Amerisleep
Amerisleep is a private direct-to-consumer mattress company that designs and sells plant-based memory foam and hybrid mattresses, adjustable bases, and bedding accessories through its e-commerce platform and two US showrooms in Scottsdale, AZ and Austin, TX, targeting US and Canadian consumers seeking eco-friendly sleep solutions.
- Company typePrivate
- Founded2009
- HeadquartersScottsdale, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Amerisleep does
Amerisleep is a privately held, direct-to-consumer mattress and sleep products company founded in 2009 and headquartered in Scottsdale, Arizona. The company designs, manufactures in the USA, and sells a portfolio of memory foam and hybrid mattresses spanning five core models (AS1 firm through AS5 soft) plus a luxury AS6 Black Series with Triple-Cooling Technology and a natural Organica line featuring GOTS-certified cotton, Joma Wool, and Talalay latex. Underlying its mattress line is a set of proprietary, trademarked technologies — Bio-Pur plant-based memory foam (marketed as five times more breathable than traditional memory foam), HIVE zoned hexagonal-cut support (claimed to reduce pressure points by 49%), Bio-Core base foam enabling a 20-year warranty, and Active Flex transition layers in premium models.
The company sells almost exclusively through its own e-commerce platform, amerisleep.com, supplemented by two physical retail showrooms (the Scottsdale flagship at Optima Camelview Village and an Austin location at Domain NORTHSIDE) and phone-based sales support. Pricing is one-time purchase, with mattresses ranging from $649 to $2,699 and the AS6 Black Series starting at $2,399 on promotion; accessories, bedding, and adjustable bed bases add incremental revenue. 0% APR financing through Klarna is positioned as a customer-acquisition tool, starting at $47-$58/month. Customers also benefit from a 100-night risk-free trial and a 20-year warranty, both of which exceed typical industry offerings.
Amerisleep targets US and Canadian consumers seeking premium, eco-friendly sleep products, with specific segmentation around sleep position (back, side, stomach, combination), back-pain sufferers, hot sleepers, couples with differing firmness preferences, and environmentally conscious buyers. The company holds CertiPUR-US, GREENGUARD, GOTS, and GOLS certifications and emphasizes plant-based, fiberglass-free, USA-made manufacturing. Distribution is limited to the US and Canada, with other geographies served only through customer-arranged freight forwarders. The founder, Firas Kittaneh, serves as Co-Founder, CEO, and Creative Director.
Amerisleep firmographics
Firmographics- Name
- Amerisleep
- Legal name
- Amerisleep
- Website
- https://amerisleep.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Amerisleep is a private direct-to-consumer mattress company that designs and sells plant-based memory foam and hybrid mattresses, adjustable bases, and bedding accessories through its e-commerce platform and two US showrooms in Scottsdale, AZ and Austin, TX, targeting US and Canadian consumers seeking eco-friendly sleep solutions.
- Ownership category
- akta.pro rank
Amerisleep industry classification
Industry- Product category
- Mattresses (consumer sleep products)
- NAICS
- Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)
- SIC
- Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)
- akta.pro secondary industries
- Pillows & Pillow Systems Retail (CRAIABAC), Bed Frames, Foundations & Headboards Retail (CRAIABAE), Sleep Accessories Retail (Toppers, Pads, Wedges, Blankets, White Noise) (CRAIABAF)
Keywords
Where Amerisleep is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Amerisleep business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Mattress Sales: Primary revenue from direct sale of memory foam and hybrid mattresses at various price points ($649-$2699 for mattresses). One-time purchase model with optional financing.
- Accessories Sales: Revenue from complementary sleep products including pillows ($75-$130), bedding ($80-$290), bed bases ($250-$1900), and bundles. One-time purchase model.
- Bundles and Packages: Pre-configured sleep system bundles offering mattress with accessories at discounted package pricing (starting at $263.50 for accessory bundles, $2221 for ultimate comfort bundle).
