What King Ice does

King Ice is a Los Angeles-based hip hop jewelry brand founded in 2005 that designs and manufactures statement jewelry and streetwear accessories, including necklaces, chains (Miami Cuban, tennis, rope, Franco, Figaro), bracelets, earrings, rings, watches, grillz, and sunglasses. The catalog is built around two design pillars: King Ice Originals (crosses, Jesus pieces, angel pieces, moto, animal, cannabis, armament, royalty, dog tags, Egypt pieces, Far East, spectrum, and Valentine's themes) and an extensive portfolio of officially licensed collaborations with 15+ major entertainment franchises spanning gaming (Fortnite, Halo, Street Fighter, Assassin's Creed, Xbox, Persona 5 Royal, Yu-Gi-Oh!), anime and pop culture (Pokémon, Sonic, Naruto, Barbie, Magic 8 Ball), music (Death Row Records, Wu-Tang, Notorious B.I.G.), and lifestyle brands (Liquid Death, 7-Eleven, D.E.A.D. Collection). Products are offered in gold-plated, 14K gold, 14K white gold, rose gold, sterling silver, and tarnish-resistant finishes, with select solid gold pieces at a premium tier.

The company operates primarily as a direct-to-consumer e-commerce brand through its owned Shopify storefront at kingice.com, with no third-party retail or marketplace distribution and a complementary B2B wholesale partner program. Pricing ranges from approximately $22 for entry-level pieces up to $200+ for limited edition collaborations and higher tiers for solid gold. The brand sells primarily to two persona segments: hip hop and streetwear enthusiasts seeking bold statement jewelry, and gaming/pop culture fans purchasing officially licensed collectible pieces. Marketing is driven by organic social (Instagram, TikTok, YouTube, Twitter, Facebook), an influencer ambassador program, a VIP email newsletter, content marketing via a Culture blog and lookbooks, and paid digital advertising across AdRoll, Twitter Ads, and major ad networks. Customer incentives include Shop Pay installment payments, free US shipping on first orders, a lifetime warranty on jewelry (one year on watches), and a tarnish-resistant lifetime guarantee on qualifying pieces.

The company is privately held with 11-50 employees, headquartered in Los Angeles (Covina area), with no parent company or institutional investors disclosed. Founder Derek Belay is identified as founder and director, and co-founder Cuong Diep has publicly commented on product decisions (including the Pokémon Collection III). The business has remained bootstrapped (no funding rounds disclosed), with growth funded through operating cash flow and reinvested in licensing deals, marketing, and product line expansion.

Name

King Ice

Legal name

King Ice

Website

https://www.kingice.com/

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

King Ice is jewelry brand.

Ownership category

akta.pro rank

Product category

Fashion Jewelry

NAICS

Jewelry Retailers (458310)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Fashion Jewelry Sets & Giftable Collections (CRAKABAL)

akta.pro secondary industries

Pop Culture, Licensed & Fandom Gifts Retail (CRALAJAK), Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)

Keywords

• Hip hop jewelry
• Streetwear chains
• Licensed fashion jewelry
• Men's statement jewelry
• Bling watches

Headquarters

HQ city

Covina

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Direct Retail Sales: King Ice generates revenue through direct-to-consumer sales of jewelry and accessories via its owned e-commerce platform. Products include chains, necklaces, bracelets, earrings, rings, watches, grillz, and sunglasses at price points ranging from approximately $5 to $200+ for standard items, with limited edition pieces reaching higher price points. The brand also offers solid gold pieces at premium price tiers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

King Ice designs, manufactures, and retails hip hop and streetwear-inspired jewelry and accessories — including chains, necklaces, bracelets, earrings, rings, watches, grillz, and sunglasses — across multiple metal finishes and tiers. The brand is differentiated by a large portfolio of officially licensed collaborations with major entertainment and lifestyle franchises such as Fortnite, Pokémon, Yu-Gi-Oh!, Halo, Sonic the Hedgehog, Barbie, Death Row Records, and Wu-Tang. Products are sold primarily direct-to-consumer through the kingice.com storefront, backed by a lifetime warranty on jewelry.

