Skratch Labs

What Skratch Labs does

Skratch Labs is a Boulder, Colorado-based sports nutrition company founded in 2012 that develops a modular hydration, fueling, and recovery system for endurance and recreational athletes. Its technical core is formulation science rather than software: a sodium citrate-based electrolyte profile designed to match average sweat composition (400mg sodium/L, 80mg potassium/L, 100mg calcium/L, 80mg magnesium/L), low osmolality for faster fluid absorption, Cluster Dextrin (highly-branched cyclic dextrin) carbohydrates in its Super High-Carb line to reduce GI distress, and the BC30 (Bacillus coagulans GBI-30 6086) probiotic in its Recovery Sport Drink Mix. Products are positioned around real food ingredients — real fruit for flavor, oats and nut butters in bars — rather than artificial sweeteners, dyes, or flavors.

The company's product portfolio spans Hydration Sport Drink Mix (flagship, 10 flavors), Unsweetened Hydration Sport Drink Mix, Super High-Carb Sport Drink Mix (~50g carbs/serving), Energy Chews Sport Fuel, Energy Bar Sport Fuel, Recovery Sport Drink Mix (4:1 carb-to-protein ratio), and an Electrolyte Booster add-on. Pricing is unit-based, ranging from $1.65-$3.50 per serving for drink mixes, with bundles offering 10-13% savings. Skratch operates a multi-channel business model: direct-to-consumer e-commerce at skratchlabs.com, wholesale through a B2B portal (b2b.skratchlabs.com), USA retail distribution via a store locator, and international shipping to the EU, Canada, and Germany. Revenue streams include one-time DTC and wholesale purchases plus a subscription-style Loyalty Lab rewards program (10 points per $1 spent) that drives repeat purchase behavior.

The brand was developed on the pro cycling tour and maintains credibility through endorsements from Olympic medalists and world champions (Haley Batten, Adam Peterman, Caroline Wreszin, Heather Fischer). Marketing is multi-channel — content/blog, Instagram, Strava, YouTube, TikTok, Facebook, email, event sponsorships, and pro/collegiate team partnerships. The company operates the Skratch Labs Table, a flagship restaurant and retail store in Boulder, CO, as a brand experience and food-service extension. Co-branded partnerships with HydraPak, Bivo, Ciele Athletics, and USA Cycling extend distribution into accessories and the cycling community.

Name

Skratch Labs

Legal name

Skratch Labs

Website

https://skratchlabs.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Skratch Labs is a Boulder, Colorado-based sports nutrition company that develops a modular hydration, fueling, and recovery product system using real food ingredients for endurance and recreational athletes, distributed via DTC e-commerce, wholesale, retail, and international channels.

Ownership category

akta.pro rank

Product category

Sports Nutrition

NAICS

Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)

akta.pro secondary industries

Sports Drinks & Hydration Beverages (CRADAHAK), Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

Keywords

• Sports nutrition products
• Electrolyte replacement drinks
• Hydration drink mixes
• Endurance fueling chews
• Exercise recovery drinks

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales through skratchlabs.com. Products include hydration mixes, energy chews, energy bars, recovery drinks, and accessories. Individual servings, multi-packs, and bulk bags available at various price points.
2. Wholesale/B2B: Wholesale distribution to retailers through B2B portal (b2b.skratchlabs.com). Includes pro and collegiate team partnerships.
3. Loyalty Program: Loyalty Lab rewards program offering points for purchases, early access to products, and exclusive items. Generates repeat purchase behavior.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Skratch Labs designs and sells sports nutrition products including hydration drink mixes, energy chews, energy bars, and recovery drinks made from real food ingredients without artificial sweeteners. The products are formulated for endurance athletes and heavy sweaters, leveraging a sodium-citrate electrolyte profile and Cluster Dextrin carbohydrate technology developed alongside professional cycling teams.

