Developer docs
API playgroundTry for free, no card

Search company profiles

Federated Auto Parts

Full company profile

uuid0009ge5

Namestring
Federated Auto Parts
Legal namestring
Federated Auto Parts
Company typeenum
Private
Founded yearint
1985
Descriptiontext

Federated Auto Parts is a privately held U.S. auto parts distribution network founded in 1985 and headquartered in Staunton, Virginia. The company aggregates more than 4,000 affiliated Auto Parts stores across all 50 U.S. states plus Alaska, Hawaii, and Puerto Rico, selling automotive parts that meet or exceed OEM specifications and are sourced from American manufacturers. Its customer base is split horizontally between trained professional technicians/repair shops and individual do-it-yourself consumers, with no public pricing disclosure and no named enterprise accounts identified in the source data.

The company's core technology surface is the Federated Link Parts Ordering system, an online ordering platform that sits on top of the physical store network and serves as a digital order-capture layer for both professional and DIY customers. Beyond this, Federated's digital footprint is limited — no mobile app, no public APIs, no documented AI/ML capabilities, and no disclosed integrations beyond marketing partnerships and an affiliation with the Auto Care Association's Right to Repair awareness initiative. Brand-building efforts concentrate on motorsports sponsorships (DIRTcar Nationals, World of Outlaws) and the Two Guys Garage TV partnership.

Federated operates a federated/cooperative-like distribution model, where revenue flows through affiliated independent stores rather than a centralized corporate retail chain. The corporate entity itself runs on 101–250 employees under CEO Sue Godschalk and newly appointed President Roy Kent (January 2026). Revenue is not publicly disclosed, and there is no evidence of institutional ownership, parent company control, or active M&A activity.

Short descriptiontext

Federated Auto Parts is a privately held U.S. auto parts distribution network operating over 4,000 affiliated stores nationwide, supplying OEM-spec parts to professional technicians and do-it-yourself consumers.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersStaunton, United States
HQ citystring
Staunton
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
auto parts distribution, automotive aftermarket, OEM replacement parts, auto parts retail network, parts distribution network
Industry3 codes
1Automotive Parts & Accessories Omnichannel
CodeCRAFAEALPrimaryYes
2Automotive Parts, Tools & Accessories Marketplaces
CodeCRAFABAJPrimaryNo
3Automotive Parts, Tires & Workshop Supplies Marketplaces
CodeCRAFAHADPrimaryNo
NAICS code3 codes
  • Motor Vehicle Supplies and New Parts Merchant Wholesalers42312
  • Automotive Parts and Accessories Retailers44133
  • Automotive Parts and Accessories Retailers441330
SIC code2 codes
  • Wholesale-Motor Vehicle Supplies & New Parts5013
  • Retail-Auto & Home Supply Stores5531
Product category
Auto Parts Distribution
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Auto Parts Distribution
TypeHardware Sales
Description

Federated Auto Parts operates as a nationally known auto parts distribution network. The company distributes quality automotive parts through a network of over 4,000 stores to both trained professionals and do-it-yourselfers. Products meet or exceed OEM specifications and are sourced from America's top automotive part manufacturers.

federatedautoparts.com:443
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
GTM typeB2B
B2B
Offering typeServices
Services
Brand1 of 3 records shown
1Two Guys Garage TV
Description

Partnership with Two Guys Garage TV show

federatedautoparts.com:443
+2 more records
Core offering1 text field

Federated Auto Parts operates a nationally known auto parts distribution network of over 4,000 affiliated stores across the United States. The company distributes quality automotive parts that meet or exceed OEM specifications, sourced from America's top automotive part manufacturers, to both trained professional technicians and do-it-yourself consumers. The Federated Link Parts Ordering system enables online parts ordering across the affiliated store network.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Federated Auto Parts operates as an auto parts distribution network offering products through over 4,000 stores across the country. The company provides quality automotive parts that meet or exceed O.E.M. specifications, sourced from America's top automotive part manufacturers. Their primary customer-facing offerings include the Federated Link Parts Ordering system for online ordering and the physical store network serving both professional technicians and do-it-yourself consumers.

Product and service2 records
1Auto Parts Distribution Network
CategoryAuto parts distribution
Description

Nationally recognized auto parts distribution network of over 4,000 stores across the U.S., distributing quality automotive parts that meet or exceed OEM specifications to professional automotive technicians and DIY consumers.

2Federated Link Parts Ordering
CategoryOnline ordering platform
Description

Online parts ordering system enabling customers to place orders for automotive parts through the Federated distribution network.

Scale indicator1 record

Each record includes

Type, Value, Description, Source

Partnership4 partners
Strategic tierCoreTypeGTM or Marketing PartnerAnnounced on2025-02-08
Description

Federated Auto Parts has extended its multi-year sponsorship of DIRTcar Nationals. The company will continue supporting race events in 2025, including sponsoring the Work Zone at races and marquee events such as DIRTcar Nationals and the Ironman 55.

