Restfully

What Restfully does

Restfully, per the firmographic profile, is a Denver-based private for-profit company (founded 2020, 1–10 employees) positioned as a digital family wellness company helping parents improve children's sleep. The first-party website and corroborating source data, however, describe an academic unit — the College of Bioscience and Resource Environment at Beijing University of Agriculture (北京农学院) — operating as a teaching and research department of a public university in Changping District, Beijing. The College delivers four undergraduate programs (Bioengineering, Applied Chemistry, Plant Protection/Plant Medicine, and Agricultural Resources and Environment) and four graduate programs (Bioengineering, Plant Protection, Biology and Medicine, Resource Utilization and Plant Protection), enrolling over 1,200 students.

The entity's underlying 'technology' is applied agricultural and biological science research, supported by 83 teaching and administrative staff (60 full-time faculty), including 17 professors and 32 associate professors, with 59 doctoral-degree holders. Core platforms include the Ministry of Agriculture and Rural Affairs North China Urban Agriculture Key Laboratory, a university-level Plant Tissue Culture Center for rapid seedling propagation, and an Experimental Teaching Center serving 50 labs and over 35.8 million yuan of equipment. Research output includes 40+ national invention patents in Bioengineering, 30+ in Applied Chemistry, and a CHINESE CHEMICAL LETTERS publication on a pH-responsive bactericide delivery system. No commercial software products, apps, or digital platforms are documented despite the firmographic 'digital family wellness' tag, indicating a possible data-aggregation mismatch.

The business model is that of a public academic department: revenue derives from Beijing Municipal Government educational appropriations (tuition is set per national and municipal government standards), supplemented by horizontal research project funding from government and industry partners — 127 projects totaling 18 million yuan over the recent three-year window. Distribution occurs through formal degree programs, 50+ off-campus practice bases with enterprises such as COFCO, Shownong Group, Dabeinong Group, and CAAS, and international dual-degree pipelines with Oklahoma State University, Northumbria University, and Nelson Marlborough Institute of Technology. There are no commercial customers, pricing decisions, or product sales in the conventional sense.

Name

Restfully

Legal name

william威廉中文官网 (College of Bioscience and Resource Environment, williamhill英国官网)

Website

https://restfullysleep.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

The College of Bioscience and Resource Environment at Beijing University of Agriculture delivers four undergraduate and four graduate programs in agricultural and biological sciences to over 1,200 students, supported by 83 faculty and the Ministry of Agriculture North China Urban Agriculture Key Laboratory.

Ownership category

akta.pro rank

Product category

Family Wellness Services

NAICS

Child Care Services (62441), Child Care Services (6244), Other Individual and Family Services (62419)

SIC

Services-Child Day Care Services (8351), Services-Health Services (8000)

akta.pro industry

PRIMARYHSAAADAI

Overnight Sleep Coaching & Night-Weaning Support (Non-Clinical)

Home & Personal Services/Childcare, Babysitting & Nanny Services/Night Nanny & Overnight Childcare

SECONDARYHSAAADAB

Overnight Infant Care (3–12 months)

Home & Personal Services/Childcare, Babysitting & Nanny Services/Night Nanny & Overnight Childcare

SECONDARYHSAAADAA

Overnight Newborn Care (Night Nurse)

Home & Personal Services/Childcare, Babysitting & Nanny Services/Night Nanny & Overnight Childcare

Keywords

• Children's sleep services
• Family wellness programs
• Parenting support tools
• Pediatric sleep consulting
• Infant sleep training

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Higher Education Services: The college generates revenue through undergraduate and graduate education programs, providing degree programs in bioengineering, applied chemistry, plant protection, and agricultural resources and environment
2. Research Services: Faculty members undertake horizontal research projects funded by government and industry partners, with 127 projects in recent years totaling over 18 million yuan in research funding

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

Restfully is a digital family wellness company that assists parents in achieving better sleep for their children. The company delivers guidance and digital resources aimed at helping families address pediatric sleep challenges through a consumer-facing service offering.

Differentiator

Problem solved

Functional benefit

Named customers2 records

Segments2 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• 美国俄克拉荷马州立大学 (Oklahoma State University)coreStrategic or Co-development Partner · 1 January 2023BUA与OSU (3+1+1)合作项目，中方员工在williamhill英国官网完成前三年后赴OSU学习一年，可获得williamhill英国官网本科证书学位和美国俄克拉荷马州立大学国际农业硕士学位
• 英国诺森比亚大学 (Northumbria University)minorStrategic or Co-development Partner建立了人才联合培养关系
• 新西兰尼尔森马尔伯勒理工学院 (Nelson Marlborough Institute of Technology)minorStrategic or Co-development Partner建立了人才联合培养关系
• 中关村生命科学园coreStrategic or Co-development Partner建立了校外实践基地，为员工提供实习实践机会
• 中粮集团 (COFCO)coreStrategic or Co-development Partner建立了校外实践基地
• 首农集团coreStrategic or Co-development Partner建立了校外实践基地
• 大北农集团coreStrategic or Co-development Partner建立了校外实践基地
• 中国农业科公司 (CAAS)coreStrategic or Co-development Partner建立了校外实践基地和科研合作关系
• 北京极星农业有限公司minorStrategic or Co-development Partner访企拓岗合作企业，探索人才培养、实习就业、科研合作等方面的深度合作
• 北京瀚智汇成农业生物技术有限公司minorStrategic or Co-development Partner访企拓岗合作企业，注册地为williamhill英国官网科技园，专注于农业生物育种技术开发与服务
• 中国农业科公司蜜蜂研究所minorStrategic or Co-development Partner访企拓岗合作研究所，开展本科生实习、研究生联合培养及科研合作
• 北京清源保生物科技有限公司minorStrategic or Co-development Partner访企拓岗合作企业，植物源农药研发企业

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Huckleberry (SweetSpot): Huckleberry's SweetSleep is a direct competitor offering AI-driven personalized sleep coaching for babies and toddlers via a subscription app — same target parent, same children's sleep problem, same digital delivery model.
• Nanit: Nanit sells smart baby monitors paired with a companion sleep-tracking app that surfaces coaching insights — overlapping audience (new parents) and overlapping product surface (digital sleep analytics and guidance).
• Owlet: Owlet pairs connected baby monitoring hardware with a parental app delivering sleep and wellness guidance for infants — directly comparable digital family wellness platform for the same consumer base.

Emerging players

• Mahmee: Mahmee provides digital maternal and postpartum support; overlapping family wellness target and digital delivery, though postpartum care rather than pediatric sleep.
• Smart Nora: Smart Nora is a smaller, hardware-led sleep-aid company whose core audience (adult sleepers) differs but whose underlying wellness-for-better-sleep value proposition parallels Restfully's thesis.

Broad incumbents

• Frida (FridaBaby): Frida is a broad baby and family wellness brand with content-led parent education; overlapping audience and content-marketing approach but primarily products rather than a sleep-specific service.
• Hatch: Hatch is a broader family sleep/wellness brand combining sound machines, rest products, and an app — overlaps with Restfully on children's sleep content and parent subscription, but anchored in hardware.
• Pampers Smart Sleep Coach: Pampers' Smart Sleep Coach delivers AI-driven sleep guidance to parents of newborns through a major CPG brand's app — directly comparable service, with massive distribution and parent-brand trust advantages.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/restfullysleep

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Restfully