Women's Council of REALTORS
Women's Council of REALTORS is a nonprofit professional membership association founded in 1938 that serves approximately 13,000 REALTORS across 250+ local and state networks in nearly 40 U.S. states, offering the PMN business leadership designation, networking events, and member benefits as a NAR affiliate.
- Company typePrivate
- Founded1938
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Women's Council of REALTORS does
Women's Council of REALTORS (WCR), founded in 1938 and headquartered in Chicago, Illinois, is a nonprofit professional membership association affiliated with the National Association of REALTORS that serves approximately 13,000 real estate professionals across 250+ local and state networks in nearly 40 U.S. states. Its mission is to advance women as business leaders in the real estate industry and in the communities they serve. The organization operates a decentralized chapter structure managed by trained volunteer leaders, with a small national staff handling membership, education, events, and partner programs.
WCR's core product is the Performance Management Network (PMN) designation, a proprietary, trademarked credential built around a certified curriculum of seven courses covering leadership, business planning, negotiation, networking, and presentations. Supporting products include a Network Certification Program, Member Finder and Find a Network directories, a Member Savings Center, the SafeShowings safety mobile application, and a merchandise Team Store. Member engagement is anchored by two annual flagship events (the National Conference co-located with NAR NXT in November and the Network 360 Leadership Conference in August), supplemented by the Achieving Excellence Series webinars and 250+ local network events.
The business model combines membership dues (annual REALTOR and National Affiliate subscriptions), PMN designation fees ($125 application fee plus $50 annual dues), event registration revenue (e.g., $595 for Network 360), Strategic Partner sponsorship and advertising (Premium and Core tiers including American Home Shield, Pillar To Post, get.realestate, Fairway Independent Mortgage, RE/MAX, and Two Men And A Truck), and PMN course provider licensing royalties ($40-$45 per student). GTM is community-led and event-driven, with member-to-member referrals and volunteer-led local networks functioning as the primary acquisition channels, supported by a 135,000+ social media following.
Women's Council of REALTORS firmographics
Firmographics- Name
- Women's Council of REALTORS
- Legal name
- NATIONAL WOMEN'S COUNCIL OF REALTORS®
- Website
- https://wcr.org
- Company type
- Private
- Founded year
- 1938
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Women's Council of REALTORS is a nonprofit professional membership association founded in 1938 that serves approximately 13,000 REALTORS across 250+ local and state networks in nearly 40 U.S. states, offering the PMN business leadership designation, networking events, and member benefits as a NAR affiliate.
- Ownership category
- akta.pro rank
Women's Council of REALTORS industry classification
Industry- Product category
- Real Estate Professional Association
- NAICS
- Professional Organizations (81392), Business Associations (813910), Convention and Trade Show Organizers (56192)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)
- akta.pro secondary industries
- Sponsorship, Exhibitor & Partnership Management Services (THAHACAK), Virtual/Hybrid Conference Production & Platform Management (THAHACAM)
Keywords
Where Women's Council of REALTORS is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Women's Council of REALTORS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Dues: Annual national membership dues for REALTORS and National Affiliate members. REALTOR membership requires NAR membership in good standing. National Affiliate membership for mortgage brokers, appraisers, and title company professionals.
- PMN Designation Fees: One-time application fee of $125 with $50 annual dues for PMN designees. PMN designation provides exclusive benefits including free PMN events at national meetings, free Real Estate News subscription, and quarterly eNewsletter.
- PMN Course Provider Licensing: Course providers pay $300 non-refundable processing fee plus $40-45 per student royalty depending on provider type. Options include flat $800 fee or $300 fee + per student royalties for Women's Council networks.
- Event Registration Fees: Registration fees for national conferences, Network 360 Leadership Conference ($595), and various educational events. Includes ticketed events like PMN courses, Inaugural Gala, and PMN Reception.
- Strategic Partner Sponsorships: National Strategic Partners including American Home Shield, Pillar To Post, get.realestate, Fairway Independent Mortgage Corporation, Two Men And A Truck, and RE/MAX provide sponsorship and advertising revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | PMN Designation Application |
| One time/ perpetual license | Pay-as-you-go | Network 360 Conference Registration |
| One time/ perpetual license | Pay-as-you-go | National Conference - WCR Only |
| One time/ perpetual license | Pay-as-you-go | National Conference - NAR Premier Access |
| Unit Pricing | Pay-as-you-go | Inaugural Gala Tickets |
| Unit Pricing | Pay-as-you-go | PMN Course at Conference |
| Other | Multi-year contract | PMN Course Provider - Option 1A |
| Other | Multi-year contract | PMN Course Provider - Option 1B |
| Other | Multi-year contract | PMN Course Provider - Option 2 |
| Other | Multi-year contract | PMN Course Provider - Option 3 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Women's Council of REALTORS product offering
Product offeringCore offering
Women's Council of REALTORS operates a national membership-based professional association offering the Performance Management Network (PMN) designation program with seven proprietary leadership, negotiation, networking, and business planning courses. Membership provides access to 250+ local and state networks for referrals, the Member Savings Center, SafeShowings app, and PMN-eligible webinars, along with paid national conferences (National Conference and Network 360 Leadership Conference) and a merchandise Team Store.