Strategic tierCoreTypeGTM or Marketing PartnerAnnounced on2025-02-08
Description

Federated Auto Parts has extended its multi-year sponsorship of the World of Outlaws NOS Energy Sprint Car Series. This partnership includes continued support for race events and marquee events in 2025.

3Two Guys Garage TV
Strategic tierMinorTypeGTM or Marketing Partner
Description

Television sponsorship partnership featuring automotive content. Federated Auto Parts appears as a partner on the Two Guys Garage TV show.

federatedautoparts.com:443
Strategic tierMinorTypeGTM or Marketing Partner
Description

Association partnership supporting Right to Repair awareness initiatives. Federated Auto Parts participates in Right to Repair awareness campaigns.

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Operates the closest comparable model to Federated: a nationwide distribution network of independent auto parts stores carrying branded OEM-equivalent parts and serving both professional installers and DIY consumers.

TypeDirect peer
Description

Largest U.S. specialty retailer of automotive parts and accessories, selling directly to both DIY and professional customers through company-owned stores — direct head-to-head competitor in the same customer segments Federated serves.

TypeDirect peer
Description

Large publicly traded auto parts retailer with dual DIY/pro customer focus, dual-store brands (O'Reilly and VIP), and a national distribution footprint overlapping Federated's professional installer value proposition.

TypeDirect peer
Description

Major U.S. auto parts retailer and owner of CARQUEST and Worldpac — competes with Federated for both DIY consumers and professional installers via multi-brand store network and B2B programs.

TypeDirect peer
Description

Parent of NAPA Auto Parts and the closest publicly traded analogue of Federated's distribution-network business model, with consolidated buying group economics across independent NAPA affiliates.

TypeDirect peer
Description

Distribution network of independent auto parts stores owned by Advance Auto Parts, directly comparable to Federated's affiliate-based distribution model targeting professional installers.

TypeDirect peer
Description

Wholesale distributor of OEM parts to independent repair shops and service providers; a direct B2B peer in the professional installer supply chain that Federated's primary customer segment relies on.

TypeDirect peer
Description

Online-first catalog auto parts retailer with a deep multi-brand SKU catalog — competes for Federated's DIY do-it-yourselfer segment via digital catalog convenience and price transparency.

TypeEmerging player
Description

E-commerce-driven auto parts and accessories platform (acquired Auto-Wares Group) with growing digital distribution depth; represents the online specialty parts competitive vector targeting DIY consumers Federated also serves.

TypeBroad incumbent
Description

Major U.S. manufacturer and supplier of aftermarket automotive replacement parts, with private-label and 'new-to-the-aftermarket' SKUs sold through distributors including Federated-affiliated stores.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Federated Auto Parts

Auto Parts Distributionfederatedautoparts.com

Federated Auto Parts is a privately held U.S. auto parts distribution network operating over 4,000 affiliated stores nationwide, supplying OEM-spec parts to professional technicians and do-it-yourself consumers.

What Federated Auto Parts does

Federated Auto Parts is a privately held U.S. auto parts distribution network founded in 1985 and headquartered in Staunton, Virginia. The company aggregates more than 4,000 affiliated Auto Parts stores across all 50 U.S. states plus Alaska, Hawaii, and Puerto Rico, selling automotive parts that meet or exceed OEM specifications and are sourced from American manufacturers. Its customer base is split horizontally between trained professional technicians/repair shops and individual do-it-yourself consumers, with no public pricing disclosure and no named enterprise accounts identified in the source data.

The company's core technology surface is the Federated Link Parts Ordering system, an online ordering platform that sits on top of the physical store network and serves as a digital order-capture layer for both professional and DIY customers. Beyond this, Federated's digital footprint is limited — no mobile app, no public APIs, no documented AI/ML capabilities, and no disclosed integrations beyond marketing partnerships and an affiliation with the Auto Care Association's Right to Repair awareness initiative. Brand-building efforts concentrate on motorsports sponsorships (DIRTcar Nationals, World of Outlaws) and the Two Guys Garage TV partnership.

Federated operates a federated/cooperative-like distribution model, where revenue flows through affiliated independent stores rather than a centralized corporate retail chain. The corporate entity itself runs on 101–250 employees under CEO Sue Godschalk and newly appointed President Roy Kent (January 2026). Revenue is not publicly disclosed, and there is no evidence of institutional ownership, parent company control, or active M&A activity.