- Referral Program: Customer referral program paying $75 per verified qualified referral, limited to 20 rewards per calendar year.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | AS1 Mattress - Firm, 10-inch all-foam |
| One time/ perpetual license | Pay-as-you-go | AS2 Mattress - Medium-Firm, 12-inch memory foam or hybrid |
| One time/ perpetual license | Pay-as-you-go | AS3 Mattress - Medium, 12-inch memory foam or hybrid |
| One time/ perpetual license | Pay-as-you-go | AS4 Mattress - Medium-Soft, 13-inch memory foam only |
| One time/ perpetual license | Pay-as-you-go | AS5 Mattress - Soft, 14-inch memory foam or hybrid |
| One time/ perpetual license | Pay-as-you-go | AS6 Black Series - Luxury, 16-inch hybrid with triple-cooling |
| One time/ perpetual license | Pay-as-you-go | Organica Mattress - Natural latex hybrid, 13-inch |
| One time/ perpetual license | Pay-as-you-go | Pillows |
| One time/ perpetual license | Pay-as-you-go | Recover+ Comforter |
| One time/ perpetual license | Pay-as-you-go | Bed Bases |
| One time/ perpetual license | Pay-as-you-go | Tencel Sheets |
| Subscription | Monthly | Financing through Klarna |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Amerisleep product offering
Product offeringCore offering
Amerisleep designs, manufactures, and sells its own line of memory foam and hybrid mattresses (AS1–AS5 and Organica) directly to consumers through its e-commerce site and a small number of showrooms, with the mattresses compressed and roll-packed for parcel shipping. The company also sells complementary sleep products including pillows built on proprietary foam, bed bases/foundations, and bedding accessories, all bundled and supported with a home trial and warranty.
Product overview
Amerisleep is a direct-to-consumer mattress and sleep products company offering a portfolio of memory foam and hybrid mattresses, pillows, bed bases, and bedding accessories. The core product line consists of five mattress models (AS1 through AS5) plus the premium AS6 Black Series, available in both all-foam and hybrid constructions. The AS1-AS5 line spans firmness levels from firm (AS1) to soft (AS5), with each model featuring proprietary Bio-Pur plant-based memory foam and various support technologies like HIVE zoned support. The AS6 Black Series represents the luxury tier with triple-cooling technology. Beyond mattresses, the product ecosystem includes pillows (Flex Pillow, Comfort Classic Pillow, Dual Comfort Pillow), bed bases (Foundation, Adjustable Bed Frame with smart home integration, Platform Bed Frame), and bedding accessories (Bamboo Sheets, Tencel Sheets, Bamboo Mattress Protector, Recover+ Comforter, Lift Topper, Duvet Covers). The company also offers organic/natural options through the Organica line and bundles products in various combinations. All mattresses come with a 100-night risk-free trial and 20-year warranty.
Differentiator
Problem solved
Functional benefit
Brands
- Organica: Natural and organic mattress line featuring GOTS organic certified cotton, New Zealand Joma Wool, and Talalay latex materials.
Products and services
- AS1 Mattress Memory foam mattress in the AS firmness range (firmest level), designed for sleepers who prefer a firm feel and built on Amerisleep's Bio-Pur plant-based foam with HIVE zoned support and a Triple-Cooling cover; sold direct to consumers.
- AS2 Mattress Memory foam mattress in the AS firmness range (medium-firm level), using Bio-Pur foam and HIVE zoned support for sleepers who want a slightly softer feel than AS1.
- AS3 Mattress Memory foam mattress in the AS firmness range (the middle, most popular medium feel), combining Bio-Pur foam with HIVE zoned support and Recover+ cooling, positioned as the default recommendation for most side- and back-sleepers.
- AS4 Mattress Memory foam mattress in the AS firmness range (medium-soft level), using Bio-Pur foam and HIVE zoned support for sleepers who want a plusher, more contouring feel.
- AS5 Mattress Memory foam mattress in the AS firmness range (softest level), using Bio-Pur foam and HIVE zoned support for side sleepers and those who prefer a deep, cushioning feel.
- Organica Mattress Hybrid mattress combining pocketed coils with natural and Bio-Pur foams for consumers who want an innerspring-plus-foam feel with Amerisleep's cooling and zoned-support features.
- Amerisleep Pillows Pillows built with Amerisleep's proprietary Bio-Pur-style foam and Smarty-BandZz cell design, designed for cooling and ergonomic support and sold as add-ons or in bundles with mattresses.
- Bed Bases / Foundations Compatible bed bases and foundations sold to support Amerisleep mattresses, included in bundles and available as standalone purchases.