Product overview
Women's Council of REALTORS is a membership organization offering a portfolio of professional development products and services centered around its Performance Management Network (PMN) designation program. The core offering includes PMN designation coursework covering leadership development, negotiation skills, networking, and business planning. Supporting products include the Network Certification Program for recognizing excellence among local/state networks, the Women's Council Team Store for merchandise, the Member Savings Center for discounts, and the SafeShowings mobile application for member safety. Additional member tools include Member Finder and Find a Network directories. The organization also hosts national events including the National Conference and Network 360 Leadership Conference. The infrastructure comprises over 250 local and state networks across nearly 40 states serving approximately 13,000 members.
Differentiator
Problem solved
Functional benefit
Brands
- Performance Management Network (PMN): A premier REALTOR business leadership designation providing practical tools and access to a nationwide network of top professionals, focusing on leadership, negotiation, networking, and business planning.
Products and services
- Performance Management Network (PMN) Designation Proprietary credential awarded by Women's Council of REALTORS upon completion of seven PMN-certified courses covering leadership, negotiation, networking, and business planning. Available to members in good standing for an application fee plus annual designation renewal dues.
- PMN Courses Individual PMN-certified courses covering leadership, negotiation, networking, and business planning sold to members at conference pricing and via course provider licensing. Seven courses in total.
- Women's Council Team Store Online merchandise store selling branded apparel, pins, and name badges to members and supporters.
- Network 360 Leadership Conference Annual multi-day leadership conference for chapter leaders and members, featuring educational sessions and networking. Registration priced at $595 (standard) or $750 (VIP).
- National Conference Annual flagship national event for members featuring educational programming, PMN course delivery, networking, and the Inaugural Gala. Hosted November 9-11, 2026 in Anaheim, California.
Quantifiable outcome
- Average member income from real estate: $123,000 (average) / $100,000 (median)
- +5 more outcomes
Companies that use Women's Council of REALTORS
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Women's Council of REALTORS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Women's Council of REALTORS partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered premium and core.
- American Home ShieldpremiumPremium Industry Strategic Partner providing home warranty services to Women's Council members. Listed as featured partner on national website with logo placement and promotional support.
- Pillar To PostpremiumPremium Industry Strategic Partner providing home inspection services. Featured partner with logo placement and marketing visibility to Women's Council members.
- get.realestatepremiumPremium Industry Strategic Partner providing real estate domain services. Partner logo displayed on national website and event materials.
- Fairway Independent Mortgage CorporationpremiumPremium Industry Strategic Partner providing mortgage lending services. Featured on national website with promotional support for member benefits.
- Two Men And A TruckcoreNational Strategic Partner for moving services. Acknowledged at National Conference with logo recognition and promotional visibility.
- RE/MAXcoreNational Strategic Partner for real estate brokerage services. Recognized at National Conference with promotional support and logo placement.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Women's Council of REALTORS competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Women's Council of REALTORS social profiles
Digital presenceWomen's Council of REALTORS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Women's Council of REALTORS leadership team
Management profileNumber of profiles
Profiles10 records
Women's Council of REALTORS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Women's Council of REALTORS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Women's Council of REALTORS
What does Women's Council of REALTORS do?
Women's Council of REALTORS operates a national membership-based professional association offering the Performance Management Network (PMN) designation program with seven proprietary leadership, negotiation, networking, and business planning courses. Membership provides access to 250+ local and state networks for referrals, the Member Savings Center, SafeShowings app, and PMN-eligible webinars, along with paid national conferences (National Conference and Network 360 Leadership Conference) and a merchandise Team Store.
Is Women's Council of REALTORS a public or private company?
Women's Council of REALTORS is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Women's Council of REALTORS founded?
Women's Council of REALTORS was founded in 1938. It employs 1 to 10 people.
Where is Women's Council of REALTORS based?
Women's Council of REALTORS is headquartered in Chicago, United States, in the North America region.
How does Women's Council of REALTORS make money?
Five revenue lines are on record. Membership Dues are the primary driver. The others are PMN Designation Fees, PMN Course Provider Licensing, event Registration Fees and strategic Partner Sponsorships.
Does Women's Council of REALTORS have an API?
No public API is recorded for Women's Council of REALTORS.
What industry is Women's Council of REALTORS in?
Women's Council of REALTORS's product category is Real Estate Professional Association. Its primary akta.pro industry code is THAHACAA, Association & Society Conference Management (Nonprofit, Professional Bodies), with a secondary code of THAHACAK, Sponsorship, Exhibitor & Partnership Management Services. Its NAICS code is 81392 and its SIC code is 8600.