Rabbit MX

Name

Rabbit MX

Legal name

Rabbit Impulsora de Mercados, S.A. de C.V.

Website

https://rabbitmx.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

B2B Wholesale Distribution & Last-Mile Supply

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Merchant-Integrated BNPL (Online Checkout) (FSAKACAA)

Keywords

• Corner store distribution
• Mobile ordering platform
• Field sales logistics
• Buy now pay later
• Financial inclusion services

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (Abastecimiento): Rabbit generates primary revenue through product sales to tiendas de abarrotes, offering consumer goods and essential products for restocking. Orders are placed via Aliado (field sales) visits or through the App Rabbit with delivery within 24 hours.
2. Crédito Rabbit Interest/Commission: Revenue share from credit product offered in partnership with Propaga. Commission of 4% + IVA (general) or 5% + IVA (Puebla) on credit used for purchases. Additional $200/day mora fee for late payments.
3. Recharge and Bill Payment Services: Commission revenue from facilitating mobile airtime recharges and bill payments through the Bolsa de Saldo system in partnership with Gestopago. Tendros can offer these services to their end customers.
4. Shipping Fees: $50 MXN delivery fee charged on orders under $500 to cover operational delivery costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Rabbit MX supplies consumer goods and essential products to Mexican corner stores (tiendas de abarrotes) through a hybrid physical-digital distribution model: weekly in-person visits by Aliado Rabbit field sales representatives and 24-hour delivery via the App Rabbit mobile application. The company bundles this restocking service with embedded financial services for tienda owners, including buy-now-pay-later credit (Crédito Rabbit, issued by partner Propaga with 15-day terms), mobile airtime recharges and bill payments (powered by Gestopago), and POS card acceptance (Terminal Rabbit, via GetNet/MITEC).

Product overview

Rabbit MX is a B2B e-commerce and financial services platform for Mexican corner stores (tiendas de abarrotes). The platform operates as a multi-channel system combining: (1) Venta Presencial — in-person sales via weekly visits from Aliado Rabbit representatives using tablet/printed catalogs; (2) Venta Digital — mobile app-based ordering (App Rabbit for iOS/Android) and WhatsApp ordering with 24-hour delivery; (3) Soluciones Financieras — a suite of financial services including Crédito Rabbit (buy now pay later credit via Propaga), Pago de Servicios (bill payment via Gestopago), Recargas de Tiempo Aire (airtime recharge via Gestopago), and Terminal Rabbit (POS terminals via GetNet/MITEC); and (4) Facturación Electrónica — CFDI electronic invoicing. The platform also integrates a product catalog, promotions system, and coverage across 14 Mexican states.

Differentiator

Problem solved

Functional benefit

Brands

• Rabbit Crédito: A revolving credit line product offered to tienda owners, enabling them to purchase goods now and pay within 15 days. Issued in partnership with Propaga (Michasan, S.A.P.I. de C.V.).
• Terminal Rabbit
• App Rabbit
• Aliado Rabbit

Products and services

• Venta Presencial (In-Person Sales) In-person sales service in which a Rabbit Aliado representative visits store owners weekly to take inventory orders using printed or tablet catalogs, enabling tienda restocking without leaving the premises. Targeted at SMB corner store owners across 14 Mexican states.
• Venta Digital (Digital Ordering Channel) Digital ordering channel allowing tienda owners to place orders through the App Rabbit mobile application or WhatsApp messaging (5580478377), with delivery within 24 hours. Minimum order $500 MXN. Targeted at SMB corner store owners who prefer digital ordering.
• App Rabbit Mobile application (iOS/Android) enabling tienda owners to browse the consumer-goods catalog, place orders, and manage purchases including Crédito Rabbit credit payments. Available on Google Play and Apple App Store.
• Crédito Rabbit Buy-now-pay-later revolving credit line offered to tienda owners for inventory purchases, issued by partner Propaga (Michasan, S.A.P.I. de C.V.). Provides 15-day payment terms, commission of 4% + IVA (general) or 5% + IVA (Puebla), and late fee of $200 MXN/day.
• Recargas de Tiempo Aire Airtime recharge service allowing tienda owners to sell prepaid mobile phone credit and data packages to their end customers, generating additional in-store revenue. Powered by Gestopago via the Bolsa de Saldo digital wallet.
• Pago de Servicios Bill payment service enabling tienda owners to accept payments for utilities (electricity, gas, internet, etc.) from their end customers, generating additional in-store traffic and revenue. Powered by Gestopago.
• Terminal Rabbit Point-of-sale (POS) terminal for accepting credit and debit card payments at the tienda, enabling tienda owners to capture electronic-payment transactions and reduce reliance on cash. Provided in partnership with GetNet / MITEC.

Quantifiable outcome

• Stores receive merchandise within 24 hours of ordering
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Gestopago (Gesto Pago de Servicios, S.A.P.I. de C.V.)coreTechnology or IntegrationGestopago provides the mobile recharge and bill payment infrastructure integrated into the App Rabbit via Bolsa de Saldo system. Users pre-load balance to pay for airtime recharges and bill payments. Gestopago administers the wallet system and handles transaction processing.
• CINEMEXminorGTM or Marketing PartnerMovie theater chain providing gift certificates (double tickets) as prizes in Rabbit promotional campaigns and dynamics for customer engagement.

Scale indicators4 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCIIMFO4mWIdDGIF3V3gdC7Q
• Facebookfacebook.com/mexrabbit
• Instagraminstagram.com/rabbit.mexico
• TikTokvm.tiktok.com/ZMRqFhc6s
• LinkedInlinkedin.com/company/rabbitmx

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rabbit MX