Jeffree Star Cosmetics
Jeffree Star Cosmetics sells beauty care products.
- Company typePrivate
- Founded2014
- HeadquartersChatsworth, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Jeffree Star Cosmetics does
Jeffree Star Cosmetics is a cosmetic that manufactures and sells makeup, skincare and nail color products. and they also personal Care product manufacturing. They also provides online services.
Jeffree Star Cosmetics firmographics
Firmographics- Name
- Jeffree Star Cosmetics
- Legal name
- Jeffree Star Cosmetics, Inc.
- Website
- https://jeffreestarcosmetics.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Jeffree Star Cosmetics sells beauty care products.
- Ownership category
- akta.pro rank
Jeffree Star Cosmetics industry classification
Industry- Product category
- Color Cosmetics and Skincare
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- akta.pro primary industry
- Makeup Palettes & Sets (Curated Palettes, Gift Sets, Multi-use Kits) (CRABACAF)
- akta.pro secondary industries
- Eye Makeup (Eyeshadow, Eyeliner, Mascara, Brow Products, Eye Primer) (CRABACAB), Body & All-Over Color (Body Makeup, Leg/Body Tint, Glitter, Shimmer Oils) (CRABACAG)
Keywords
Where Jeffree Star Cosmetics is headquartered
LocationHeadquarters
- HQ city
- Chatsworth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Jeffree Star Cosmetics business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Cosmetics and Skincare Product Sales: Direct retail sales of highly pigmented makeup and high-performance skincare products through the company's e-commerce platform. Revenue is generated through one-time product purchases across multiple categories including lips, face, eyes, skincare, and apparel. The company also offers a Subscribe & Save program providing 15% off for recurring orders, creating a subscription-like revenue component.
- eGift Cards: Digital eGift cards sold in denominations of $25, $50, $100, $250, and $500, delivered electronically to the recipient's email.
- Apparel and Accessories: Sale of branded apparel including hoodies, t-shirts, hats, bags, candles, and other accessories alongside beauty products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Makeup Products - Various price points from $12 to $58 |
| Unit Pricing | Pay-as-you-go | Skincare Products - Price range from $13 to $45 |
| Unit Pricing | Pay-as-you-go | Highlighters - Price range from $14 to $136 |
| Unit Pricing | Pay-as-you-go | Bundle and Sets - Significant savings with bundle pricing |
| Unit Pricing | Pay-as-you-go | eGift Cards - Denominations from $25 to $500 |
| Unit Pricing | Pay-as-you-go | Apparel - Price range from $27 to $75 |
| Subscription | Monthly | Subscribe & Save - 15% discount on eligible products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Jeffree Star Cosmetics product offering
Product offeringCore offering
Jeffree Star Cosmetics is a direct-to-consumer beauty brand that designs, sells, and ships highly pigmented color cosmetics and high-performance skincare products, along with branded apparel, accessories, music vinyl, and digital eGift cards. Its portfolio spans lips, eyes, face, skincare, fashion, and media categories, sold primarily through its Shopify e-commerce site and a physical retail store. A Subscribe & Save program provides 15% off recurring deliveries on select items.
Product overview
Jeffree Star Cosmetics is a direct-to-consumer beauty brand offering a comprehensive portfolio of highly pigmented makeup and high-performance skincare products. The core makeup lineup centers on the signature Velour Liquid Lipstick, Skin Frost Highlighters, and the Magic Star concealer and color corrector products. The skincare range includes multiple themed collections such as Banana Star, Wyoming Winter, Wake Your Ass Up (coffee-infused), Strawberry Water, and Star Milk lines. The company also offers apparel and accessories, branded media products including music vinyl records, and eGift cards. Products are sold exclusively through their e-commerce platform with a subscription program offering 15% savings. The brand operates across multiple product categories including face, eyes, lips, skincare, apparel, accessories, and media.
