Anser
- Company typePrivate
- Founded-
- HeadquartersLos Angeles, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
Anser firmographics
Firmographics- Name
- Anser
- Website
- https://shopanser.com
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
Where Anser is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Anser business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Anser product offering
Product offeringCore offering
Anser is a healthcare startup that offers vitamin supplements for general consumers. The company sells its products directly through an e-commerce storefront at shopanser.com and positions its line as suitable "for everyone and everybody."
Product overview
SteroideApotheke is an online pharmacy platform operating across the EU with 4 warehouse locations. The platform offers over 300 laboratory-tested products from manufacturers SuperHuman Pharma, Deus Medical, Driada Medical, Hilma Biocare, and Astera Labs. The core offering includes injectable steroids (Anabolika Spritze), oral steroids (Anabolika Tabletten), testosterone products, weight loss medications (Semaglutid, Tirzepatid, Retatrutide), peptides (BPC-157, TB-500, GHK-Cu), SARMs, human growth hormone (HGH), potency enhancers, and post-cycle therapy products. The platform also provides supporting tools including TRT/tosterone dosage calculator, peptide calculator, and HGH calculator. Products ship discretely within the EU (Germany, Austria, Switzerland) in 5-10 business days, with payment via bank transfer or cryptocurrency. Approximately 95% of products are independently laboratory tested for purity and dosage accuracy.
Differentiator
Problem solved
Functional benefit
Products and services
- Vitamin Supplements Vitamin and dietary supplements sold directly to general consumers, positioned by the company as suitable "for everyone and everybody." Sold through Anser's own e-commerce site.
Companies that use Anser
Customer profileIdeal customer profiles1 record
Anser technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Anser partnerships and signals
Strategic signalRecent moves2 records
Anser competitors and assessment
Company assessmentDirect peers
- Olly: Mass-market DTC and retail vitamins/supplements brand (owned by Unilever) known for approachable branding — directly comparable in product category and gummy/vitamin positioning, with more retail distribution.
- Ritual: DTC vitamins and supplements brand selling directly to consumers online with a focus on traceable ingredients and clinical-grade formulations — directly comparable to Anser's stated vitamin/supplement offering and DTC channel.
- Care/of: Personalized vitamins and supplements DTC brand acquired by Bayer; comparable in channel (DTC/e-commerce), category (daily vitamins), and target consumer (wellness-oriented).
- Athletic Greens (AG1): DTC daily nutritional supplement brand with strong founder/influencer-led marketing and subscription model — comparable in DTC channel, premium supplement positioning, and brand-driven growth motion.
- Thorne: Premium nutritional supplements brand selling direct and through practitioners — comparable in product category (vitamins/supplements) and quality/clinical positioning, with a more science-led brand.
- Vital Proteins: Collagen and supplements brand with strong DTC and retail presence, owned by Nestlé Health Science — comparable in lifestyle/wellness positioning and vitamin/supplement category.
Broad incumbents
- Hims & Hers Health: Large publicly-traded telehealth and consumer health brand selling vitamins, supplements, and personal care products via DTC. Comparable in DTC health/wellness positioning though broader in scope and category.
- Garden of Life: Established organic and Non-GMO vitamins/supplements brand (owned by Nestlé Health Science) — comparable product category with broader retail and practitioner distribution.
- NOW Foods: Large family-owned vitamins/supplements manufacturer and online retailer — comparable category and DTC presence via nowfoods.com, but a much broader value-oriented assortment.
Emerging players
- Moon Juice: DTC adaptogen and 'beauty-from-within' supplement brand — comparable as a digitally native supplements brand with a female, wellness-oriented target consumer overlapping with Anser's likely demographic.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks4 records
Key highlights3 records
Customer concentration
Anser social profiles
Digital presenceAnser financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anser leadership team
Management profileNumber of profiles
Profiles1 record
Anser funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anser M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anser
What does Anser do?
Anser is a healthcare startup that offers vitamin supplements for general consumers. The company sells its products directly through an e-commerce storefront at shopanser.com and positions its line as suitable "for everyone and everybody."
When was Anser founded?
Anser was founded in -1.
Where is Anser based?
Anser is headquartered in Los Angeles, United States, in the North America region.
Who are Anser's main competitors?
Direct peers on record are Olly, Ritual, Care/of, Athletic Greens (AG1), Thorne and Vital Proteins. Broad incumbents are Hims & Hers Health, Garden of Life and NOW Foods. Moon Juice is listed as an emerging player.
Does Anser have an API?
No public API is recorded for Anser.