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SerenaGroup

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uuid0009g5c

Namestring
SerenaGroup
Legal namestring
SerenaGroup
Company typeenum
Private
Founded yearstring
-
Descriptiontext

SerenaGroup is a private US healthcare company specializing in wound care clinical research and Hyperbaric Oxygen Therapy (HBOT) consulting. Founded by Dr. Thomas Serena, the company operates a network of 23 dedicated wound care research sites across the United States and has accumulated more than 25 years of experience, including 400 peer-reviewed publications, 200 clinical trials, and 2,500 global lectures. SerenaGroup conducts multicenter clinical trials for major pharmaceutical and medical device companies, with recent notable work including the CAMPX randomized controlled trial for Applied Biologics' XWRAP product in chronic diabetic foot ulcers.

The company's business model rests on three professional services revenue streams: clinical research services for industry sponsors, à la carte HBOT consulting for hospitals (covering physician training, accreditation, operational strategy, and compliance), and educational services delivered through a member portal and physician community. Go-to-market is enterprise field sales targeting pharmaceutical/device sponsors and hospital systems, supplemented by industry conference presence and clinical trial enrollment through the corporate website. Operations are concentrated in a single US headquarters in Cambridge, MA, with no disclosed international footprint.

Ownership remains founder-led with no disclosed institutional investors, parent companies, or secondary transactions, and the firm has not raised outside funding rounds based on available data. The core technology is process- and expertise-driven (clinical trial execution, wound healing protocols, HBOT operational know-how) rather than software- or AI-driven, with no disclosed API, integrations, or proprietary algorithms. Revenue, pricing, and headcount trend data are not publicly disclosed.

Short descriptiontext

SerenaGroup is a US wound care clinical research organization operating 23 research sites, conducting clinical trials for pharmaceutical and device sponsors and providing HBOT consulting and educational services to hospitals and physicians.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersCambridge, United States
HQ citystring
Cambridge
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
wound care clinical trials, hyperbaric oxygen therapy consulting, clinical research organization services, wound healing research, hospital wound care programs
Industry1 code
1Transcriptomics & Gene Expression Profiling Services
CodeHLAGANAEPrimaryYes
NAICS code2 codes
  • Medical and Diagnostic Laboratories6215
  • Individual and Family Services6241
SIC code3 codes
  • Services-Commercial Physical & Biological Research8731
  • Services-Misc Health & Allied Services, Nec8090
  • Services-Health Services8000
Product category
Wound Care Clinical Research Services
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model3 records
1Clinical Research Services
TypeProfessional Services
Description

Conducting clinical trials for major pharmaceutical and device companies, providing research services to support product development and regulatory approvals.

pharmiweb.com
2HBOT Consulting Services
TypeProfessional Services
Description

Consulting services to hospitals including physician training, accreditation guidance, operational strategy, and compliance support offered on an à la carte basis.

pharmiweb.com
3Educational Services
TypeProfessional Services
Description

Educational services for wound care professionals including member resources and physician community programs.

old.serenagroups.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Technology or R&D, Marketing or Sales, Others
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

SerenaGroup is a clinical research organization specializing in wound care that conducts multicenter clinical trials for pharmaceutical and medical device companies across a network of 23 U.S. research sites. It supplements this core research service with a national Hyperbaric Oxygen Therapy (HBOT) consulting service that helps hospitals build internal wound care expertise, along with physician training, accreditation guidance, compliance support, and educational resources.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • CAMPX Trial: 31% of patients achieved complete wound closure with XWRAP vs 18% for standard of care (p=0.023)
+1 more record
Product overview1 text field

SerenaGroup is a clinical research organization specializing in wound care, offering a platform of integrated services including clinical research trial management, educational services, hyperbaric oxygen therapy consulting, member resources, compliance support, and physician community programs. The company operates 23 research sites across the United States and partners with industry leaders, healthcare providers, and academic institutions to advance wound healing science. The core offering consists of clinical research services for conducting wound care trials, supplemented by specialized consulting services like the recently launched national HBOT Consulting Service, along with educational and compliance modules for healthcare providers.

Product and service2 records
1Clinical Research Services
CategoryClinical Research Organization Services
Description

Comprehensive clinical research services supporting wound care trials for pharmaceutical and medical device sponsors, enabling healthcare providers to integrate cutting-edge clinical research into their workflow and offer patients access to advanced wound care treatments across SerenaGroup's U.S. research site network.

2HBOT Consulting Service
CategoryHealthcare Consulting
Description

National consulting service that helps hospitals build internal wound care expertise and reduce reliance on outsourced management models, offering physician training, accreditation guidance, operational strategy, and compliance support on an à la carte basis.

