ING Bank
ING Bank is a Dutch-headquartered universal bank (ING Groep N.V., Euronext: INGA) operating a Romanian branch that delivers digital-first retail, SME, and corporate banking, lending, insurance, and asset management via the ING Home'Bank platform.
- Company typePublic
- Founded1994
- HeadquartersBucharest, Romania
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What ING Bank does
ING Bank N.V. Amsterdam, Sucursala București is the Romanian branch of ING Groep N.V., a Dutch multinational banking and financial services group publicly listed on Euronext Amsterdam (ticker: INGA). Operating in Romania since 1994, ING delivers retail, SME, and corporate banking through a digital-first model anchored on the ING Home'Bank mobile and web platform, supplemented by a physical ING Offices branch network. The retail stack spans current account tiers (ING Go, ING More, ING Extra, Free@ING under-24, ING Young for 10–18, ING Together, ING Elementar), credit products (ING Personal fixed-rate loans at 5.99–15.99%, ING Credit Ipotecar mortgage, ING Noua Casă state-guaranteed mortgage, refinancing, Extra'Rol overdraft, credit cards), savings and investments (term deposits, mutual funds, Round Up, children's savings), and six distributed insurance lines (Travel, Home, Health, Vita, Salary, Credit Protect) channelled through the proprietary Amsterdam Broker de Asigurare. SME and corporate banking adds ING Business web/mobile with real-time FX, POS and SoftPOS payment acceptance, factoring, sustainable financing, and European funds access; the corporate franchise extends to syndicated lending, project finance, Eurobond bookrunning, and green project finance across Europe and Asia.
The underlying technology platform combines the ING Home'Bank proprietary stack with RoPay instant payments integration via Transfond, Google Pay and Visa rails, geolocation-based fraud detection, automated KYC via the D.G.E.P. government records partnership, and 3D Secure online authentication. Revenue is generated through four primary streams: interest income from lending (variable and fixed-rate loans), transaction and account maintenance fees, insurance product commissions distributed via Amsterdam Broker, and asset management fees including the newly integrated ING TFI fund platform in Poland. Distribution is digital-led: Home'Bank app (rated 4.8 on Google Play), 100% online onboarding with instant virtual card delivery, member-get-member referral (up to 800 lei per referral), and a multi-channel marketing presence across Facebook, Instagram, LinkedIn, TikTok, YouTube, plus event sponsorships. Customer segments are horizontally stratified — mass-market Romanian consumers, SMEs/micro-enterprises, and large corporations — with European Best Cash Management Bank 2025 (Euromoney) recognition reinforcing brand positioning, while the strategic agenda emphasizes sustainability (EUR 1.5 billion in sustainable corporate financing in 2024) and inorganic expansion including the full takeover of Goldman Sachs TFI.
ING Bank firmographics
Firmographics- Name
- ING Bank
- Legal name
- ING Bank N.V. Amsterdam, Sucursala București
- Website
- https://ing.ro
- Company type
- Public
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- ING Bank is a Dutch-headquartered universal bank (ING Groep N.V., Euronext: INGA) operating a Romanian branch that delivers digital-first retail, SME, and corporate banking, lending, insurance, and asset management via the ING Home'Bank platform.
- Ownership category
- akta.pro rank
ING Bank industry classification
Industry- Product category
- Retail and Commercial Banking
- NAICS
- Commercial Banking (52211), Depository Credit Intermediation (5221), Commercial Banking (522110)
- SIC
- National Commercial Banks (6021), State Commercial Banks (6022), Personal Credit Institutions (6141)
- akta.pro primary industry
- Retail-focused Neobanks (Mass Market) (FSABAFAA)
- akta.pro secondary industries
- Multi-Currency Accounts, Wallets & IBAN Services (FSAMAIAG), Customer Experience & Engagement (CRM, Support, Rewards, Loyalty) (FSAGAAAM), Banking-as-a-Service (BaaS) Neobanks / Neobank Enablers (FSABAFAL)
Keywords
Where ING Bank is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Offices2 records
Markets served
ING Bank business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Interest income from lending: ING Bank generates revenue primarily through interest income on variable and fixed-rate loans including personal loans (ING Personal), mortgages (ING Ipotecar, ING Noua Casă), credit cards, and overdraft facilities. Interest rates range from approximately 5.99% to 15.99% for personal loans.
- Transaction and account fees: Revenue from account maintenance fees, ATM withdrawal fees, international transfer fees, and payment processing services across retail and business banking.
