California State University, East Bay
California State University, East Bay is a public university in the 23-campus California State University system serving 12,323 students through four colleges with nearly 130 programs at its Hayward campus, Concord Center, and online, focused on first-generation, transfer, and diverse Bay Area learners.
- Company typePrivate
- Founded1957
- HeadquartersHayward, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What California State University, East Bay does
California State University, East Bay (CSUEB) is a public, state-operated university founded in 1957 and headquartered in Hayward, California, operating as one of 23 campuses in the California State University system. The institution enrolls 12,323 students (Fall 2024) across four colleges: Business and Economics, Health, Letters Arts and Social Sciences, and Science, delivering nearly 130 programs including 49 bachelor's degrees, 34 master's degrees, one Ed.D. doctoral program, and a portfolio of credentials and certificates. CSUEB is a federally designated AANAPISI (Asian American, Native American, Pacific Islander Serving Institution) and Hispanic Serving Institution (HSI), with 62.5% of undergraduates being first-generation college students and a student body that is 41% Latinx and 21.4% Asian. The university distributes educational services through a primary campus in Hayward, a Concord satellite campus, and an online campus offering more than 60 fully online or hybrid programs.
The university operates a sales-led, dual-channel go-to-market model. The first channel structures undergraduate and transfer admissions through outreach counselors, campus tours, articulation agreements with community colleges (including the ADT/STAR/SB1440 program and EBCAN consortium), and orientation sessions. The second channel functions as a direct-to-consumer self-service online enrollment via MyCSUEB, Canvas, and digital application portals. Pricing is set at the CSU-system level: full-time undergraduate California residents pay $7,583 per year in tuition and fees, with 73% of students receiving financial aid ($133 million total disbursed in 2022-23). Revenue streams include mandatory tuition and fees, sponsored research ($48.32 million in FY2023-24), state appropriations, and private philanthropic scholarships (2,469 awarded in 2023-24).
CSUEB's technology stack consists of commodity academic infrastructure—MyCSUEB student information portal, Canvas LMS, Google Workspace and Microsoft 365, and the BaySync event/RSO management platform—with no disclosed proprietary technology product. The institution does not offer SaaS or technology products in the conventional sense; its principal products are degree credentials and accredited instructional services. Governing leadership is provided by President Dr. Cathy A. Sandeen, with operational scale reflected in 1,532 faculty and staff, a $227.2 million FY2024-2025 operating budget, 4,279 degrees conferred in 2023-24, and a 150,000+ alumni network across the Bay Area.
California State University, East Bay firmographics
Firmographics- Name
- California State University, East Bay
- Legal name
- California State University, East Bay
- Website
- https://csueastbay.edu
- Company type
- Private
- Founded year
- 1957
- Operating status
- Operating
- Short description
- California State University, East Bay is a public university in the 23-campus California State University system serving 12,323 students through four colleges with nearly 130 programs at its Hayward campus, Concord Center, and online, focused on first-generation, transfer, and diverse Bay Area learners.
- Ownership category
- akta.pro rank
California State University, East Bay industry classification
Industry- Product category
- Higher Education
- NAICS
- Colleges, Universities, and Professional Schools (6113)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Comprehensive Doctoral Research Universities (Multi-Disciplinary) (EDAHABAA)
- akta.pro secondary industry
- Undergraduate Business Schools (BBA/BSBA Programs) (EDAHAHAA)
Keywords
Where California State University, East Bay is headquartered
LocationHeadquarters
- HQ city
- Hayward
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
California State University, East Bay business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Tuition and Fees: CSUEB generates primary revenue from mandatory tuition and fees charged to students. Full-time undergraduate California residents pay $7,583 per year. International and out-of-state students pay higher fees. Additional fees include a $110 nonrefundable pre-enrollment deposit.
- Research and Sponsored Programs: The university receives sponsored project contracts and grants totaling $48.32 million in fiscal year 2023-24, supporting faculty research across disciplines including STEM, healthcare, education, and environmental science.
- Financial Aid Disbursements: CSUEB disburses approximately $133 million in total financial aid annually (2022-23), including grants, scholarships, loans, and Federal Work Study. While aid is expense rather than revenue, the total aid volume reflects the institution's scale of student financial support.