Federated Auto Parts firmographics

Firmographics
Name
Federated Auto Parts
Legal name
Federated Auto Parts
Website
https://federatedautoparts.com
Company type
Private
Founded year
1985
Operating status
Operating
Headcount range
101–250 employees
Short description
Federated Auto Parts is a privately held U.S. auto parts distribution network operating over 4,000 affiliated stores nationwide, supplying OEM-spec parts to professional technicians and do-it-yourself consumers.
Ownership category
akta.pro rank

Federated Auto Parts industry classification

Industry
Product category
Auto Parts Distribution
NAICS
Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Automotive Parts and Accessories Retailers (44133), Automotive Parts and Accessories Retailers (441330)
SIC
Wholesale-Motor Vehicle Supplies & New Parts (5013), Retail-Auto & Home Supply Stores (5531)
akta.pro primary industry
Automotive Parts & Accessories Omnichannel (CRAFAEAL)
akta.pro secondary industries
Automotive Parts, Tools & Accessories Marketplaces (CRAFABAJ), Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)

Keywords

  • Auto parts distribution
  • Automotive aftermarket
  • OEM replacement parts
  • Auto parts retail network
  • Parts distribution network

Where Federated Auto Parts is headquartered

Location

Headquarters

HQ city
Staunton
HQ country
United States
HQ region
North America

Markets served

Federated Auto Parts business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

  1. Auto Parts Distribution: Federated Auto Parts operates as a nationally known auto parts distribution network. The company distributes quality automotive parts through a network of over 4,000 stores to both trained professionals and do-it-yourselfers. Products meet or exceed OEM specifications and are sourced from America's top automotive part manufacturers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Federated Auto Parts product offering

Product offering

Core offering

Federated Auto Parts operates a nationally known auto parts distribution network of over 4,000 affiliated stores across the United States. The company distributes quality automotive parts that meet or exceed OEM specifications, sourced from America's top automotive part manufacturers, to both trained professional technicians and do-it-yourself consumers. The Federated Link Parts Ordering system enables online parts ordering across the affiliated store network.

Product overview

Federated Auto Parts operates as an auto parts distribution network offering products through over 4,000 stores across the country. The company provides quality automotive parts that meet or exceed O.E.M. specifications, sourced from America's top automotive part manufacturers. Their primary customer-facing offerings include the Federated Link Parts Ordering system for online ordering and the physical store network serving both professional technicians and do-it-yourself consumers.

Differentiator

Problem solved

Functional benefit

Brands

  • Two Guys Garage TV: Partnership with Two Guys Garage TV show
  • Federated Link
  • Vendor Hall of Fame

Products and services

  • Auto Parts Distribution Network Nationally recognized auto parts distribution network of over 4,000 stores across the U.S., distributing quality automotive parts that meet or exceed OEM specifications to professional automotive technicians and DIY consumers.
  • Federated Link Parts Ordering Online parts ordering system enabling customers to place orders for automotive parts through the Federated distribution network.

Companies that use Federated Auto Parts

Customer profile

Segments2 records

Ideal customer profiles2 records

Federated Auto Parts technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Federated Auto Parts partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core and minor.

  • DIRTcar NationalscoreGTM or Marketing Partner · 8 February 2025Federated Auto Parts has extended its multi-year sponsorship of DIRTcar Nationals. The company will continue supporting race events in 2025, including sponsoring the Work Zone at races and marquee events such as DIRTcar Nationals and the Ironman 55.
  • World of Outlaws NOS Energy Sprint Car SeriescoreGTM or Marketing Partner · 8 February 2025Federated Auto Parts has extended its multi-year sponsorship of the World of Outlaws NOS Energy Sprint Car Series. This partnership includes continued support for race events and marquee events in 2025.
  • Two Guys Garage TVminorGTM or Marketing PartnerTelevision sponsorship partnership featuring automotive content. Federated Auto Parts appears as a partner on the Two Guys Garage TV show.
  • Auto Care Association Right to RepairminorGTM or Marketing PartnerAssociation partnership supporting Right to Repair awareness initiatives. Federated Auto Parts participates in Right to Repair awareness campaigns.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Federated Auto Parts competitors and assessment

Company assessment

Direct peers

  • NAPA Auto Parts: Operates the closest comparable model to Federated: a nationwide distribution network of independent auto parts stores carrying branded OEM-equivalent parts and serving both professional installers and DIY consumers.
  • AutoZone: Largest U.S. specialty retailer of automotive parts and accessories, selling directly to both DIY and professional customers through company-owned stores — direct head-to-head competitor in the same customer segments Federated serves.
  • O'Reilly Auto Parts: Large publicly traded auto parts retailer with dual DIY/pro customer focus, dual-store brands (O'Reilly and VIP), and a national distribution footprint overlapping Federated's professional installer value proposition.
  • Advance Auto Parts: Major U.S. auto parts retailer and owner of CARQUEST and Worldpac — competes with Federated for both DIY consumers and professional installers via multi-brand store network and B2B programs.
  • Genuine Parts Company: Parent of NAPA Auto Parts and the closest publicly traded analogue of Federated's distribution-network business model, with consolidated buying group economics across independent NAPA affiliates.
  • CARQUEST Auto Parts: Distribution network of independent auto parts stores owned by Advance Auto Parts, directly comparable to Federated's affiliate-based distribution model targeting professional installers.
  • Worldpac: Wholesale distributor of OEM parts to independent repair shops and service providers; a direct B2B peer in the professional installer supply chain that Federated's primary customer segment relies on.
  • RockAuto: Online-first catalog auto parts retailer with a deep multi-brand SKU catalog — competes for Federated's DIY do-it-yourselfer segment via digital catalog convenience and price transparency.

