What Morenot does

Mørenot Fishery is a Norwegian manufacturer of commercial fishing gear, headquartered at Langelandsvegen 35, Ålesund, with approximately 800 employees worldwide. The company designs and produces complete fishing-gear solutions across longline, trawl, purse seine, pots, nets and jigging machines, including the proprietary Catch Linetech™ all-electric autoline system (hauler, automatic magazine storage, baiting machine, rotobrush, hook splitter) and QO Nets with oval-monofilament construction. Manufacturing is concentrated in Norway — Gangstøvik, Skjervøy, Tromsø, Austevoll and Fosnavåg — with an additional facility in Dalian, China. The company claims roughly one-third of the world's large fishing nets are made by Mørenot and maintains approximately 800 net variants in stock for short lead times.

Revenue is generated through direct B2B sales of hardware under Ex Works terms (Incoterms 2010), with payment governed by Orgalime S 2012 and pricing handled via custom quotations through specialized sales teams for Trawl, Longline and Pots, Nets and Jigging, and Purse Seine. Service stations along world's coasts provide aftermarket support, spare parts and maintenance across markets in Norway, Iceland, Spain, the United States, Chile and South Korea. The company is privately owned by Iceland's Hampidjan Group; Mørenot Aquaculture was combined with Vónin Aquaculture and Fiizk Protection under the new ELDI brand effective 1 January 2026, while Mørenot Fishery continues to operate independently. Customer evidence comes from named commercial fishing operators (Veidar, Leinebris, Kap Farvel, RIFSNES) reporting productivity and crew-environment gains from Catch Linetech™ systems.

Name

Morenot

Legal name

Mørenot Aquaculture AS

Website

https://morenot.com

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

251–500 employees

Short description

Mørenot Fishery is a Norwegian manufacturer of commercial fishing gear — including nets, all-electric Catch Linetech™ autoline systems, trawls, purse seines, pots and jigging machines — sold via direct B2B sales and supported by global service stations. It serves professional fisheries worldwide, claiming nearly one-third of the world's large fishing nets, and is owned by Iceland's Hampidjan Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Søvik

HQ country

Norway

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Fishing Gear Sales: Sale of complete fishing gear solutions including nets, longlines, trawl equipment, pots, jigging machines, and accessories to commercial fisheries worldwide. Products are manufactured and sold with associated service and support.
2. Service and Support: Service stations along world coasts provide ongoing support, maintenance, and potentially replacement parts for fishing equipment.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Mørenot Fishery manufactures and sells complete fishing gear solutions for professional commercial fisheries worldwide, including trawl and trawldoors, longline systems (notably the Catch Linetech™ fully electric autoline system), purse seine nets and ropes, gillnets including QO Nets, fishing pots for crab, fish, and shrimp, jigging machines, and accessories/tools. The company supports its products through a global network of coastal service stations providing installation, maintenance, and parts.

Product overview

Mørenot Fishery delivers complete fishing gear solutions for commercial fisheries worldwide through a diversified portfolio of products organized around core fishing methods. The product portfolio centers on the Catch Linetech™ brand, an all-electric autoline system for longline fishing, complemented by components including haulers, automatic magazine storage, baiting machines, and hook processing equipment. The Purse Seine product line includes nets (Notlin, Plexus® Mix, saithe nets, capelin nets) for large-scale pelagic operations. The Nets/Garn category features QO Nets with innovative oval monofilament technology and acoustic pingers. Fishing pots for crab, fish, and shrimp are offered alongside jigging machines (R1 Juksamaskin, Belitronic BJ5000). Trawl and trawldoors complete the core fishing gear range, supported by a comprehensive accessories and tools line. The company serves global markets from Iceland to Spain, North America, Chile, and South Korea, with service stations along coastlines worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Catch Linetech™: Complete Autoline solution - an all-electric longline system where all components are supplied by Mørenot. Features more precise and safer control, faster and easier maintenance, with new technology that streamlines and ensures fewer margins of error.
• QO Nets
• Belitronic BJ5000
• Plexus® Mix

