What Matchroom Sport does

Matchroom Sport Limited is a privately-held UK-based sports promotion, rights, and broadcasting enterprise founded in 1982 by Barry Hearn OBE. The company creates, organises, stages, and exploits live sporting events globally across more than 10 disciplines, including boxing (Matchroom Boxing, Matchroom Boxing USA), darts (Professional Darts Corporation), snooker (World Snooker Tour), and a multi-sport portfolio covering pool, golf, netball, basketball, fishing (FishOMania), ping pong, and tenpin bowling. Its owned-and-operated event infrastructure produces more than 600 event days and 2,400 hours of programming annually, distributed through broadcast and streaming partnerships (including Sky Sports in the UK and Ireland) and live event ticketing.

The business generates revenue through a combination of event ticket sales (e.g., FishOMania spectator tickets at £7 per person), broadcasting rights fees, event sponsorship (including the CarpLife Competitions title sponsorship of 2026 FishOMania), and athlete promotional representation across multi-fight contracts. Matchroom represents elite boxing talent including Anthony Joshua, Katie Taylor, Jaron 'Boots' Ennis, and Jesse 'Bam' Rodriguez, while also operating niche event properties such as FishOMania (the UK's most prestigious one-day angling competition, founded in 1994) and Billiard TV (a cue sports OTT channel on Prime Video UK reaching 65M+ viewers in 2024). The company is headquartered in Brentwood, Essex, with branch offices in Bristol and New York City, and operates through a complex subsidiary structure including regional US and Italy entities for boxing.

In May 2026, Bruin Capital agreed to take a minority equity interest in Matchroom Holdings LTD—the company's first external investment in over four decades—with the Hearn family retaining majority ownership. The partnership is intended to accelerate US expansion and build out digital distribution, data, and direct-to-consumer capabilities. Eddie Hearn serves as Group Chairman, Barry Hearn as Founder and President, Steve Dawson as Group CEO, and Emily Frazer as CEO of Matchroom Multi Sport.

Name

Matchroom Sport

Legal name

Matchroom Sport Limited

Website

https://fishomania.net

Company type

Private

Founded year

1982

Operating status

Operating

Short description

Matchroom Sport is a privately-held UK sports promotion, rights, and broadcasting enterprise that owns and operates events across boxing, darts, snooker, and multiple other sports, serving global broadcasters, sponsors, athletes, and live event audiences with 600+ event days and 2,400+ programming hours annually.

Ownership category

akta.pro rank

Product category

Sports Promotion & Broadcasting

NAICS

Spectator Sports (71121), Other Spectator Sports (711219)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

akta.pro secondary industry

Console Esports Tournaments & Leagues (MPAKANAL)

Keywords

• Sports event promotion
• Boxing promotion services
• Snooker tournament management
• Live sports broadcasting
• Athlete representation

Headquarters

HQ city

Brentwood

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Event Promotion and Broadcasting Rights: Matchroom owns, promotes, and broadcasts events across boxing, snooker, darts, pool, and other sports, with content distributed globally through broadcast and streaming partnerships. Revenue is generated through ticket sales, broadcasting rights fees, and event sponsorship.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Matchroom Sport owns, promotes, stages, and broadcasts live sports events across multiple disciplines including boxing, darts, snooker, pool, fishing, golf, netball, basketball, and tenpin bowling. The company generates revenue through ticket sales, broadcasting rights fees, and event sponsorship, distributing over 2,400 hours of programming annually across broadcast and streaming platforms globally. Its flagship properties include Matchroom Boxing, the World Snooker Tour, the Professional Darts Corporation, Matchroom Multi Sport (including FishOMania), and Matchroom Media.

Product overview

Matchroom Sport is one of the world's leading privately held sports rights, promotion, and broadcasting businesses founded in 1982 by Barry Hearn OBE. The company operates a multi-product portfolio across multiple sports disciplines: Matchroom Boxing and Matchroom Boxing USA (boxing promotion), the World Snooker Tour (snooker), the Professional Darts Corporation (darts), Matchroom Multi Sport (angling events including FishOMania), and Matchroom Media (content distribution). The portfolio includes more than 600 event days and 2,400 hours of programming distributed annually. Key events include FishOMania, the UK's premier angling competition, and various boxing promotions featuring athletes such as Anthony Joshua, Katie Taylor, and Conor Benn. The company is headquartered in Brentwood, Essex, with branch offices in Bristol, Avon, and New York City.

