ModelsLab
ModelsLab operates a unified multi-modal AI API platform aggregating 171+ models across image, audio, video, 3D, and LLM modalities, serving developers and enterprises via a single API with freemium, subscription, and usage-based pricing.
- Company typePrivate
- Founded2022
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What ModelsLab does
ModelsLab operates a unified multi-modal AI API platform that exposes 171+ AI models directly and 100,000+ models through aggregation across image (Imagen), audio (AudioGen), video (VideoFusion), 3D (3D verse), and LLM modalities. The platform is accessed through a single API, an interactive Playground, SDKs, MCP Server, and plugins, with higher-level orchestration provided by AI Workflows and an Agents Control Plane. A Train Master API supports custom model training, and an M Studio product extends the offering into AI filmmaking for end-user creative workflows. Customers include developers building with freemium or pay-as-you-go access and enterprise clients engaging the company for AI consulting.
The company is legally structured as M Studio AI Inc, incorporated in India with operational headquarters in San Francisco, founded in 2022 and operating with 51-100 employees. ModelsLab is bootstrapped, self-funded, and claims profitability, distinguishing it from typical venture-funded AI infrastructure peers.
The business model combines freemium onboarding, tiered subscriptions (Standard $47/month, Unlimited Premium $199/month), pay-as-you-go usage ($0.002/image, $0.20-$14 per million tokens for LLMs, $0.001/character for voice), and enterprise AI consulting engagements targeting Fortune 500 clients. Distribution combines direct developer onboarding with ecosystem integrations through Portkey, LiteLLM, Mastra, and the Vercel AI SDK, embedding ModelsLab into widely used developer infrastructure stacks.
ModelsLab firmographics
Firmographics- Name
- ModelsLab
- Legal name
- M Studio AI Inc
- Website
- https://modelslab.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ModelsLab operates a unified multi-modal AI API platform aggregating 171+ models across image, audio, video, 3D, and LLM modalities, serving developers and enterprises via a single API with freemium, subscription, and usage-based pricing.
- Ownership category
- akta.pro rank
ModelsLab industry classification
Industry- Product category
- AI API Platform / Generative AI Infrastructure
- NAICS
- Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming Services (7371), Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Model Hosting, Serving & Inference Platforms (HDAAACAB)
- akta.pro secondary industries
- AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF), Model Serving, Inference & Deployment Platforms (APIs, Edge/On-Prem) (HDAEANAC)
Keywords
Where ModelsLab is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ModelsLab business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales
Revenue model
- API Usage Fees: Pay-per-token and per-unit pricing for API calls including image generation ($0.002-$0.0047/image), video generation ($0.02/second), LLM inference ($0.20-$1.75/million tokens input, $0.20-$14.00/million tokens output), and voice synthesis ($0.001/character).
- Subscription Plans: Standard plan at $47/month for 10 concurrent requests with priority support; Unlimited Premium plan at $199/month providing unlimited generations, 15 parallel processing slots, and $95 in free credits for third-party models monthly.
- Enterprise AI Consulting: End-to-end AI consulting services for enterprise including strategy, production ML architecture, DevOps, data infrastructure, proof-of-concept to deployment, and ongoing support. Targets Fortune 500 companies with PhD-level ML engineers claiming 200% average ROI improvements.
- Enterprise Dedicated Server Plans: Dedicated GPU infrastructure plans with up to 80% refund within 24 hours of payment, then non-refundable. Different from standard subscription with dedicated resources.
- Affiliate Program: Referral program for driving new customer acquisition with commission-based compensation for affiliates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier with multiple free LLM models |
| Subscription | Monthly | Standard plan - $47/month |
| Subscription | Monthly | Unlimited Premium plan - $199/month |
| Usage-based | Pay-as-you-go | Pay-per-token LLM pricing |
| Unit Pricing | Pay-as-you-go | Image generation pricing |
| Unit Pricing | Pay-as-you-go | Video generation pricing |
| Unit Pricing | Pay-as-you-go | Voice/audio pricing |
| Subscription | Monthly | Enterprise/dedicated server plans |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels6 records
ModelsLab product offering
Product offeringCore offering
ModelsLab provides a unified multi-modal AI API platform that aggregates access to 100,000+ AI models across text, image, video, audio, and 3D generation through a single API key and OpenAI/Anthropic-compatible endpoints. Developers and enterprises can integrate generative AI capabilities without managing GPU infrastructure, deploying servers, or maintaining multiple provider relationships. The platform offers pay-as-you-go usage-based pricing, intelligent model routing for cost optimization, automatic failover across providers, and dedicated enterprise GPU plans with consulting services.