Products and services

• Catch Linetech™ Autoline System A comprehensive all-electric autoline system for longline fishing where all components are supplied by Mørenot, offering precise and safe control, faster and simpler maintenance, and technology that improves efficiency and reduces error margins.
• Catch Linetech™ Electrical Deep-Sea System An all-electric deep-sea longline fishing system within the Catch Linetech™ brand, with electric motor technology that improves the work environment, reduces noise, and lowers carbon footprint for deep-sea operations.
• Coastal Line Systems Coastal/autoline systems for smaller-scale longline fishing operations, positioned within the Catch Linetech™ product line for coastal and inshore use.
• Purse Seine Nets and Equipment Complete purse seine nets and equipment for large-scale pelagic fishing operations, including Notlin, Plexus® Mix ropes, herring/mackerel nets, capelin nets, and saithe nets for commercial fishing enterprises.
• QO Nets Fishing nets featuring oval monofilaments that produce a softer net taking less space and are gentler on fish; fishermen report a lower percentage of dead fish with QO Nets compared with conventional nets.
• Fishing Nets (Garn) Complete range of commercial fishing nets with approximately 800 variants in stock for various fish species, including ScanFlyt 800 floating line with depth capacity up to 800 meters and acoustic pingers.
• Acoustic Pingers Acoustic devices that keep porpoises and other marine mammals away from fishing nets, supporting bycatch reduction and regulatory compliance for commercial fisheries.
• Fishing Pots (Teiner) Robust pots designed for effective fishing in extreme conditions, with variants including King Crab, Snow Crab, Tanner Crab, fish, shrimp, and Black Cod pots for commercial fisheries.
• King Crab Pot Pots specifically designed for King Crab fishing in extreme marine conditions.
• Fish Pots - 2 Story Two-story fish pots measuring 130 x 80 x 120 cm and weighing 16 kg for efficient fish capture by commercial fishing operators.
• Jigging Machines High-quality jigging machines including the R1 Juksamaskin, refined through decades of research, for commercial fishing operators.
• Belitronic BJ5000 Jigging Machine User-friendly and efficient jigging machine designed for small boats with easy installation, connecting to 12V or 24V power outlets and including one jigging block and two U-ring mounts.
• Trawl and Trawldoors Complete trawl fishing gear including trawls and trawldoors for commercial fishing operations.
• Accessories and Tools Complete range of accessories and tools for daily deck use including knives, sharpening equipment, splicing tools, measuring equipment, line carriers, small machines, cleaning products, and protective equipment for commercial fishing crews.

Quantifiable outcome

• Nearly one-third of world's large fishing nets are made by Mørenot
• +2 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• ELDI (formerly Vónin Aquaculture, Mørenot Aquaculture, Fiizk Protection)coreStrategic or Co-development Partner · 1 December 2025Vónin Aquaculture, Mørenot Aquaculture and Fiizk Protection, all fully owned by the Icelandic Hampidjan Group, united under one name: ELDI. Together they form one of the world's most comprehensive aquaculture partners. Thomas Myrvold, CEO of Mørenot Aquaculture, appointed as CEO of merged company. Transition effective 1 January 2026. The new entity aims to provide fully integrated product line across protection, equipment and aquaculture technology, supported by world's largest network of service stations.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Furuno Electric Co., Ltd. Japanese incumbent in marine electronics, sonar, and fish-finding equipment; serves the same commercial-fishing customer base as Mørenot with a broader (electronics-led) portfolio. Overlaps with Mørenot's catch-efficiency story but does not manufacture nets or trawl gear.
• Kongsberg Maritime: Norwegian marine-technology division of Kongsberg Gruppen supplying bridge electronics, propulsion, and fishing systems to commercial and offshore vessels. Broader incumbent serving overlapping customers with adjacent rather than competing product lines.
• Akva Group ASA: Norwegian-listed aquaculture-technology supplier (cage systems, sensors, feed systems). Peer to the former Mørenot Aquaculture side (now ELDI) and adjacent to Mørenot Fishery's offshore fish-farming initiatives; broader incumbent with a wider aquaculture portfolio.

Emerging players

• Teufelberger: Austrian rope, twine, and netting manufacturer serving marine, industrial, and safety markets. Overlaps with Mørenot's rope and netting product lines (Plexus® Mix uses Dyneema® and polyester) and competes for fleet and OEM contracts in Europe.

Others

• Hampidjan Group: Icelandic parent conglomerate that wholly owns Mørenot Fishery and the newly formed ELDI aquaculture entity. Hampidjan itself historically produces fishing ropes and twine under its own brand, making it both parent and adjacent supplier/peer in commercial fishing fiber products.

Direct peers

• Egersund Net AS: Norwegian fishing-net manufacturer supplying trawl nets, purse seine nets, and related gear to commercial fisheries. Direct Norwegian peer in core net products.
• Vónin: Icelandic/Faroese fishing-gear manufacturer historically a direct Nordic peer to Mørenot in nets and aquaculture equipment; now consolidated under Hampidjan's ELDI brand effective January 2026, so it operates within the same corporate family while still fielding a competing product portfolio externally.
• Selstad AS: Norwegian fishing-gear manufacturer producing trawl, purse seine, and longline equipment. Closest Norwegian-headquartered direct competitor to Mørenot Fishery across the same gear categories.
• Nitto Seimo Co., Ltd. Japanese manufacturer of fishing nets and netting products, one of the largest net producers in Asia. Direct peer to Mørenot in commercial fishing nets, especially for Asian and global fleet operators.
• Momoi Fishing Net Mfg. Co., Ltd. Japanese manufacturer of commercial fishing nets and ropes. Direct peer to Mørenot in commodity and specialty nets serving global commercial fisheries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morenot