Sutton Place Strategies

What Sutton Place Strategies does

Sutton Place Strategies (SPS) is a subscription-based SaaS deal sourcing intelligence platform serving private equity firms, corporate development teams, and M&A advisors. Founded approximately in 2012 (per founder interviews) and headquartered at 41 Madison Avenue in New York, SPS built a proprietary transaction-level database covering 90,000+ tracked deals (per company marketing) to 100,000+ deals (per industry coverage), organized under a uniquely granular 500+ subsector industry taxonomy. The core SPS Portal provides deal tracking, intermediary benchmarking, automated deal alerts, CRM integration, geospatial mapping of active professionals, and a proprietary "one-degree-of-deal" connectivity metric designed to surface coverage gaps and optimize business development resources.

The product suite extends beyond the portal to a portfolio of recurring research publications: the annual Deal Origination Benchmark Report (DOBR, spanning 176 PE firms across 8 peer groups in the 2024 edition), the Private Equity Harvest Report, SPS Advisor League Tables, the SPS Prism premium report, and the quarterly Mezzanine Market Perspective. SPS operates on annual enterprise subscriptions with quote-based pricing, distributed through direct field sales supported by relationship managers, with a "Request Demo" CTA as the primary inbound conversion mechanism. Named customers span at least 22 PE firms ranging from mega-cap (KKR) to lower middle market (HKW, Sky Island Capital), totaling 150+ client firms.

SPS was originally incubated within Bain & Company and was acquired by With Intelligence in November 2024; With Intelligence subsequently became part of S&P Global in 2025. The company is led by founder and CEO Nadim Malik and is now expanding from its historical North American base into European markets via With Intelligence's global distribution.

Name

Sutton Place Strategies

Legal name

Sutton Place Strategies, LLC

Website

https://suttonplacestrategies.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Sutton Place Strategies is a New York-based SaaS platform that provides deal sourcing intelligence, intermediary benchmarking, and market coverage analytics to private equity firms, corporate development teams, and M&A advisors across 150+ client firms.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Analytics Platform Subscription: SPS operates as a subscription-based SaaS platform providing access to its deal sourcing analytics portal. Clients pay for access to deal data, benchmarking reports, automated alerts, and CRM integration tools. The company offers annual subscription contracts with custom benchmarking reports tailored to each client's peer group and investment criteria.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Sutton Place Strategies (SPS) operates a subscription-based SaaS platform that provides actionable deal sourcing data and analytics for private equity and M&A professionals. The platform tracks 90,000+ transactions with transaction-level data including EV ranges, sell-side processes, and contact data, organized within a proprietary 500+ subsector industry taxonomy. Clients access the data through the SPS Portal, supplemented by an annual Deal Origination Benchmark Report and a suite of sector-specific analytical reports.

Product overview

SPS (Sutton Place Strategies) is a deal sourcing intelligence platform acquired by With Intelligence in November 2024. The core offering is the SPS Portal—a web-based platform providing actionable data and analytics for private equity and M&A professionals to optimize business development and deal sourcing efforts. The platform includes transaction-level data on 90,000+ tracked deals, CRM integration, automated alerts, and geospatial technology. The product suite encompasses multiple analytical reports: the annual Deal Origination Benchmark Report (DOBR), Private Equity Harvest Report, SPS Advisor League Tables, SPS Prism premium report, Mezzanine Market Perspective (quarterly), Deal Sourcing Databook, Sector Dynamics Report, and quarterly Deal Activity Trends and Deal Flow Snapshot reports. These reports collectively provide market coverage analysis, intermediary benchmarking, and sector-specific deal intelligence.

Differentiator

Problem solved

Functional benefit

Products and services

• SPS Portal Web-based portal providing analytics and tools to analyze and review private equity deal information for PE firms, corporate development teams, and M&A advisors. Includes CRM integration, automated alerts, and geospatial technology for finding active deal professionals.
• Deal Origination Benchmark Report (DOBR) Annual industry-standard report benchmarking origination efforts, providing comparative analysis of deal sourcing effectiveness relative to peers. Each client receives a custom DOBR comparing market coverage to industry and peer groups.
• Private Equity Harvest Report Annual report leveraging proprietary data techniques to reveal often-overlooked opportunities, analyzing PE portfolio holdings through strategic lenses including Lower Market, Upper Market, Minority Investments, and Stranded Assets strategies.
• SPS Advisor League Tables Reports ranking the most active advisors by investment strategy, including Buy & Build (add-ons in $10-49M EV), Larger Transactions ($250M+ EV), Special Situations (distressed deals in $10M+ EV), and Minority Deals ($10-499M EV).
• SPS Prism Premium report exclusively available to SPS clients, providing various views into target market deal activity and clients' market coverage. Evaluates YoY trends in target market activity against effectiveness of deal sourcing function.
• Mezzanine Market Perspective Quarterly perspective report focusing on market trends and transactions in the mezzanine space, providing data on mezzanine deal activity by quarter since Q1 2012.
• Deal Activity Trends Report Quarterly report highlighting insights on where PE activity is holding up, where it's contracting, and how firms are adjusting their sourcing strategy.
• Deal Flow Snapshot Report Report that digs deeper than deal volume headlines, revealing private equity sourcing insights in a cautious market environment.

Quantifiable outcome

• Most PE firms see only 10-30% of their target market deals
• +3 more outcomes

Named customers22 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature7 records

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• PitchBook: Leading PE/VC deal data platform owned by Morningstar. Direct competitor to SPS in subscription deal-level intelligence, benchmarking and CRM-integrated deal sourcing for institutional investors.
• Mergermarket (ION Group): M&A intelligence platform owned by ION Group, focused on deal flow, advisor league tables and intermediary coverage. Direct overlap with SPS's M&A advisor and deal-attribution use cases.
• Sourcescrub: Specialized PE deal sourcing platform providing company and contact data for buy-side origination. Closest direct competitor to SPS's intermediary targeting and coverage-gap analytics.
• PrivCo: Private company financial intelligence platform serving PE, investment banking and corporate development teams. Competes with SPS for the same institutional deal-sourcing budget.
• CB Insights: Market intelligence platform covering private companies, deals and tech trends, frequently used by PE and corporate development teams. Adjacent competitor in deal sourcing and market intelligence.

Broad incumbents

• Preqin: Large alternative-assets data platform (now part of S&P Global alongside SPS). Broader than SPS across funds, investors and performance, but with growing overlap in private-equity deal and firm data.
• S&P Capital IQ Pro: Broad financial data and analytics platform owned by SPS's ultimate parent S&P Global. Overlaps with SPS in M&A and private company coverage, though far wider in scope.
• ION Group: Financial technology consolidator and owner of Mergermarket. A broader incumbent whose subsidiary competes directly with SPS, with materially more distribution and product surface area.
• Crunchbase: Broad business information platform with significant PE/VC deal coverage. Adjacent competitor used by many of the same institutional customers for deal prospecting and benchmarking.

Emerging players

• Tracxn: Private market intelligence platform tracking deals, companies and investors globally. Emerging competitor to SPS in deal sourcing, with broader geographic but shallower PE-specific taxonomy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SPStrategies
• YouTubeyoutube.com/channel/UCRuJ1eWM8OZcltKWN3-Jh9A
• LinkedInlinkedin.com/company/5096684

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sutton Place Strategies