Product overview

Skratch Labs is a sports nutrition company offering a modular hydration, fueling, and recovery system designed for endurance athletes. The portfolio centers on drink mixes (Hydration Sport Drink Mix, Unsweetened Hydration Sport Drink Mix, Super High-Carb Sport Drink Mix) complemented by add-on boosters (Electrolyte Booster), solid fuel formats (Energy Chews Sport Fuel, Energy Bar Sport Fuel), and post-workout recovery (Recovery Sport Drink Mix). Products use real food ingredients—real fruit, nuts, oats—rather than artificial additives. The system is designed so athletes can mix and match formats based on training type, sweat rate, and gut tolerance. Additional offerings include bundled variety packs, cookbooks, and branded gear/accessories.

Differentiator

Problem solved

Functional benefit

Products and services

• Hydration Sport Drink Mix
• Energy Chews
• Energy Bars
• Recovery Drink Mix
• Loyalty Lab Subscription

Quantifiable outcome

• 400mg sodium per serving matching average sweat loss
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• USA CyclingcoreGTM or Marketing PartnerCo-branded USA Cycling x Skratch Labs 'Pro Perk' Kit – Fuel System Edition, featuring a curated selection of energy bars, energy chews, and hydration drink mixes. Available through skratchlabs.com as a bundle package.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Gatorade (Pepsico): Gatorade is the dominant mass-market sports drink brand owned by Pepsico, with ubiquitous retail distribution and broad athlete marketing. It is a broad incumbent in the sports hydration/fueling category against which Skratch competes as a premium clean-label specialist.

Direct peers

• Precision Hydration: Precision Hydration offers electrolyte drinks and sweat-test-based hydration plans for endurance athletes. It directly competes with Skratch's electrolyte and hydration product lines and shares the science-led, sweat-composition-matching positioning.
• LMNT: LMNT is a direct competitor in the premium electrolyte drink mix category, offering unflavored and low-sugar electrolyte products marketed to athletes, keto/low-carb consumers, and heavy sweaters — a closely overlapping target persona with Skratch's Electrolyte Booster and Unsweetened Mix.
• Liquid I.V. Liquid I.V. is a fast-scaling D2C competitor in the electrolyte/hydration category. It is identified alongside Skratch as a key player in the global electrolyte supplement market and shares a clean-label, science-validated positioning with strong DTC and retail distribution.
• Maurten: Maurten is a premium endurance sports nutrition brand offering hydrogel-based sports drinks and energy gels. It targets the same elite endurance athlete persona as Skratch and competes in the high-end fueling and hydration categories with proprietary carbohydrate technology.
• Tailwind Nutrition: Tailwind Nutrition is a direct competitor in endurance sports nutrition, offering hydration and fueling drink mixes, energy gels, and recovery products targeted at the same endurance athlete persona as Skratch Labs, with comparable real-food, clean-label positioning.
• Honey Stinger: Honey Stinger offers honey-based energy gels, chews, bars, and hydration products targeted at endurance athletes. It competes directly with Skratch's Energy Chews and Energy Bar lines and shares the clean-ingredient positioning in the endurance sports nutrition category.
• Nuun Hydration: Nuun Hydration is a direct competitor in the sports electrolyte hydration category, offering tablet-based electrolyte drinks. It targets similar endurance and active-lifestyle consumers with a clean-label hydration proposition comparable to Skratch's Hydration Mix and Electrolyte Booster.
• GU Energy Labs: GU Energy Labs competes directly with Skratch Labs in the endurance fueling category, offering energy gels, chews, hydration mixes, and recovery drinks. It is one of the most established brands in endurance sports nutrition and shares Skratch's focus on the same cycling/running/triathlon customer base.

Emerging players

• UCAN: UCAN offers sports nutrition products using a proprietary slow-release carbohydrate (SuperStarch) for endurance fueling and recovery. It targets similar endurance and active-lifestyle consumers with differentiated carbohydrate technology, making it an emerging competitor to Skratch's Super High-Carb and Recovery product lines.

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/SkratchLabs
• Facebookfacebook.com/skratchlabs
• Instagraminstagram.com/skratchlabs/?hl=en
• TikToktiktok.com/@skratchlabs?lang=en
• Xx.com/SkratchLabs

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skratch Labs