Product overview

King Ice is a Los Angeles-based hip hop jewelry brand offering a comprehensive portfolio of statement-making jewelry and streetwear accessories. The core product lineup includes necklaces, chains (Miami Cuban, Tennis, Rope, Franco, Figaro), bracelets, earrings, rings, watches, grillz, and sunglasses. The brand operates two distinct design directions: King Ice Originals featuring religious themes (Crosses, Jesus Pieces, Angel Pieces), animal motifs (Concrete Jungle), lifestyle themes (Moto, Cannabis, Armament, Royalty, Black Mamba), military-style Dog Tags, cultural designs (Egypt Pieces, Far East), and seasonal collections (Spectrum, St. Valentine's); and Licensed Collaborations with major entertainment franchises including gaming (Fortnite, Halo, Street Fighter, Assassin's Creed, Xbox, Persona 5 Royal, Yu-Gi-Oh!), anime (Naruto, Sonic The Hedgehog), pop culture (Pokémon, Barbie, Magic 8 Ball, Ice Cream), music (Death Row Records, Wu-Tang, Notorious B.I.G.), lifestyle brands (Liquid Death, 7-Eleven), and horror (D.E.A.D. Collection). The brand also offers the Arctic Watch Series as its dedicated watch line. Products are available in various materials including gold plated, 14K gold, 14K white gold, rose gold, sterling silver, and with tarnish-resistant coatings, backed by lifetime warranty on jewelry and one-year warranty on watches.

Differentiator

Problem solved

Functional benefit

Products and services

• Xbox Collaboration Collection Officially licensed Xbox branded gaming-themed jewelry collection.
• Magic 8 Ball Collaboration Collection Officially licensed Magic 8 Ball themed jewelry featuring iconic fortune-telling design.
• D.E.A.D. Collection by Mike Zombie Collaboration with horror filmmaker Mike Zombie featuring D.E.A.D. branded horror-themed jewelry.
• Necklaces Hip hop style necklaces including pendants, chains, and statement pieces in various styles such as Miami Cuban Links, tennis chains, rope chains, Figaro, and herringbone, sold to men and women consumers through kingice.com.
• Chains Premium chains in iconic styles including Miami Cuban Links, Tennis, Rope, Franco, and Figaro, available in classic and iced finishes for men and women.
• Bracelets Hip hop style bracelets including Cuban link, tennis, and rope styles, primarily marketed to men.
• Earrings Stud earrings, hoop earrings, and iced earrings in various styles and finishes for men and women.
• Rings Bold rings including signet, band, and iced styles for men and women.
• Watches (Arctic Watch Series) Bling watches including the Arctic Watch Series with three styles (Arctic I, II, III) ranging from clean to iced-out designs, marketed to men.
• Grillz Gold and diamond-cut grillz for teeth, including single tooth caps and full grill sets.
• Sunglasses Streetwear-style sunglasses sold as part of King Ice's accessory assortment.
• Jewelry Care Accessories Jewelry care products and accessories including Premium Jewelry Pouch and Premium Microfiber Cleaning Cloth.
• Ice Cream Collaboration Collection Ice cream-themed collaboration jewelry collection.
• Pokémon Collaboration Collection Officially licensed Pokémon-themed jewelry featuring Charizard, Pikachu, Jigglypuff, Sableye, and other Pokémon characters with designs balancing nostalgia with modern streetwear sensibility; necklaces priced from $180 to $200.
• Fortnite Collaboration Collection (Series II) Officially licensed Fortnite-themed jewelry featuring Victory Crown, Supply Llama, Crystal Llama, Cuddlebear Cutie, and other Fortnite icons, crafted from premium metal with AAA diamond-simulated stones.
• Yu-Gi-Oh! Collaboration Collection Officially licensed Yu-Gi-Oh! themed jewelry featuring the Millennium Puzzle, Dark Magician, Blue-Eyes White Dragon, Red-Eyes Black Dragon, and other iconic card game elements reimagined for streetwear.
• Halo Collaboration Collection Officially licensed Halo franchise jewelry featuring Cortana Chip, Energy Sword, Master Chief, and Halo ring designs capturing the legacy of the Spartans.
• Sonic The Hedgehog Collaboration Collection Officially licensed Sonic The Hedgehog themed jewelry as part of Sonic's 30th anniversary, featuring Metal Sonic, Shadow, Sonic, Knuckles, and other characters reimagined for streetwear.
• Barbie Collaboration Collection Officially licensed Barbie-themed jewelry featuring Barbie silhouette, portrait necklace, tennis chains, and West Coast-themed designs at accessible price points.
• Death Row Records Collaboration Collection Limited run collaboration with Death Row Records featuring iced logo necklaces and iconic hip-hop themed designs.
• Assassin's Creed Collaboration Collection Officially licensed Assassin's Creed franchise jewelry featuring crest, shadows, hidden blade, lotus, eagle eye, and Yasuke designs.
• Liquid Death Collaboration Collection Officially licensed Liquid Death collaboration featuring refined metal water can necklaces, skull jewelry, and edgy beverage-inspired designs.
• 7-Eleven / Slurpee Collaboration Collection Officially licensed 7-Eleven Slurpee-themed jewelry featuring iconic convenience store branding.
• Persona 5 Royal Collaboration Collection Officially licensed Persona 5 Royal collaboration inspired by the Phantom Thieves, featuring Joker's Mask and Calling Card Hat designs with bold rebellious energy from the game.
• Street Fighter Collaboration Collection Officially licensed Street Fighter franchise themed jewelry collection.
• Naruto Collaboration Collection Officially licensed Naruto franchise themed jewelry collection.
• Wu-Tang Collaboration Collection Officially licensed Wu-Tang brand themed jewelry collection.
• Notorious B.I.G. Collaboration Collection Officially licensed Notorious B.I.G. themed jewelry celebrating the iconic rapper.
• King Ice Originals Design Collections King Ice Originals design collections featuring in-house original themes including Crosses, Jesus Pieces, Angel Pieces, Moto, Concrete Jungle (Animal), Cannabis, Armament, Royalty, Black Mamba, Dog Tags, Egypt Pieces, Far East, Spectrum, and St. Valentine's.