Scale indicator6 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-06-15
Description

SerenaGroup conducted the CAMPX randomized controlled clinical trial evaluating Applied Biologics' XWRAP product for chronic diabetic foot ulcers. The trial was conducted across 23 SerenaGroup research sites throughout the United States, enrolling approximately 160 patients. This represents a strategic research partnership for product clinical evaluation.

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Largest US wound care management and clinical research organization, operating wound care centers and running wound-related clinical trials. Most directly comparable specialty wound care CRO and program operator to SerenaGroup.

TypeBroad incumbent
Description

Mid-to-large global CRO with therapeutic-area specialization and full-service clinical trial execution. Comparable as a CRO peer, though not wound-care-specific, and operates at meaningfully larger scale.

TypeBroad incumbent
Description

World's largest CRO and clinical research services provider with deep therapeutic-area coverage including wound care. Comparable as the dominant incumbent competitor for sponsor-funded trial work.

TypeDirect peer
Description

Mid-sized global CRO focused on complex therapeutic areas and specialty indications. Comparable as a therapeutically specialized CRO that competes for the same sponsor trial mandates.

TypeEmerging player
Description

Commercial-stage wound care biologics company (e.g., Apligraf, Dermagraft) that is both a potential sponsor of SerenaGroup-style trials and a downstream competitor in the wound care value chain.

TypeEmerging player
Description

Wound care and surgical recovery biologics company. Comparable as a sponsor of wound care clinical trials and an adjacent commercial player in the same therapeutic ecosystem.

TypeBroad incumbent
Description

Global medical device company with a major Advanced Wound Management franchise. Comparable as both a potential sponsor of wound care trials and a broad incumbent shaping the wound care market.

TypeBroad incumbent
Description

Global medical products company with a leading Advanced Wound Care portfolio. Comparable as a sponsor-side customer and adjacent incumbent in the wound care space SerenaGroup serves.

TypeBroad incumbent
Description

Medical technology company with wound care and regenerative tissue products. Comparable as a potential sponsor of wound-related trials and an established incumbent in wound care.

TypeBroad incumbent
Description

Large global CRO spun out of Labcorp, offering full-service clinical development. Comparable as a generalist incumbent competitor for sponsor-funded wound care trials.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers1 record

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

SerenaGroup

Wound Care Clinical Research Servicesserenagroupinc.com

SerenaGroup is a US wound care clinical research organization operating 23 research sites, conducting clinical trials for pharmaceutical and device sponsors and providing HBOT consulting and educational services to hospitals and physicians.

What SerenaGroup does

SerenaGroup is a private US healthcare company specializing in wound care clinical research and Hyperbaric Oxygen Therapy (HBOT) consulting. Founded by Dr. Thomas Serena, the company operates a network of 23 dedicated wound care research sites across the United States and has accumulated more than 25 years of experience, including 400 peer-reviewed publications, 200 clinical trials, and 2,500 global lectures. SerenaGroup conducts multicenter clinical trials for major pharmaceutical and medical device companies, with recent notable work including the CAMPX randomized controlled trial for Applied Biologics' XWRAP product in chronic diabetic foot ulcers.

The company's business model rests on three professional services revenue streams: clinical research services for industry sponsors, à la carte HBOT consulting for hospitals (covering physician training, accreditation, operational strategy, and compliance), and educational services delivered through a member portal and physician community. Go-to-market is enterprise field sales targeting pharmaceutical/device sponsors and hospital systems, supplemented by industry conference presence and clinical trial enrollment through the corporate website. Operations are concentrated in a single US headquarters in Cambridge, MA, with no disclosed international footprint.

Ownership remains founder-led with no disclosed institutional investors, parent companies, or secondary transactions, and the firm has not raised outside funding rounds based on available data. The core technology is process- and expertise-driven (clinical trial execution, wound healing protocols, HBOT operational know-how) rather than software- or AI-driven, with no disclosed API, integrations, or proprietary algorithms. Revenue, pricing, and headcount trend data are not publicly disclosed.

SerenaGroup firmographics

Firmographics
Name
SerenaGroup
Legal name
SerenaGroup
Website
https://serenagroupinc.com
Company type
Private
Operating status
Operating
Headcount range
101–250 employees
Short description
SerenaGroup is a US wound care clinical research organization operating 23 research sites, conducting clinical trials for pharmaceutical and device sponsors and providing HBOT consulting and educational services to hospitals and physicians.
Ownership category
akta.pro rank

SerenaGroup industry classification

Industry
Product category
Wound Care Clinical Research Services
NAICS
Medical and Diagnostic Laboratories (6215), Individual and Family Services (6241)
SIC
Services-Commercial Physical & Biological Research (8731), Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)
akta.pro primary industry
Transcriptomics & Gene Expression Profiling Services (HLAGANAE)

