Shyftup
ShyftUp is a full-service mobile app growth agency that delivers App Store Optimization and paid user acquisition across Apple Search Ads, Google, Meta, TikTok and Snapchat for enterprise app publishers, supported by its proprietary Metrikal KPI dashboard.
- Company typePrivate
- Founded2017
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Shyftup does
ShyftUp is a full-service mobile app growth agency that combines App Store Optimization (ASO) with paid user acquisition management across major advertising channels. The firm serves mobile app publishers by improving app store discoverability through metadata optimization, creative A/B testing, and ratings/reviews management, while simultaneously running paid media campaigns on Apple Search Ads, Google App Campaigns, Meta Ads, TikTok Ads and Snapchat Ads. Customer logos span fintech, dating, fitness, mental health, weather, marketplace, audio and outdoor verticals, with named enterprise clients including SoFi, Square, Peloton, Acorns, Talkspace, OkCupid, OfferUp, AllTrails and WeatherBug.
The firm's central technology differentiator is Metrikal, a proprietary ASO KPI reporting dashboard that ingests data via APIs from Google Play Developer Console, App Store Connect, Apple Search Ads and Mobile Action. Metrikal tracks installs, keyword rankings, ratings, and A/B test performance on a weekly cadence, enabling the agency to attribute organic and paid marketing efforts to specific keyword-level outcomes. The agency complements this with in-house creative production (designers and video producers) and free lead-generation tools including a Keyword Density Counter and a Free ASO Audit.
ShyftUp operates as ShyftUp LLC, a privately held California entity headquartered at 1390 Market St. Suite 200, San Francisco, with 11-50 employees. The revenue model is professional services (agency retainers/fees on ASO and paid UA), with go-to-market executed through direct enterprise sales via a 'Book a Call' funnel, supported by content marketing, SEO, and free tools as top-of-funnel demand generation. No external funding rounds, parent company, or M&A activity are disclosed.
Shyftup firmographics
Firmographics- Name
- Shyftup
- Legal name
- ShyftUp LLC
- Website
- https://shyftup.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ShyftUp is a full-service mobile app growth agency that delivers App Store Optimization and paid user acquisition across Apple Search Ads, Google, Meta, TikTok and Snapchat for enterprise app publishers, supported by its proprietary Metrikal KPI dashboard.
- Ownership category
- akta.pro rank
Shyftup industry classification
Industry- Product category
- Mobile App Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (541830), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- App Store Optimization (ASO) & Mobile Growth Marketing (MPAAACAI)
- akta.pro secondary industries
- App Store Optimization (ASO) & Organic App Growth (BPAFAJAL), Media Measurement, Attribution & Mix Modeling (MMM/MTA) (BPAFABAN), Programmatic Display & Retargeting (DSP) (MPAAACAE)
Keywords
Where Shyftup is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Shyftup business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Agency Services (ASO & Paid UA): Full-service agency providing App Store Optimization and Paid User Acquisition services. Handles strategy, execution, creative design, tracking setup, campaign management, scaling and localizations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Shyftup product offering
Product offeringCore offering
ShyftUp is a full-service mobile user acquisition agency that helps mobile app publishers grow their user base through two integrated service lines: App Store Optimization (metadata optimization, creative A/B testing, in-app event optimization, and ratings/reviews management on Apple App Store and Google Play Store) and Paid User Acquisition across Apple Search Ads, Google App Campaigns, Meta Ads, TikTok Ads, and Snapchat Ads. Engagement delivery is underpinned by Metrikal, a proprietary ASO KPI reporting dashboard that pulls weekly performance data via APIs from app stores and paid media platforms to quantify and visualize the correlation between organic and paid growth efforts.
Product overview
ShyftUp is a full-service mobile app growth agency offering a portfolio of paid user acquisition (UA) and App Store Optimization (ASO) services. The core offering includes ASO services across Apple App Store and Google Play Store, supported by the proprietary Metrikal KPI reporting dashboard. Paid UA services span major ad platforms including Apple Search Ads, Google App Campaigns, TikTok Ads, Snapchat Ads, and Meta Ads. The company also provides free tools including a Keyword Density Counter and Free ASO Audit. All services are delivered through in-house resources including designers and video producers, with a KPI-driven approach that emphasizes measurable ROI.
Differentiator
Problem solved
Functional benefit
Products and services
- App Store Optimization (ASO) Full-service ASO engagement that improves app discoverability and conversion rates on Apple App Store and Google Play Store through metadata optimization, creative A/B testing, in-app event/promotional content launches, and ratings/reviews management for mobile app publishers.
- Apple Search Ads management Paid user acquisition service managing Apple Search Ads campaigns with keyword-level cost data integration and ROI optimization for mobile app publishers targeting iOS growth.
- Google App Campaigns management Paid user acquisition service managing Google App Campaigns across the Google Play Store network for Android mobile app growth.
- Meta Ads management Paid user acquisition service managing Meta (Facebook and Instagram) advertising campaigns for mobile app user growth.
- TikTok Ads management Paid user acquisition service managing TikTok advertising campaigns for mobile app user growth.
- Snapchat Ads management Paid user acquisition service managing Snapchat advertising campaigns for mobile app user growth.
Quantifiable outcome
- Rankings for Top 5 keywords increased significantly based on recommendations
- +2 more outcomes
Companies that use Shyftup
Customer profileNamed customers17 records
Segments1 record
Ideal customer profiles1 record
Shyftup technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
Feature1 record
Shyftup partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Shyftup competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Shyftup social profiles
Digital presenceShyftup financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shyftup leadership team
Management profileNumber of profiles
Shyftup funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shyftup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shyftup
What does Shyftup do?
ShyftUp is a full-service mobile user acquisition agency that helps mobile app publishers grow their user base through two integrated service lines: App Store Optimization (metadata optimization, creative A/B testing, in-app event optimization, and ratings/reviews management on Apple App Store and Google Play Store) and Paid User Acquisition across Apple Search Ads, Google App Campaigns, Meta Ads, TikTok Ads, and Snapchat Ads. Engagement delivery is underpinned by Metrikal, a proprietary ASO KPI reporting dashboard that pulls weekly performance data via APIs from app stores and paid media platforms to quantify and visualize the correlation between organic and paid growth efforts.
Is Shyftup a public or private company?
Shyftup is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Shyftup founded?
Shyftup was founded in 2017. It employs 11 to 50 people.
Where is Shyftup based?
Shyftup is headquartered in San Francisco, United States, in the North America region.
How does Shyftup make money?
One revenue line is on record: agency Services (ASO & Paid UA).
Does Shyftup have an API?
No public API is recorded for Shyftup.
What industry is Shyftup in?
Shyftup's product category is Mobile App Marketing Services. Its primary akta.pro industry code is MPAAACAI, App Store Optimization (ASO) & Mobile Growth Marketing, with a secondary code of BPAFAJAL, App Store Optimization (ASO) & Organic App Growth. Its NAICS code is 541810 and its SIC code is 7311.