Love.Life

What Love.Life does

Love.Life is a privately held integrated health and wellness company founded in 2020 in Austin, Texas, by Whole Foods Market co-founder John Mackey, former co-CEO Walter Robb, and former executive Betsy Foster. Operating under the legal entity Healthy America, LLC, the company runs a premium membership platform that combines functional medicine, advanced diagnostics, fitness, recovery therapies, and nutrition under a single brand. Its centerpiece is a 45,000-square-foot holistic health and wellness club at 740 S. Pacific Coast Highway in El Segundo, California, opened August 2024, which delivers onsite medical care, group fitness, recovery/spa services, three indoor pickleball courts, and a plant-based café to the Los Angeles market.

The core commercial offering is the Optimize Membership program, structured as Platinum, Gold, and Silver tiers, with a standalone Fitness + Recovery entry-level option and a high-end Unlimited tier. Service components include functional medicine consultations, advanced bloodwork panels measuring 120+ biomarkers, multi-organ ultrasound, advanced cardiovascular assessment, DEXA body composition scanning, and access to practitioners spanning 20+ disciplines drawing on both Eastern and Western modalities. Through the acquisition of Plant Based TeleHealth Inc. (rebranded Love.Life Telehealth) and the Mastering Diabetes platform, the company extends care delivery across all 50 US states and 27 international countries via telemedicine, and offers evidence-based coaching programs for diabetes reversal and weight management.

The technology stack centers on the Love.Life mobile app (iOS and Android), which aggregates health data from Oura Ring and Apple Watch, tracks bloodwork biomarkers and in-clinic assessments, and supports membership management, class booking, and telehealth visits. Revenue is generated primarily through upfront annual memberships — publicly disclosed pricing at $300 (Fitness + Recovery) and LA Times-cited $50,000 (Unlimited), with Optimize tiers estimated at $7,500–$25,000 — supplemented by a-la-carte recovery services, pay-as-you-go medical imaging ($1,500–$4,500), telehealth subscriptions, café transactions, and coaching programs. The company does not accept insurance but may issue superbills for out-of-network reimbursement, and pricing at upper tiers is opaque by design.

Name

Love.Life

Legal name

Healthy America, LLC

Website

https://love.life

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Love.Life operates a 45,000-sq-ft holistic health and wellness club in El Segundo, CA plus nationwide telehealth, serving high-net-worth individuals through tiered annual memberships ($300–$50,000+) that combine functional medicine, 120+ biomarker diagnostics, fitness, recovery therapies, and nutrition services.

Ownership category

akta.pro rank

Product category

Integrated Health & Wellness Club Services

NAICS

Offices of Physicians (6211), Offices of Other Health Practitioners (6213), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Membership Sports & Recreation Clubs (7997), Services-Health Services (8000)

akta.pro primary industry

Medical Wellness & Longevity (Health Screening, Biohacking, Anti-aging Programs) (THAJAHAI)

akta.pro secondary industries

Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH), Healthy Aging & Longevity Lifestyle Coaching (HSADAGAK), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), General Health Coaching (HSADAGAA)

Keywords

• Holistic health club
• Concierge medical care
• Wellness memberships
• Functional medicine
• Health optimization

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Annual Membership Subscriptions: Tiered annual membership model with Optimize (medical + fitness), Platinum/Gold/Silver tiers, and Fitness + Recovery options. Members pay upfront annual fees ranging from $300 to $50,000+ per year depending on tier and services included. Revenue is recurring and predictable based on membership tenure.
2. A-La-Carte Wellness Services: Individual services including hyperbaric oxygen therapy, cryotherapy, red light therapy, acupuncture, IV infusions, massage, and other therapies available for purchase separately. Services available to both members and non-members.
3. Telehealth Services: Virtual medical consultations and health optimization programs delivered nationwide via video conferencing. Includes Healthy Lifestyle Program, Longevity Program, and Concierge Program virtual offerings. Previously operated as Plant Based TeleHealth Inc. (acquired).
4. Medical Imaging and Assessments: Comprehensive Internal Imaging Assessment ($2,000/$1,500 for members), Advanced Cardiovascular Assessment ($3,000/$2,500 for members), and combined assessments ($4,500/$3,600 for members). Standalone services available without membership requirement.
5. Onsite Café and Restaurant: Love.Life Café and Love Life Café (Miami) operate as public-facing restaurants serving healthy plant-based and vegan menu items. Revenue from food and beverage sales to both members and public visitors.
6. Coaching Programs (Mastering Programs): Specialized group and private coaching programs including Mastering Diabetes and Mastering Weight Loss. Evidence-based lifestyle coaching services for specific health conditions and weight management.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Love.Life operates an integrated health and wellness club uniting functional and lifestyle medicine, advanced diagnostics (120+ biomarker panels, multi-organ ultrasound, advanced cardiovascular assessment, DEXA scanning), personal training, recovery therapies (hyperbaric oxygen, cryotherapy, red-light, infrared sauna), acupuncture and Traditional Chinese Medicine, nutrition coaching, pickleball, and an on-site plant-based café within a 45,000-square-foot flagship facility in El Segundo, CA. The signature Optimize annual membership bundles concierge primary care, five 1:1 physician meetings, ten acute care appointments, individualized health coaching, advanced bloodwork, and integrated fitness/recovery access into tiered Platinum, Gold, and Silver offerings; telehealth programs extend the same lifestyle-medicine protocols virtually across all 50 U.S. states and 27 international countries.

