What Realtor.ca does

REALTOR.ca is Canada's leading online real estate search platform, operated by REALTOR.ca Canada Inc., a wholly owned subsidiary of the Canadian Real Estate Association (CREA). The platform provides consumers with access to approximately 348,759 MLS® residential and commercial listings sourced from licensed REALTOR® members across Canada, alongside a REALTOR® directory, brokerage search, and four mortgage calculators (payment, refinance, land transfer tax, and affordability). Its underlying technology is the MLS® data feed aggregated through CREA's national infrastructure, with an interactive map-based search interface, native iOS/Android applications, and a content hub (the Living Room Blog) covering market trends, neighbourhood guides, and buying/selling advice.

The platform is free to consumers. Revenue is generated through two indirect channels: (1) CREA membership dues paid by licensed REALTORS® who list on the MLS® system — these funds flow through the parent association to support the platform; and (2) affiliate and referral commissions from integrated financial-services partners, most prominently RBC (mortgage advisory, with referral incentives up to $5,900 per eligible mortgage under the January 2026 strategic partnership) and TD Insurance (home insurance, partnership active July 2026). The go-to-market motion is product-led growth on the consumer side, complemented by a channel-partner motion via financial institutions on the monetization side. No public API or third-party data access exists, and the Terms of Use explicitly prohibit scraping and AI/ML training on platform data.

The company serves three primary customer segments: Canadian home buyers and sellers (primary persona, including first-time buyers — 64% of whom are reportedly unsure of mortgage requirements), licensed REALTORS® and brokerages (the supply-side membership base), and renters/commercial property seekers (secondary segments). Its customers include both individual consumers and major financial institutions such as RBC. The company is headquartered in Ottawa at 200 Catherine Street, 6th Floor, and is currently led by CEO Scott Neil (appointed effective January 5, 2026), formerly CEO of Kijiji. REALTOR.ca is a private corporation with no public ticker, and revenue is not publicly disclosed.

Name

Realtor.ca

Legal name

REALTOR.ca Canada Inc.

Website

https://realtor.ca

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Short description

REALTOR.ca operates Canada's leading MLS®-powered online real estate search platform, serving consumers with ~348,759 property listings, REALTOR® directories, and mortgage tools. It is a wholly owned subsidiary of the Canadian Real Estate Association (CREA), monetized via CREA membership dues and affiliate partnerships.

Ownership category

akta.pro rank

Product category

Online Real Estate Marketplace

NAICS

Offices of Real Estate Agents and Brokers (5312), Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Real Estate Agents & Managers (For Others) (6531), Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industry

Mortgage Point-of-Sale (POS) & Borrower Intake Portals (FSALALAD)

Keywords

• Real estate listings
• MLS property search
• Home buyer tools
• REALTOR directory
• Mortgage calculators

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. REALTOR® Membership/Subscription: REALTOR.ca is operated by REALTOR.ca Canada Inc., a wholly owned subsidiary of CREA (Canadian Real Estate Association). REALTORS® and real estate professionals access the platform through CREA membership, which funds the platform.
2. Third-Party Affiliate Links: The platform mentions receiving commissions from qualifying purchases through affiliate links to third-party products such as mortgage lenders and insurance providers. RBC partnership promotes mortgage services with qualifying criteria for incentives up to $5,900.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

REALTOR.ca operates Canada's most popular online real estate search platform, providing access to over 348,000 residential and commercial MLS® property listings from licensed REALTORS® across all Canadian provinces and territories. The platform combines property search, a REALTOR® directory, mortgage calculators, and educational content (Living Room Blog) to help Canadian consumers navigate home buying and selling. It is operated by REALTOR.ca Canada Inc., a wholly owned subsidiary of the Canadian Real Estate Association (CREA).

