Di Bello Financial
Di Bello Financial is a boutique fee-only fiduciary registered investment advisory firm in Mission Viejo, California, serving high-net-worth families, business owners, executives, and retirees with integrated investment management, tax strategy, financial planning, and tax preparation.
- Company typePrivate
- Founded2012
- HeadquartersIrvine, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Di Bello Financial does
Di Bello Financial is a boutique, fee-only registered investment advisory firm headquartered in Mission Viejo, California, with additional by-appointment meeting locations in Los Angeles and Carlsbad. The firm delivers an Integrated Wealth Management platform that combines investment management, comprehensive financial planning, advanced tax strategy, and tax preparation under a single founder-led advisory relationship, serving a selective roster of high-net-worth families, business owners, executives with equity compensation, and retirees with complex tax situations. The minimum engagement threshold is $1,000,000 in investable assets, and the firm does not accept commissions or sell financial products, positioning itself as a fiduciary aligned with clients' interests.
The core product is investment management, with portfolios constructed in-house using stocks, bonds, and ETFs, integrated year-round with tax-loss harvesting, asset location, Roth conversions, and tax-aware withdrawal planning. Standalone comprehensive financial planning is offered as a one-time engagement starting at $2,500, and tax preparation is priced at a flat fee based on return complexity. Revenue is generated primarily through a tiered assets-under-management fee schedule billed quarterly in arrears (1.20% on the first $1M, stepping down to 0.30% on assets above $10M), making AUM-based recurring fees the dominant revenue stream. Technology is entirely third-party: Advent Portfolio Exchange for reporting, SmartVault for document custody, MoneyGuidePro for financial planning, and Intuit Link for tax data. All client assets are custodied at Charles Schwab & Co., Inc., with clients retaining direct ownership.
The firm is organized as a California professional corporation (Annette Di Bello, CPA, CFP®, Professional Corporation) and is led by founder Annette Di Bello, who holds CPA, CFP®, and PFS credentials and has 35+ years of experience across accounting, tax, financial planning, and investing. Operating headcount is approximately three (the founder, a Business Development & Marketing Manager, and a Client Services/Paraplanner professional). Marketing is conducted through educational blog content, video, and earned media presence in industry groups (NAPFA, Fee Only Network, AICPA, CalCPA, and regional chambers); client acquisition is consultative and selective, beginning with a confidential initial consultation.
Di Bello Financial firmographics
Firmographics- Name
- Di Bello Financial
- Legal name
- Annette Di Bello, CPA, CFP®, Professional Corporation
- Website
- https://dibellofinancialinc.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Di Bello Financial is a boutique fee-only fiduciary registered investment advisory firm in Mission Viejo, California, serving high-net-worth families, business owners, executives, and retirees with integrated investment management, tax strategy, financial planning, and tax preparation.
- Ownership category
- akta.pro rank
Di Bello Financial industry classification
Industry- Product category
- Wealth Management
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Comprehensive Financial Planning (FSAEAAAA)
- akta.pro secondary industries
- Business Owner & Executive Financial Planning (FSAEAAAO), Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF)
Keywords
Where Di Bello Financial is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Di Bello Financial business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Investment Management (AUM Fees): Tiered assets-under-management fees calculated on the portion of assets within each tier. Billed quarterly in arrears based on average daily balance during the quarter. Uninvested cash balances excluded from fee calculation.
- Comprehensive Financial Planning: One-time fee for initial comprehensive financial planning service including analysis of assets, liabilities, net worth, and roadmap for success.
- Tax Preparation and Coordination: Flat fee based on complexity of return for tax preparation services integrated with financial planning.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Quarterly | First $1,000,000 AUM at 1.20% |
| Subscription | Quarterly | Next $500,000 AUM at 1.00% |
| Subscription | Quarterly | Next $2,500,000 AUM at 0.80% |
| Subscription | Quarterly | Next $2,500,000 AUM at 0.60% |
| Subscription | Quarterly | Next $3,500,000 AUM at 0.40% |
| Subscription | Quarterly | Over $10,000,000 AUM at 0.30% |
| One time/ perpetual license | Pay-as-you-go | Comprehensive Financial Planning - One-time fee starting at $2,500 |
| Other | Pay-as-you-go | Tax Preparation - Flat fee based on complexity |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Di Bello Financial product offering
Product offeringCore offering
Di Bello Financial provides fee-only fiduciary investment management for clients with $1,000,000 or more in investable assets, building in-house portfolios of stocks, bonds, and ETFs with year-round tax-efficient strategy. For investment management clients, the firm bundles Comprehensive Financial Planning, Advanced Tax Strategy (tax-loss harvesting, asset location, Roth conversions, tax-aware withdrawals), and Tax Preparation and Coordination into its Integrated Wealth Management service, with standalone comprehensive financial planning available for a one-time fee starting at $2,500.
Product overview
Di Bello Financial is a boutique, fee-only fiduciary wealth management firm offering an Integrated Wealth Management platform that combines investment management, comprehensive financial planning, advanced tax strategy, and tax preparation under a single advisor relationship. The core offering is investment management for clients with $1,000,000+ in investable assets, which includes access to Comprehensive Financial Planning, Advanced Tax Strategy, and Tax Preparation and Coordination as bundled services. Standalone offerings include retirement tax planning, executive equity compensation planning, and business owner retirement planning. The firm operates on a tiered AUM fee schedule ranging from 1.20% to 0.30% and does not sell financial products or receive commissions. All client assets are custodied at Charles Schwab & Co., Inc.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Reduces tax drag on investment returns through tax-efficient portfolio construction and year-round tax planning integration
Companies that use Di Bello Financial
Customer profileSegments4 records
Ideal customer profiles4 records
Di Bello Financial technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Di Bello Financial partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- The Joyful Child FoundationminorDi Bello Financial is a sponsor of The Joyful Child Foundation's annual 5K fun run in Aliso Viejo, CA. The foundation is dedicated to preventing crimes against children through programs that educate, empower, and unite families and communities.