Quantifiable outcome

• 16,248+ verified customer reviews demonstrate significant customer trust and product adoption.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

19 partnerships are on record, tiered core and minor.

• IMG LicensingcoreGTM or Marketing PartnerIMG Licensing facilitated the licensing agreement between King Ice and Fortnite for the officially licensed Fortnite jewelry collections. The second Fortnite collection launched August 14, 2025, featuring necklaces and rings inspired by Victory Crown, Supply Llama, Crystal Llama, and Cuddlebear Cutie.
• The Pokémon Company InternationalcoreOEM/ Whitelabel/ Licensing PartnerKing Ice and The Pokémon Company International released their third collaborative jewelry collection on November 6, 2025, featuring Charizard as the centerpiece alongside Pikachu, Jigglypuff, and Sableye. Necklaces priced from $180 to $200. Co-founder Cuong Diep stated Charizard was chosen to headline the latest collection.
• Epic Games (Fortnite)coreOEM/ Whitelabel/ Licensing PartnerKing Ice has an official licensing agreement with Epic Games for Fortnite-branded jewelry, having launched multiple collections including necklaces, bracelets, and rings featuring iconic Fortnite icons. The first collaboration sold out, leading to a second drop on August 14, 2025.
• Mattel (Barbie)coreOEM/ Whitelabel/ Licensing PartnerKing Ice partnered with Mattel for an official Barbie collaboration collection featuring necklaces, silhouette pendants, and tennis chains with Barbie branding at price points from $50 to $80.
• Warner Bros. Discovery (Yu-Gi-Oh!)coreOEM/ Whitelabel/ Licensing PartnerKing Ice has a Yu-Gi-Oh! collaboration featuring Millennium Puzzle, Dark Magician, Blue-Eyes White Dragon, and Red-Eyes Black Dragon reimagined as streetwear jewelry. Products include necklaces priced from $100 to $200.
• Sega (Sonic the Hedgehog)coreOEM/ Whitelabel/ Licensing PartnerKing Ice's Sonic the Hedgehog collaboration was part of Sonic's 30th anniversary, featuring Metal Sonic, Super Shadow, Sonic, Knuckles, and more as streetwear necklaces priced at $160 each.
• 343 Industries (Halo)coreOEM/ Whitelabel/ Licensing PartnerOfficial Halo Collection by King Ice featuring Cortana Chip Necklace, Halo Necklace, Sprinting Master Chief Necklace, Halo Ring, and Halo Earrings, priced from $80 to $100.
• Ubisoft (Assassin's Creed)coreOEM/ Whitelabel/ Licensing PartnerKing Ice launched an Assassin's Creed collection featuring the Assassin's Creed Crest Necklace, Shadows Necklace, Hidden Blade Necklace, Lotus Necklace, Eagle Eye Necklace, and Yasuke Necklace, priced from $80 to $120.
• Capcom (Street Fighter)minorOEM/ Whitelabel/ Licensing PartnerKing Ice holds a Street Fighter licensing partnership for branded jewelry collection.
• Death Row RecordscoreOEM/ Whitelabel/ Licensing PartnerDeath Row Records x King Ice collaboration featuring the Iced Logo Necklace at $180, described as a limited release return of an iconic brand. The Death Row Records x King Ice Iced Logo Necklace has 338 reviews and 4.87 rating.
• Wu-TangcoreOEM/ Whitelabel/ Licensing PartnerKing Ice holds an official Wu-Tang licensing partnership for branded hip hop jewelry.
• Notorious B.I.G.coreOEM/ Whitelabel/ Licensing PartnerKing Ice has a Notorious B.I.G. collaboration collection featuring branded jewelry honoring the legendary rapper.
• Liquid DeathminorOEM/ Whitelabel/ Licensing PartnerOfficial Liquid Death x King Ice collection featuring refined metal designs inspired by the beverage brand that made water a lifestyle, including Sparkling Water Can Necklace, Still Water Can Necklace, Skull Necklace, Skull Ring, and 8mm Skull Chain/Bracelet.