- Insurance product commissions: ING acts as an insurance distributor through its Amsterdam Broker de Asigurare subsidiary, earning commissions on insurance products sold to retail clients including ING Travel Protect, ING Home Protect, ING Health Protect, ING Vita Protect, ING Salary Protect, ING Credit Protect, and group life insurance.
- Asset management and investment products: ING distributes mutual funds and manages assets through its network, including the newly rebranded ING TFI following the full acquisition of Goldman Sachs TFI in Poland.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | ING Go - Free package with 0 ATM commissions |
| Subscription | Monthly | ING Salary Protect - 3 tiers: 15 lei / 30 lei / 45 lei per month |
| Usage-based | Monthly | ING Credit Protect - 0.1794% monthly rate on credit balance |
| Subscription | Monthly | ING Travel Protect - 10% discount for group bookings (2-10 travelers) |
| Subscription | Monthly | ING Personal loan - Interest rate fixed between 5.99% and 15.99% |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
ING Bank product offering
Product offeringCore offering
ING Bank N.V. Amsterdam, Sucursala București provides universal banking services in Romania across retail, SME, and corporate segments. Its core offering spans current accounts and payment services (ING Go, More, Extra, Free@ING), consumer lending (personal loans, mortgages, credit cards, overdrafts), savings and investment products (term deposits, mutual funds), insurance distribution (Travel, Home, Health, Vita, Credit, Salary Protect), SME financing and payment acceptance (POS, SoftPOS, e-Commerce), and wholesale banking (syndicated loans, project finance, sustainable financing). All services are delivered through a digital-first platform centered on the ING Home'Bank app and web interface, supplemented by a physical branch network.
Product overview
ING Bank operates as a universal banking group headquartered in the Netherlands, offering a comprehensive multi-channel banking platform. Its product portfolio spans three primary segments: retail banking (Persoane fizice) with consumer accounts, credit, savings, and insurance products; SME/business banking (IMM) with operational accounts, financing, and digital banking tools; and corporate/corporate banking (Companii mari) for large enterprises. The retail offering is organized around the ING Home'Bank digital platform as the central hub, supplemented by a suite of current account packages (ING Go, ING More, ING Extra, Free@ING, ING Young, ING Together), personal credit products (ING Personal, ING Credit Card, ING Credit Ipotecar, ING Noua Casă, ING Refinanțare), savings and investment solutions (term deposits, mutual funds, Round Up, children's savings), and a broad insurance product range distributed through Amsterdam Broker de Asigurare including ING Travel Protect, ING Home Protect, ING Health Protect, ING Vita Protect, ING Credit Protect, and ING Salary Protect. The SME segment offers ING Business (web/mobile banking), specialized current accounts (ING Fix), POS and e-commerce payment acceptance, business credit facilities, and sustainable financing options. All segments are accessible via the ING Home'Bank app and web platform, with real-time services including RoPay instant payments, currency exchange, and 3D Secure online authentication.
Differentiator
Problem solved
Functional benefit
Brands
- ING Go: Free current account package with 0% commissions at any ATM, targeting day-to-day banking needs.
- ING More
- ING Extra
- ING Young
- ING Travel Protect
- ING Home Protect
- ING Health Protect
- ING Vita Protect
- ING Credit Protect
- ING Salary Protect
- Free@ING
- ING Together
- RoPay
- ING Elementar
- ING Home'Bank
- ING Business
Products and services
- ING Go Current Account Free current account package with 0% commission at any ATM in Romania. Includes instant virtual card and basic banking features.
- ING More Current Account Mid-tier current account package targeting day-to-day banking, savings, and protection needs.
- ING Extra Current Account Premium current account package offering enhanced banking benefits, savings features, protection products, and travel advantages.
- Free@ING Commission-free banking package for customers under 24 years old with free account management and card services.
- ING Young Internet banking and debit card product for children aged 10-18, allowing parents to manage a sub-account.
- ING Together Joint account product enabling multiple people to jointly manage shared finances.
- ING Elementar Basic banking account product offering essential banking services for customers seeking simple account management.
- Virtual Card ING Virtual debit card available instantly for online payments, POS transactions, and cash withdrawals after enrollment in a digital wallet.
- ING Personal Loan (Credit de nevoi personale) Personal loan with fixed interest rate ranging from 5.99% to 15.99%, designed for various personal financing needs with predictable monthly payments.