- Charles Schwab & Co., Inc.coreCharles Schwab & Co., Inc. serves as the primary custodian for client accounts. Schwab Advisor Services provides custody, trading, and support services to independent investment advisory firms. The partnership provides clients access to a comprehensive range of investment products, trading services, and technology platforms.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Di Bello Financial competitors and assessment
Company assessmentDirect peers
- Buckingham Strategic Wealth: Large fee-only fiduciary RIA offering wealth management and financial planning on a national scale. Comparable to Di Bello Financial in fee-only structure, fiduciary standard and integrated financial-planning focus, though significantly larger in headcount and AUM.
- Garrett Planning Network: Network of fee-only fiduciary financial advisors serving clients on an hourly, retainer or AUM basis. Highly comparable to Di Bello Financial in fee-only fiduciary positioning and personal financial-planning focus for higher-income households.
Broad incumbents
- Creative Planning: One of the largest U.S. fee-only RIAs providing holistic wealth management, estate and tax planning for affluent and HNW clients. Comparable to Di Bello Financial in fee-only fiduciary model, integration of investment and tax services, and HNW target market.
- Mariner Wealth Advisors: National RIA delivering integrated wealth management, tax and financial planning for high-net-worth individuals and families. Comparable to Di Bello Financial in integrated tax-aware advisory positioning and HNW clientele, but operating at much greater scale.
- Mercer Advisors: Large national RIA focused on wealth management and financial planning for HNW clients, with integrated tax services through affiliated CPA partners. Comparable to Di Bello Financial in HNW persona targeting and integrated tax-plus-investment positioning.
- Edelman Financial Engines: One of the largest U.S. independent RIAs offering wealth management and financial planning to affluent households. Comparable in comprehensive financial planning and broad affluent target segment, but with hybrid digital-plus-advisor delivery rather than a boutique founder-led model.
- Carson Group: Hybrid RIA and coaching platform serving financial advisors and their HNW and business-owner clients. Comparable target segments (business owners, HNW households) and tax-aware planning emphasis, but with a multi-advisor partnership model rather than founder-led boutique delivery.
- Empower (Personal Capital): Large digital wealth management and advisory platform combining automated portfolio management with human advisor access for HNW clients. Comparable in tax-aware investment management and integrated planning themes, but competing at scale through technology-enabled delivery.
Emerging players
- Facet Wealth: Digital-first fee-only financial planning platform serving mass-affluent and HNW clients via remote CFP® professionals. Comparable to Di Bello Financial in fee-only fiduciary financial-planning positioning, but competing via remote delivery and lower fees against the boutique in-person model.
Others
- Focus Financial Partners: RIA aggregator partnering with independent wealth management firms and providing non-advisory back-office infrastructure. Related to Di Bello Financial as a potential acquirer or partnership counterpoint for boutique fee-only firms seeking scale, succession, and operational support.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Di Bello Financial social profiles
Digital presenceDi Bello Financial compliance and trust
Trust signalCompliance4 records
Di Bello Financial financial estimates
Financial estimateRevenue estimate
Valuation estimate
Di Bello Financial leadership team
Management profileNumber of profiles
Profiles3 records
Di Bello Financial funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Di Bello Financial M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Di Bello Financial
What does Di Bello Financial do?
Di Bello Financial provides fee-only fiduciary investment management for clients with $1,000,000 or more in investable assets, building in-house portfolios of stocks, bonds, and ETFs with year-round tax-efficient strategy. For investment management clients, the firm bundles Comprehensive Financial Planning, Advanced Tax Strategy (tax-loss harvesting, asset location, Roth conversions, tax-aware withdrawals), and Tax Preparation and Coordination into its Integrated Wealth Management service, with standalone comprehensive financial planning available for a one-time fee starting at $2,500.
Is Di Bello Financial a public or private company?
Di Bello Financial is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Di Bello Financial founded?
Di Bello Financial was founded in 2012. It employs 1 to 10 people.
Where is Di Bello Financial based?
Di Bello Financial is headquartered in Irvine, United States, in the North America region.
How does Di Bello Financial make money?
Three revenue lines are on record. Investment Management (AUM Fees) is the primary driver. The others are comprehensive Financial Planning and tax Preparation and Coordination.
Who are Di Bello Financial's main competitors?
Direct peers on record are Buckingham Strategic Wealth and Garrett Planning Network. Broad incumbents are Creative Planning, Mariner Wealth Advisors, Mercer Advisors, Edelman Financial Engines, Carson Group and Empower (Personal Capital). Facet Wealth is listed as an emerging player. Focus Financial Partners is listed as an others.
Does Di Bello Financial have an API?
No public API is recorded for Di Bello Financial.
What industry is Di Bello Financial in?
Di Bello Financial's product category is Wealth Management. Its primary akta.pro industry code is FSAEAAAA, Comprehensive Financial Planning, with a secondary code of FSAEAAAO, Business Owner & Executive Financial Planning. Its SIC code is 6282.