- Private Scholarships: The university awards 2,469 private scholarships in the 2023-24 fiscal year, directing private philanthropy toward student support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Full-time undergraduate California resident tuition and fees |
| Other | Annual | Financial aid coverage |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
California State University, East Bay product offering
Product offeringCore offering
California State University, East Bay is a public university that delivers undergraduate, graduate, and doctoral education across four colleges (College of Business and Economics, College of Health, College of Letters/Arts/Social Sciences, and College of Science). It offers approximately 130 degree and credential programs delivered through face-to-face instruction at the Hayward campus and Concord Center, plus more than 60 fully online or hybrid programs. Core offerings include 49 bachelor's degrees, 34 master's degrees, one Ed.D. doctoral program, 57 minors, 28 credentials/certificates, teaching credentials, and post-baccalaureate programs.
Product overview
California State University, East Bay is a public university offering undergraduate, graduate, and doctoral degree programs through four colleges (College of Business and Economics, College of Health, College of Letters, Arts, and Social Sciences, and College of Science). The institution provides educational programs and student services rather than technology products. Programs include face-to-face, online, and hybrid formats. Notable service areas include student orientation (O-Team), student leadership development (SLIC - Student Leadership and Involvement Center), athletics (Pioneers), and community engagement programs. The university does not offer technology products or SaaS platforms that would constitute product offerings in the traditional sense.
Differentiator
Problem solved
Functional benefit
Products and services
- Undergraduate Degree Programs Bachelor's degree programs spanning 49 majors, 57 minors, and 28 credentials/certificates across four colleges (Business and Economics, Health, Letters/Arts/Social Sciences, and Science). Includes popular majors such as Business Administration, Psychology, Computer Science, Human Development, Biological Science, Criminal Justice, Kinesiology, Sociology, and Health Sciences. Designed for first-time freshmen, transfer students from community colleges, and returning learners.
- Graduate and Doctoral Degree Programs 34 master's degrees and one doctoral degree (Ed.D.), plus credential and post-baccalaureate programs including Teacher Credential, Business Analytics, Social Work, Computer Science, Educational Leadership, Counseling, Public Administration, Statistics, and Health Care Administration. International students represent 24.3% of graduate enrollment. 1,063 master's and 15 doctorate degrees were conferred in 2023-24.
- Online Degree Programs Over 60 fully online or hybrid degree programs across bachelor's, master's, and doctorate levels with more than 200 courses certified by Quality Matters or Quality Learning and Teaching. Recognized as one of OnlineU's Best Online Colleges of 2024, ranked #10 nationally for high-quality online/hybrid courses and Top 3 Best Online Colleges in California. Serves working professionals, non-traditional students, and out-of-state/international learners.
- Transfer Student Pathway Programs Structured transfer pathways from California community colleges including articulation agreements, the ADT/STAR/SB1440 Associate Degree for Transfer route, the Finish in Four Through in Two program, and EBCAN community college partnerships. Popular transfer majors include Business Administration, Computer Science, Social Work, and Psychology. CSUEB's AANAPISI/HSI designation serves large Latinx and Asian transfer student populations.
- Professional and Continuing Education Professional development and continuing education programs delivered through the ce.csueastbay.edu division for working professionals, career advancers, and adult learners seeking certifications and skill updates beyond traditional degree paths.
Quantifiable outcome
- 62.5% of undergraduates are first-generation college students
- +4 more outcomes
Companies that use California State University, East Bay
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles3 records
California State University, East Bay technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
California State University, East Bay partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- California Department of Water ResourcescoreCSUEB researchers collaborate with the California Department of Water Resources and UC Berkeley on a pilot culturally informed prescribed burn at Twitchell Island in the Sacramento-San Joaquin River Delta. The project tests whether traditional Indigenous burning practices can enhance carbon sequestration in restored wetlands, with CSUEB researchers collecting soil samples and measurements to study carbon storage and land subsidence reversal.
- University of California, BerkeleycoreCSUEB partners with UC Berkeley researchers on the Delta wetlands carbon sequestration project. UC Berkeley and CSUEB researchers jointly collect soil samples and measurements to study whether prescribed burns increase long-term carbon storage and help reverse land subsidence in restored Delta wetlands.
- Community Colleges (EBCAN, College Futures, ADT/STAR/SB1440)coreCSUEB maintains articulation agreements with community colleges across California through the EBCAN consortium, College Futures Foundation partnerships, and the Associate Degree for Transfer (ADT/STAR/SB1440) program, facilitating seamless transfer pathways for community college students.