- Bedding / Sheets Bed sheets and bedding accessories sold by Amerisleep to complement its mattresses and pillows, often packaged in bundles.
Quantifiable outcome
- 49% reduction in pressure points based on clinical studies
- +4 more outcomes
Companies that use Amerisleep
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles2 records
Amerisleep technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature7 records
Amerisleep partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Amerisleep competitors and assessment
Company assessmentDirect peers
- Leesa: DTC foam mattress brand with strong social-impact branding and direct online sales with home trial. Closely comparable in product format, price points, and DTC go-to-market motion.
- Casper: Original mattress-in-a-box DTC brand competing head-to-head with Amerisleep on memory foam and hybrid mattresses sold direct online with home trial. Closest direct comparable in business model, channel, and product breadth.
- Helix Sleep: DTC mattress brand offering a broad lineup of foam and hybrid mattresses with personalization quiz. Competes in the same mid-premium price band as Amerisleep's AS2-AS5 range and shares the broad-line strategy.
- Purple Innovation: Direct-to-consumer mattress brand with proprietary Hyper-Elastic Polymer grid technology, selling online and through showrooms. Comparable in channel strategy, premium DTC positioning, and product technology emphasis.
- Tuft & Needle: Original mattress-in-a-box DTC competitor offering foam mattresses online. Now owned by Serta Simmons, providing a useful comparison point for how scale players have acquired independent DTC mattress brands.
- Nectar Sleep: DTC memory foam mattress brand offering value-priced foam mattresses online with a home trial and lifetime warranty. Closely comparable in channel, product format, and trial/warranty-led acquisition strategy.
- Saatva: Premium online mattress brand selling innerspring, memory foam, and latex hybrid mattresses direct with white-glove delivery. Comparable in online premium positioning and expanding into adjacent sleep products (adjustable bases, bedding).
Broad incumbents
- Sleep Number: Smart bed retailer operating hundreds of company-owned stores with proprietary adjustable air-chamber mattresses. Comparable in smart-bed (Adjustable Bed+) and showroom-driven premium positioning.
- Tempur Sealy International: Largest publicly-traded mattress manufacturer and retailer (Tempur-Pedic, Sealy, Stearns & Foster). Broad incumbent with overlapping memory foam and hybrid products; also owns competing DTC brand efforts.
Emerging players
- Avocado Green Mattress: Direct-to-consumer organic and natural mattress brand with GOTS-certified materials. Directly comparable to Amerisleep's Organica sub-brand in eco-premium positioning and online channel focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Amerisleep social profiles
Digital presenceAmerisleep compliance and trust
Trust signalCompliance4 records
Amerisleep financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amerisleep leadership team
Management profileNumber of profiles
Profiles1 record
Amerisleep funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amerisleep M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amerisleep
What does Amerisleep do?
Amerisleep designs, manufactures, and sells its own line of memory foam and hybrid mattresses (AS1–AS5 and Organica) directly to consumers through its e-commerce site and a small number of showrooms, with the mattresses compressed and roll-packed for parcel shipping. The company also sells complementary sleep products including pillows built on proprietary foam, bed bases/foundations, and bedding accessories, all bundled and supported with a home trial and warranty.
Is Amerisleep a public or private company?
Amerisleep is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Amerisleep founded?
Amerisleep was founded in 2009. It employs 1 to 10 people.
Where is Amerisleep based?
Amerisleep is headquartered in Scottsdale, United States, in the North America region.
How does Amerisleep make money?
Four revenue lines are on record. Mattress Sales are the primary driver. The others are accessories Sales, bundles and Packages and referral Program.
Who are Amerisleep's main competitors?
Direct peers on record are Leesa, Casper, Helix Sleep, Purple Innovation, Tuft & Needle, Nectar Sleep and Saatva. Broad incumbents are Sleep Number and Tempur Sealy International. Avocado Green Mattress is listed as an emerging player.
Does Amerisleep have an API?
No public API is recorded for Amerisleep.
What industry is Amerisleep in?
Amerisleep's product category is Mattresses (consumer sleep products). Its primary akta.pro industry code is CRAIABAA, Mattress & Bed Retail (Innerspring, Foam, Hybrid), with a secondary code of CRAIABAC, Pillows & Pillow Systems Retail. Its NAICS code is 449 and its SIC code is 5712.