Product overview

Love.Life is an integrated health and wellness company operating a multi-service platform that unites holistic medical care, nutrition, fitness, recovery therapies, and community under one roof. The core offering is the Optimize Membership program, which provides access to functional medicine physicians, advanced diagnostics (120+ biomarker blood panels, DEXA scans, cardiovascular and organ ultrasounds), health coaching, and fitness/recovery services. The company also operates Love.Life Telehealth (acquired from Plant Based TeleHealth Inc.) for virtual care, Mastering Diabetes and Mastering Weight Loss coaching programs, a dedicated 6,500 sq ft pickleball facility, and a café with plant-based menu. The flagship 45,000 sq ft club in El Segundo, California offers tiered memberships (Fitness + Recovery, Optimize with Platinum/Gold/Silver tiers, and Unlimited) alongside a consumer mobile app for iOS and Android that aggregates wearable data from Oura Ring and Apple Watch.

Differentiator

Problem solved

Functional benefit

Brands

• Love.Life Telehealth: Telemedicine service providing virtual medical care for conditions such as diabetes and heart disease, operating across the U.S. and 27 international countries.
• Mastering Programs
• Love.Life Café

Products and services

• Optimize Membership (Platinum / Gold / Silver tiers) Annual medical-membership program reimagining primary care for individuals, with five 1:1 physician meetings, 10 acute care appointments, individualized health coaching, advanced bloodwork measuring 120+ biomarkers, body-composition assessment, bone-density testing, and access to experts in 20+ disciplines combined with fitness and recovery services at the El Segundo flagship.
• Love.Life Unlimited Membership Top-tier annual membership providing unlimited physician visits, personal training, physical therapy, health coaching sessions, acute care appointments, full access to 25+ precision tests, and priority access to pickleball and all fitness and recovery offerings at the El Segundo flagship.
• Fitness + Recovery Membership Standalone annual fitness and recovery club membership providing access to the fitness facility, hot and cold recovery therapies, separate yoga and Pilates studios, meditation area, and three pickleball courts without the Optimize medical component.
• Love.Life Medical Services Integrated medical care service offering functional medicine, preventive primary care, hormone optimization, cardiometabolic health, gastrointestinal health, thyroid/adrenal health, fertility care, autoimmune conditions, and longevity services delivered by board-certified physicians and a multidisciplinary care team.
• Multi-Organ Ultrasound Assessment Comprehensive non-invasive imaging series evaluating eight vital organs (kidney, liver, gallbladder, spleen, pancreas, prostate/uterus, bladder, thyroid) with follow-up consultation; available to Optimize members and the general public at $1,500 or $2,000 respectively.
• Advanced Cardiovascular Assessment Comprehensive cardiac assessment combining advanced imaging, ultrasound, exercise stress testing, and cardiologist review to evaluate heart function at rest and with exercise, including EKG, carotid intima-media thickness ultrasound, abdominal aorta ultrasound, and echocardiogram; available standalone to Optimize members and the general public at $2,500 or $3,000 respectively.
• Advanced Cardiovascular + Multi-Organ Ultrasound Assessment (Combined) Combined organ-health assessment package bundling the Advanced Cardiovascular Assessment and Multi-Organ Ultrasound assessments into a single comprehensive cardiovascular and internal-health evaluation; available standalone for $3,600 to Optimize members or $4,500 to non-members.
• Recovery + Spa Services Standalone holistic-wellness recovery services sold a-la-carte, including red-light beds, cryotherapy, hyperbaric oxygen chambers, cold-plunge baths, steam room, infrared and dry saunas, PEMF therapy, lymphatic compression, acupuncture, reiki, cupping, physical therapy, bodywork, skincare, and Eastern medicine treatments.
• Fitness + Performance Services State-of-the-art fitness facility services combining OxeFit (robotic resistance training), iMoove, Power Plate vibration, KAATSU blood-flow restriction training, Keiser air compression equipment, personal training, small-group training, and group classes including Power Plate Spin, HIIT, Strength, Yoga, Pilates, Breathwork, Meditation, and Dance.
