Power Life

What Power Life does

Power Life is a privately-held yoga and fitness studio chain founded in 2012 and headquartered in West Des Moines, Iowa, operating 15+ studios across four Midwestern metropolitan areas: Des Moines (IA), Kansas City (KS/MO), Omaha (NE), and Tulsa (OK). The company operates under Power Life Holdings, LLC with 251-500 employees and is founder-owned with no disclosed institutional backing. Its core product is a portfolio of heated and unheated group fitness classes including Power Yoga (Power 1, 1.5, 2), Power Sculpt, Power Barre, Hot Pilates (launched June 2026), F.I.T. (functional interval training), Restore, Meditation, Hot Flow + Weights, and Hot Yoga, delivered in studios equipped with a proprietary Fresh Air HVAC system that circulates 100% outside air heated to 150+°F with complete air exchange roughly every 90 seconds.

The business model is anchored in recurring membership subscriptions billed every 28 days, with tiered pricing spanning $65-$125 per four-week period ($1,099-$1,249 annual) and student pricing at $80. Revenue is supplemented by class packages (10-pack at $175, 30-day at $150, drop-in at $22), on-site and online retail (apparel, mats, towels - featuring Lululemon, Varley, Beyond Yoga, Free People Movement), teacher training programs via the Elevate by Power Life sub-brand (Power Yoga, Power Sculpt, Power Barre certifications at 200/300/500-hour levels), premium wellness retreats (e.g., Casa Tara Mexico), and a recently launched consumer supplements line (Superfood Daily Blend at $69.95, High Impact Protein). The go-to-market is primarily direct-to-consumer via the proprietary mobile app (iOS/Android) and website, complemented by a corporate Partnership Program offering free month trials to employees of partner businesses, a social media Ambassador Program, and TrueMed HSA/FSA reimbursement integration that enables up to 40% pre-tax savings.

Operationally, Power Life integrates MindBody Online for class scheduling and payment processing, Google Analytics for web behavior tracking, and LinkedIn Insight Tag for advertising performance. Distribution and community engagement are reinforced by The Power Life Foundation (a philanthropic arm funding teacher training scholarships and free yoga access, having raised hundreds of thousands of dollars for local charities) and a multi-channel marketing approach spanning blog content (The Heat Index), Instagram, Facebook, market-specific email newsletters, and community events such as the annual 20/30 Challenge (20 classes in 30 days). The company is densifying existing markets with announced 2026 studio openings in Lenexa (KS), KingsPointe (Tulsa), and Brookside (Tulsa).

Name

Power Life

Legal name

Power Life Holdings, LLC

Website

https://powerlife.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

251–500 employees

Short description

Power Life is a privately-held Midwestern yoga and fitness studio chain operating 15+ studios across Des Moines, Kansas City, Omaha, and Tulsa, offering heated yoga, barre, sculpt, Pilates, and functional training classes through subscription memberships, with supplementary teacher training, retreats, and consumer supplements.

Ownership category

akta.pro rank

Product category

Fitness Studio Services

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

akta.pro secondary industry

Power Yoga & Athletic Yoga Conditioning (HSADACAG)

Keywords

• Heated yoga classes
• Fitness studio chain
• Barre workouts
• Group fitness memberships
• Pilates studio services

Headquarters

HQ city

West Des Moines

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Recurring Membership Subscriptions: Monthly auto-renew memberships billed every 28 days. Unlimited memberships provide unlimited classes plus 3 buddy passes/month and 10% retail discount. Premium tier adds mat/towel rentals, priority booking, and free late cancel. Student and limited-visit tiers serve price-sensitive segments.
2. Class Packages: One-time purchase class packs (10-pack, 30-day, drop-in) with expiration windows. Provides non-commitment entry point for new customers and revenue predictability.
3. Teacher Training Programs: Power Yoga, Power Sculpt, and Power Barre teacher training programs offered through Elevate by Power Life. Creates pipeline of qualified instructors while generating professional services revenue.
4. Retail Merchandise: On-site retail including apparel, water bottles, yoga mats, towels, and accessories. 10% discount for unlimited members drives cross-selling. Online store available for at-home purchases.
5. Retreat Programs: Premium retreat experiences (e.g., Casa Tara Mexico) offering immersive multi-day wellness experiences. Creates high-margin revenue and strengthens community bonds.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Power Life operates a chain of yoga and fitness studios delivering heated and unheated group classes — including Power Yoga, Power Sculpt, Power Barre, Hot Pilates, F.I.T., Restore, Meditation, and Hot Flow + Weights — to individual consumers across four Midwestern U.S. markets. Revenue is driven by monthly auto-renew memberships, annual memberships, class packs, drop-in classes, teacher-training programs under the Elevate by Power Life sub-brand, wellness retreats, and on-site/online retail merchandise.

