Thomas Cook
- Company typePrivate
- Founded2019
- HeadquartersPeterborough, United Kingdom
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
Thomas Cook firmographics
Firmographics- Name
- Thomas Cook
- Legal name
- Thomas Cook
- Website
- https://thomascook.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Thomas Cook industry classification
Industry- Product category
- Travel Agency / Package Holiday Services
- NAICS
- Tour Operators (561520), Tour Operators (56152)
- akta.pro primary industry
- Package Tour Wholesalers (Pre-Packaged FIT/Group Programs) (THAKAJAC)
Keywords
Where Thomas Cook is headquartered
LocationHeadquarters
- HQ city
- Peterborough
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Thomas Cook business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Package Holiday Bookings: Thomas Cook earns revenue by bundling flights and hotels into package holidays, charging customers a combined price that includes margins on both components. The company aggregates inventory from multiple airlines and hotels to create package deals.
- Travel Insurance and Extras: Additional revenue streams include travel insurance, airport transfers, luggage allowances, seat selection, and other travel extras sold alongside package bookings.
- Forex and Payment Services: Through Thomas Cook Money, the company offers forex prepaid cards and currency exchange services, generating revenue from currency conversion margins.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Package holidays with flight and hotel bundles |
| Transaction based/ take rate | Pay-as-you-go | All Inclusive packages |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Thomas Cook product offering
Product offeringCore offering
Thomas Cook is an online travel agency selling ATOL-protected package holidays that bundle flights and hotels across a wide range of destinations, including beach, city, long-haul, family, adult-only, luxury, cheap, winter sun, solo, all-inclusive, last-minute, and Ryanair-flight categories. Customers can also purchase ancillary add-ons such as airport transfers, travel insurance, luggage allowances, seat selection, and forex prepaid cards via Thomas Cook Money, with low deposits from £19 per person and fee-free monthly payment plans.
Product overview
Thomas Cook is an online travel agency offering a comprehensive portfolio of package holiday products and travel services. The core offering centers on ATOL-protected package holidays combining flights and hotels, with the platform providing flexible booking across multiple product categories including All Inclusive, Last Minute, City Breaks, Long Haul, Beach, Family, Luxury, and Budget options. Additional services include airport transfers, car hire, travel insurance, and luggage options. The company operates through the thomascook.com UK website with ABTA membership and ATOL protection (number 11806), utilizing a trust account model for customer financial protection.
Differentiator
Problem solved
Functional benefit
Brands
- Thomas Cook: Online package holiday booking platform
Products and services
- Package Holidays
Quantifiable outcome
- 25% off selected summer stays
- +1 more outcomes
Companies that use Thomas Cook
Customer profileSegments3 records
Ideal customer profiles3 records
Thomas Cook technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Thomas Cook partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Thomas Cook competitors and assessment
Company assessmentDirect peers
- TUI Group: TUI is the UK's largest vertically integrated package holiday operator, combining its own airlines (TUI Airways), hotels, and cruise ships with a consumer-facing booking platform. It directly competes with Thomas Cook on UK package holidays, all-inclusive deals, and city breaks, offering a similar product set with owned-inventory economics.
- Jet2 Holidays: Jet2 Holidays is the package holiday arm of Jet2 plc, combining Jet2.com flights with partner hotels for UK leisure travelers. It competes head-to-head with Thomas Cook across beach holidays, all-inclusive packages, and city breaks, particularly from regional UK airports.
- easyJet Holidays: easyJet Holidays bundles easyJet flights with partner hotels into package holidays sold to UK and European consumers. It targets a similar value-conscious leisure segment as Thomas Cook's budget and all-inclusive offerings, with comparable digital-first booking and ATOL protection.
- Loveholidays: Loveholidays is a UK online travel agency specializing in package holidays with broad destination coverage and aggressive pricing. It targets the same UK leisure traveler segment as Thomas Cook and competes on price-led discovery for Mediterranean, beach, and city break packages.
- On the Beach: On the Beach is a UK-focused online travel agency selling beach and package holidays to leisure travelers. It competes directly with Thomas Cook on Mediterranean and long-haul beach destinations, using an asset-light OTA model similar in structure.
- Lastminute.com: Lastminute.com is a European OTA selling packages, flights, and hotels with a focus on last-minute and promotional deals. It overlaps with Thomas Cook on city breaks, last-minute holidays, and pan-European leisure packages to similar UK and European customers.
- Ryanair Holidays: Ryanair Holidays bundles Ryanair's low-cost flights with partner hotels, targeting budget-conscious UK and European leisure travelers. It directly competes with Thomas Cook's cheap holidays and budget all-inclusive segments using owned-flight economics.
Broad incumbents
- Expedia: Expedia is a global OTA incumbent offering flights, hotels, packages, car hire, and activities. Its UK-facing Expedia.co.uk site competes with Thomas Cook on package holiday aggregation, though it lacks a focused UK-leisure-only proposition and ATOL-led trust messaging.
- Booking.com: Booking.com is a global incumbent OTA offering hotel, flight, and package bookings to consumers worldwide. While it operates much more broadly than Thomas Cook and lacks the same ATOL-centric UK trust positioning, it competes for the same UK package holiday bookings with its own flight+hotel bundling.
Emerging players
- Travelzoo: Travelzoo is a deal-driven travel media and booking platform publishing curated offers to subscribers. It partially overlaps with Thomas Cook on promotional package holiday deals and last-minute offerings, though its model is more editorial and less of a full OTA booking flow.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Thomas Cook social profiles
Digital presenceThomas Cook compliance and trust
Trust signalCompliance4 records
Thomas Cook financial estimates
Financial estimateRevenue estimate
Valuation estimate
Thomas Cook leadership team
Management profileNumber of profiles
Profiles2 records
Thomas Cook funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Thomas Cook M&A and investment
M&A and investmentM&A10 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Thomas Cook
What does Thomas Cook do?
Thomas Cook is an online travel agency selling ATOL-protected package holidays that bundle flights and hotels across a wide range of destinations, including beach, city, long-haul, family, adult-only, luxury, cheap, winter sun, solo, all-inclusive, last-minute, and Ryanair-flight categories. Customers can also purchase ancillary add-ons such as airport transfers, travel insurance, luggage allowances, seat selection, and forex prepaid cards via Thomas Cook Money, with low deposits from £19 per person and fee-free monthly payment plans.
Is Thomas Cook a public or private company?
Thomas Cook is a private company. It is classified as unknown and is currently operating.
When was Thomas Cook founded?
Thomas Cook was founded in 2019. It employs 5,001 to 10,000 people.
Where is Thomas Cook based?
Thomas Cook is headquartered in Peterborough, United Kingdom, in the Europe region.
How does Thomas Cook make money?
Three revenue lines are on record. Package Holiday Bookings are the primary driver. The others are travel Insurance and Extras and forex and Payment Services.
Who are Thomas Cook's main competitors?
Direct peers on record are TUI Group, Jet2 Holidays, easyJet Holidays, Loveholidays, On the Beach, Lastminute.com and Ryanair Holidays. Broad incumbents are Expedia and Booking.com. Travelzoo is listed as an emerging player.
Does Thomas Cook have an API?
No public API is recorded for Thomas Cook.
What industry is Thomas Cook in?
Thomas Cook's product category is Travel Agency / Package Holiday Services. Its primary akta.pro industry code is THAKAJAC, Package Tour Wholesalers (Pre-Packaged FIT/Group Programs). Its NAICS code is 561520.