• Group Fitness Classes Scheduled fitness class schedule including HIIT, Vinyasa Yoga, Reformer Pilates, Mat Pilates, Bootcamp, Yoga Sculpt, Yin Yoga, Wall Yoga, Restorative Yoga, Sound Bath, Cardio Dance, Astrology Flow, Mobility + Recovery, Baylates, Power Flow, Cycle then Stretch, and Power Plate HIIT; certain specialty classes (Reformer Pilates, Kaatsu) available at an additional fee capped at 4-6 participants.
• Pickleball Facility Access Access to a dedicated 6,500 sq ft pickleball facility featuring three indoor courts, lessons, clinics, and an observation lounge; included in all memberships during the first year with lessons and clinics sold separately.
• Love.Life Café Health-forward restaurant and wellness bar operating at the El Segundo flagship and as a standalone Love Life Café in Miami, serving plant-based and vegan menu items including breakfast, salads, handhelds, bowls, signature smoothies, herbal tonics, teas, and coffee/espresso, with online ordering via Toast Tab.
• Love.Life Telehealth (Healthy Lifestyle, Longevity, Concierge Programs) Virtual lifestyle-medicine telemedicine service offering Healthy Lifestyle, Longevity, and Concierge Programs across all 50 U.S. states and 27 international countries, providing remote medical consultations and structured health-optimization protocols focused on preventing and reversing chronic diseases such as diabetes and heart disease.
• Mastering Diabetes Program Online coaching and education program for reversing insulin resistance using food as medicine, co-founded by Cyrus Khambatta, Ph.D. in Nutritional Biochemistry, and Robby Barbaro, MPH; integrated into Love.Life's Mastering Programs service offering.
• Mastering Weight Loss Program Specialized group coaching program within Love.Life's Mastering Programs service providing evidence-based lifestyle coaching for weight management.
• Love.Life Mobile App Member mobile application for iOS and Android providing health-data aggregation from Oura Ring and Apple Watch wearables, membership management, class booking, service scheduling, telehealth appointment access, and consolidated health-record viewing (Apple App Store ID 6469663606, Google Play com.lovelife.member).

Quantifiable outcome

• 80% of chronic diseases can be prevented and reversed through diet and lifestyle changes according to cited research
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core, key executive and minor.

• Mastering DiabetescoreStrategic or Co-development Partner · 1 January 2024Acquired established online coaching and education platform known for permanently reversing insulin resistance using food as medicine. Co-founders Cyrus Khambatta, Ph.D. in Nutritional Biochemistry, and Robby Barbaro, MPH, joined Love.Life's executive team to lead development of coaching services. Complementing Love.Life's medically supervised care with evidence-based coaching for chronic conditions.
• Plant Based TeleHealth Inc.coreStrategic or Co-development Partner · 1 January 2024Acquired telemedicine platform focusing on lifestyle medicine to prevent and reverse chronic diseases. Rebranded as Love.Life Telehealth. Service operates across all 50 US states and 27 international countries, offering virtual medical care for conditions including diabetes and heart disease. Foundation of Love.Life's nationwide virtual health offerings.
• Dr. Brian Asbill (Chief Health Officer)key executiveOthers · 26 July 2023Dr. Brian Asbill serves as Chief Health Officer, providing medical leadership for Love.Life's health optimization programs and telehealth services.
• Yo San UniversityminorStrategic or Co-development Partner · 26 July 2023Partnership for Traditional Chinese Medicine practitioners. Natalie Jiaravanont, originally from Thailand and Hong Kong, earned Master's in Traditional Chinese Medicine and Acupuncture from Yo San University and served as professor of Chinese Herbology and Acupuncture. Provides pipeline for TCM practitioners at Love.Life.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/love.life.theofficial
• LinkedInlinkedin.com/company/theofficiallovelife
• Instagraminstagram.com/theofficiallove.life
• TikToktiktok.com/@theofficiallove.life

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Love.Life