What US Ghost Adventures does

US Ghost Adventures is a privately held, direct-to-consumer tour operator founded in 2019 and headquartered in Fall River, Massachusetts. The company offers paranormal and historic tours across more than 200 cities in the United States, targeting tourists and paranormal enthusiasts interested in true crime, unsolved American murders, and ghost hunting. Its portfolio is anchored by two owned flagship properties — the Lizzie Borden House in Massachusetts (with restoration costs exceeding $350,000) and the Villisca Axe Murder House in Iowa (open to the public since 1996) — which serve as both experiential destinations and exclusive competitive assets. The company also produces free documentary content hosted on YouTube and operates themed events featuring personalities such as psychic medium Patti Negri to drive ticket sales and brand awareness.

The business operates primarily on a one-time transactional revenue model, with customers paying per tour, ghost hunt, or special event admission at owned and partner locations. Go-to-market relies on owned-media content (YouTube documentaries), event-driven marketing at flagship properties, and PR-led preservation advocacy through the Year of Preservation initiative launched in February 2026. Distribution is overwhelmingly physical and place-based: tours occur at historic sites, with no disclosed app, API, or digital booking platform layered on top. Customer acquisition is fragmented across thousands of individual ticket buyers per year, with no enterprise or B2B channel exposure.

The company appears to be founder-led and bootstrapped, with President Lance Zaal identified as a key owner involved in property acquisitions. No venture capital, private equity, or public-market investors are disclosed, and capital deployment into landmark acquisitions and restoration has been funded internally (multi-million dollar cumulative investment). Operating geographies are exclusively domestic (United States), and the business remains in active operation with product and content launches as recent as March 2026.

Name

US Ghost Adventures

Website

https://usghostadventures.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

US Ghost Adventures is a privately held, direct-to-consumer tour operator offering paranormal and historic tours across 200+ U.S. cities, anchored by owned flagship properties including the Lizzie Borden House and Villisca Axe Murder House.

Ownership category

akta.pro rank

Product category

Paranormal and haunted history tourism

NAICS

Historical Sites (71212), Museums, Historical Sites, and Similar Institutions (7121)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Night Tours (Illuminations, Ghost & Legends) (THAJAAAH)

akta.pro secondary industries

Historic Sites, Heritage Landmarks & Archaeological Sites (THAJACAC), Historic Inns & Heritage B&Bs (THAGAHAC), Cultural Heritage & Historic District Tours (THAJAAAB)

Keywords

• Ghost tours
• Haunted history tours
• Paranormal experiences
• True crime tourism
• Historic property tours

Headquarters

HQ city

Fall River

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Tour and Event Admissions: The company generates revenue through paid tours and special events at its historic properties, including the Lizzie Borden House and Villisca Axe Murder House. Customers pay for guided tours, ghost hunts, tea parties, and other themed events at these locations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

US Ghost Adventures operates guided paranormal and historic tours of haunted cities and landmark properties across more than 200 locations in the United States. The company owns and operates iconic historic sites, including the Lizzie Borden House in Fall River, Massachusetts, and the Villisca Axe Murder House in Iowa, offering ghost hunts, tea parties, overnight stays, and themed events. Beyond tours, it produces documentary content and runs preservation initiatives focused on at-risk American haunted and true crime landmarks.

Product overview

US Ghost Adventures operates as a tour company offering paranormal and historic tours of haunted properties across over 200 cities in the United States. The company owns and operates specific historic properties including the Lizzie Borden House in Fall River, Massachusetts, and the Villisca Axe Murders House in Iowa. Beyond tours, the company produces documentary content and has launched a Year of Preservation initiative focused on restoring and protecting historic sites tied to American tragedies.

Differentiator

Problem solved

Functional benefit

Products and services

• Haunted House Tours Guided paranormal and historic tours of haunted properties and cities operated by US Ghost Adventures across more than 200 U.S. cities, marketed to tourists and paranormal enthusiasts interested in true crime history and ghostlore.
• Lizzie Borden House Tours and Events Paid tours, ghost hunts, tea parties, and paranormal experiences offered at the Lizzie Borden House, a historic property in Fall River, Massachusetts owned and operated by US Ghost Adventures, with restoration costs exceeding $350,000.
• Villisca Axe Murder House Tours Paid tours and experiences at the Villisca Axe Murder House in Iowa, a historic site associated with the unsolved 1912 murders and owned by US Ghost Adventures, commemorating 30 years of public access as of 2026.
• The Villisca Axe Murder House Documentary A free documentary produced by US Ghost Adventures exploring the legacy of the Villisca Axe Murder House and its preservation, available for streaming on YouTube.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Martha LinnminorOthersFormer owner of the Villisca Axe Murder House who appears in the documentary alongside current owner and US Ghost Adventures President Lance Zaal, sharing reflections on the legacy of preserving the house.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Ghosts & Gravestones: Operates guided ghost and haunted-history walking tours in multiple US cities with theatrical, storytelling-driven experiences. Direct competitor to US Ghost Adventures' city tour footprint and themed event programming.
• The Lizzie Borden House (Lizzie Borden Bed & Breakfast Museum): Historic property in Fall River, MA offering overnight stays and tours tied to the Lizzie Borden case. The most direct comparable to US Ghost Adventures' flagship owned asset and event programming model.
• US Ghost Lab: US-focused paranormal investigation tours and events, including overnight stays at reportedly haunted locations. Closely mirrors US Ghost Adventures' ghost-hunt and overnight-experience offering.
• Haunted Rooms America: Aggregates and operates paranormal/haunted overnight stays and ghost hunts across multiple US cities. Directly comparable accommodation-and-tour model serving the same enthusiast segment.
• St. Augustine Ghost Tours: Long-running ghost and history tour operator in a single heritage city. Comparable guided-tour product, though geographically concentrated rather than nationwide like US Ghost Adventures.
• Savannah Ghost Tours (Ghost City Tours): Multi-city guided ghost tour operator with strong brand presence in Savannah and other Southern heritage cities. Comparable narrative-driven ghost tour product and customer base.

Broad incumbents

• The Haunted Hotel (various): Network of reportedly haunted inns and hotels offering overnight paranormal experiences. Comparable historic-lodging-plus-tour product, though typically individually owned rather than centrally operated.
• Airbnb Experiences: Global marketplace that distributes third-party tours and experiences, including paranormal and historic tours. Overlaps with US Ghost Adventures on distribution channels and customer demand, though not a direct operator.
• Viator (Tripadvisor): Major tours-and-activities marketplace where ghost tours are sold across hundreds of cities. Comparable in tour category and consumer reach, and a potential distribution partner for US Ghost Adventures' city tours.
• GetYourGuide: Global tours-and-attractions marketplace carrying ghost tours, historic walking tours, and themed experiences. Overlaps with US Ghost Adventures on the city-tour product category and serves as an indirect distribution channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/USGADVENTURES
• LinkedInlinkedin.com/company/us-ghost-adventures

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about US Ghost Adventures