• 7-ElevenminorOEM/ Whitelabel/ Licensing Partner7-Eleven x King Ice Slurpee collection featuring branded jewelry inspired by the convenience store chain, with tagline 'Oh, Thank Heaven.'
• Xbox / MicrosoftminorOEM/ Whitelabel/ Licensing PartnerKing Ice holds an Xbox licensing partnership for branded gaming-themed jewelry.
• NarutominorOEM/ Whitelabel/ Licensing PartnerKing Ice has a Naruto anime collaboration collection featuring branded jewelry.
• D.E.A.D. Collection (Mike Zombie)minorOEM/ Whitelabel/ Licensing PartnerD.E.A.D. Collection by Mike Zombie x King Ice featuring horror-themed branded jewelry.
• Magic 8 BallminorOEM/ Whitelabel/ Licensing PartnerOfficial Magic 8 Ball x King Ice collaboration featuring the Magic 8 Ball Necklace at $100, reimagining the classic toy as streetwear jewelry.
• Persona (Atlus)minorOEM/ Whitelabel/ Licensing PartnerPersona 5 Royal x King Ice collection inspired by the Phantom Thieves, featuring Joker's Mask Necklace and Calling Card Hat Necklace, carrying bold rebellious energy from the game.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• GLD: Direct-to-consumer men's hip hop and streetwear jewelry brand (chains, pendants, watches) targeting the same Gen Z / millennial streetwear and hip hop customer with social-media-led marketing. Closest direct comparable to King Ice's positioning and channel mix.
• Jaxxon: Men's jewelry DTC brand specializing in Cuban link chains, pendants, and bracelets sold online direct at accessible price points. Competes head-to-head with King Ice's chains/necklaces core and shares a similar sports/influencer marketing playbook.
• IceCartel: Online hip hop jewelry retailer offering iced chains, pendants, watches, and grillz aimed at the same streetwear consumer. Closely comparable on product mix, pricing architecture, and target buyer to King Ice.
• The Jewelry Plug: Long-running hip hop jewelry retailer with celebrity placements and licensed pop culture drops (Pokémon collaborations). Comparable to King Ice on streetwear positioning and licensed-IP-driven assortment.
• Gold Gods: Hip hop-inspired men's jewelry brand producing chains, pendants, and watches marketed to streetwear and music-culture audiences. Comparable on product category, price band, and customer persona.
• Statement Pieces (NoIcing / Statement Collective): DTC fashion jewelry brand offering personalized and layered jewelry pieces. Comparable in category and direct-to-consumer online model though narrower in streetwear/hip hop positioning.

Broad incumbents

• Mejuri: Larger direct-to-consumer fine and fashion jewelry brand with a multi-category catalog and global online presence. Overlaps with King Ice on the e-comm/DTC jewelry retail model but targets a broader, higher-AOV women's-leaning customer.
• Pandora: Global jewelry retailer offering charm-based and trend jewelry across thousands of doors and e-commerce. Overlaps with King Ice as a mass-market fashion jewelry retailer but with far broader distribution and category scope.

Emerging players

• Shop K Gold (Jewlr / custom jewelry makers): DTC custom and men's hip hop jewelry retailers competing for a portion of King Ice's online buyer pool, particularly on personalized and engraved pieces at similar accessible price points.

Others

• Bape / A Bathing Ape: Streetwear label with a global licensing/collaboration engine similar in cultural DNA to King Ice's. Listed as adjacent rather than direct because it operates in apparel rather than jewelry, but shares the licensed-IP drop model and hip hop/streetwear audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/officialkingice
• YouTubeyoutube.com/c/KingIceJewelry
• Facebookfacebook.com/OfficialKingIce
• Instagraminstagram.com/kingice
• TikToktiktok.com/@kingiceofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about King Ice