- WASC Senior College and University CommissioncoreCSUEB is accredited by the WASC Senior College and University Commission. In addition to institutional accreditation, numerous individual programs hold accreditation from national organizations.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
California State University, East Bay competitors and assessment
Company assessmentDirect peers
- San Jose State University: The closest geographic and system-level CSU peer, also located in the Bay Area. SJSU shares CSUEB's scale, mix of undergraduate/graduate/online programs, diverse student body, and similar transfer pathway infrastructure.
- San Francisco State University: A fellow CSU campus in San Francisco sharing CSUEB's HSI and AANAPISI federal designations, similar student demographics (high first-generation and underrepresented minority enrollment), and a comparable comprehensive program portfolio.
- California State University, Sacramento: A CSU peer of similar scale and mission serving a diverse Northern California population, with comparable transfer pathway infrastructure and comprehensive undergraduate/graduate offerings.
- California State University, Long Beach: A larger CSU peer with strong social mobility outcomes and HSI designation, sharing CSUEB's identity as a federally designated minority-serving comprehensive university in a major California metropolitan region.
- Cal Poly Pomona: A CSU peer with HSI designation, comparable comprehensive offerings, and a transfer-heavy, diverse Southern California student body. Shares CSUEB's applied learning emphasis.
- California State University, Fullerton: A large CSU campus (~40,000 students) designated as both HSI and AANAPISI, sharing CSUEB's mission of serving first-generation, transfer, and underrepresented students in a major California metro.
- California State University, Northridge: A CSU peer with strong HSI designation serving the San Fernando Valley; mirrors CSUEB's role as an access-oriented comprehensive university with significant transfer and first-generation enrollment.
- California State University, Monterey Bay: A CSU peer with HSI designation, similar social mobility focus, transfer pathway infrastructure, and service to underrepresented populations in a California coastal region; comparable in scale and program portfolio.
- California State University, San Bernardino: A CSU peer designated HSI with a strong social mobility mission serving Inland Empire populations, comparable in scale and profile to CSUEB as an access-oriented comprehensive university.
- California State University, Dominguez Hills: A CSU peer with HSI designation serving a highly diverse South Bay/Los Angeles population, with comparable transfer pathway strength, first-generation enrollment, and comprehensive program mix.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
California State University, East Bay social profiles
Digital presenceCalifornia State University, East Bay financial estimates
Financial estimateRevenue estimate
Valuation estimate
California State University, East Bay leadership team
Management profileNumber of profiles
Profiles6 records
California State University, East Bay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
California State University, East Bay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about California State University, East Bay
What does California State University, East Bay do?
California State University, East Bay is a public university that delivers undergraduate, graduate, and doctoral education across four colleges (College of Business and Economics, College of Health, College of Letters/Arts/Social Sciences, and College of Science). It offers approximately 130 degree and credential programs delivered through face-to-face instruction at the Hayward campus and Concord Center, plus more than 60 fully online or hybrid programs. Core offerings include 49 bachelor's degrees, 34 master's degrees, one Ed.D. doctoral program, 57 minors, 28 credentials/certificates, teaching credentials, and post-baccalaureate programs.
Is California State University, East Bay a public or private company?
California State University, East Bay is a private company. It is classified as state government owned and is currently operating.
When was California State University, East Bay founded?
California State University, East Bay was founded in 1957.
Where is California State University, East Bay based?
California State University, East Bay is headquartered in Hayward, United States, in the North America region.
How does California State University, East Bay make money?
Four revenue lines are on record. Tuition and Fees are the primary driver. The others are research and Sponsored Programs, financial Aid Disbursements and private Scholarships.
Who are California State University, East Bay's main competitors?
Direct peers on record are San Jose State University, San Francisco State University, California State University, Sacramento, California State University, Long Beach, Cal Poly Pomona, California State University, Fullerton, California State University, Northridge, California State University, Monterey Bay, California State University, San Bernardino and California State University, Dominguez Hills.
Does California State University, East Bay have an API?
No public API is recorded for California State University, East Bay.
What industry is California State University, East Bay in?
California State University, East Bay's product category is Higher Education. Its primary akta.pro industry code is EDAHABAA, Comprehensive Doctoral Research Universities (Multi-Disciplinary), with a secondary code of EDAHAHAA, Undergraduate Business Schools (BBA/BSBA Programs). Its NAICS code is 6113 and its SIC code is 8200.