What CGC does

CGC Inc. is a Canadian subsidiary of USG Corporation that manufactures and distributes gypsum wallboard, interior finishing materials, and suspended acoustical ceiling systems across North America. Founded in 1902 (with CGC established as the Canadian arm of USG shortly thereafter), the company operates a network of 49 manufacturing plants, mines, and quarries and employs 7,500-8,700+ people. Its product portfolio spans five categories: Ceilings (acoustical tiles, grid and suspension systems, specialty and integrated ceiling systems), Walls (Sheetrock interior gypsum panels, joint compound, plasters, corner beads, primers), Subfloors and Substrates (Durock tile backerboard, Fiberock underlayments, structural subfloor, sound attenuation), Building Envelope (Securock glass-mat sheathing, exterior panels, roof boards), and Industrial products (agricultural gypsum, ceramics, food and pharmaceutical fillers). Major sub-brands include Sheetrock, Durock, Securock, Mars, Juno, Donn, and USG Ceilings Plus, and the portfolio is protected by an extensive patent estate and trademarks. Differentiated offerings include CIMA and ALTA structural suspension systems for data centers (1,200-1,800 lb load capacity), DataConstrux modular containment (integrated with Subzero Engineering), Mars Healthcare High-NRC Acoustical Panels meeting HIPAA acoustic and FDA cleanability standards, and lightweight innovations such as Sheetrock UltraLight Tough Panels.

CGC generates revenue through unit-based hardware sales of building materials via a multi-channel go-to-market motion. Distribution flows through Home Depot, Lowe's, and independent building materials distributors served by retail sales representatives who manage big-box relationships, in-aisle training, and product demos. Direct enterprise sales are handled by a field sales organization providing technical support, training, and relationship management to contractors and architects specifying USG products. The company is investing in B2B e-commerce through the myusg.com platform on Salesforce Commerce Cloud with a headless Next.js/React implementation, and operates a Where to Buy tool that directs customers to authorized local suppliers. Pricing varies by region, distributor, and project with quote-based pricing on large commercial projects. End customers span commercial construction, healthcare, education, data centers, residential construction, and industrial agricultural and pharmaceutical applications, with customer concentration spread across thousands of contractors, distributors, and large projects rather than a small number of named accounts.

CGC is wholly owned by USG Corporation, a publicly traded strategic parent. The company has received a Great Place to Work certification and pursues sustainability certifications (GREENGUARD Gold, Declare, EPD, GWP, EcoBlueprint) across its product lines to maintain relevance in LEED, Living Building Challenge, and WELL-rated projects. Strategic recent moves include the launch of UltraLight Tough Panels in 2025, an announced new Alberta wallboard plant in 2026, ongoing digital commerce modernization, and an integrated data-center solutions push via the CIMA, ALTA, and DataConstrux product lines.

Name

CGC

Legal name

CGC Inc.

Website

https://usg.com

Company type

Private

Founded year

1902

Operating status

Operating

Headcount range

501–1,000 employees

Short description

CGC Inc., a wholly-owned subsidiary of USG Corporation, manufactures gypsum wallboard, ceiling systems, subfloor and building envelope products across 49 North American plants, serving commercial, healthcare, education, data center, residential, and industrial customers through distribution and direct sales channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Building Materials Manufacturing and Distribution: Manufacturing and distribution of wallboard, joint compound, cement board, glass mat sheathing, floor underlayments, ceiling tiles and grid systems to construction markets
2. Industrial Gypsum Products: Agricultural gypsum products, ceramics/art/statuary, food and pharmaceutical fillers

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

CGC Inc. is a leading marketer, manufacturer and distributor of gypsum wallboard products, interior finishing materials, suspended acoustical ceilings, and building envelope products for construction markets across North America. CGC operates as a wholly-owned subsidiary of USG Corporation and offers a comprehensive portfolio across ceilings, walls, subfloors and substrates, and building envelope categories under brands including Sheetrock, Durock, Securock, Mars, Juno, and Donn.

Product overview

CGC (a subsidiary of USG Corporation) offers a comprehensive portfolio of building materials organized into five main categories: Ceilings (including acoustical tiles, grid systems, and specialty ceiling systems), Walls (interior gypsum panels, corner beads, joint compound, plasters, and finishes), Subfloors and Substrates (tile backerboard, gypsum underlayments, structural subfloor, and sound attenuation), Building Envelope (exterior panels, roof boards, and structural panels), and Industrial products (agricultural gypsum, ceramics, and pharmaceutical fillers). Key brands include Sheetrock® (drywall), Durock® (cement board), Securock® (glass mat sheathing), Mars™ and Juno™ (acoustical panels), Donn® (suspension systems), and USG Ceilings Plus® (specialty ceiling solutions). The company also provides digital tools including the USG Ceilings Catalog (SC2000), Assembly Builder™, and Design Studio for architectural planning.

