golfscape

What golfscape does

golfscape is a London-based online golf booking marketplace founded in 2013 that connects golfers with golf courses worldwide. The platform serves over 1 million golfers across 50+ countries and 100+ destinations, offering real-time tee time discovery, instant booking confirmation, free changes and cancellations within policy, verified golfer reviews, and Stay & Play packages that bundle accommodation with tee times. On the supply side, the company powers 250+ partner courses with its golfscape OS tee sheet technology, which provides integrated booking, yield management, rate management, credit card authorization against no-shows, and an operator portal for tour operators. Named partners include Yas Links Abu Dhabi, Emirates Golf Club, and Jumeirah Golf Estates, and the company maintains an affiliation with IAGTO, the global golf tour operator trade association.

The underlying technology is a cloud-based booking platform with direct integration at partner courses, enabling real-time sourcing of tee times and rates — a point the company emphasizes as a differentiator versus aggregators relying on third-party feeds. Distribution combines a product-led self-serve booking flow (website and iOS/Android mobile apps) with channel partnerships including an affiliate program (up to 5% commission on referred bookings) and a tour operator portal with operator-specific rates. Mobile apps are available on both major app stores, and the company markets through content (a "Futuri Visio" blog), SEO on destination and course pages, and email newsletters.

The business model is transaction-based: golfscape earns a commission or transaction fee on each tee time booked through the marketplace, with additional economics from Stay & Play packages and affiliate-sourced bookings. Pricing is opaque and varies by course, destination, and package; final prices are presented only at the booking step. The company is privately held with no disclosed funding rounds, parent company, or institutional investors, suggesting a bootstrapped or self-funded operating posture. The founder and CEO is Raghad Mukhaimer, and the company is headquartered at First Floor Office, 3 Hornton Place, London.

Name

golfscape

Legal name

golfscape

Website

https://golfscape.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

golfscape is a London-based online golf booking marketplace founded in 2013 that connects over 1 million golfers with 250+ partner courses across 50+ countries, offering instant tee time booking, Stay & Play packages, and B2B tee sheet technology (golfscape OS) for course operators.

Ownership category

akta.pro rank

Product category

Online Golf Booking Marketplace

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Online tee time booking
• Golf travel marketplace
• Golf course reservations
• Tee sheet software
• Golf tourism platform

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Tee Time Booking Commission: Platform generates revenue by taking a transaction fee or commission on each tee time booked through the marketplace. Golfers pay for their tee times at partner courses.
2. Affiliate Program Commission: Partners earn up to 5% commission on total value of bookings they refer. Commission is paid one week after booked tee times are played.
3. Stay & Play Packages: Bundled golf and accommodation packages sold at partner resorts. Platform facilitates booking for packages including multiple nights and rounds at various price points.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

golfscape operates an online marketplace that lets golfers discover and instantly book tee times at partner golf courses across 50+ countries and 100+ destinations, with tee times and rates sourced directly from course tee sheets. The platform also offers Stay & Play packages bundling accommodation with tee times, and sells golfscape OS, a B2B tee sheet and yield management technology used by 250+ golf courses worldwide.

Product overview

golfscape operates as a unified golf travel marketplace consisting of the core golfscape Platform (consumer-facing tee time booking marketplace connecting golfers with courses globally), golfscape OS (B2B intelligent tee sheet and operator management system), Stay & Play Golf Packages (bundled accommodation and golf offerings), and an Affiliate Partner Program (commission-based referral system). The platform connects golfers and courses across 50+ countries and 100+ destinations, powers 250+ partner courses with its operator technology, and serves over 1 million golfers.

Differentiator

Problem solved

Functional benefit

Brands

• golfscape OS: An intelligent golf platform powered by technology that increases rounds and revenue with smarter tee time utilization for golf course partners.

