Proud Moments

What Proud Moments does

Proud Moments (legal name Proud Moments ABA) is a US-based, private provider of Applied Behavior Analysis (ABA) therapy services for children diagnosed with autism spectrum disorder (ASD). Founded in 2014 and headquartered in Brooklyn, NY, the company delivers individualized, evidence-based ABA therapy across three service settings — in-home, on-site at schools, and at company-operated clinics — using teams of Board Certified Behavior Analysts (BCBAs) and Behavior Technicians (BTs/RBTs) led by clinical supervisors including an Executive Director of Clinical Services. The firm serves families of children with autism in multiple states, including New Jersey, New York, Nevada, middle Tennessee, and New Mexico, with geographic expansion executed through a combination of organic growth, strategic partnerships, and acquisitions (notably the February 2021 acquisition of New Mexico-based Bridges Inc. and 2020 partnerships with Autism & Behavior Consulting Services and Attentive Behavior Care).

The company's underlying "technology" is its clinical methodology and operating platform rather than software: it personalizes treatment plans from an initial assessment, applies a data-driven progress monitoring process with senior-clinician supervision, and coordinates care with physical, occupational, and speech therapy providers. Its primary differentiator is the Behavioral Health Center of Excellence (BHCOE) Award of Distinction, which it holds as one of only a handful of accredited providers in both New York and New Jersey, and a dedicated BCBA Clinician Development program focused on talent retention.

Revenue is generated by billing commercial insurance plans (Cigna is explicitly named) for recurring ABA therapy services on a monthly cadence, with a high-level direct-to-consumer go-to-market that funnels families through a website intake process and a content-driven Parent Support Hub. The customer base is highly distributed across individual families, with no enterprise or institutional customer concentration; the principal revenue risk is therefore payer mix and reimbursement rather than account loss. Leadership spans a CEO with 25+ years in healthcare, a COO with 20+ years of high-volume healthcare operations, a CFO, a Chief Development Officer, a General Counsel/Chief Compliance Officer, a VP HR with PE-backed healthcare experience, and the co-founder Chanie Rubin, consistent with a multi-state operating platform built for further rollup.

Name

Proud Moments

Legal name

Proud Moments ABA

Website

https://proudmomentsaba.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Proud Moments ABA provides in-home, clinic-based, and school-based Applied Behavior Analysis therapy for children with autism across multiple US states, serving families through commercial insurance billing with a distributed, direct-to-consumer model.

Ownership category

akta.pro rank

Product category

Autism Therapy Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

ABA Therapy Providers (Home-Based) (EDAKAHAB)

akta.pro secondary industries

Autism Behavioral Support (School-Based ABA/PBIS) (EDAKAKAE), Parent/Caregiver Training & Family Consultation (ABA) (EDAKAHAG), Autism Diagnostic & Educational Assessment Services (EDAKAKAA)

Keywords

• ABA therapy services
• Autism behavioral therapy
• In-home ABA therapy
• Clinic-based ABA therapy
• School-based ABA services

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. ABA Therapy Services: Proud Moments generates revenue through providing Applied Behavior Analysis (ABA) therapy services to children diagnosed with autism spectrum disorder. Services are delivered by Board Certified Behavior Analysts (BCBAs) and Behavior Technicians (BTs). The company accepts insurance including Cigna, indicating an insurance-based billing model.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Proud Moments provides Applied Behavior Analysis (ABA) therapy services to children diagnosed with autism spectrum disorder. Care is delivered by Board Certified Behavior Analysts (BCBAs) and Behavior Technicians (BTs) across three settings—in-home, clinic-based, and school-based—and billed through commercial insurance plans. The company also offers initial assessment and personalized treatment planning, parent training, care coordination with other therapeutic providers, and clinician development programs.

Product overview

Proud Moments provides Applied Behavior Analysis (ABA) therapy services for children diagnosed with autism spectrum disorder. The company operates a single unified service offering comprised of ABA therapy delivered across three settings: in-home, clinic-based, and school-based. Services are delivered by Board Certified Behavior Analysts (BCBAs) and Behavior Technicians (BTs), with individualized treatment plans developed through initial assessment. Additional offerings include parent training, family support, care coordination with other therapy providers, and professional development for clinicians.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Home ABA Therapy

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Bridges Inc.coreStrategic or Co-development Partner · 1 January 2021Bridges Inc. was the first provider in New Mexico devoted to serving individuals with ASD. Partnered with Proud Moments in 2021 to expand services throughout New Mexico and better support BCBAs and therapists through Proud Moments' focus on clinical excellence and cross-functional services.
• Autism & Behavior Consulting ServicescoreStrategic or Co-development Partner · 1 January 2020Jane Barnes, Owner of Autism & Behavior Consulting Services, partnered with Proud Moments in 2020. The partnership provides training, development resources, and administrative support, allowing focus on providing clinically excellent ABA care to children and families in middle Tennessee area.
• Attentive Behavior CarecoreStrategic or Co-development Partner · 1 January 2020Chaim Lobl, CEO of Attentive Behavior Care, partnered with Proud Moments in 2020. The partnership enables collective expansion of access to ABA therapy services in shared geographies, addressing tremendous need for high quality ABA services.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• BlueSprig Pediatrics: Large multi-state ABA therapy provider offering center-based and home-based services for children with autism. Operates in many of the same geographies as Proud Moments and competes directly for payer contracts, BCBA talent, and family referrals.
• LEARN Behavioral: National ABA therapy platform operating across many U.S. states with home, center, and school-based service delivery. Direct overlap with Proud Moments in service modalities, payer mix, and clinical staffing model.
• Hopebridge: Multi-state ABA and integrated behavioral health provider with a heavy clinic-based delivery model. Closely comparable in offering center-based ABA therapy, diagnostic services, and multi-disciplinary care coordination to pediatric autism families.
• Accel Therapies: ABA therapy provider offering home and center-based services in multiple states. Directly comparable service mix, insurance billing model, and BCBA-led delivery approach to Proud Moments.
• Behavior Frontiers: Multi-state ABA provider offering in-home, school, and center-based services for children with autism. Comparable clinical model, payer network, and talent-pool competition to Proud Moments.
• Centria Healthcare: Nationwide ABA and behavioral health provider delivering in-home and center-based therapy. Competes head-to-head with Proud Moments in payer relationships and BCBA recruiting across overlapping states.

Emerging players

• Lighthouse Autism Center: ABA provider focused primarily on center-based services in the Midwest. Comparable clinical approach and payer relationships, with a regional footprint that partially overlaps Proud Moments' expansion geographies.

Others

• Autism Speaks (as payer/advocate ecosystem): Major autism advocacy organization shaping insurance mandates and ABA coverage policy. Indirectly comparable as it directly influences the demand environment and reimbursement framework within which Proud Moments operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ProudMomentsABA
• Facebookfacebook.com/proudmomentsaba
• LinkedInlinkedin.com/company/proud-moments

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proud Moments