Plan To Eat
Plan To Eat is a bootstrapped consumer subscription application for home meal planning that combines a recipe organizer, drag-and-drop meal calendar, and automated grocery list generator. The product is delivered via web, iOS, Android, and browser extensions to individual home cooks and families, primarily in the US.
- Company typePrivate
- Founded2009
- HeadquartersLoveland, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Plan To Eat does
Plan To Eat is a bootstrapped, consumer-facing subscription software application for household meal planning, founded in 2008 by Clint Bounds and headquartered in Loveland, Colorado. The product combines three integrated modules — an online recipe organizer with a browser/mobile Recipe Clipper, a drag-and-drop meal planning calendar with reusable menus, and an automated grocery list generator organized by store aisle — supplemented by nutrition and macro tracking. The application is delivered through a Rails-based web stack with native iOS and Android applications and browser extensions for Chrome, Firefox, and Safari, supporting a household account model that covers multiple devices for a single subscription.
The company monetizes through a single consumer subscription tier priced at $5.95/month or $49/year, accessed via a 14-day free trial with no credit card required. Distribution is entirely product-led and direct-to-consumer, with no third-party resellers, advertising, or data monetization; the company states that no user data is sold or shared and that subscription fees alone fund operations. There are no external investors. The go-to-market relies on organic content channels — a blog, a weekly podcast, a YouTube channel, social media, and events such as the Summer Ready Meal Planning Summit (2026) — rather than paid acquisition.
The customer base consists of individual home cooks and families, predominantly in the US, with 50,000+ users reported on the company website. The team is small (four named core members: founder Clint Bounds, Marketing & Operations Director Roni, and two software engineers JD and Max), consistent with a lean, founder-operated SaaS. Differentiators emphasized by the company include privacy-first positioning, absence of ads and data sharing, a 60-day refund policy, no automatic renewal by default, and customer support provided directly by the small team.
Plan To Eat firmographics
Firmographics- Name
- Plan To Eat
- Legal name
- Plan to Eat, LLC
- Website
- https://plantoeat.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Plan To Eat is a bootstrapped consumer subscription application for home meal planning that combines a recipe organizer, drag-and-drop meal calendar, and automated grocery list generator. The product is delivered via web, iOS, Android, and browser extensions to individual home cooks and families, primarily in the US.
- Ownership category
- akta.pro rank
Plan To Eat industry classification
Industry- Product category
- Meal Planning Software
- NAICS
- Diet and Weight Reducing Centers (812191)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN)
- akta.pro secondary industry
- Nutrition & Diet Education (Meal Planning, Macros, Healthy Cooking) (EDAAAHAA)
Keywords
Where Plan To Eat is headquartered
LocationHeadquarters
- HQ city
- Loveland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Plan To Eat business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations, Others
Revenue model
- Subscription Revenue: Monthly subscription at $5.95/month or annual subscription at $49/year (equivalent to 4 months free). One account covers the user and their household on all devices. Company is independently owned with no investors, funded entirely by subscription fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Single subscription tier covering individual or household use |
| Subscription | Annual | Annual subscription with discount |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
Plan To Eat product offering
Product offeringCore offering
Plan To Eat is a subscription-based meal planning application that lets users save and organize recipes from any website, schedule meals on a calendar, and automatically generate aisle-organized grocery shopping lists. The service is delivered via web, iOS, Android, and browser extensions, with one household account covering all devices for the same user.
Product overview
Plan To Eat is a unified meal planning application consisting of three core integrated components: the Online Recipe Organizer (for saving, importing, and managing recipes), the Meal Planning Calendar (for scheduling meals by date and reusing meal plans), and the Automated Shopping List (which auto-generates grocery lists from planned meals). The platform also includes Nutrition & Macro Tracking, a Recipe Clipper browser extension, a podcast, and customer support resources. All components are accessible via web and mobile apps (iOS/Android). The product operates on a subscription model at $5.95/month or $49/year with a 14-day free trial.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Recipe Organizer A digital recipe library where users save, organize, categorize, search, and manage recipes from any source, with features including serving size adjustment, recipe sharing, a cooking view mode, and metric conversion. Targeted at home cooks and families building a personal recipe collection.
- Meal Planning Calendar A drag-and-drop meal planning calendar that lets users schedule meals by date and mealtime, attach notes, save and reuse menus, mark frozen recipes, and plan batch cooking sessions. Built for individuals and households that plan meals on a weekly or monthly cadence.
- Automated Shopping List An automatically generated shopping list that pulls ingredients from planned meals and organizes them by store and aisle, with a Staples List for frequently purchased items, list consolidation, grocery delivery integration, and a mobile-friendly shopping mode. Designed for households wanting to streamline grocery shopping and reduce food waste.
- Recipe Clipper A browser extension for Chrome, Firefox, and Safari (via Mac App Store) and a Share Extension for iOS and Android that lets users import recipes from any website — including Instagram, Facebook, Pinterest, and Substack — into their Plan to Eat recipe book with one click. Built for home cooks who want a single repository for recipes found online.
- Nutrition and Macro Tracking A meal-planning-integrated nutrition module that automatically calculates nutrition facts for saved recipes and displays daily macro totals on the meal planning calendar. Targeted at users tracking dietary needs or health goals as part of weekly meal planning.
Quantifiable outcome
- 47.5% reduction in time spent planning and grocery shopping (from 140 to 73 minutes per week)
- +4 more outcomes
Companies that use Plan To Eat
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles1 record
Plan To Eat technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Plan To Eat partnerships and signals
Strategic signalScale indicators6 records
Recent moves4 records
Expansion highlights3 records
Plan To Eat competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Plan To Eat social profiles
Digital presencePlan To Eat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plan To Eat leadership team
Management profileNumber of profiles
Profiles4 records
Plan To Eat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plan To Eat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plan To Eat
What does Plan To Eat do?
Plan To Eat is a subscription-based meal planning application that lets users save and organize recipes from any website, schedule meals on a calendar, and automatically generate aisle-organized grocery shopping lists. The service is delivered via web, iOS, Android, and browser extensions, with one household account covering all devices for the same user.
Is Plan To Eat a public or private company?
Plan To Eat is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Plan To Eat founded?
Plan To Eat was founded in 2009. It employs 11 to 50 people.
Where is Plan To Eat based?
Plan To Eat is headquartered in Loveland, United States, in the North America region.
How does Plan To Eat make money?
One revenue line is on record: subscription Revenue.
Does Plan To Eat have an API?
No public API is recorded for Plan To Eat.
What industry is Plan To Eat in?
Plan To Eat's product category is Meal Planning Software. Its primary akta.pro industry code is HSADAFAN, Meal Planning & Prep Coaching (Macros, Grocery Guidance), with a secondary code of EDAAAHAA, Nutrition & Diet Education (Meal Planning, Macros, Healthy Cooking). Its NAICS code is 812191 and its SIC code is 7373.