Products and services

• golfscape Platform Online golf tee time booking marketplace connecting golfers with golf courses worldwide, offering instant booking confirmations, direct-sourced tee times and rates, and access to courses across 50+ countries and 100+ destinations. The platform enables real-time booking, modification/cancellation, and user reviews for golf travel planning.
• golfscape OS Intelligent tee sheet and booking management system for golf course operators, featuring integrated booking platform, rate management based on customer type/season/time of day, yield management with automatic inventory allocation, operator-specific rates for tour operators, credit card authorization against no-shows, and customer relationship intelligence tools.
• Stay & Play Golf Packages Curated golf vacation packages combining accommodation at partner resorts with guaranteed tee times, offered as tailor-made packages where users select accommodation, number of rounds, and book the entire experience online with instant confirmation.
• golfscape Mobile App Mobile application available on iOS (App Store) and Android (Google Play) enabling golfers to discover and book tee times on-the-go.

Quantifiable outcome

• 1M+ golfers trust and use the platform
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core, secondary and strategic.

• Golf Course PartnerscoreStrategic or Co-development PartnerOver 250 golf courses worldwide partner with golfscape to power their online tee time bookings. Courses integrate golfscape's technology for real-time availability and instant confirmation. Partners include leading courses like Yas Links Abu Dhabi, Emirates Golf Club, and Jumeirah Golf Estates.
• Tour OperatorscoreChannel Partner/ Reseller/ DistributorTour operators access golfscape's booking platform with operator-specific rates. They can make direct tee sheet bookings with guaranteed instant confirmation and collect payment on agreed terms. golfscape powers hundreds of golf courses across over 30 destinations for tour operators.
• Affiliate PartnerssecondaryGTM or Marketing PartnerWebsite owners and golf-related businesses join the affiliate program to monetize their traffic. Partners earn up to 5% commission on referred bookings. The program includes sign-up bonuses ($10) and first-booking bonuses ($15).
• IAGTO (International Association of Golf Tour Operators)strategicGTM or Marketing Partnergolfscape is connected with IAGTO, the global trade association for golf tourism, enhancing credibility and reach within the golf tour operator community.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GolfNow: One of the largest online tee-time booking marketplaces globally, owned by NBC Sports/Booking Holdings. Directly comparable to golfscape on consumer tee-time booking, real-time inventory, and operator integrations for golf courses.
• Your Golf Travel: UK-based golf travel specialist offering bundled golf trip packages. Overlaps with golfscape on Stay & Play packages and destination tee-time aggregation across Europe and beyond.
• Golfbreaks: UK-headquartered golf travel operator selling tee times, packages, and tournaments worldwide. Directly comparable to golfscape as a competing golf travel marketplace with strong European supply and outbound packages.
• Leading Courses: Golf course directory and booking platform covering European courses with reviews and tee-time reservations. Closely comparable to golfscape's course discovery and verified-review led booking model.
• TeeTimes (Portugal): Online tee-time booking platform with strong European coverage that combines direct inventory with affiliate distribution. Directly comparable marketplace mechanics to golfscape.
• Lightspeed Golf: Golf course management and tee-sheet SaaS used by operators worldwide. Directly comparable to golfscape OS on B2B tee-sheet, payment, and online booking functionality for golf courses.

Emerging players

• ClubCaddie: Cloud-based golf club management and tee-sheet platform. Competes with golfscape OS for B2B course software contracts with similar functionality focused on smaller operators.

Broad incumbents

• Booking.com: Global online travel agency that lists golf tee times and Stay & Play inventory alongside hotels and experiences. A broad incumbent whose scale could constrain golfscape's pricing power and discoverability.
• Expedia: Major OTA carrying golf tee-time and package inventory alongside flights and hotels. Adjacent competitive pressure to golfscape on discovery and package distribution.

Regional players

• GolfBack: European-focused golf booking and review platform. Comparable marketplace model to golfscape but with regional concentration in European destinations rather than global coverage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/golfscape
• Facebookfacebook.com/golfscape

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about golfscape