Product overview
ModelsLab is a unified multi-modal AI API platform that provides developers and enterprises access to 100,000+ AI models through a single integration point. The platform operates on a platform-plus-modules architecture centered on AI Model APIs that aggregate models from OpenAI, Anthropic, Meta, Google, DeepSeek, and open-source communities. The core offering spans Imagen (image generation/editing), AudioGen (voice/audio processing), VideoFusion (video generation), 3D verse (3D model creation), and LLM APIs (conversational AI). Supporting modules include Train Master API for custom model training, AI Workflows for automated pipelines, Agents Control Plane with MCP Server for AI agent integration, M Studio for AI filmmaking, Playground for interactive testing, Plugins including Chrome extension, AI Consulting Services, and Enterprise Solutions with dedicated GPU infrastructure. The platform differentiates through OpenAI-compatible and Anthropic-compatible endpoints, pay-as-you-go pricing, and multi-provider fallback architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Model APIs Unified API platform providing access to 171+ AI models across image, video, audio, and LLM generation through a single integration point for developers and enterprises.
- Imagen (Image APIs) Suite of image generation and editing APIs including Text to Image, Image to Image, Inpainting, Outpainting, Image Upscaler, Headshot Generator, Avatar Generator, Sketch to Image, Flux Image Generator, and Interior Design APIs.
- AudioGen (Audio APIs) Audio generation and processing APIs including Text to Speech, AI Voice Generator, AI Dubbing, Voice Cloning, Speech to Text, Voice Changer, Celebrity Voice Generator, Text to Music, and Text to SFX.
- VideoFusion (Video APIs) Video generation APIs for Text to Video, Image to Video, Video to Video, AI Storyboard Generator, and AI Film Studio.
- 3D verse (3D APIs) 3D model generation APIs for Text to 3D and Image to 3D content creation.
- LLM APIs Large language model APIs providing access to 100,000+ models including GPT, Claude, Llama, Mistral, DeepSeek, and Gemini families through OpenAI-compatible and Anthropic-compatible endpoints.
- Train Master API Custom model training API supporting 100+ model architectures with automated hyperparameter optimization and distributed training capabilities.
- AI Workflows AI Workflows Library with pre-built workflows plus a builder to create custom AI workflows tailored to specific needs, enabling automated multi-step pipelines combining image, video, audio, and LLM generation.
- M Studio (AI Film Studio) AI filmmaking platform for video generation, AI Storyboard Generator, and professional video content creation.
- Playground Interactive no-code testing environment for AI models including Imagen, VideoFusion, 3D verse, AudioGen, Voice Calling, and Train Master with API documentation access.
- Enterprise Solutions (Dedicated GPU Infrastructure) Dedicated GPU infrastructure plans for high-performance AI workloads with custom deployments, priority support, and enterprise-grade security; eligible for up to 80% refund if requested within 24 hours of payment.
- AI Consulting Services Enterprise AI development and consulting including strategy roadmap, production ML architecture, DevOps, scalable data infrastructure, proof-of-concept to deployment, technical training, and ongoing support delivered by PhD-level ML engineers.
Quantifiable outcome
- 40-60% cost reduction through tiered model routing (simple queries to free/Llama, complex reasoning to frontier models)
- +3 more outcomes
Companies that use ModelsLab
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
ModelsLab technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability12 records
Feature9 records
ModelsLab partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights6 records
ModelsLab competitors and assessment
Company assessmentDirect peers
- Replicate: Cloud API platform for running open-source AI models (image, video, audio, LLMs) via a unified interface and pay-per-use pricing. Most directly comparable to ModelsLab's model-aggregation and serving thesis; ModelsLab's own materials position against Replicate.
- Fal.ai: Developer-focused inference API specializing in generative media (image, video, audio) with emphasis on speed and experimentation. ModelsLab explicitly calls out Fal as a competitor comparison point on its documentation and comparison pages.
- Together AI: AI cloud platform offering inference APIs across open-source LLMs and generative models with a focus on performance and cost per token. Competes with ModelsLab on the multi-model inference gateway use case.