Keywords

  • Wound care clinical trials
  • Hyperbaric oxygen therapy consulting
  • Clinical research organization services
  • Wound healing research
  • Hospital wound care programs

Where SerenaGroup is headquartered

Location

Headquarters

HQ city
Cambridge
HQ country
United States
HQ region
North America

Offices1 record

Markets served

SerenaGroup business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

  1. Clinical Research Services: Conducting clinical trials for major pharmaceutical and device companies, providing research services to support product development and regulatory approvals.
  2. HBOT Consulting Services: Consulting services to hospitals including physician training, accreditation guidance, operational strategy, and compliance support offered on an à la carte basis.
  3. Educational Services: Educational services for wound care professionals including member resources and physician community programs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

SerenaGroup product offering

Product offering

Core offering

SerenaGroup is a clinical research organization specializing in wound care that conducts multicenter clinical trials for pharmaceutical and medical device companies across a network of 23 U.S. research sites. It supplements this core research service with a national Hyperbaric Oxygen Therapy (HBOT) consulting service that helps hospitals build internal wound care expertise, along with physician training, accreditation guidance, compliance support, and educational resources.

Product overview

SerenaGroup is a clinical research organization specializing in wound care, offering a platform of integrated services including clinical research trial management, educational services, hyperbaric oxygen therapy consulting, member resources, compliance support, and physician community programs. The company operates 23 research sites across the United States and partners with industry leaders, healthcare providers, and academic institutions to advance wound healing science. The core offering consists of clinical research services for conducting wound care trials, supplemented by specialized consulting services like the recently launched national HBOT Consulting Service, along with educational and compliance modules for healthcare providers.

Differentiator

Problem solved

Functional benefit

Products and services

  • Clinical Research Services Comprehensive clinical research services supporting wound care trials for pharmaceutical and medical device sponsors, enabling healthcare providers to integrate cutting-edge clinical research into their workflow and offer patients access to advanced wound care treatments across SerenaGroup's U.S. research site network.
  • HBOT Consulting Service National consulting service that helps hospitals build internal wound care expertise and reduce reliance on outsourced management models, offering physician training, accreditation guidance, operational strategy, and compliance support on an à la carte basis.

Quantifiable outcome

  • CAMPX Trial: 31% of patients achieved complete wound closure with XWRAP vs 18% for standard of care (p=0.023)
  • +1 more outcomes

Companies that use SerenaGroup

Customer profile

Named customers1 record

Segments3 records

Ideal customer profiles3 records

SerenaGroup technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

SerenaGroup partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • Applied BiologicscoreStrategic or Co-development Partner · 15 June 2026SerenaGroup conducted the CAMPX randomized controlled clinical trial evaluating Applied Biologics' XWRAP product for chronic diabetic foot ulcers. The trial was conducted across 23 SerenaGroup research sites throughout the United States, enrolling approximately 160 patients. This represents a strategic research partnership for product clinical evaluation.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

SerenaGroup competitors and assessment

Company assessment

Direct peers

  • Healogics: Largest US wound care management and clinical research organization, operating wound care centers and running wound-related clinical trials. Most directly comparable specialty wound care CRO and program operator to SerenaGroup.
  • Worldwide Clinical Trials: Mid-sized global CRO focused on complex therapeutic areas and specialty indications. Comparable as a therapeutically specialized CRO that competes for the same sponsor trial mandates.

Broad incumbents

  • Medpace: Mid-to-large global CRO with therapeutic-area specialization and full-service clinical trial execution. Comparable as a CRO peer, though not wound-care-specific, and operates at meaningfully larger scale.
  • IQVIA: World's largest CRO and clinical research services provider with deep therapeutic-area coverage including wound care. Comparable as the dominant incumbent competitor for sponsor-funded trial work.
  • Smith+Nephew: Global medical device company with a major Advanced Wound Management franchise. Comparable as both a potential sponsor of wound care trials and a broad incumbent shaping the wound care market.
  • ConvaTec: Global medical products company with a leading Advanced Wound Care portfolio. Comparable as a sponsor-side customer and adjacent incumbent in the wound care space SerenaGroup serves.
  • Integra LifeSciences: Medical technology company with wound care and regenerative tissue products. Comparable as a potential sponsor of wound-related trials and an established incumbent in wound care.
  • Labcorp Drug Development (now Fortrea): Large global CRO spun out of Labcorp, offering full-service clinical development. Comparable as a generalist incumbent competitor for sponsor-funded wound care trials.