- ING Credit Card Credit card product offering flexible financing with various rewards and benefits for ING customers.
- ING Credit Ipotecar (Mortgage) Mortgage loan with fixed interest rate for 5 years, designed for home purchases and property investments.
- ING Noua Casă Government-supported mortgage loan product for purchasing new homes under the Romanian state guarantee program.
- ING Refinanțare Loan refinancing product offering reduced interest rates and extra funds by consolidating existing credit obligations into a single ING loan.
- Extra'Rol Overdraft Overdraft facility providing flexible access to additional funds on the current account, available for online application.
- ING Travel Protect International travel insurance product developed in partnership with Allianz-Tiriac, available for purchase via the ING app up to 2 hours before departure. Covers medical expenses, emergency assistance, lost documents, luggage damage/theft, sports injuries, and third-party harm.
- ING Home Protect Home insurance product providing financial protection for the policyholder's residence and belongings against covered risks.
- ING Health Protect Health insurance product providing financial support in case of surgical interventions.
- ING Vita Protect Life insurance product designed to provide financial security for the policyholder's family in case of unexpected events.
- ING Credit Protect Credit protection insurance covering personal loan payments in case of death, disability, medical leave, or job loss. Premium is 0.1794% of outstanding credit balance monthly; covers up to 9 monthly installments per event.
- ING Salary Protect Income protection insurance with three packages (15/30/45 lei per month) providing financial support in case of disability, unemployment, or prolonged medical leave. Includes Back2Work job assistance service.
- ING Savings and Term Deposits Savings and term deposit products offering customers various options to earn interest on idle funds, including business savings accounts and fixed-term deposits.
- Mutual Funds (Fonduri Mutuale) Mutual fund investment products distributed through ING, allowing customers to invest in diversified portfolios managed by professional fund managers.
- ING TFI (Asset Management) Asset management and mutual fund distribution product following ING Bank Śląski's full acquisition of Goldman Sachs TFI, rebranded as ING TFI. Serves 778,000+ clients with PLN 56 billion in assets under management.
- ING Business Platform Digital banking platform for SMEs and companies offering account management, payment processing, real-time currency exchange (09:00-17:00, up to 15,000,000 lei), and financial tools via web and mobile.
- RoPay Instant Payments Romania's national instant payment system integrated into ING Home'Bank, enabling real-time bill payments and fund transfers with zero commissions.
- Instant EUR Incoming Payments Instant EUR incoming payment capability enabling faster and fee-free transfers across European countries adopting EUR; funds received within seconds regardless of account currency.
- ING Wholesale Banking (Syndicated Lending & Project Finance) Wholesale banking division leading and participating in syndicated loans, Eurobond issuances, green project financing, and structured finance deals across Europe. Examples include EUR 650 million syndicated secured borrowing base for Cefetra Group, EUR 500 million Eurobond for Wolters Kluwer, and EUR 460 million green project financing for Enery's Ogrezeni solar-plus-BESS project.
Quantifiable outcome
- Over EUR 1.5 billion in sustainable corporate financing mobilized in 2024
- +3 more outcomes
Companies that use ING Bank
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
ING Bank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability1 record
Feature3 records
ING Bank partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- TransfondcoreTransfond is the Romanian payment infrastructure operator that manages the RoPay national instant payment system. ING Bank partnered with Transfond to integrate RoPay into Digi Romania's billing process, enabling Digi Romania subscribers to pay bills instantly through their ING banking app without manually entering card details or invoice numbers.
- Allianz-TiriaccoreAllianz-Tiriac is ING Bank Romania's insurance partner for ING Travel Protect, an international travel insurance product available for purchase through ING's app up to two hours before departure. The policy covers medical expenses, emergency assistance, lost documents, luggage damage or theft, sports injuries, and third-party harm.
- Direcția Generală pentru Evidența Persoanelor (D.G.E.P.)coreING Bank Romania partnered with D.G.E.P. (General Directorate for Personal Records) to automate customer data validation and updates. Starting January 2025, ING periodically queries D.G.E.P. for all Romanian resident customers (adults and minors turning 14), automatically updating identity data in ING's systems. This partnership reduces customer KYC burden and enhances AML compliance.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
ING Bank competitors and assessment
Company assessmentDirect peers
- Banca Transilvania: Romania's largest locally-owned commercial bank offering retail, SME, and corporate banking across Romania. Directly competes with ING in retail current accounts, lending, and the SMB/corporate segments, including the EUR 150 million+ Pehart consortium deal co-led with ING.
