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Positivo Grupo

Full company profile

uuid0009h5g

Namestring
Positivo Grupo
Legal namestring
Positivo Educacional LTDA
Websiteurl
positivo.com.br
Company typeenum
Private
Founded yearint
1972
Short descriptiontext

Positivo Grupo is a privately held Brazilian education and technology conglomerate operating eight sub-brands spanning K-12 schools, higher education, publishing, digital learning platforms, technology products, and printing for the Brazilian market.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
5,001–10,000
akta.pro rankint
HeadquartersParaná, Brazil
HQ citystring
Paraná
HQ countrystring
Brazil
HQ regionstring
Latin America
Markets served

Serves global market

Keyword5 values
K-12 education, higher education services, educational publishing, digital learning platform, education technology solutions
Industry1 code
1Public-Private Partnerships (PPP) in Education
CodeEDADALADPrimaryYes
Product category
Education Services
Social media profiles1 record
Cost components6 values
Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain
GTM typeB2B and B2C
B2B and B2C
Offering typeServices
Services
Brand1 of 6 records shown
1Colégio Positivo
Description

Primary and secondary education institution

positivo.com.br:443
+5 more records
Core offering1 text field

Positivo Grupo is a Brazilian education and technology conglomerate that delivers private K-12 schooling, higher education, continuing/preparatory courses, educational publishing, digital learning systems, and proprietary technology products. Its brand portfolio includes Colégio Positivo, Curso Positivo, Universidade Positivo, Posigraf, Aprende Brasil, Positivo Tecnologia, Positivo Soluções Didáticas, and Instituto Positivo, serving students, families, schools, and institutions across Brazil.

Differentiator
Functional benefit
Problem solved
Product and service8 records
1Colégio Positivo
CategoryK-12 Education Services
Description

K-12 educational institution within the Positivo ecosystem offering primary and secondary education services to Brazilian students and families.

2Curso Positivo
CategoryContinuing Education and Test Preparation
Description

Continuing education and preparatory courses for exams and professional development, offered to Brazilian learners.

3Universidade Positivo
CategoryHigher Education Services
Description

Higher education institution offering undergraduate and graduate programs as part of the Positivo educational group.

4Posigraf
CategoryPrinting and Graphics Services
Description

Printing and graphics services brand supporting publishing, packaging, and commercial print within the Positivo conglomerate.

5Aprende Brasil
CategoryDigital Learning Platform
Description

Educational system platform providing digital learning solutions and content for Brazilian schools and education networks.

6Positivo Tecnologia
CategoryTechnology Hardware and Software
Description

Technology solutions division offering hardware and software products serving Brazilian business and education markets.

7Positivo Soluções Didáticas
CategoryEducational Publishing
Description

Didactic and educational content solutions including textbooks and teaching materials for the Brazilian education system.

8Instituto Positivo
CategoryResearch and Social Initiatives
Description

Research institute supporting social initiatives in education and technology innovation within the Positivo group.

No data
Peers7 records
TypeDirect peer
Description

Brazil's largest private education group, operating across K-12 (Vasta/Somos Educação), higher education (Kroton), and digital learning. Most directly comparable to Positivo given similar multi-segment Brazilian education footprint and integrated content-to-platform model.

TypeDirect peer
Description

One of Brazil's largest for-profit higher education groups, operating multiple university brands. Comparable to Positivo's Universidade Positivo segment and overlapping in Brazilian regulatory and competitive dynamics.

3Anima Holding S.A.
TypeDirect peer
Description

Brazilian education group with universities, K-12 schools, and digital platforms (Anima Online). Operates a similar vertical integration thesis across higher education and digital learning in Brazil.

TypeDirect peer
Description

Brazilian for-profit higher education and K-12 group operating multiple brands across regions. Comparable scale and segment mix to Positivo's higher education and continuing education businesses.

TypeDirect peer
Description

Brazilian K-12 educational content and SaaS provider (a Cogna subsidiary), selling textbooks, digital platforms, and school systems. Most directly comparable to Positivo's Aprende Brasil and Positivo Soluções Didáticas segments.

TypeBroad incumbent
Description

Global education publisher and learning platform operator. Overlaps with Positivo Soluções Didáticas on the publishing/content side, though Pearson operates globally and across both consumer and institutional segments.

TypeBroad incumbent
Description

Global educational content and adaptive learning provider serving K-12 and higher education. Comparable to Positivo's didactic and digital learning operations, though operating at much larger global scale.

Market position
Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries8 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Positivo Grupo

Education Servicespositivo.com.br

Positivo Grupo is a privately held Brazilian education and technology conglomerate operating eight sub-brands spanning K-12 schools, higher education, publishing, digital learning platforms, technology products, and printing for the Brazilian market.