Differentiator

Problem solved

Functional benefit

Products and services

• FishOMania The UK's most prestigious one-day angling competition event, featuring qualifiers across the country culminating in a grand final at Westwood Lakes with a £50,000 prize fund.
• Matchroom Boxing Boxing promotion business representing top fighters including Anthony Joshua, Conor Benn, and Katie Taylor, with events distributed globally through broadcast and streaming platforms.
• Matchroom Boxing USA U.S.-focused boxing promotion division expanding Matchroom's presence in the American boxing market.
• World Snooker Tour Snooker tour and events business operating globally, with the World Snooker Holding Limited and World Snooker Limited as subsidiaries.
• Professional Darts Corporation (PDC) Major darts promotion entity producing events globally, one of the largest independent sports promotion and rights businesses in the world.
• Matchroom Multi Sport Multi-sport division managing events including FishOMania, operating from Matchroom Multi Sport Ltd in Brentwood, Essex, with Emily Frazer serving as CEO.
• Matchroom Media Media division distributing over 2,400 hours of programming annually across broadcast and streaming platforms worldwide.
• Billiard TV Cue sports-focused television network streaming over 50 professional events and reaching more than 65 million viewers in 2024, available on Prime Video UK.

Named customers6 records

Segments3 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• CarpLife CompetitionscoreGTM or Marketing Partner · 4 March 2026CarpLife Competitions became the title sponsor of the 2026 CarpLife Competitions FishOMania event. Founded by Matt Tomsett, CarpLife is an innovative angling brand committed to supporting grassroots angling and inspiring junior anglers. The partnership aligns one of angling's most innovative brands with angling's most celebrated stage, elevating the experience for both anglers and spectators.
• Angling TrustcoreStrategic or Co-development PartnerPartnership with Angling Trust for FishOMania qualifier events and competition structure. Angling Trust manages the qualification process and ticket sales for qualifiers, while Matchroom Multi Sport organizes and promotes the final event.
• Westwood LakescoreOthersWestwood Lakes in Lincolnshire is the venue for FishOMania Grand Final. The venue hosts the UK's most prestigious one-day angling event, accommodating expanded fields of 30 anglers and thousands of spectators.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• IMG (Endeavor): IMG, owned by Endeavor, is a global sports agency, event operator, and rights holder operating at significantly larger scale across many sports. Comparable in its sports promotion and media rights business, but with broader portfolio across golf, tennis, and football.
• UFC (TKO Group): UFC, owned by TKO Group Holdings, is the dominant global MMA promoter and a far larger combat sports incumbent. While not a 1:1 boxing match, UFC competes for the same combat-sports fan wallet and broadcast rights budgets that anchor Matchroom Boxing's economics.
• Wasserman: Wasserman is a global sports marketing and talent representation agency with overlapping capabilities in athlete representation, event marketing, and sponsorship sales. Operates at larger scale across multiple sports but adjacent in business model.
• Lagardère Sports: Lagardère Sports is a global sports marketing agency operating across rights distribution, sponsorship, and event management. Comparable to Matchroom in bundling sports media rights across multiple disciplines and geographies.
• Octagon: Octagon is a global sports marketing agency that consults on sponsorship, athlete management, and event operations for major sports properties. Comparable to Matchroom Media's brand partnership and rights advisory work.

Direct peers

• Top Rank: Bob Arum's Top Rank is one of the world's largest boxing promoters, head-to-head with Matchroom Boxing in global televised boxing. Both promote elite fighters, sell US broadcast rights, and stage major arena events, making it Matchroom's closest direct competitor.
• Professional Fighters League (PFL): PFL is a global combat sports league with a season-format promotion model analogous to Matchroom's PDC and boxing tournament structures. Both compete for pay-per-view and broadcast dollars in the combat sports space.
• Premier Boxing Champions (PBC): Al Haymon's PBC is a US-focused boxing promotional platform operating under a similar model to Matchroom Boxing USA. Both manage elite fighter rosters and negotiate broadcast distribution deals with major US networks/streamers.
• Queensberry Promotions: Frank Warren's Queensberry is the UK's other major boxing promoter, directly competing with Matchroom for UK fighters, Sky Sports slots, and arena dates. Highly comparable business model, geographic footprint, and revenue mix.

Others

• DAZN: DAZN is a global sports streaming platform that is both a Matchroom broadcast partner and a competitor for premium sports rights. Highly relevant for understanding distribution economics and DTC trajectory across boxing and other combat sports.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/fishomania

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matchroom Sport