Sonible
Sonible is an Austrian audio technology company founded in 2013 that develops AI-assisted audio processing plugins, multi-channel hardware amplifiers, and 3D audio installation services for music producers, research institutions, and hearing technology firms.
- Company typePrivate
- Founded2013
- HeadquartersGraz, Austria
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Sonible does
Sonible is an Austrian audio technology company founded in 2013 in Graz by three graduates of the Tonmeister (sound engineering) programs at Kunstuniversität Graz and Technische Universität Graz. The company develops AI-assisted audio processing plugins for music production (the smart: and pure: series), metering plugins (the true: series), and bespoke multi-channel hardware amplifiers and interfaces (d:16, d:24, ml:mio, IKO) used in professional 3D audio installations. Its machine-learning models run on Microsoft's ONNX Runtime and the real-time neural inference library RTNeural, with the smart: series applying content-aware automatic parameter detection across EQ, compression, reverb, de-essing, gating, and limiting tasks. A second business line designs and implements turnkey 3D audio installations for research institutions and hearing technology companies, with documented deployments including a 95-speaker hemi-spherical rig at the Austrian Academy of Sciences, a 72-channel HOA chamber at the Technical University of Denmark, and a 136-speaker facility at Sonova's Swiss headquarters.
Sonible firmographics
Firmographics- Name
- Sonible
- Legal name
- sonible GmbH
- Website
- https://sonible.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sonible is an Austrian audio technology company founded in 2013 that develops AI-assisted audio processing plugins, multi-channel hardware amplifiers, and 3D audio installation services for music producers, research institutions, and hearing technology firms.
- Ownership category
- akta.pro rank
Sonible industry classification
Industry- Product category
- Audio Production Software
- NAICS
- Audio and Video Equipment Manufacturing (33431), Sound Recording Studios (51224), Other Sound Recording Industries (512290)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Audio Plugins & Virtual Instruments (VST/AU/AAX) (MPAIAIAB)
- akta.pro secondary industries
- Immersive/Spatial Audio Production (Dolby Atmos, 5.1/7.1, Binaural) (MPAHAEAJ), Audio & Voice Mixed-Signal ICs (Codecs/Amplifiers) (HDAHAIAG), Voice Cloning, Dubbing & Audio Generative Media (HDAAAFAK)
Keywords
Where Sonible is headquartered
LocationHeadquarters
- HQ city
- Graz
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
Sonible business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- Audio Software Plugins: Sale of individual plugin licenses and plugin bundles including pure:bundle, smart:essentials, smart:bundle, Studio Bundle, Dynamics Bundle, and vocal:bundle. Revenue from one-time license purchases.
- Audio Hardware: Sale of professional audio equipment including d:16 and d:24 amplifiers and ml:mio audio interface. One-time hardware product sales.
- 3D Audio Installation Services: Consulting, system design, implementation, and support services for complex 3D audio installations for research institutions and companies. Includes custom system configuration for hemi-spherical and HOA (Higher-Order-Ambisonics) setups.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual plugins and bundled collections available for purchase |
Go-to-market motion3 records
Distribution channels11 records
Marketing channels7 records
Sonible product offering
Product offeringCore offering
Sonible develops and sells AI-powered audio production plugins (pure:, smart:, and true: series covering EQ, compression, reverb, gating, de-essing, limiting, and metering), professional audio hardware (d:16 and d:24 multi-channel amplifiers, ml:mio interface, IKO), and provides turnkey 3D audio installation consulting and implementation services for research institutions and enterprises. Plugins are sold individually or as bundles via direct e-commerce and a global network of regional distributors.
Product overview
Sonible is an Austrian audio technology company that develops AI-powered audio plugins and hardware. Their product portfolio consists of three plugin series organized by complexity: pure: series (straightforward, quality-focused tools like pure:EQ, pure:comp, pure:verb, pure:limit, pure:deess, pure:unmask), smart: series (AI-powered intelligent plugins like smart:EQ 4, smart:comp 3, smart:reverb 2, smart:deess, smart:gate, smart:limit), and true: series (metering tools like true:balance and true:level). They also offer hardware products including the d:16 and d:24 multi-channel amplifiers for 3D audio installations, ml:mio, and IKO. The company provides 3D audio installation consulting services for research institutions and companies, designing and implementing complex audio systems. Plugins are available individually or in bundles including pure:bundle, smart:bundle, Dynamics Bundle, vocal:bundle, Metering Bundle, Studio Bundle, and learn:bundle for entry-level producers. The company was founded in 2013 and is part of the Audiotonix Group.
Differentiator
Problem solved
Functional benefit
Products and services
- pure:level AI-powered level rider plugin designed for creators. Combines intelligent automatic leveling and level riding in a compact, easy-to-use plugin.