Product overview

Power Life is a yoga and fitness studio chain offering heated and unheated classes at multiple studio locations across Des Moines, Kansas City, Omaha, and Tulsa. The core product is a diverse class portfolio centered on Power Yoga, with specialized formats including Power Sculpt (yoga with weights), Power Barre (ballet-inspired), Hot Pilates, F.I.T. (functional interval training), Restore (yin yoga), Meditation, Hot Yoga, and Hot Flow + Weights. Power Life operates on a membership model with multiple tiers (standard, premium, student, limited-visit, and annual options) plus class packages. The company extends its offering through Elevate teacher training programs, wellness retreats, an Ambassador Program, and a Partnership Program for local businesses. A philanthropic arm called the Power Life Foundation funds scholarships and free classes. Recent expansions include consumer products (High Impact Protein supplements and Superfood Daily Blend) and the June 2026 launch of Hot Pilates as a new class format.

Differentiator

Problem solved

Functional benefit

Brands

• Elevate by Power Life: Teacher training and retreat programs including Power Yoga Training, Power Sculpt Training, Power Barre Training, and wellness retreats.

Products and services

• Power Yoga (Power 1, Power 1.5, Power 2)
• Power Sculpt
• Power Barre
• F.I.T. (Functional Interval Training)
• Hot Pilates (Power Life Pilates)
• Restore
• Meditation
• Hot Flow + Weights
• Hot Yoga
• Unlimited Auto Renew Membership
• PREMIUM Unlimited Auto Renew Membership
• Annual Unlimited Membership
• Annual PREMIUM Unlimited Membership
• Student Unlimited Auto Renew
• Limited Visit Auto Renew
• Teacher Training Programs (Elevate by Power Life) Professional teacher training programs (Power Yoga Training, Power Sculpt Training, Power Barre Training) including 200-hour, 300-hour, and 500-hour curricula for aspiring and existing yoga, sculpt, and barre instructors.
• Power Life Elevate Retreat Multi-day immersive wellness retreats featuring mindfulness, movement, and intention-setting activities; the Casa Tara Mexico retreat includes nature experiences, meditation, manifestation exercises, and community connection.
• Class Packages (10-Pack, 30-Day Pass, Drop-in, $5 Drop-in) Non-membership class access options: 10-class pack ($175, 12-month expiration), 30 days of classes ($150), single drop-in ($22), and $5 select drop-in classes (used for community promotions such as the Big Brothers Big Sisters partnership).
• High Impact Protein Performance nutrition supplement line with plant-based and whey protein options, plus HMB, vitamin D3, calcium, chromium, and digestive enzymes; positioned for muscle strength, recovery, and body composition.
• Superfood Daily Blend

Quantifiable outcome

• Fresh air quality comparable to hospital settings and superior to airplane air
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Big Brothers Big Sisters (Central Iowa, Kansas City, Midlands)coreStrategic or Co-development Partner · 27 March 2025Power Life partnered with three Big Brothers Big Sisters agencies (Central Iowa, Kansas City, and Midlands/Omaha) for community outreach. Throughout April 2025, proceeds from $5 drop-in classes were donated to BBBS. Partnership includes donation-based classes and Venmo donation options to The Power Life Foundation with memo tags for each city.
• TrueMedminorGTM or Marketing PartnerPartnership enables members to reimburse memberships and class packages using HSA/FSA funds. TrueMed integration allows customers to save up to 40% on memberships using pre-tax dollars. Setup takes less than 2 minutes.
• Local Businesses, Schools, and OrganizationscoreChannel Partner/ Reseller/ DistributorPartnership Program offers free month of unlimited yoga and fitness classes for employees/members of partner organizations at no cost. Partners asked to spread word about wellness opportunity. Fills corporate wellness need while driving new customer acquisition.
• Elevate by Power LifecoreStrategic or Co-development PartnerSeparate brand offering teacher training programs (Power Yoga, Power Sculpt, Power Barre) and retreats. Creates pipeline of qualified instructors while extending Power Life's reach into professional development and wellness tourism.
• Casa TaraminorStrategic or Co-development PartnerRetreat venue for Power Life Elevate Retreat - a 3-day immersive wellness experience in Mexico. Features mindfulness activities, boat excursions, meditation, manifestation exercises, and community dining. Part of premium service offerings.

Scale indicators5 records

Recent moves9 records

Expansion highlights7 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PowerLifeKansasCity
• Instagraminstagram.com/wearepowerlife
• Xx.com/wearepowerlife
• LinkedInlinkedin.com/company/power-life-yoga

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Power Life