Positivo Grupo firmographics

Firmographics
Name
Positivo Grupo
Legal name
Positivo Educacional LTDA
Website
https://positivo.com.br
Company type
Private
Founded year
1972
Operating status
Operating
Headcount range
5,001–10,000 employees
Short description
Positivo Grupo is a privately held Brazilian education and technology conglomerate operating eight sub-brands spanning K-12 schools, higher education, publishing, digital learning platforms, technology products, and printing for the Brazilian market.
Ownership category
akta.pro rank

Positivo Grupo industry classification

Industry
Product category
Education Services
akta.pro primary industry
Public-Private Partnerships (PPP) in Education (EDADALAD)

Keywords

  • K-12 education
  • Higher education services
  • Educational publishing
  • Digital learning platform
  • Education technology solutions

Where Positivo Grupo is headquartered

Location

Headquarters

HQ city
Paraná
HQ country
Brazil
HQ region
Latin America

Markets served

Positivo Grupo business model

Business model
GTM type
B2B and B2C
Offering type
Services
Cost components
Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Positivo Grupo product offering

Product offering

Core offering

Positivo Grupo is a Brazilian education and technology conglomerate that delivers private K-12 schooling, higher education, continuing/preparatory courses, educational publishing, digital learning systems, and proprietary technology products. Its brand portfolio includes Colégio Positivo, Curso Positivo, Universidade Positivo, Posigraf, Aprende Brasil, Positivo Tecnologia, Positivo Soluções Didáticas, and Instituto Positivo, serving students, families, schools, and institutions across Brazil.

Differentiator

Problem solved

Functional benefit

Brands

  • Colégio Positivo: Primary and secondary education institution
  • Curso Positivo
  • Universidade Positivo
  • Positivo Tecnologia
  • Positivo Soluções Didáticas
  • Instituto Positivo

Products and services

  • Colégio Positivo K-12 educational institution within the Positivo ecosystem offering primary and secondary education services to Brazilian students and families.
  • Curso Positivo Continuing education and preparatory courses for exams and professional development, offered to Brazilian learners.
  • Universidade Positivo Higher education institution offering undergraduate and graduate programs as part of the Positivo educational group.
  • Posigraf Printing and graphics services brand supporting publishing, packaging, and commercial print within the Positivo conglomerate.
  • Aprende Brasil Educational system platform providing digital learning solutions and content for Brazilian schools and education networks.
  • Positivo Tecnologia Technology solutions division offering hardware and software products serving Brazilian business and education markets.
  • Positivo Soluções Didáticas Didactic and educational content solutions including textbooks and teaching materials for the Brazilian education system.
  • Instituto Positivo Research institute supporting social initiatives in education and technology innovation within the Positivo group.

Companies that use Positivo Grupo

Customer profile

Segments1 record

Ideal customer profiles2 records

Positivo Grupo technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Positivo Grupo competitors and assessment

Company assessment

Direct peers

  • Cogna Educação S.A. Brazil's largest private education group, operating across K-12 (Vasta/Somos Educação), higher education (Kroton), and digital learning. Most directly comparable to Positivo given similar multi-segment Brazilian education footprint and integrated content-to-platform model.
  • Yduqs Participações: One of Brazil's largest for-profit higher education groups, operating multiple university brands. Comparable to Positivo's Universidade Positivo segment and overlapping in Brazilian regulatory and competitive dynamics.
  • Anima Holding S.A. Brazilian education group with universities, K-12 schools, and digital platforms (Anima Online). Operates a similar vertical integration thesis across higher education and digital learning in Brazil.
  • Ser Educacional S.A. Brazilian for-profit higher education and K-12 group operating multiple brands across regions. Comparable scale and segment mix to Positivo's higher education and continuing education businesses.
  • Vasta S.A. Brazilian K-12 educational content and SaaS provider (a Cogna subsidiary), selling textbooks, digital platforms, and school systems. Most directly comparable to Positivo's Aprende Brasil and Positivo Soluções Didáticas segments.

Broad incumbents

  • Pearson plc: Global education publisher and learning platform operator. Overlaps with Positivo Soluções Didáticas on the publishing/content side, though Pearson operates globally and across both consumer and institutional segments.
  • McGraw Hill Education: Global educational content and adaptive learning provider serving K-12 and higher education. Comparable to Positivo's didactic and digital learning operations, though operating at much larger global scale.

Market position

Customer concentration

Positivo Grupo social profiles

Digital presence

Positivo Grupo financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Positivo Grupo leadership team

Management profile

Number of profiles

Profiles1 record

Positivo Grupo subsidiaries and ownership

Company hierarchy

Subsidiaries8 records

Positivo Grupo funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Positivo Grupo M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Positivo Grupo

What does Positivo Grupo do?

Positivo Grupo is a Brazilian education and technology conglomerate that delivers private K-12 schooling, higher education, continuing/preparatory courses, educational publishing, digital learning systems, and proprietary technology products. Its brand portfolio includes Colégio Positivo, Curso Positivo, Universidade Positivo, Posigraf, Aprende Brasil, Positivo Tecnologia, Positivo Soluções Didáticas, and Instituto Positivo, serving students, families, schools, and institutions across Brazil.

Is Positivo Grupo a public or private company?

Positivo Grupo is a private company. It is classified as unknown and is currently operating.

When was Positivo Grupo founded?

Positivo Grupo was founded in 1972. It employs 5,001 to 10,000 people.

Where is Positivo Grupo based?

Positivo Grupo is headquartered in Paraná, Brazil, in the Latin America region.

Who are Positivo Grupo's main competitors?

Direct peers on record are Cogna Educação S.A., Yduqs Participações, Anima Holding S.A., Ser Educacional S.A. and Vasta S.A.. Broad incumbents are Pearson plc and McGraw Hill Education.

Does Positivo Grupo have an API?

No public API is recorded for Positivo Grupo.

What industry is Positivo Grupo in?

Positivo Grupo's product category is Education Services. Its primary akta.pro industry code is EDADALAD, Public-Private Partnerships (PPP) in Education.

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