- puffer:fish
Quantifiable outcome
- smart:deess provides super quick workflow while keeping vocals sounding natural and ensuring they pop in the mix without issues
Companies that use Sonible
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Sonible technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature12 records
Sonible partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Solid State Logic (SSL)coreCollaboration with SSL on the autoSeries family of plugins combining Classic SSL processing with sonible AI-assisted analysis. Also released the Synergy Pack featuring 8 popular plugins from both sonible and SSL in one bundle.
- AWS (Amazon Web Services)minorSupported by AWS impulse XL program for startups and innovation.
- Science Park GrazminorInnovation and startup support organization in Graz, Austria.
- FFG (Austrian Research Promotion Agency)minorAustrian funding agency for research and development support.
- SFG (Steirische Wirtschaftsförderung)minorStyrian business promotion and development agency.
- IEM (Institute of Electronic Music), University of Music and Performing Arts GrazminorAcademic partner from which founders graduated and maintains ongoing relationship.
- FH JoanneumminorUniversity of Applied Sciences in Graz that partners with sonible.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Sonible competitors and assessment
Company assessmentDirect peers
- Output: Output makes creative audio plugins, instruments, and effects for modern music production, with a strong brand among producers. It competes for the same producer-mixing-engineer buyer as Sonible's creative AI-driven plugins.
- FabFilter: FabFilter is a highly regarded indie plugin maker offering EQ, compression, reverb, de-essing, and limiting tools. It competes with Sonible across the pure: and smart: series for the same professional and prosumer mixing engineer customer base.
- iZotope: iZotope is a leading audio plugin company known for AI-assisted mixing and mastering tools (Neutron, Ozone, RX). It is the most direct competitor to Sonible's smart: series in the AI-driven mixing space.
Broad incumbents
- Waves Audio: Waves is a large, established plugin brand with deep catalog penetration in pro and project studios worldwide. It competes broadly with Sonible across EQ, compression, reverb, and limiting SKUs and is a major incumbent in the same channel.
- Solid State Logic (SSL): SSL is a leading pro-audio hardware and software brand and Sonible's partner on the autoSeries and Synergy Pack. As part of the same Audiotonix Group, SSL is both a distribution channel and a competitor in studio plugins and hardware.
- Plugin Alliance: Plugin Alliance (and parent Brainworx) is a multi-brand plugin house distributing tools from many developers. It is a broad incumbent in plugin distribution and competes with Sonible's bundle-based e-commerce motion.
- Native Instruments: Native Instruments is a major music production software and hardware company (Komplete, iZotope partnership). It overlaps with Sonible on effects plugins and on the broader creator/mixing-engineer buyer, and competes for AI-driven music production mindshare.
Emerging players
- LANDR: LANDR offers AI-powered audio mastering and production tools aimed at musicians and creators. It is comparable to Sonible as an AI-driven audio processing vendor targeting the prosumer/independent creator segment.
- Accusonus (formerly ERA): Accusonus develops AI-based audio repair and noise reduction plugins (ERA bundle). It overlaps with Sonible's smart:gate and smart:deess use cases and is a comparable emerging AI-audio vendor.
- Celemony: Celemony is known for Melodyne, the leading pitch-correction and audio editing software, and increasingly for AI-assisted vocal processing. It is comparable to Sonible for vocal-focused and AI-audio plugin workflows.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Sonible social profiles
Digital presenceSonible compliance and trust
Trust signalCompliance1 record
Sonible financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sonible leadership team
Management profileNumber of profiles
Profiles4 records
Sonible funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sonible M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sonible
What does Sonible do?
Sonible develops and sells AI-powered audio production plugins (pure:, smart:, and true: series covering EQ, compression, reverb, gating, de-essing, limiting, and metering), professional audio hardware (d:16 and d:24 multi-channel amplifiers, ml:mio interface, IKO), and provides turnkey 3D audio installation consulting and implementation services for research institutions and enterprises. Plugins are sold individually or as bundles via direct e-commerce and a global network of regional distributors.
Is Sonible a public or private company?
Sonible is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sonible founded?
Sonible was founded in 2013. It employs 11 to 50 people.
Where is Sonible based?
Sonible is headquartered in Graz, Austria, in the Europe region.
How does Sonible make money?
Three revenue lines are on record. Audio Software Plugins are the primary driver. The others are audio Hardware and 3D Audio Installation Services.
Who are Sonible's main competitors?
Direct peers on record are Output, FabFilter and iZotope. Broad incumbents are Waves Audio, Solid State Logic (SSL), Plugin Alliance and Native Instruments. Emerging players are LANDR, Accusonus (formerly ERA) and Celemony.
Does Sonible have an API?
No public API is recorded for Sonible.
What industry is Sonible in?
Sonible's product category is Audio Production Software. Its primary akta.pro industry code is MPAIAIAB, Audio Plugins & Virtual Instruments (VST/AU/AAX), with a secondary code of MPAHAEAJ, Immersive/Spatial Audio Production (Dolby Atmos, 5.1/7.1, Binaural). Its NAICS code is 33431 and its SIC code is 7371.