Emerging players

  • Organogenesis: Commercial-stage wound care biologics company (e.g., Apligraf, Dermagraft) that is both a potential sponsor of SerenaGroup-style trials and a downstream competitor in the wound care value chain.
  • MiMedx: Wound care and surgical recovery biologics company. Comparable as a sponsor of wound care clinical trials and an adjacent commercial player in the same therapeutic ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

SerenaGroup social profiles

Digital presence

SerenaGroup financial estimates

Financial estimate

Revenue estimate

Valuation estimate

SerenaGroup leadership team

Management profile

Number of profiles

Profiles1 record

SerenaGroup funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

SerenaGroup M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SerenaGroup

What does SerenaGroup do?

SerenaGroup is a clinical research organization specializing in wound care that conducts multicenter clinical trials for pharmaceutical and medical device companies across a network of 23 U.S. research sites. It supplements this core research service with a national Hyperbaric Oxygen Therapy (HBOT) consulting service that helps hospitals build internal wound care expertise, along with physician training, accreditation guidance, compliance support, and educational resources.

Is SerenaGroup a public or private company?

SerenaGroup is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was SerenaGroup founded?

SerenaGroup was founded in -1. It employs 101 to 250 people.

Where is SerenaGroup based?

SerenaGroup is headquartered in Cambridge, United States, in the North America region.

How does SerenaGroup make money?

Three revenue lines are on record. Clinical Research Services are the primary driver. The others are HBOT Consulting Services and educational Services.

Who are SerenaGroup's main competitors?

Direct peers on record are Healogics and Worldwide Clinical Trials. Broad incumbents are Medpace, IQVIA, Smith+Nephew, ConvaTec, Integra LifeSciences and Labcorp Drug Development (now Fortrea). Emerging players are Organogenesis and MiMedx.

Does SerenaGroup have an API?

No public API is recorded for SerenaGroup.

What industry is SerenaGroup in?

SerenaGroup's product category is Wound Care Clinical Research Services. Its primary akta.pro industry code is HLAGANAE, Transcriptomics & Gene Expression Profiling Services. Its NAICS code is 6215 and its SIC code is 8731.

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Live signals
GlobeNewswireApplied Biologics Announces Completion of Planned Enrollment Activities in the CAMPX Randomized Controlled Trial Evaluating XWRAP®Applied Biologics announced completion of planned enrollment in the CAMPX randomized controlled trial evaluating XWRAP for chronic diabetic foot ulcers. The multicenter study enrolled patients with Wagner Grade 1 and 2 ulcers across 23 sites. The company will continue follow-up, database review, and expects to publish findings in a peer-reviewed journal.BioSpaceApplied Biologics Reports Statistically Significant Improvement in Wound Closure Outcomes in Updated Analyses of the CAMPX Randomized Controlled Trial Evaluating XWRAP®Applied Biologics reported positive updated analyses of the CAMPX trial for XWRAP in chronic diabetic foot ulcers. The intent-to-treat analysis showed 31% complete closure with XWRAP plus standard care versus 18% with standard care alone (p=0.023). The company plans further analyses and publication.BioSpaceApplied Biologics Presents Interim CAMPX Clinical Trial Data at the Symposium on Advanced Wound Care (SAWC) Spring 2026Applied Biologics presented interim CAMPX trial data at SAWC Spring 2026, showing encouraging wound closure trends with XWRAP plus standard care. The multicenter trial enrolls about 160 patients across 23 U.S. sites, with enrollment expected to conclude in coming weeks.PharmiWeb.comSerenaGroup Launches National HBOT Consulting Service to Help Hospitals Reclaim Control of Wound Care ProgramsSerenaGroup has launched a national Hyperbaric Oxygen Therapy (HBOT) consulting service to help hospitals build internal wound care expertise and reduce reliance on outsourced management models. The service offers physician training, accreditation guidance, operational strategy, and compliance support on an à la carte basis. Founded by wound care expert Dr. Thomas Serena, the company brings over 25 years of experience including 400 peer-reviewed publications, 200 clinical trials, and 2,500 global lectures.PR NewswireKent Imaging Inc. and SerenaGroup announce Strategic Partnership in wound careKent Imaging and SerenaGroup announced a strategic partnership to use Kent's KD203 near-infrared imaging device for wound oxygenation assessment. The device measures tissue oxygen saturation and is integrated into SerenaGroup's managed facilities and training. Kent will be included in future clinical and preclinical research.GlobeNewswireNOVADAQ Announces Multi-Unit Agreement With SerenaGroup for LUNANovadaq Technologies announced a multi-unit agreement with SerenaGroup to deploy LUNA fluorescence angiography systems at SerenaGroup's wound and hyperbaric centers. SerenaGroup plans to purchase and place LUNA systems in all its centers, and will conduct an ongoing LUNA registry study at no cost to Novadaq.