Lily Bird
Lily Bird, operating as Nexwear, is a Reno-based DTC e-commerce brand selling dermatologist-tested, dye- and fragrance-free disposable protective underwear and incontinence pads to U.S. women and men with bladder leaks, distributed exclusively through its owned Nexwear website.
- Company typePrivate
- Founded2018
- HeadquartersReno, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Lily Bird does
Lily Bird is a Reno, Nevada-based direct-to-consumer e-commerce company that operates the Nexwear brand (its current trade name, having been previously known as Lily Bird) and distributes dermatologically tested, dye- and fragrance-free disposable bladder-leak protection products to U.S. consumers. The product portfolio consists of two core SKUs - premium protective underwear (in sizes Small, Large, and Extra Large covering waist sizes 24"-34", 34"-44", and 42"-56") and moderate regular bladder control pads - built on proprietary high-performance thin core technology with fluid distribution channels, a breathable skin-shield layer, integrated odor neutralization, and a premium transfer layer designed for moisture wicking and dryness; the pads are marketed as 20% wider than standard options. Customer segments are women and men seeking discreet, skin-friendly protection for light-to-heavy bladder leaks and overnight use.
Lily Bird firmographics
Firmographics- Name
- Lily Bird
- Legal name
- Nexwear
- Website
- https://mylilybird.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lily Bird, operating as Nexwear, is a Reno-based DTC e-commerce brand selling dermatologist-tested, dye- and fragrance-free disposable protective underwear and incontinence pads to U.S. women and men with bladder leaks, distributed exclusively through its owned Nexwear website.
- Ownership category
- akta.pro rank
Lily Bird industry classification
Industry- Product category
- Incontinence Products
- NAICS
- Health and Personal Care Retailers (4561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Personal Care Wipes & On-the-Go Hygiene (Non-medical) (CRADANAJ)
Keywords
Where Lily Bird is headquartered
LocationHeadquarters
- HQ city
- Reno
- HQ country
- United States
- HQ region
- North America
Markets served
Lily Bird business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations
Revenue model
- Product Sales: Direct-to-consumer sales of protective underwear and incontinence pads through e-commerce website. One-time purchase model with no subscription required, though customers can create accounts for loyalty points.
- Loyalty Program: Points-based loyalty program where members earn points on purchases that can be redeemed for exclusive discounts, driving customer retention and repeat purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Product pricing - not publicly disclosed |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Lily Bird product offering
Product offeringCore offering
Lily Bird (now operating under the Nexwear brand) sells dermatologist-tested, dye-free and fragrance-free disposable protective underwear and incontinence pads for bladder leak protection, distributed via its own direct-to-consumer e-commerce storefront. The company also operates a points-based loyalty program to encourage repeat purchases.
Product overview
Lily Bird operates the Nexwear brand, a consumer wellness company offering dermatologist-tested bladder leak protection products. The portfolio consists of disposable protective underwear (Premium Protective Underwear) and incontinence pads (Nexwear Moderate Regular Pads), both featuring breathable, high-performance core technology with odor neutralization. Products are available in Small, Large, and Extra Large sizes. The company supplements its core products with a loyalty program for customer retention.
Differentiator
Problem solved
Functional benefit
Products and services
- Nexwear Premium Protective Underwear
Companies that use Lily Bird
Customer profileSegments2 records
Ideal customer profiles2 records
Lily Bird technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Lily Bird partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Lily Bird competitors and assessment
Company assessmentMarket position
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Lily Bird social profiles
Digital presenceLily Bird financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lily Bird leadership team
Management profileNumber of profiles
Lily Bird funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lily Bird M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lily Bird
What does Lily Bird do?
Lily Bird (now operating under the Nexwear brand) sells dermatologist-tested, dye-free and fragrance-free disposable protective underwear and incontinence pads for bladder leak protection, distributed via its own direct-to-consumer e-commerce storefront. The company also operates a points-based loyalty program to encourage repeat purchases.
Is Lily Bird a public or private company?
Lily Bird is a private company. It is classified as unknown and is currently operating.
When was Lily Bird founded?
Lily Bird was founded in 2018. It employs 1 to 10 people.
Where is Lily Bird based?
Lily Bird is headquartered in Reno, United States, in the North America region.
How does Lily Bird make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are loyalty Program.
Does Lily Bird have an API?
No public API is recorded for Lily Bird.
What industry is Lily Bird in?
Lily Bird's product category is Incontinence Products. Its primary akta.pro industry code is CRADANAJ, Personal Care Wipes & On-the-Go Hygiene (Non-medical). Its NAICS code is 4561 and its SIC code is 2844.