- OTP Bank România: Hungarian-headquartered OTP Group's Romanian subsidiary; a universal bank with strong retail and SME franchise, directly competing with ING in current accounts, consumer credit, and digital onboarding.
- BCR (Banca Comercială Română): ERSTE Group's Romanian subsidiary, a universal bank providing retail, SME, and corporate banking. Closest like-for-like comparison to ING Bank Romania given similar universal banking model with both digital channels and branch network; included in the same ROBOR fine cohort.
- UniCredit Bank România: Local arm of UniCredit, an Italian pan-European banking group. Comparable as a multi-channel universal bank focused on retail, SME, and corporate banking in Romania, with overlapping loan and payment products.
- Raiffeisen Bank România: Subsidiary of Austrian Raiffeisen Bank International, providing retail, SME, and corporate banking in Romania. Directly comparable as a foreign-controlled universal bank targeting the same retail and corporate customer segments via a digital-plus-branch model.
- BRD – Groupe Société Générale: Société Générale's Romanian retail and corporate bank, one of ING's closest competitors in Romanian retail current accounts, lending, and card products. Operates a similar mix of digital and branch-based banking under EU banking group governance.
- Garanti BBVA (România): Turkish-origin (now BBVA-owned) Romanian universal bank, another foreign-controlled entrant offering retail and SME banking products directly competitive with ING's portfolio.
- Alpha Bank România: Greek Alpha Group's Romanian subsidiary, a universal bank with retail, SME, and corporate lines. Provides a comparable mix of digital and branch-based banking to ING's Romanian customer base.
Regional players
- CEC Bank: Romanian state-owned commercial bank with the country's largest branch network. Competes with ING for mass-market retail deposits and government-related payment flows, leveraging national footprint advantage.
Emerging players
- Revolut România: Digital-only neobank operating in Romania with multi-currency accounts, instant payments, and fee-light card products. Compresses ING's transactional revenue and directly competes for younger, mobile-first retail customers where ING's Free@ING and ING Young positioning overlaps.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ING Bank social profiles
Digital presenceING Bank compliance and trust
Trust signalCompliance8 records
ING Bank financial estimates
Financial estimateRevenue estimate
Valuation estimate
ING Bank leadership team
Management profileNumber of profiles
Profiles5 records
ING Bank subsidiaries and ownership
Company hierarchySubsidiaries5 records
ING Bank funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ING Bank M&A and investment
M&A and investmentM&A
Investments30 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ING Bank
What does ING Bank do?
ING Bank N.V. Amsterdam, Sucursala București provides universal banking services in Romania across retail, SME, and corporate segments. Its core offering spans current accounts and payment services (ING Go, More, Extra, Free@ING), consumer lending (personal loans, mortgages, credit cards, overdrafts), savings and investment products (term deposits, mutual funds), insurance distribution (Travel, Home, Health, Vita, Credit, Salary Protect), SME financing and payment acceptance (POS, SoftPOS, e-Commerce), and wholesale banking (syndicated loans, project finance, sustainable financing). All services are delivered through a digital-first platform centered on the ING Home'Bank app and web interface, supplemented by a physical branch network.
Is ING Bank a public or private company?
ING Bank is a public company. It is classified as public and is currently operating.
When was ING Bank founded?
ING Bank was founded in 1994. It employs 1,001 to 5,000 people.
Where is ING Bank based?
ING Bank is headquartered in Bucharest, Romania, in the Europe region.
How does ING Bank make money?
Four revenue lines are on record. Interest income from lending is the primary driver. The others are transaction and account fees, insurance product commissions and asset management and investment products.
Who are ING Bank's main competitors?
Direct peers on record are Banca Transilvania, OTP Bank România, BCR (Banca Comercială Română), UniCredit Bank România, Raiffeisen Bank România, BRD – Groupe Société Générale, Garanti BBVA (România) and Alpha Bank România. CEC Bank is listed as a regional player. Revolut România is listed as an emerging player.
Does ING Bank have an API?
No public API is recorded for ING Bank.
What industry is ING Bank in?
ING Bank's product category is Retail and Commercial Banking. Its primary akta.pro industry code is FSABAFAA, Retail-focused Neobanks (Mass Market), with a secondary code of FSAMAIAG, Multi-Currency Accounts, Wallets & IBAN Services. Its NAICS code is 52211 and its SIC code is 6021.