Emerging players

  • Parts iD: E-commerce-driven auto parts and accessories platform (acquired Auto-Wares Group) with growing digital distribution depth; represents the online specialty parts competitive vector targeting DIY consumers Federated also serves.

Broad incumbents

  • Dorman Products: Major U.S. manufacturer and supplier of aftermarket automotive replacement parts, with private-label and 'new-to-the-aftermarket' SKUs sold through distributors including Federated-affiliated stores.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Federated Auto Parts social profiles

Digital presence

Federated Auto Parts financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Federated Auto Parts leadership team

Management profile

Number of profiles

Profiles2 records

Federated Auto Parts funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Federated Auto Parts M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Federated Auto Parts

What does Federated Auto Parts do?

Federated Auto Parts operates a nationally known auto parts distribution network of over 4,000 affiliated stores across the United States. The company distributes quality automotive parts that meet or exceed OEM specifications, sourced from America's top automotive part manufacturers, to both trained professional technicians and do-it-yourself consumers. The Federated Link Parts Ordering system enables online parts ordering across the affiliated store network.

Is Federated Auto Parts a public or private company?

Federated Auto Parts is a private company. It is classified as unknown and is currently operating.

When was Federated Auto Parts founded?

Federated Auto Parts was founded in 1985. It employs 101 to 250 people.

Where is Federated Auto Parts based?

Federated Auto Parts is headquartered in Staunton, United States, in the North America region.

How does Federated Auto Parts make money?

One revenue line is on record: auto Parts Distribution.

Who are Federated Auto Parts's main competitors?

Direct peers on record are NAPA Auto Parts, AutoZone, O'Reilly Auto Parts, Advance Auto Parts, Genuine Parts Company, CARQUEST Auto Parts, Worldpac and RockAuto. Parts iD is listed as an emerging player. Dorman Products is listed as a broad incumbent.

Does Federated Auto Parts have an API?

No public API is recorded for Federated Auto Parts.

What industry is Federated Auto Parts in?

Federated Auto Parts's product category is Auto Parts Distribution. Its primary akta.pro industry code is CRAFAEAL, Automotive Parts & Accessories Omnichannel, with a secondary code of CRAFABAJ, Automotive Parts, Tools & Accessories Marketplaces. Its NAICS code is 42312 and its SIC code is 5013.

Unlock the full company data

50 free credits on sign-up, no credit card required.

Contact sales
Live signals
BrakeandfrontendFederated Auto Parts Names Roy Kent as PresidentRoy Kent has been appointed president of Federated Auto Parts, announced by CEO Sue Godschalk. Kent's extensive experience in the auto parts industry and leadership roles at Federated and other companies was highlighted as key to his selection.DirtcarnationalsFederated Auto Parts Extends With DIRTcar Nationals, Continues World of Outlaws PartnershipFederated Auto Parts has signed a new multi-year agreement to remain the title sponsor of DIRTcar Nationals at Volusia Speedway Park in Florida while continuing its support of the World of Outlaws NOS Energy Sprint Car Series. The company will also promote its Federated Car Care brand through Work Zone sponsorship at every race and several marquee events including DIRTcar Nationals and the Ironman 55. The extension coincides with Federated Auto Parts celebrating its 40th anniversary in 2025, with the partnership having begun in 2023.Aftermarket MattersFederated to sponsor DIRTcar Nationals and World of Outlaws in 2024Federated Auto Parts has announced its continued sponsorship of the 2024 DIRTcar Nationals and select World of Outlaws sprint car races. The agreement includes branding rights for the event's work area and a major associate sponsorship role on driver Logan Schuchart’s No. 1 sprint car.GlobeNewswireExide Technologies Appointed an Approved Supplier to Federated Auto PartsExide Technologies was appointed as an approved supplier to Federated Auto Parts, allowing it to supply batteries and related services to the company's 155 distribution centers and over 4,000 auto parts stores across North America. The partnership includes automotive, heavy-duty, marine, lawn and garden, and powersport batteries, with Exide noted as the Official Battery of NASCAR.