Differentiator
Problem solved
Functional benefit
Companies that use Jeffree Star Cosmetics
Customer profileSegments1 record
Ideal customer profiles1 record
Jeffree Star Cosmetics technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Jeffree Star Cosmetics partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Vans Warped TourminorVans Warped Tour collaboration featuring exclusive hand mirrors for the Long Beach event. This represents a limited-time collaborative product offering tied to the music/touring event.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Jeffree Star Cosmetics competitors and assessment
Company assessmentDirect peers
- Kylie Cosmetics: Celebrity-founded DTC color cosmetics brand built on a massive social media following. Most directly comparable to JSC in model, founder-driven marketing, and target consumer.
- Fenty Beauty: Rihanna-founded prestige beauty brand emphasizing inclusivity with wide shade ranges and bold pigments. Comparable in celebrity-led positioning and inclusive product strategy.
- Rare Beauty: Selena Gomez-founded beauty brand with strong DTC and selective retail presence. Comparable as a social-media-native celebrity beauty brand targeting Gen Z and Millennial consumers.
- HUDA Beauty: Influencer-founded beauty brand known for highly pigmented products and bold shade ranges. Closely aligned with JSC's positioning around pigmentation and statement color cosmetics.
- Patrick Ta Beauty: Celebrity-makeup-artist-founded beauty brand with prestige positioning and viral product launches. Comparable in founder-led prestige color cosmetics strategy.
- Milk Makeup: DTC-native, social-first beauty brand with strong millennial/Gen Z following and cult products. Comparable in channel strategy, bold aesthetics, and viral launch model.
- Morphe: Influencer-affiliated, bold-pigment beauty brand with strong social presence and palette-heavy assortment. Closely comparable on palette-led product mix and creator-led marketing.
Broad incumbents
- Charlotte Tilbury: Established prestige beauty brand with celebrity-artist pedigree. Comparable as a star-powered color cosmetics and skincare brand with broader global retail distribution.
- Too Faced: Long-standing playful color cosmetics brand now owned by Estée Lauder. Comparable in targeting younger consumers with bold, pigmented makeup and themed collections.
- Tarte Cosmetics: Mid-market color cosmetics brand known for shape-tape concealer and influencer marketing. Comparable in product categories, shade range approach, and influencer-driven go-to-market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Jeffree Star Cosmetics social profiles
Digital presenceJeffree Star Cosmetics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jeffree Star Cosmetics leadership team
Management profileNumber of profiles
Profiles1 record
Jeffree Star Cosmetics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jeffree Star Cosmetics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jeffree Star Cosmetics
What does Jeffree Star Cosmetics do?
Jeffree Star Cosmetics is a direct-to-consumer beauty brand that designs, sells, and ships highly pigmented color cosmetics and high-performance skincare products, along with branded apparel, accessories, music vinyl, and digital eGift cards. Its portfolio spans lips, eyes, face, skincare, fashion, and media categories, sold primarily through its Shopify e-commerce site and a physical retail store. A Subscribe & Save program provides 15% off recurring deliveries on select items.
Is Jeffree Star Cosmetics a public or private company?
Jeffree Star Cosmetics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Jeffree Star Cosmetics founded?
Jeffree Star Cosmetics was founded in 2014. It employs 11 to 50 people.
Where is Jeffree Star Cosmetics based?
Jeffree Star Cosmetics is headquartered in Chatsworth, United States, in the North America region.
How does Jeffree Star Cosmetics make money?
Three revenue lines are on record. Cosmetics and Skincare Product Sales are the primary driver. The others are eGift Cards and apparel and Accessories.
Who are Jeffree Star Cosmetics's main competitors?
Direct peers on record are Kylie Cosmetics, Fenty Beauty, Rare Beauty, HUDA Beauty, Patrick Ta Beauty, Milk Makeup and Morphe. Broad incumbents are Charlotte Tilbury, Too Faced and Tarte Cosmetics.
Does Jeffree Star Cosmetics have an API?
No public API is recorded for Jeffree Star Cosmetics.
What industry is Jeffree Star Cosmetics in?
Jeffree Star Cosmetics's product category is Color Cosmetics and Skincare. Its primary akta.pro industry code is CRABACAF, Makeup Palettes & Sets (Curated Palettes, Gift Sets, Multi-use Kits), with a secondary code of CRABACAB, Eye Makeup (Eyeshadow, Eyeliner, Mascara, Brow Products, Eye Primer). Its NAICS code is 456120.