Holistapet
Holistapet is an e-commerce store that offers animal care products.
- Company typePrivate
- Founded2016
- HeadquartersCommerce, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Holistapet firmographics
Firmographics- Name
- Holistapet
- Legal name
- HolistaPet
- Website
- https://www.holistapet.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Holistapet is an e-commerce store that offers animal care products.
- Ownership category
- akta.pro rank
Holistapet industry classification
Industry- Product category
- Pet Wellness Supplements
- NAICS
- Pet and Pet Supplies Retailers (459910)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Calming & Behavioral Support Supplements (HLAMALAD)
- akta.pro secondary industries
- Vitamins, Minerals & Multivitamin Supplements (HLAMALAF), Specialty & Condition-Specific Nutraceuticals (e.g., Liver, Eye, Endocrine) (HLAMALAO), Skin & Coat Supplements (HLAMALAB), Senior & Cognitive Support Supplements (HLAMALAJ), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC), Pet Health & Wellness Distribution (Supplements, OTC, Preventives) (CRAOAKAC), Treats & Chews (CRADAFAE)
Keywords
Where Holistapet is headquartered
LocationHeadquarters
- HQ city
- Commerce
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Holistapet business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel, Infrastructure
Revenue model
- HolistaPals Subscription Membership: Subscription program offering 20% off every order, free shipping, money-back guarantee, and scheduled delivery options (14, 30, or 60 day cycles).
- Bundle Products: Pre-configured product bundles (e.g., 'Chewing Me Softly' Bundle, 'Chew On It' Calming Bundle) offering discounted pricing compared to individual product purchases.
- CBD Pet Products: Sale of broad-spectrum CBD oils, treats, and chews for dogs, cats, and horses. Products are sold in various potencies and formats (tinctures, hard chews, soft chews, capsules) with one-time purchase pricing.
- Non-CBD Supplements: Sale of melatonin, probiotics, multivitamins, dental sticks, and other wellness supplements for pets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | CBD Cat Treats - 150mg |
| Unit Pricing | Pay-as-you-go | CBD Oil for Dogs - 150mg bottle |
| Unit Pricing | Pay-as-you-go | CBD Dog Treats for Anxiety & Stress |
| Unit Pricing | Pay-as-you-go | Melatonin for Dogs - 30 chews |
| Unit Pricing | Pay-as-you-go | Probiotics for Dogs - 30 soft chews |
| Unit Pricing | Pay-as-you-go | CBD Oil for Horses |
| Subscription | Monthly | HolistaPals Membership |
| Transaction based/ take rate | Pay-as-you-go | Bundle Products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Holistapet product offering
Product offeringCore offering
Holistapet is a direct-to-consumer pet wellness brand that manufactures and sells broad-spectrum CBD oils, hard and soft chew treats, capsules, and CBG oil for dogs, cats, and horses, supplemented by non-CBD wellness products including melatonin soft chews, multi-strain probiotics, multivitamins, joint/muscle/immune/urinary/skin-coat support chews, dental sticks, and pet accessories. All products are sold through the company's own Shopify e-commerce storefront with free shipping, a 30-day money-back guarantee, and an optional HolistaPals subscription membership offering 20% off recurring orders.
Product overview
HolistaPet is a direct-to-consumer pet wellness company offering a comprehensive portfolio of CBD and non-CBD supplements for dogs, cats, and horses. The core product line centers on broad-spectrum CBD oils (for dogs, cats, and horses), CBD treats in both hard chew and soft chew formats, and CBD capsules. Non-CBD offerings include melatonin soft chews for canine sleep support, probiotic soft chews with 9 bacterial strains for digestive health, multivitamin soft chews with 25 essential nutrients, and specialized supplements targeting joint support, muscle health, immune function, urinary/bladder health, and skin/coat condition. The company also offers accessories including dental sticks, dog toys, poop bags, collars, harnesses, and leashes. A subscription-based loyalty program (HolistaPals) provides recurring discounts. All products are vet-formulated, third-party lab tested, and made with organic hemp and natural ingredients in GMP-certified facilities. The product portfolio is distributed through the company's e-commerce platform with free shipping and a 30-day money-back guarantee.
Differentiator
Problem solved
Functional benefit
Products and services
- Broad-Spectrum CBD Oil for Dogs
Quantifiable outcome
- Over 7,000 5-star reviews across platforms (Google, Trustpilot, Yotpo)
- +3 more outcomes
Companies that use Holistapet
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Holistapet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Holistapet partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Dr. Kwane Stewart (The Street Vet)coreDr. Kwane Stewart serves as Chief Veterinary Advisor for Holistapet, bringing over 26 years of veterinary experience to product development and educational content review. He is the founder of The Street Vet, a nonprofit providing free veterinary care for pets of people experiencing homelessness. He was honored as CNN Hero of the Year 2023 for his humanitarian work.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Holistapet competitors and assessment
Company assessmentDirect peers
- PetHonesty: PetHonesty is a leading direct-to-consumer pet supplement brand offering chews, oils, and topical products for dogs and cats. Highly comparable to Holistapet across product format (soft chews), species focus (dogs/cats), distribution (DTC e-commerce), and category overlap (calming, joint, skin/coat, multivitamin).
