same independent advisor audience and provides comparable compliance/transition support, while operating at substantially greater scale than Prosperity.
• Ameriprise Financial (Independent Advisors): Large incumbent financial services firm operating an independent advisor franchise channel. Comparable as both a competitor for advisor recruitment and a model for vertically integrated advisor support at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prosperity Network of Advisors