What WeDo does

WeDo Business Finance Ltd is a UK-based alternative lender, founded in 2019 and headquartered in Oldham, that provides working capital solutions to small and medium enterprises (SMEs) that are typically underserved or rejected by traditional high-street banks. The company's core product portfolio comprises three facilities — Invoice Finance (converting unpaid invoices into cash within 24 hours), Trade Finance (funding the procurement of goods without depleting cashflow), and Asset Finance (funding new assets or unlocking value from existing ones) — supplemented by a Back Office Support add-on service. Pricing is quote-based and not publicly disclosed, with revenue generated through transaction fees on each facility rather than subscription or recurring SaaS contracts. The firm also operates a third-party client portal (e3direct) for existing customers and distributes via phone, email, and online consultation booking.

The go-to-market is sales-led and relationship-driven, with the company explicitly positioning itself as the "friendly face of finance" and emphasising the human, judgment-based ability to structure deals "inventively" for clients, as articulated by Managing Director Chris Crank. The firm has scaled from four founders in 2019 to 70+ employees across the UK, serves "hundreds of SMEs", and has no disclosed external institutional investors, indicating an organically funded growth profile. No AI, API, or proprietary technology stack is referenced; differentiation is grounded in bespoke deal structuring, customer service, and a deliberate counter-positioning to the industry's reputational challenges, as recognised by the 2025 Business Masters Award from TheBusinessDesk.

Name

WeDo

Legal name

WeDo Business Finance Ltd

Website

https://wedo.finance

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

WeDo Business Finance is a UK-based alternative lender, founded in 2019 and headquartered in Oldham, providing invoice, trade, and asset finance plus back-office support to SMEs, particularly those rejected by traditional banks, via a 70+ person team.

Ownership category

akta.pro rank

Product category

SME Business Finance

NAICS

Finance and Insurance (52)

SIC

Short-Term Business Credit Institutions (6153), Finance Lessors (6172)

akta.pro primary industry

SME Trade Finance & Working Capital (LCs, Guarantees, Receivables) (FSABABAF)

akta.pro secondary industry

SME Business Lending (Term Loans, Lines of Credit, Overdrafts) (FSABABAB)

Keywords

• Invoice financing
• Trade finance
• Asset finance
• SME lending
• Cash flow solutions

Headquarters

HQ city

Oldham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Invoice Finance: Provides cash flow solutions by turning unpaid invoices from clients into cash within 24 hours. Customers can access funds quickly without waiting for debtor payments.
2. Trade Finance: Enables businesses to obtain goods needed for operations without depleting cash flow. Helps SMEs manage working capital during procurement cycles.
3. Asset Finance: Allows businesses to invest in new assets or unlock value from existing assets to fund growth. Provides flexible funding structures tailored to client needs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

WeDo Business Finance provides flexible finance solutions to UK small and medium enterprises (SMEs), primarily through three products: Invoice Finance (converting unpaid invoices into cash within 24 hours), Trade Finance (funding goods procurement without disrupting cash flow), and Asset Finance (financing new assets or unlocking value from existing ones). The company supplements these financing facilities with Back Office Support add-on services, all delivered under a human-focused, sales-led model.

Product overview

WeDo Business Finance operates as a unified platform offering flexible finance options for SMEs. The core product portfolio consists of three financing solutions: Invoice Finance (turning unpaid invoices into cash within 24 hours), Trade Finance (funding goods procurement without disrupting cashflow), and Asset Finance (investing in or unlocking value from business assets). These are complemented by Back Office Support services as add-on offerings, creating a comprehensive suite where financing products work alongside administrative support services to help businesses grow.

Differentiator

Problem solved

Functional benefit

Products and services

• Invoice Finance
• Trade Finance
• Asset Finance
• Back Office Support

Quantifiable outcome

• Invoice to cash conversion within 24 hours

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bibby Financial Services: One of the largest UK invoice finance and SME asset finance providers, offering very similar products (invoice discounting, factoring, trade and asset finance) to the same SME segment — the closest direct competitor to WeDo.
• MarketInvoice: UK-headquartered invoice financing platform serving SMEs with advances against unpaid invoices, directly overlapping WeDo's Invoice Finance product in both offering and target customer.
• Nucleus Commercial Finance: UK-based specialist lender providing invoice finance, asset finance and commercial loans to SMEs, operating in the same niche as WeDo with a comparable multi-product proposition.
• Capify: UK and US SME working capital provider offering invoice advances and small business loans, targeting similar cash-constrained SMEs and competing head-to-head with WeDo's core offering.
• iwoca: UK fintech lender providing flexible short-term loans and revolving credit to SMEs, addressing the same bank-rejection cash-flow pain point as WeDo via a more technology-led model.
• Funding Circle: Listed UK SME lending platform providing working capital and term loans to small businesses, overlapping WeDo's SME financing focus though at a different scale and with broader product scope.

Broad incumbents

• Aldermore Bank: UK challenger bank offering invoice finance, asset finance and SME lending as part of a wider banking franchise, competing with WeDo across multiple products but with materially greater capital base.
• HSBC UK SME Banking: UK SME banking division of a global universal bank offering trade, invoice and asset finance at scale; competes with WeDo across all three product lines but as part of a much larger portfolio serving bankable SMEs.
• Lloyds Banking Group (Business Banking): Largest UK SME banking franchise offering invoice discounting, asset finance and trade finance through Lloyds and Bank of Scotland, representing the incumbent benchmark WeDo positions itself against.

Emerging players

• Tide: UK SME-focused digital business banking platform increasingly layering working-capital and lending products, addressing the same SME cash-flow pain point as WeDo via an embedded-finance model.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/WeDo_Finance
• YouTubeyoutube.com/@WeDo_Updates
• Facebookfacebook.com/WeDoFinanceLtd
• LinkedInlinkedin.com/company/wedo-updates
• Instagraminstagram.com/wedo_updates

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WeDo