- OpenRouter: Unified API that routes requests across many LLM providers with intelligent fallback and cost optimization. Directly comparable to ModelsLab's intelligent routing and OpenAI-compatible multi-model positioning for the LLM segment.
- Fireworks AI: Production-grade inference platform for open-source and proprietary LLMs and generative models, with fine-tuning and deployment tooling. Competes with ModelsLab on serving quality, latency, and developer experience.
- DeepInfra: Serverless inference API for open-source LLMs and ML models at low per-token pricing. Comparable to ModelsLab's pay-per-use, multi-model developer offering.
Broad incumbents
- Hugging Face: Largest hub for hosting and serving open-source AI models, with an Inference API, dedicated endpoints, and enterprise offerings. A broader incumbent that overlaps ModelsLab's model hosting and serving capabilities but spans a much wider portfolio.
- AWS (Amazon Bedrock): Hyperscaler-managed service offering unified access to multiple foundation models (Anthropic, Meta, Mistral, Cohere, Stability, Amazon) inside the AWS ecosystem with enterprise SLAs. Represents the platform-risk alternative to a standalone gateway like ModelsLab.
- Google Cloud Vertex AI: Enterprise AI platform providing access to Google's Gemini family and third-party models with MLOps, governance, and compliance. Competes for the same enterprise multi-model budget as ModelsLab's enterprise offering.
Emerging players
- Modal Labs: Serverless compute platform optimized for running AI workloads (inference, training, batch jobs) with developer-friendly Python SDKs. Adjacent to ModelsLab's infrastructure story and emerging as an alternative for teams that want low-level control rather than a model aggregator.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
ModelsLab social profiles
Digital presenceModelsLab compliance and trust
Trust signalCompliance2 records
ModelsLab financial estimates
Financial estimateRevenue estimate
Valuation estimate
ModelsLab leadership team
Management profileNumber of profiles
Profiles1 record
ModelsLab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ModelsLab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ModelsLab
What does ModelsLab do?
ModelsLab provides a unified multi-modal AI API platform that aggregates access to 100,000+ AI models across text, image, video, audio, and 3D generation through a single API key and OpenAI/Anthropic-compatible endpoints. Developers and enterprises can integrate generative AI capabilities without managing GPU infrastructure, deploying servers, or maintaining multiple provider relationships. The platform offers pay-as-you-go usage-based pricing, intelligent model routing for cost optimization, automatic failover across providers, and dedicated enterprise GPU plans with consulting services.
Is ModelsLab a public or private company?
ModelsLab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ModelsLab founded?
ModelsLab was founded in 2022. It employs 51 to 100 people.
Where is ModelsLab based?
ModelsLab is headquartered in San Francisco, United States, in the North America region.
How does ModelsLab make money?
Five revenue lines are on record. API Usage Fees are the primary driver. The others are subscription Plans, enterprise AI Consulting, enterprise Dedicated Server Plans and affiliate Program.
Who are ModelsLab's main competitors?
Direct peers on record are Replicate, Fal.ai, Together AI, OpenRouter, Fireworks AI and DeepInfra. Broad incumbents are Hugging Face, AWS (Amazon Bedrock) and Google Cloud Vertex AI. Modal Labs is listed as an emerging player.
Does ModelsLab have an API?
Yes. ModelsLab provides a unified AI API platform offering access to 100,000+ AI models across text, image, video, audio, and 3D generation. The API is OpenAI-compatible, supports Anthropic-compatible endpoints, features REST architecture with WebSocket streaming for real-time voice, and includes an MCP Server for Model Context Protocol integration. The platform offers official SDKs in Python, TypeScript, PHP, Dart, and Go, with CLI access and llms.txt for LLM-friendly API documentation. Pricing includes pay-as-you-go options starting at $0.002/image, $0.20/million tokens for LLM inference, with Standard plan at $47/month and Unlimited Premium at $199/month. Developer documentation is at docs.modelslab.com.
What industry is ModelsLab in?
ModelsLab's product category is AI API Platform / Generative AI Infrastructure. Its primary akta.pro industry code is HDAAACAB, Model Hosting, Serving & Inference Platforms, with a secondary code of HDAEANAI, AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI). Its NAICS code is 513210 and its SIC code is 7371.