Product overview

REALTOR.ca is a single unified real estate search platform operated by REALTOR.ca Canada Inc., a wholly owned subsidiary of The Canadian Real Estate Association (CREA). The platform serves as Canada's most popular real estate search destination, offering approximately 348,759 MLS® listings from trusted REALTORS®. The core offering centers on the property search platform with map-based search functionality. Supporting the core platform are multiple integrated tools including four mortgage calculators (Payment Calculator, Refinance Calculator, Land Transfer Tax Calculator, and Affordability Calculator), mortgage lending options through the RBC partnership, and a Find a REALTOR® directory. Additional features include the Living Room Blog content hub, user account management with saved searches and favourites, brokerage search, and mobile applications for iOS and Android. The platform also offers the REALTOR DDF® (Distributed Data Feed) for data distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• REALTOR.ca Real Estate Search Platform Canada's leading online real estate search platform offering MLS® listings search across 348,759 residential and commercial properties from trusted REALTORS®, with map and list views, advanced filtering, and transaction-type options for Canadian home buyers, sellers, and renters.
• REALTOR DDF® (Distributed Data Feed) Data feed service providing real estate listing data to authorized third-party partners and platforms that integrate MLS® listings into their own websites and applications.

Quantifiable outcome

• 67% of Canadians have always dreamed of buying a home, with 32% expecting to purchase within two years despite market challenges.
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered minor and core.

• TD InsuranceminorGTM or Marketing Partner · 1 July 2026Collaboration to make home insurance easier to find as part of the property search journey. Featured on the Living Room Blog discussing how REALTOR.ca and TD Insurance are making insurance easier for home buyers.
• RBC (Royal Bank of Canada)coreStrategic or Co-development Partner · 29 January 2026Strategic partnership announced January 2026 to enhance homeownership resources and advice for Canadians. The partnership aims to integrate financial literacy and expert guidance into the home search and purchasing process, with plans to expand AI-enabled advice. RBC promotes mortgage advisory services with offers up to $5,900 in value for eligible RBC mortgages, with qualifying criteria and conditions applying.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Rightmove: Rightmove is the UK's largest property portal with comprehensive listing inventory and integrated valuation/agent tools. It mirrors REALTOR.ca's model of being a dominant national listing destination backed by agent membership and partnerships.
• Zillow: Zillow is the dominant US online real estate marketplace connecting buyers, sellers, and agents via listing search, agent directories, and mortgage tools. It is a direct global peer to REALTOR.ca given their parallel national-listing-platform business models serving residential property seekers.
• Realtor.com: Realtor.com is operated by Move Inc. (a News Corp subsidiary) and serves as the official residential listing portal of the National Association of Realtors in the US. It is a near-perfect functional analog to REALTOR.ca, with the same trade-association backing and MLS-based listing model.
• Zoopla: Zoopla is a leading UK property marketplace combining listings search, valuation tools, and agent comparison services. It competes with Rightmove on a similar national-listing-platform model directly comparable to REALTOR.ca.
• Zillow Group (including Trulia): Trulia, owned by Zillow Group, is a major US residential real estate marketplace focused on listings, neighborhood insights, and buyer tools. It is a direct competitor in the North American listing-portal category and a close peer to REALTOR.ca.

Regional players

• Property Finder: Property Finder is a leading property portal in the Middle East and North Africa operating a listings marketplace for residential and commercial properties. It is a regional peer with a comparable marketplace business model targeting similar buyer/seller use cases in a different geography.
• ImmoScout24: ImmoScout24 is Germany's largest real estate platform and one of Europe's most-trafficked property portals. It offers listings, valuation tools, and agent connections, paralleling REALTOR.ca's national-listing-portal positioning in a different geography.
• Domain Group: Domain is one of Australia's largest residential property platforms, owned by Nine Entertainment, providing listings, agent directories, and market insights. It is a strong regional analog operating a similar listing-portal business model in a different geography.
• realestate.com.au: realestate.com.au (REA Group) is Australia's dominant property portal and a leading global example of an integrated listings/mortgage/advertising platform. It is comparable to REALTOR.ca in serving as a national real estate search destination with strong agent/membership economics.

Emerging players

• Crexi: Crexi is a US-focused commercial real estate marketplace with growing residential listings, offering property search, deal-making tools, and agent connections. It overlaps with REALTOR.ca's commercial property listings segment and represents an emerging platform-style competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/realtordotca
• Facebookfacebook.com/realtordotca
• Instagraminstagram.com/realtordotca
• Pinterestpinterest.com/realtordotca
• LinkedInlinkedin.com/company/realtor-ca

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Realtor.ca