Singidunum University

What Singidunum University does

Singidunum University is a private higher education institution headquartered in Belgrade, Serbia, operating as the first private university accredited under Serbia's new Law on Higher Education. It delivers undergraduate, master's, and doctoral programs across more than a dozen fields — including business economics, tourism and hospitality, computer science and IT, software engineering, pharmacy, applied artificial intelligence, physical education and sports management, English studies, environmental studies, international relations and diplomacy, security, and psychology — through four Serbian campuses in Belgrade, Novi Sad, Nis, and Valjevo. Teaching staff includes 300+ professors drawn from Serbia and abroad, and the institution is accredited by the Commission for Accreditation and Quality Assurance (KASK) across five scientific fields at all three degree levels, in both Serbian and English.

The university runs a hybrid learning model built on Microsoft Teams, combining in-person instruction with live streaming and recorded lectures accessible to students online; supporting infrastructure includes 20,000 m² of facilities with 25 amphitheaters, 50 lecture halls, and 14 computer labs. Complementary academic assets include the European Journal of Applied Economics (M52-classified by Serbia's Ministry of Education), the Singipedia digital publishing platform hosting 200+ publications, and recurring academic conferences branded Sinteza, SITCON, and FINIZ. Strategic technology and publishing partners include Microsoft (Teams platform), Oracle (SQL certification courses), and Versita/De Gruyter (co-publishing agreement since 2013).

Singidunum generates revenue primarily through tuition fees, with payment structured as 11 monthly installments against a 10% enrollment deposit and bundled textbook provision across all programs; published price lists exist for academic years 2025/2026 and 2026/2027 for both Serbian and English programs. Customer segments span high-school graduates entering undergraduate studies, working professionals pursuing master's and doctoral degrees, and international students recruited through a dedicated international office and Erasmus+ mobility partnerships. Go-to-market is direct-to-consumer via online enrollment portal and on-campus admissions, supported by content marketing through the institutional website and YouTube channel. The institution holds the UN Tourism TedQual certification for its Tourism, Hospitality and Food Economics program, providing internationally recognized quality validation in a competitive study area.

Name

Singidunum University

Legal name

Univerzitet Singidunum

Website

https://singidunum.ac.rs

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

251–500 employees

Short description

Singidunum University is a private Serbian higher education institution accredited under Serbia's new Law on Higher Education. It serves 10,000+ students across undergraduate, master's, and doctoral programs in business, IT, tourism, AI, pharmacy, and other fields via four campuses and hybrid Microsoft Teams-based learning.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (611310)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public Research Universities with Multi-Campus Systems (EDAHAAAI)

akta.pro secondary industries

Business & Management Research Universities (EDAHABAE), Arts, Humanities & Creative Research Universities (EDAHABAG), Technology Transfer & Innovation-Driven Research Universities (High Commercialization) (EDAHABAH)

Keywords

• Higher education
• Private university
• Undergraduate programs
• Master's degrees
• Doctoral programs

Headquarters

HQ city

Belgrade

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tuition Fees: Private university generating revenue through tuition fees for undergraduate, master's, and doctoral programs. Tuition can be paid in 11 monthly installments. Textbooks are included in tuition costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Singidunum University is a private higher education institution delivering accredited undergraduate, master's, and doctoral study programs across business economics, tourism and hospitality, computer science, information technologies, software engineering, applied AI, pharmacy, sports management, English studies, environmental studies, international relations, and security. Programs are taught at the Belgrade main campus and regional centers in Novi Sad, Niš, and Valjevo using a hybrid teaching model that combines in-person lectures with Microsoft Teams online streaming and recorded sessions. The university also publishes the European Journal of Applied Economics and operates the Singipedia research and publishing portal.

Product overview

Singidunum University is a private higher education institution offering a comprehensive portfolio of accredited academic programs across three study levels (undergraduate, master's, and doctoral). The university provides undergraduate programs in business economics, tourism/hospitality, computer science, information technologies, software engineering, pharmacy, sports management, English studies, environmental studies, international relations, security, and applied AI. At the master's level, it offers programs in business economics, tourism business systems, modern IT, data science, software engineering, intelligent power networks, international politics, national/international security, applied English studies, and physical education/sports. Doctoral programs include modern business decision-making, tourism management, advanced security systems, and intelligent software engineering. The university's portfolio is complemented by the European Journal of Applied Economics academic journal, the Singipedia digital publishing platform, the E-student online portal, and its hybrid teaching model utilizing Microsoft Teams. Programs are delivered at campuses in Belgrade, Novi Sad, Niš, and Valjevo.