- Zesty Paws: Zesty Paws is one of the largest DTC pet supplement brands in the US, offering multivitamins, calming chews, probiotic chews, and joint support for dogs and cats. Directly comparable to Holistapet on SKU type (soft-chew supplements), use cases (calming, gut, joint, multivitamin), target customer, and DTC e-commerce go-to-market.
- Honest Paws: Honest Paws sells CBD oils, treats, and topical products for dogs, cats, and horses — directly overlapping Holistapet's flagship broad-spectrum CBD line. Comparable on product format (oils, treats), species coverage (dogs/cats/horses), category (CBD wellness), and DTC distribution.
- Penelope's Bloom: Penelope's Bloom is a CBD pet wellness brand offering CBD oils, treats, and skin-care products for dogs and cats. Comparable to Holistapet on CBD positioning (broad-spectrum, organic, third-party tested), species (dogs/cats), and DTC e-commerce model.
- Canna-Pet: Canna-Pet is a long-standing CBD pet brand offering oils, capsules, and treats for dogs, cats, and horses. Comparable to Holistapet on broad-spectrum/hemp-based CBD products, multi-species coverage, and DTC distribution.
Broad incumbents
- Charlotte's Web: Charlotte's Web is one of the largest CBD wellness brands in the US with a dedicated pet line (oils, chews, topicals for dogs). Comparable on CBD formulation, third-party testing, and wellness positioning, but operates as a broad incumbent across human and pet CBD rather than a pet-specialized brand.
- CBDfx: CBDfx is a broad-line CBD brand offering tinctures, treats, and calming products for pets (dogs, cats) alongside its human line. Comparable on CBD product format and category, but as a broad CBD incumbent rather than a pet-only specialist.
- Medterra: Medterra is a CBD brand with a pet line (CBD oils, chews, calming products for dogs and cats). Comparable to Holistapet on broad-spectrum/isolate CBD products and third-party testing, but operates as a broader human-pet CBD company rather than a pet-only specialist.
Emerging players
- Veterinary Naturals: Veterinary Naturals is a smaller pet supplement brand offering calming, gut, and joint support products for dogs. Comparable to Holistapet on vet-formulated positioning and supplement category, though narrower on product breadth and species coverage.
- Native Pet: Native Pet sells supplements and functional topicals for dogs (joint, gut, skin, calming). Comparable to Holistapet on holistic wellness positioning, soft-chew format, and DTC e-commerce, but without a CBD line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Holistapet social profiles
Digital presenceHolistapet compliance and trust
Trust signalCompliance2 records
Holistapet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Holistapet leadership team
Management profileNumber of profiles
Profiles1 record
Holistapet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Holistapet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Holistapet
What does Holistapet do?
Holistapet is a direct-to-consumer pet wellness brand that manufactures and sells broad-spectrum CBD oils, hard and soft chew treats, capsules, and CBG oil for dogs, cats, and horses, supplemented by non-CBD wellness products including melatonin soft chews, multi-strain probiotics, multivitamins, joint/muscle/immune/urinary/skin-coat support chews, dental sticks, and pet accessories. All products are sold through the company's own Shopify e-commerce storefront with free shipping, a 30-day money-back guarantee, and an optional HolistaPals subscription membership offering 20% off recurring orders.
Is Holistapet a public or private company?
Holistapet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Holistapet founded?
Holistapet was founded in 2016. It employs 1 to 10 people.
Where is Holistapet based?
Holistapet is headquartered in Commerce, United States, in the North America region.
How does Holistapet make money?
Four revenue lines are on record. HolistaPals Subscription Membership is the primary driver. The others are bundle Products, CBD Pet Products and non-CBD Supplements.
Who are Holistapet's main competitors?
Direct peers on record are PetHonesty, Zesty Paws, Honest Paws, Penelope's Bloom and Canna-Pet. Broad incumbents are Charlotte's Web, CBDfx and Medterra. Emerging players are Veterinary Naturals and Native Pet.
Does Holistapet have an API?
No public API is recorded for Holistapet.
What industry is Holistapet in?
Holistapet's product category is Pet Wellness Supplements. Its primary akta.pro industry code is HLAMALAD, Calming & Behavioral Support Supplements, with a secondary code of HLAMALAF, Vitamins, Minerals & Multivitamin Supplements. Its NAICS code is 459910 and its SIC code is 5912.