Your Surprise
YourSurprise, founded in 2005 in Zierikzee, Netherlands, operates one of Europe's largest online personalized-gift platforms, offering 2,500+ customizable products across drinkware, textiles, chocolate, books, and home accessories to consumers and businesses via 30+ country-specific storefronts.
- Company typePrivate
- Founded2005
- HeadquartersZierikzee, Netherlands
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Your Surprise does
YourSurprise is a Dutch e-commerce company founded in 2005 in Zierikzee, Netherlands, that operates one of Europe's largest online personalized-gift platforms. The platform offers more than 2,500 customizable SKUs across drinkware (mugs, glasses, bottles), textiles and clothing, chocolate and confectionery, personalized books, home accessories, bags, jewelry, and kitchen items. Personalization is delivered through three core production techniques — laser engraving, high-definition photo printing, and embroidery — and is exposed to customers via a self-serve online editor that supports real-time preview with photos, names, and text.
Production is anchored by an in-house workshop in Zierikzee where glass engraving and other personalization are performed, enabling a one-working-day ship promise. The platform generates revenue primarily through direct, one-time product sales on its own e-commerce storefronts, with per-unit pricing ranging from approximately $10 to $100+ and bulk discounts available on multi-piece sets. Two customer segments are addressed: individual consumers purchasing occasion-based gifts (birthdays, anniversaries, weddings, baby gifts) as the primary B2C segment, and a smaller B2B vertical serving corporate clients via a dedicated business unit with logo personalization from an 18-piece minimum on glassware.
YourSurprise distributes through 30+ country-specific storefronts across Europe plus Singapore, Australia, and Canada, using localized SEO, content marketing via its blog, and an affiliate program as primary acquisition channels. The company is privately held and founder-operated (Wouter de Vries as owner/co-founder and Arne Timmerman as CTO/co-owner), with 101–250 employees and no disclosed institutional funding.
Your Surprise firmographics
Firmographics- Name
- Your Surprise
- Legal name
- YourSurprise
- Website
- https://yoursurprise.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- YourSurprise, founded in 2005 in Zierikzee, Netherlands, operates one of Europe's largest online personalized-gift platforms, offering 2,500+ customizable products across drinkware, textiles, chocolate, books, and home accessories to consumers and businesses via 30+ country-specific storefronts.
- Ownership category
- akta.pro rank
Your Surprise industry classification
Industry- Product category
- Personalised Gifts
- NAICS
- Gift, Novelty, and Souvenir Retailers (45942), Jewelry, Luggage, and Leather Goods Retailers (4583), Office Supplies, Stationery, and Gift Retailers (4594)
- SIC
- Retail-Jewelry Stores (5944), Greeting Cards (2771), Costume Jewelry & Novelties (3960)
- akta.pro primary industry
- Personalized, Custom & Monogrammed Gifts Retail (CRALAJAC)
- akta.pro secondary industries
- Personalized & Custom Gift Creation (Engraving/Monogramming/Photo Gifts) (HSACANAC), Home Fragrance, Candles & Small Giftables Retail (CRALAJAN), Local Artisan, Handmade & Craft Gifts Retail (CRALAJAL), Branded Merchandise & Corporate Gifts (BPAFAMAA), Engraving & Personalization Services (CRAKALAG)
Keywords
Where Your Surprise is headquartered
LocationHeadquarters
- HQ city
- Zierikzee
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Your Surprise business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Direct E-commerce Product Sales: One-time sale of personalized gift products directly to consumers and businesses through the company's own e-commerce platform. Customers design and purchase customized items including mugs, glasses, clothing, chocolates, books, and home accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual personalized gift products (single unit or set) |
| Unit Pricing | Pay-as-you-go | Corporate/Bulk Orders |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Your Surprise product offering
Product offeringCore offering
YourSurprise operates a direct-to-consumer e-commerce platform selling over 2,500 personalised physical gift products, including mugs, glasses, textiles, chocolates, books, home accessories, and bags, which customers customise through an online editor with photos, names, and text via laser engraving, photo printing, or embroidery. The company manufactures glass engravings in-house at its Zierikzee workshop and offers a corporate gifting service with bulk ordering and logo personalisation.