Differentiator

Problem solved

Functional benefit

Brands

• Sheetrock®: Brand of drywall and gypsum panels
• Durock®
• Securock®
• USG Ceilings Plus®
• USG Mars™
• USG Juno™
• Donn® Brand

Products and services

• Sheetrock Brand UltraLight Tough Panels Lightweight 1/2 inch drywall panels with unmatched edge strength and easier finishing, designed to withstand delivery, hanging and finishing. Targets commercial and residential contractors seeking easier-to-install wallboard.
• Sheetrock Brand UltraLight Panels Lightweight gypsum panels for interior wall and ceiling applications, available in various formulations including Firecode and Mold Tough variants.
• Durock Brand Cement Board Water-durable and mold-resistant cement board for tile and wet area applications, with EdgeGuard technology for easier installation.
• Securock Brand Products Portfolio including glass-mat roof board, gypsum-fiber roof board, cement roof board, glass-mat sheathing panels, and ExoAir panels for building envelope applications.
• Fiberock Brand Products Abuse-resistant interior panels, Aqua-Tough interior panels, tile backerboard, and underlayment products for high-impact and moisture-prone environments.
• Mars Acoustical Panels Fine-textured mineral fiber acoustical ceiling tiles with ClimaPlus Performance, mold and sag resistance, and sustainable aesthetics for commercial ceilings.
• Juno Acoustical Panels Mineral fiber panels combining best-in-class sound performance and smooth, non-directional design with durable, encapsulated edges.
• Mars Healthcare High-NRC Acoustical Panels Fine-textured panels with 0.85 NRC and 35 CAC for excellent sound control meeting HIPAA standards, featuring water-repellent membrane and high light reflectance for healthcare facilities.
• USG CIMA Structural Suspension System Structural suspension system designed for data center environments supporting heavy loads up to 1,800 lbs.
• USG ALTA Structural Suspension System Structural suspension system for data center environments supporting heavy loads up to 1,200 lbs.
• USG DataConstrux Containment Modular aisle containment solutions powered by Subzero Engineering, available in ceiling- and floor-mounted designs for data centers.
• Donn Brand DX/DXL Acoustical Suspension System The most widely used 15/16 inch acoustical suspension system for ceiling installations.
• Donn Brand DXW Acoustical Suspension System 1-1/2 inch acoustical suspension system designed for high bay areas and large panel modules.
• Ensemble Acoustical Drywall Ceiling First integrated ceiling system offering seamless design combined with superior acoustics.
• Ceilings Plus Planx Universal Linear ceiling system with over 1600 pre-engineered options providing versatile design solutions.
• Ceilings Plus Colortex Fins Fins system creating expression and dimension with exceptional acoustic performance for suspended ceilings.

Quantifiable outcome

• Up to 1,800 lbs load capacity for CIMA structural suspension system
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Subzero EngineeringcoreTechnology or IntegrationSubzero Engineering provides modular aisle containment solutions for data centers through the USG DataConstrux brand. USG integrates Subzero's containment technology with their structural ceiling systems to offer comprehensive data center solutions.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• National Gypsum Company: One of the largest North American gypsum wallboard manufacturers with the Purple XP® and Gold Bond® brands. Direct competitor across Sheetrock/Durock SKU equivalents in residential and commercial wallboard.
• CertainTeed (Saint-Gobain): Saint-Gobain's North American building products division manufacturing gypsum wallboard, insulation, and ceilings. Directly competes in drywall, ceiling tile, and specialty interior systems.
• Georgia-Pacific Gypsum: Gypsum wallboard, sheathing, and Dens®-branded specialty panels manufacturer (Koch Industries subsidiary). Direct competitor across residential sheathing and interior wallboard.
• American Gypsum: U.S. gypsum wallboard manufacturer (owned by Eagle Materials) producing wallboard, sheathing, and ceiling products. Directly comparable to Sheetrock/Durock in commodity and specialty wallboard.
• PABCO Gypsum: Family-owned North American gypsum wallboard producer with QuietRock® acoustic panels. Directly comparable to USG's specialty acoustic and mold/moisture-resistant gypsum products.
• Armstrong World Industries: Leading North American manufacturer of acoustical ceiling tiles and suspension systems. Direct competitor to USG's Mars, Juno, Donn, and Ceilings Plus product lines in commercial ceiling systems.
• Continental Building Products (acquired by Knauf): Pre-acquisition direct peer in North American gypsum wallboard; now integrated into Knauf post-2019 acquisition. Historically comparable to USG on wallboard plant economics and regional pricing.

Broad incumbents

• Knauf: Global building materials major and USG's parent company after the 2019 acquisition; competes globally in gypsum, insulation, and ceiling systems. Operates the broader portfolio that includes the USG/CGC business.
• Eagle Materials: U.S. manufacturer of gypsum wallboard (via American Gypsum), cement, concrete, and paperboard. Competes in wallboard and adjacent building materials with broader commodity exposure.

Emerging players

• Rockfon (ROCKWOOL): Stone-wool-based acoustical ceiling panel manufacturer offering fire- and moisture-resistant ceiling systems. Competes with USG Mars/Juno in commercial acoustic ceilings as an alternative substrate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/usg-corporation
• Facebookfacebook.com/CGCInc

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CGC