DaBella

What DaBella does

DaBella is a family-owned residential home improvement contractor founded in 2011 in Portland, Oregon, by Donnie McMillan Jr., and currently headquartered in Austin, Texas. The company installs roofing, siding, windows, bath remodels, and gutters for homeowners across 27 to 28 US states through 68 owned branch locations and a workforce of more than 2,300 in-house employees. DaBella is ranked #11 in the 2024 Qualified Remodeler Top 500, operates three US call centers, and runs a direct-to-consumer sales motion with no public listing or disclosed institutional outside ownership.

The company's product offering is built on a stack of scarce manufacturer certifications and exclusive dealer relationships. DaBella is a GAF Master Elite contractor (top 2% of US roofers) and GAF President's Club Three-Star Award recipient, granting access to GAF's strongest lifetime warranties on asphalt, metal, TPO, and now solar shingle roofing. It holds James Hardie Elite Preferred status for fiber cement siding and Alside dealer rights for vinyl siding, is an exclusive dealer of Glasswing and Fairfield vinyl windows, and uses Sentrel Bath Systems for bath remodeling. Gutter work is performed with the company's own patented Premier Gutter Cover (PGL) system. All installations are completed by trained in-house crews rather than subcontractors.

DaBella's revenue model is project-based and one-time in nature: each job is quoted after a free in-person consultation, financed where applicable through third-party lenders (DaBella is not the lender), and completed by company crews. Pricing is not publicly disclosed and varies by scope, materials, and geography; the current promotional stack includes 10% off across all five service categories (expiring June 30, 2026) and a 12-month no-interest, no-payment financing offer. The go-to-market combines inside sales through a 270-seat Dallas call center with field sales via local branches, supported by community engagement (DaBella Cares), MLB partnerships in Colorado, Minnesota, and Texas, and a content marketing program. Growth has been driven almost entirely by greenfield branch expansion, accelerating from 30 branches in 2021 to 68 in April 2026.

Name

DaBella

Legal name

DaBella Exteriors LLC

Website

https://dabella.us

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

DaBella is a family-owned residential home improvement contractor installing roofing, siding, windows, baths, and gutters for homeowners across 27-28 US states through 68 owned branches and 2,300+ in-house employees.

Ownership category

akta.pro rank

Headquarters

HQ city

Redmond

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Roofing Services: One-time installation revenue from residential roof replacement including asphalt shingles (GAF), metal roofing, TPO flat roofing, and tile roofing (Boral). Includes removal of old roof, material disposal, and professional installation by trained crews.
2. Siding Installation: One-time installation revenue from complete siding replacement using James Hardie fiber cement, Alside vinyl, and TandoStone composite stone. Revenue includes full removal of existing siding, weather-resistant barrier installation, and precise flashing.
3. Window Replacement: One-time installation revenue from Glasswing and Fairfield vinyl window replacement. Windows offered in single-hung, double-hung, sliding, casement, picture, garden, and awning styles with double-pane or triple-pane options.
4. Bath Remodeling: One-time installation revenue from Sentrel bathtub and shower replacements, tub-to-shower conversions, and walk-in tub installations. Typically completed in one day by trained installers.
5. Gutter Installation: One-time installation revenue from K-style gutters and Premier Gutter Covers. Includes professional installation and warranty coverage.
6. Financing Facilitation: DaBella facilitates connections to third-party financing partners for customer home improvement projects. Financing options include deferred payments and low/no-interest options based on approved credit. DaBella does not act as broker or lender.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

DaBella provides residential exterior and interior home improvement installation services across five product categories: roofing, siding, windows, bath remodeling, and gutters. The company combines manufacturer-certified installation (GAF Master Elite, James Hardie Elite Preferred, exclusive Glasswing/Fairfield and Sentrel dealerships) with a four-step customer process of consultation, in-home estimation, optional third-party financing, and professional installation by trained in-house crews. Services are delivered through 68 branch offices across 27 states with supporting call center operations.

