Ticket Link

Name

Ticket Link

Legal name

NHN LINK Corporation (엔에이치엔링크 주식회사)

Website

https://ticketlink.co.kr

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Online Event Ticketing

NAICS

Spectator Sports (7112), Spectator Sports (71121), Other Spectator Sports (711219)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)

akta.pro secondary industries

Ticketing, Box Office & Access Control (MPAGAAAD), Ticketing Platforms & Primary Ticketing (MPAIAFAD), Sports Event Promotion & Ticketing (MPAGAMAH), Live Event Ticketing (Concerts, Festivals, Comedy) (HSACALAA), Sports Ticketing (HSACALAB), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL), Event Discovery, Listings & Calendar Platforms (MPAGAJAL)

Keywords

• Online ticketing platform
• Event reservation service
• Performance ticket booking
• Mobile ticketing system
• Sports ticketing service

Headquarters

HQ city

Seongnam

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Ticket Sales Commission: Platform charges service fees and commissions on ticket sales for performances, exhibitions, and sports events. Ticket reservation fees are collected per transaction.
2. Premium Membership Programs: PAYCO VIP Zone and various membership programs offering exclusive discounts and benefits to drive loyalty and recurring engagement

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Ticket Link operates an online ticketing platform that allows consumers to reserve and purchase tickets for concerts, musicals, theater, exhibitions, sports events (KBO baseball, K-League soccer), and esports competitions in South Korea. The platform is operated by NHN LINK Corporation and provides mobile QR-code ticketing, multilingual global booking, fraud-prevention identity verification, and a subscription-based VIP membership program.

Product overview

Ticketlink is a comprehensive online ticket reservation platform operated by NHN LINK Corporation. It functions as a unified ticketing ecosystem offering tickets across multiple categories: musicals, concerts, theater, classical/dance performances, family entertainment, exhibitions, and sports/eSports events. The platform includes several integrated modules: the core Ticketlink reservation system, the LINKON streaming service for online performance broadcasts, PAYCO payment integration, a real-time ranking system, and specialized features like youth discounts (청년패스), global booking in multiple languages, and AI-powered eKYC identity verification. Sports ticketing covers professional KBO baseball, K-League soccer, basketball, and eSports leagues including OWCS, ASL, and GSL.

Differentiator

Problem solved

Functional benefit

Brands

• LINKON (링크ON): Online streaming service for live and recorded performances, offering paid online broadcasts of concerts and musicals.

Products and services

• Ticket Link Online Ticketing Platform The flagship online ticketing service that allows South Korean consumers to browse, reserve, and purchase tickets for concerts, musicals, theater, exhibitions, sports (KBO, K-League), and esports events, with mobile QR-code delivery, PAYCO payment integration, and anti-scalping identity verification.
• Sports Ticketing Service Dedicated sports ticketing vertical for purchasing tickets to professional baseball (KBO), soccer (K-League), and esports events, including matchday access to Samsung Lions home games and other league properties listed on Ticket Link.
• Global Booking Service Multilingual ticket booking portal available in English, Japanese, and Chinese that allows international users to purchase tickets for South Korean performances, concerts, and sports events through Ticket Link.
• PAYCO VIP Zone Membership Subscription-based VIP membership program delivered through PAYCO (NHN's payment and identity service) that provides members with priority booking windows, exclusive offers, and loyalty benefits on Ticket Link event purchases.
• LINKON Streaming Service Online streaming service operated as a sub-brand of Ticket Link, providing on-demand and live streaming of concerts, performances, and related entertainment content to consumers.

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core, flagship and major.

• Argos IdentitycoreTechnology or Integration · 28 May 2026Argos Identity supplies its electronic know-your-customer (eKYC) solution 'ID Check' to NHN Link's Ticketlink platform. The AI-based authentication system is designed to prevent identity forgery, macro-based bulk purchases, and duplicate account creation in concert, exhibition, and sports ticket reservations.
• EverSpincoreTechnology or Integration · 28 May 2026EverSpin provides its Eversafe fraud detection system to NHN Link's Ticketlink platform as part of comprehensive anti-scalping measures for the South Korean ticketing industry.
• Korean Fair Trade CommissionflagshipStrategic or Co-development Partner · 5 March 2026Ticketlink participates in a public-private consultative body led by the Fair Trade Commission to combat illegal ticket scalping, including 18 organizations such as the National Police Agency, major ticketing platforms, and secondhand marketplaces.
• National Police AgencyflagshipStrategic or Co-development Partner · 5 March 2026Joint enforcement mechanism with ticketing companies including Ticketlink for anti-scalping enforcement, with data sharing between ticketing platforms and investigative authorities.
• PAYCOmajorGTM or Marketing PartnerPAYCO payment platform serves as a related brand and integrated payment partner, with exclusive VIP membership zone on Ticketlink offering discounts of 10-20% on selected events.
• NHN Link CorporationcoreOthersNHN Link Corporation is the operator of Ticketlink, a subsidiary of NHN. Related NHN entertainment brands include Bugs, COMICO, and HANGAME.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Interpark Ticket: Interpark operates Korea's other dominant primary ticketing platform for concerts, musicals, theater, and sports. Direct head-to-head competitor with overlapping inventory, similar commission model, and identical government anti-scalping consultations.
• Yes24 Ticket: Yes24's ticketing vertical is a direct competitor for concerts, musicals, and exhibitions in Korea. Same primary-ticketing model with comparable consumer-facing brand strength in live entertainment.
• Melon Ticket: Melon Ticket, run by Kakao Entertainment, is a direct competitor leveraging Kakao's distribution strength for concerts and fan events. Comparable primary-ticketing platform with deeper mobile messenger integration than Ticketlink's KakaoTalk notification approach.

Broad incumbents

• Ticketmaster: Global primary-ticketing incumbent operating across concerts, sports, and theater. Comparable business model (commission-based primary ticketing with anti-scalping features), though focused on Western markets and with significantly larger scale and brand.
• Eventbrite: Self-service ticketing platform for live events globally. Overlaps with Ticketlink in ticketing infrastructure and event discovery, but skewed toward smaller/community events rather than major concert and sports ticketing.
• AXS: Global primary-ticketing platform owned by AEG, focused on concerts and sports. Comparable in vertical coverage (concerts + sports) and platform structure, including mobile-ticket and anti-fraud capabilities analogous to Ticketlink's eKYC rollout.

Regional players

• Klook: Asia-focused travel and experiences marketplace including attraction and event ticketing. Comparable in serving international inbound demand for Korean entertainment and tourism, though broader in scope (transport, tours, attractions).
• See Tickets: UK- and Europe-focused primary ticketing platform serving concerts, festivals, and theater. Comparable primary-ticketing model and commission structure to Ticketlink, though geographically focused on European events.

Emerging players

• Coupang Play: Korean streaming and live-events platform operated by Coupang. Overlaps with Ticketlink in distributing live and recorded performances to consumers, particularly as LIVE commerce and online broadcasts grow alongside in-person events.

Others

• NHN (parent ecosystem brands — Bugs, HANGAME): NHN's affiliated entertainment brands (Bugs for music streaming, HANGAME for gaming, COMICO for webcomics) are ecosystem partners rather than competitors. They provide cross-promotion channels and shared user identity via PAYCO that strengthen Ticketlink's distribution.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/nhn_ticketlink
• YouTubeyoutube.com/@ticketlink012
• Facebookfacebook.com/ticketlink
• Instagraminstagram.com/ticketlink.co.kr
• LinkedInlinkedin.com/company/ticketlink-co-ltd-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ticket Link