International Car Wash Group

What International Car Wash Group does

International Car Wash Group (ICWG), operating under the IMO Car Wash brand, is the world's largest car wash company, running automatic drive-through car wash locations across 14+ countries including the United Kingdom, Australia, France, Germany, Czech Republic, Denmark, Hungary, Spain, Portugal, Poland, Austria, Belgium, and Luxembourg. The company is headquartered in Centennial, Colorado, employs 501–1,000 people, and operates a network of physical retail sites where customers receive vehicle cleaning without leaving their cars. The core technology is an automated drive-through wash system supplemented by specialized coating applications — Graphene G60 (graphene-based protective coating) and Ceramic XTR (ceramic paint protection) — offered as premium add-ons under a "Signature" sub-brand. Select locations also host electric vehicle (EV) charging stations, positioning the company to capture dwell-time from EV owners. A mobile app ties the ecosystem together with location finding, a rewards/loyalty program, and a dedicated Hello Taxi App for fleet operators.

ICWG operates a transaction-based revenue model at the unit level (per-wash and premium coating fees), supplemented by recurring revenue from fleet/business accounts and usage-based EV charging revenue, plus online bulk purchase of fleet wash bundles through its e-commerce storefront. The company monetizes through a direct-to-consumer motion at its owned and operated sites, while also expanding its physical footprint via a "Become an Independent Operator" franchise-like program that lets third-party entrepreneurs run IMO-branded locations. Customer segmentation is horizontal: individual car owners (primary), fleet and taxi operators (B2B accounts), and EV owners (combined charging/wash). Geographic distribution is heavily Europe-weighted (13 of 14+ countries) with one Oceania market (Australia); North America is not part of the current operational footprint despite the U.S. headquarters. The company is privately held and received institutional backing from CPP Investments (Canada Pension Plan) in a 2017 funding round.

Name

International Car Wash Group

Legal name

IMO Car Wash

Website

https://icwg.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Short description

International Car Wash Group operates IMO Car Wash, the world's largest automatic drive-through car wash network across 14+ countries, serving individual consumers, fleet operators, and EV owners through owned and franchised locations, premium coatings, and integrated EV charging.

Ownership category

akta.pro rank

Product category

Car Wash Services

NAICS

Car Washes (811192)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Fleet/Vehicle & Equipment Exterior Washing (Residential/Light Commercial) (HSAEAMAL)

Keywords

• Automatic car wash
• Drive-through car wash
• Vehicle coating services
• EV charging stations
• Fleet wash services

Headquarters

HQ city

Centennial

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Car Wash Services: Transaction-based revenue from individual car wash services at physical drive-through locations. Customers pay per wash or subscribe through the rewards program for recurring visits.
2. Premium Coating Services: Revenue from advanced protective coating treatments (Graphene G60, Ceramic XTR) offered as premium add-on services at higher price points than standard washes.
3. Fleet and Business Accounts: Dedicated business account services for taxi fleets and commercial vehicle operators, offering bundled car wash packages and fleet management solutions.
4. EV Charging: Revenue generated from EV charging stations at car wash locations, providing an additional service revenue stream for electric vehicle owners.
5. Fleet Bundles E-commerce: Online sales of fleet wash bundles and products through the company's e-commerce storefront (shop.imocarwash.com), targeting business customers purchasing in bulk.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

International Car Wash Group operates automatic drive-through car wash services under the IMO Car Wash brand at numerous sites across 14+ countries in Europe and Oceania. Its offering combines core automated vehicle cleaning with premium graphene (Graphene G60) and ceramic (Ceramic XTR) protective coatings, integrated EV charging at select locations, a mobile app and rewards program, and dedicated fleet wash bundles and business account services for commercial operators.

Product overview

IMO Car Wash operates as a multi-country automatic drive-through car wash network offering a unified service platform. The core product is the automated car wash service available at locations across 13+ countries. The portfolio includes premium treatment add-ons (Graphene G60, Ceramic XTR), a mobile application for customer engagement and site location, EV charging services, and dedicated business offerings (Fleet Bundles, Business Accounts) for commercial customers. The Rewards Program ties the ecosystem together, incentivizing repeat business across the platform.

Differentiator

Problem solved

Functional benefit

Brands

• Graphene G60: Graphene-based car wash treatment service offering enhanced protection and shine.
• Ceramic XTR

Products and services

• IMO Car Wash (Automatic Drive-Through Wash) Automatic drive-through car wash service providing no-contact vehicle cleaning at physical locations across 14+ countries for individual car owners and commercial operators.
• Graphene G60 Coating Premium add-on car wash treatment featuring graphene technology for enhanced vehicle paint protection and shine, offered to drivers seeking a higher-tier protective service.
• Ceramic XTR Coating Ceramic-based paint protection and detailing service offering long-lasting hydrophobic protection, sold as an upgraded wash treatment at IMO Car Wash locations.
• IMO Car Wash Mobile App Standalone mobile application for iOS and Android that lets customers locate the nearest IMO Car Wash, access the rewards program, and engage with EV charging and taxi-related features.
• EV Charging at IMO Standalone EV charging service available at select IMO Car Wash sites, allowing electric vehicle owners to charge while their vehicle is being washed under the Electric Car Friendly certification.
• Fleet Bundles Bulk wash packages sold online via the IMO shop storefront, providing fleet operators and commercial vehicle owners with cost-effective recurring car washing solutions.
• Business Accounts Dedicated business account management service for taxi fleets, corporate fleets, and commercial vehicle operators, offering customized wash solutions, bundled pricing, and account billing.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Expansion highlights6 records

Direct peers

• Mister Car Wash: One of the largest express drive-through car wash operators in the US and publicly listed. Highly comparable to ICWG in core product (tunnel/express wash), membership-based revenue model, and multi-site footprint strategy.
• ZIPS Car Wash: US-based express exterior car wash chain operating dozens of drive-through tunnel locations. Directly comparable in service format (drive-through automatic wash), pricing tiers, and unlimited wash club subscription model.
• Take 5 Car Wash: Express car wash brand owned by Driven Brands, focused on drive-through exterior washes. Comparable in customer segment (time-pressed individual car owners) and rapid site roll-out strategy.
• Quick Quack Car Wash: Multi-state US express car wash chain operating drive-through tunnel washes with subscription/membership revenue. Closely mirrors ICWG's transaction-plus-subscription revenue mix and site-format economics.
• Tommy's Express Car Wash: Franchise-based express car wash operator with tunnel washes across the US. Comparable to ICWG in leveraging a franchise/independent operator model to scale a branded drive-through wash network.
• Splash Car Wash: US Northeast-based express tunnel car wash chain with multiple locations and membership programs. Comparable in core tunnel-wash service and subscription revenue streams.
• Delta Sonic Car Wash: Regional car wash chain operating drive-through and self-service washes across the US Midwest. Comparable in multi-format wash offerings and consumer loyalty program design.
• Autobell Car Wash: Family-owned express tunnel car wash chain operating multiple sites in the US Southeast. Comparable in express exterior wash format, subscription pricing, and multi-site operating model.
• Wash Depot Holdings: Multi-brand car wash platform (including Tommy's, Purple, and Mike's) backed by Roark Capital. Comparable as a scaled, multi-brand car wash platform pursuing consolidation of fragmented regional operators.
• Hoffman Car Wash: Privately held drive-through express car wash operator in the US Northeast with multiple sites. Comparable in drive-through wash format and subscription/loyalty customer engagement model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/1111322885?share=copy#t=0?si=Lj1XD6Z3Bl4WFZek
• LinkedInlinkedin.com/company/internationalcarwashgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about International Car Wash Group