Product overview

DaBella is a family-owned home improvement company offering a comprehensive portfolio of exterior and interior renovation services through 68 branch locations across 27 states. The company operates as a unified service provider combining five core service categories—roofing, siding, windows, baths, and gutters—with proprietary and partner-branded product materials. For roofing, DaBella offers GAF asphalt shingles, metal roofing, TPO membranes, Boral tile, and GAF Timberline Solar ES II shingles, installed by GAF Master Elite certified technicians. Siding services feature James Hardie fiber cement, Alside vinyl, and TandoStone composite stone materials. Window offerings include exclusive Glasswing and Fairfield triple-pane vinyl windows. Bath renovations utilize Sentrel Bath Systems acrylic products for tubs, showers, walk-in tubs, and tub-to-shower conversions. Gutter services provide K-style gutters and Premier Gutter Covers. All services follow a four-step process: consultation, estimation, optional financing, and professional installation by trained crews, with manufacturer-backed warranties covering materials and workmanship.

Differentiator

Problem solved

Functional benefit

Products and services

• Roofing Services Complete residential roof replacement services as a GAF Master Elite contractor, covering asphalt shingles, metal roofing, TPO flat roofing, and Boral tile, installed by GAF Master Elite certified technicians with access to GAF's strongest lifetime warranties including Silver Pledge and Golden Pledge.
• Siding Services Complete residential siding replacement using James Hardie fiber cement, Alside vinyl, and TandoStone composite stone, installed by James Hardie Elite Preferred certified teams with comprehensive warranties.
• Window Installation Services Window replacement services featuring exclusive Glasswing and Fairfield triple-pane vinyl windows, available in single-hung, double-hung, sliding, casement, picture, garden, and awning styles, with professional installation included in the initial quote.
• Bath Remodeling Services Bath and shower replacement services using American-made Sentrel non-porous acrylic products, including tub-to-shower conversions and walk-in tub installations, with most projects completed in one day by trained and certified installers.
• Gutter Installation Services Gutter replacement and gutter cover installation services including K-style gutters and the patented Premier Gutter Cover (PGL) protection system, installed by trained technicians with warranty coverage.
• GAF Timberline Solar ES II Shingles Energy-generating solar shingles integrated with traditional roofing systems, providing clean electricity generation along with storm protection and durability of premium architectural shingles.

Quantifiable outcome

• Energy savings up to 30% from window replacement
• +3 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

19 partnerships are on record, tiered minor and core.

• Colorado RockiesminorGTM or Marketing Partner · 26 March 2026DaBella partnered with the Colorado Rockies for the 2026 season. The partnership includes in-stadium activations, digital campaigns, and fan engagement initiatives to promote DaBella's home improvement services in the Colorado market.
• Minnesota TwinscoreGTM or Marketing Partner · 26 March 2026Multi-year partnership making DaBella a Proud Partner of the baseball organization. The deal provides in-ballpark visibility, digital engagement, and community activations at Target Field to expand brand awareness among homeowners across the greater Twins Territory in Minneapolis-St. Paul.
• Texas RangersminorGTM or Marketing Partner · 26 March 2026DaBella partnered with the Texas Rangers for the 2026 season. The partnership includes in-stadium activations, digital campaigns, and fan engagement initiatives to promote DaBella's home improvement services in the Texas market.
• Maxwell LeadershipcoreOthers · 1 January 2025DaBella placed 100 employees into the Maxwell Leadership Certification Program in 2025 as part of leadership development initiatives. The company uses John C. Maxwell's teachings to shape its culture and operations. The partnership supports internal growth and leadership from within.
• Habitat for HumanitycoreStrategic or Co-development PartnerDaBella collaborates with Habitat for Humanity to provide safe and affordable housing. The DaBella team dedicates time and resources to help build homes for families in need.
• Operation HomefrontcoreStrategic or Co-development PartnerOperation Homefront provides relief and recurring family support programs to help military families overcome short-term difficulties. DaBella participates in back-to-school programs and other initiatives supporting military families.
• Move for HungercoreStrategic or Co-development PartnerDaBella partnered with Move for Hunger for a company-wide food drive, setting a new national record by donating 10,850 pounds of food - the largest single-company donation in the nonprofit's history.
• Sleep in Heavenly PeacecoreStrategic or Co-development PartnerDaBella supports Sleep in Heavenly Peace through participation in community bed build events. The company's Twin Falls team joined hundreds of volunteers to assemble bed frames for delivery to local families in need.
• Children's Cancer AssociationcoreStrategic or Co-development PartnerDaBella partnered with the Children's Cancer Association contributing $25,000 to support CCA's JoyRx programs that serve seriously ill children. Partnership aligns with DaBella's community investment initiative, DaBella Cares.
• National Brain Tumor SocietycoreStrategic or Co-development PartnerDaBella contributed $20,000 to the National Brain Tumor Society supporting research, patient support programs, and community events including the DFW Brain Tumor Walk at AT&T Stadium in Arlington, Texas.
• Voices Against CancerminorStrategic or Co-development PartnerDaBella donated $15,000 to Voices Against Cancer supporting the non-profit's mission to provide financial aid, emotional support, and resources to children battling cancer and their families.
• GAFcoreTechnology or IntegrationGAF Master Elite certification partner and recipient of GAF President's Club Three-Star Award. As a GAF certified contractor, DaBella provides access to GAF's strongest lifetime warranties including Silver Pledge and Golden Pledge system warranties.
• James HardiecoreTechnology or IntegrationJames Hardie Elite Preferred contractor providing fiber cement siding engineered for regional climates. Products include HardiePlank lap siding, HardieShingle, and HardiePanel vertical siding with ColorPlus Technology finishes.
• AlsidecoreTechnology or IntegrationAlside dealer providing premium vinyl siding including Charter Oak product line with authentic wood textures and specially formulated vinyl compounds for strength and weather resistance.
• Glasswing & Fairfield WindowscoreTechnology or IntegrationExclusive dealer of Glasswing and Fairfield vinyl windows. Products feature double-pane and triple-pane construction for energy efficiency with various styles including single-hung, double-hung, sliding, casement, picture, garden, and awning windows.
• Sentrel Bath SystemscoreTechnology or IntegrationTrusted dealer of American-made Sentrel Bath Systems providing non-porous acrylic materials for residential tubs and showers. Products combat mold and mildew, preserve home value, and include lifetime warranties.
• Make-A-Wish IdahominorStrategic or Co-development PartnerDaBella Twin Falls team partnered with Make-A-Wish Idaho to fulfill wishes for children, including providing free roofs for playhouses.
• Ronald McDonald HouseminorStrategic or Co-development PartnerDaBella gives back to families in need at Ronald McDonald House through volunteer efforts and support.
• National Breast Cancer FoundationminorStrategic or Co-development PartnerDaBella raised $173,000 for the National Breast Cancer Foundation through community donations and fundraising efforts.