Differentiator

Problem solved

Functional benefit

Brands

• Singipedia: Scientific and research portal of the university for publishing and accessing academic works
• Singipedia
• The European Journal of Applied Economics
• Sinteza
• SITCON
• FINIZ

Products and services

• Poslovna ekonomija (Business Economics) Undergraduate academic program focused on business economics, management, finance, accounting, marketing, auditing, and human resource management using case study methodology; designed for high school graduates entering the job market.
• Turizam, hotelijerstvo i ekonomija hrane (Tourism, Hospitality and Food Economics) Interdisciplinary undergraduate program combining tourism, hospitality, food economics, management, and marketing; UN Tourism TedQual certified for international quality and relevance.
• Računarske nauke (Computer Science) Undergraduate program covering web/internet technologies, AI, cybersecurity, mathematics, programming, microservices, and data science; aligned with European Computer Science Curricula 2023.
• Primenjena veštačka inteligencija (Applied Artificial Intelligence) Specialized undergraduate program in applied artificial intelligence covering AI technologies, NLP, large language models, deep learning, and real-world AI applications.
• Nauka o podacima / Data Science (Master's) Master's program focused on data science methodologies, analytics, and applications; for graduates seeking to specialize in data-driven decision-making.
• Savremene informacione tehnologije (Modern Information Technologies) Master's program covering contemporary information technology topics and applications, targeting professionals seeking advanced IT qualifications.
• Softversko i informaciono inženjerstvo (Software and Information Engineering) Master's program in software and information engineering offered by the Technical Faculty at Singidunum University.
• Inteligentno softversko inženjerstvo (Intelligent Software Engineering) Doctoral program focusing on intelligent software engineering and advanced software systems research for candidates pursuing a PhD.
• Savremeno poslovno odlučivanje (Modern Business Decision Making) Doctoral program focused on contemporary business decision-making methodologies for advanced researchers and practitioners.
• Menadžment u turizmu (Tourism Management) Doctoral program in tourism management and business decision-making within the tourism sector.
• Napredni sistemi zaštite (Advanced Security Systems) Doctoral program covering advanced security systems and protection methodologies for doctoral candidates specializing in security studies.
• The European Journal of Applied Economics Peer-reviewed scientific journal classified as national significance (M52) by the Serbian Ministry of Education and Science, published twice yearly and covering economics, management, tourism, IT, and law; co-published with Versita (De Gruyter).
• Singipedia Digital scientific and research portal of the university for publishing and accessing academic works, textbooks, monographs, conference proceedings, and translations.
• E-student Online student platform for managing studies, accessing course materials, completing administrative tasks such as exam registration, and using the student email system.

Quantifiable outcome

• First private university in Serbia accredited under new Law on Higher Education
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• Versita (De Gruyter)coreStrategic or Co-development Partner · 1 January 2013Co-publishing partnership agreement signed in 2013 for the university's scientific journal. Versita, established in 2002, focuses on publishing scientific research from Central and Eastern Europe, including open access journals and books through Versita Open platform.
• European and US Higher Education InstitutionscoreStrategic or Co-development PartnerSuccessful cooperation with higher education institutions from Europe and the United States for academic exchange, joint programs, and research collaboration.
• Business Sector PartnerscoreStrategic or Co-development PartnerPartnership with leading representatives of Serbia's business world for student practice, career development, and curriculum alignment with market needs.
• MicrosoftcoreTechnology or IntegrationTechnology partner providing Microsoft Teams platform for hybrid learning model, enabling online lecture streaming, recorded content storage, and real-time virtual classroom participation.

Scale indicators7 records

Recent moves6 records

Expansion highlights7 records

Market position

Weaknesses4 records

Competitive moat5 records

Customer concentration

• YouTubeyoutube.com/user/singidunumuniversity/videos
• Xx.com/singidunum
• Facebookfacebook.com/singidunum

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Singidunum University