Product overview
YourSurprise is an e-commerce platform offering over 2,500 personalised gift products that customers can customise with photos, names, and text through an online editor. The core product is a wide-ranging catalogue of customisable physical gifts spanning multiple categories: drinking vessels (mugs, glasses, bottles), chocolate and sweets, textiles and clothing, home accessories, books, bags, jewellery, and kitchen items. The platform operates as a single unified e-commerce site with B2B corporate gifting as an add-on service. Personalisation is achieved through three main methods: photo printing, laser engraving, and embroidery. The company sells across Europe and internationally through country-specific domains.
Differentiator
Problem solved
Functional benefit
Products and services
- Personalised Glasses
Quantifiable outcome
- 4.1 out of 5 average rating on Google Reviews based on over 15,000 reviews
- +1 more outcomes
Companies that use Your Surprise
Customer profileSegments2 records
Ideal customer profiles1 record
Your Surprise technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Your Surprise partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Your Surprise competitors and assessment
Company assessmentDirect peers
- PersonalizationMall: US-based personalized gift e-commerce retailer offering a wide catalogue of customizable mugs, glassware, apparel, and home décor. Closest direct competitor to YourSurprise in product range, mass customization business model, and B2C focus.
- I Love IMG: European photo personalization platform with strong print-on-demand catalogue including photo gifts, canvases, mugs, and apparel. Comparable to YourSurprise on online personalization editor and multi-category photo-based gift assortment.
- Notonthehighstreet: UK-based curated marketplace for personalized and artisan gifts, serving a similar gift-giving customer across multiple product categories. Comparable target market and personalized gifting thesis, although operating as a multi-seller marketplace.
- Moonpig: UK-headquartered personalized greeting cards and gift retailer with online customization editor, strong UK/EU presence, and recurring gifting demand. Comparable e-commerce gifting model and personalization technology stack.
- Funky Pigeon: UK personalized cards and gift retailer (owned by Moonpig Group). Overlaps heavily with YourSurprise on personalized greetings, photo gifts, and same-day dispatch model.
- Zazzle: Global print-on-demand marketplace for customized products including invitations, apparel, and home décor. Comparable online customization editor and broad personalized product catalogue.
- CafePress: Long-running print-on-demand personalized products retailer covering apparel, mugs, and home décor. Comparable mass-customization model and product categories.
- GiftTree: US-based premium gift retailer specializing in gift baskets and personalized corporate gifts, with B2B and B2C channels. Overlaps on corporate gifting segment and curated gift positioning.
Broad incumbents
- Etsy: Global marketplace with very large personalized/made-to-order gift category spanning thousands of independent sellers. Indirectly competes with YourSurprise for personalized gift demand, particularly in the US and UK.
Emerging players
- Printify: Print-on-demand platform enabling creators and merchants to sell personalized products without holding inventory. Indirectly competes by enabling boutique personalized-gift businesses at scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Your Surprise social profiles
Digital presenceYour Surprise financial estimates
Financial estimateRevenue estimate
Valuation estimate
Your Surprise leadership team
Management profileNumber of profiles
Profiles2 records
Your Surprise funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Your Surprise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Your Surprise
What does Your Surprise do?
YourSurprise operates a direct-to-consumer e-commerce platform selling over 2,500 personalised physical gift products, including mugs, glasses, textiles, chocolates, books, home accessories, and bags, which customers customise through an online editor with photos, names, and text via laser engraving, photo printing, or embroidery. The company manufactures glass engravings in-house at its Zierikzee workshop and offers a corporate gifting service with bulk ordering and logo personalisation.
Is Your Surprise a public or private company?
Your Surprise is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Your Surprise founded?
Your Surprise was founded in 2005. It employs 101 to 250 people.
Where is Your Surprise based?
Your Surprise is headquartered in Zierikzee, Netherlands, in the Europe region.
How does Your Surprise make money?
One revenue line is on record: direct E-commerce Product Sales.
Who are Your Surprise's main competitors?
Direct peers on record are PersonalizationMall, I Love IMG, Notonthehighstreet, Moonpig, Funky Pigeon, Zazzle, CafePress and GiftTree. Etsy is listed as a broad incumbent. Printify is listed as an emerging player.
Does Your Surprise have an API?
No public API is recorded for Your Surprise.
What industry is Your Surprise in?
Your Surprise's product category is Personalised Gifts. Its primary akta.pro industry code is CRALAJAC, Personalized, Custom & Monogrammed Gifts Retail, with a secondary code of HSACANAC, Personalized & Custom Gift Creation (Engraving/Monogramming/Photo Gifts). Its NAICS code is 45942 and its SIC code is 5944.