Scale indicators14 records

Recent moves14 records

Expansion highlights5 records

Direct peers

• Power Home Remodeling: National direct-to-consumer home exterior remodeler (roofing, windows, siding, doors, bath) with a similar in-home sales model and multiple regional offices. Closest comparable to DaBella in service mix, sales motion, and multi-state branch footprint.
• Leaf Home: Direct-to-consumer home improvement platform offering gutter guards, roofing, windows, and bath solutions. Closely comparable to DaBella in its multi-category D2C exterior remodel model and exclusive-product positioning.
• Renewal by Andersen: National window and door replacement franchise owned by Andersen Corporation, using an exclusive-product, in-home sales model. Directly comparable to DaBella's window category and exclusive dealer strategy.
• Champion Window: National manufacturer and installer of replacement windows, roofing, siding, gutters, and bath products sold direct to homeowners. Comparable to DaBella's multi-category D2C exterior remodel offering.
• Long Home (formerly Long Roofing): Regional-to-national D2C home exterior remodeler offering roofing, windows, siding, baths, and gutters with an in-home sales motion. Closely comparable to DaBella in service mix, target customer, and direct-sales channel.
• Bath Fitter: National D2C bath and shower replacement franchise with in-home sales and one-day installation. Comparable to DaBella's Sentrel-powered bath business and acrylic tub/shower installation model.
• Re-Bath: National bath remodeling franchise offering tub-to-shower conversions and full bath replacements direct to homeowners. Comparable to DaBella's bath remodeling service line and one-day installation promise.
• Window Nation: Regional D2C window replacement company operating across the Midwest and East Coast with exclusive manufacturer relationships and in-home sales. Comparable to DaBella's window category and exclusive Glasswing/Fairfield dealer model.
• Erie Home: National D2C home improvement company focused on metal roofing, along with windows, siding, and basement finishing. Comparable to DaBella's roofing-led service offering and direct-to-homeowner sales model.

Broad incumbents

• Andersen Corporation: Largest US window and door manufacturer whose Renewal by Andersen arm directly competes with DaBella's window category, and whose national brand and dealer network represent the broader incumbent DaBella competes against for premium product positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/DaBellaexter
• Facebookfacebook.com/dabellaexteriors

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DaBella