What WaterNow Alliance does

WaterNow Alliance is a US-based non-profit consultancy and member network founded in 2013 and headquartered in San Francisco. It works with local water utilities, municipal governments, and elected officials nationwide to accelerate adoption of climate-resilient and "One Water" strategies — including green infrastructure, nature-based stormwater solutions, conservation and efficiency programs, and distributed water infrastructure. The organization delivers a portfolio of practical resources: the Distributed Infrastructure Toolkit, Regional Guides for the Great Lakes and the Colorado State Revolving Fund, the Transformative Water Leadership Academy (TWLA), consulting services, a Resource Library, webinars, the Communities in Action case-study collection, the Emerging Leaders Program, and the Impact Awards recognition program.

Underlying "technology" is primarily domain expertise packaged into toolkits, guides, and training rather than software platforms; the core asset is a curated content library coupled with direct technical assistance from a small staff. Its business model is a freemium membership: water sector professionals and municipalities join for free and receive toolkits, training, webinars, and network access, with operations sustained through membership dues, donations (via GiveButter), and likely grant and fiscal-sponsor funding. Reported impact includes 25 million people served, 11,000 acre-feet of water saved annually, and $960 million in funding leveraged for member communities.

Name

WaterNow Alliance

Legal name

WaterNow Alliance

Website

https://Waternow.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

WaterNow Alliance is a US non-profit consultancy and member network that helps local water utilities and municipal governments access federal funding and adopt climate-resilient, nature-based, and distributed water infrastructure strategies through free toolkits, training, and technical assistance.

Ownership category

akta.pro rank

Product category

Water Infrastructure Consulting

NAICS

Environmental Consulting Services (54162), Social Advocacy Organizations (8133)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Water Resources, WASH & Integrated Water Management (BPADALAH)

akta.pro secondary industries

Water, Wastewater & Hydraulics Engineering Consulting (BPAHAIAD), Environmental & Climate Grantmaking Foundations (BPAGAKAM), Climate Change Mitigation & Adaptation (BPAGAGAF)

Keywords

• Water infrastructure consulting
• Climate resilient water
• Utility financing guidance
• Stormwater management
• Water leadership training

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Fees: WaterNow operates as a non-profit consultancy and member network. Local water leaders and utilities become members to access free technical assistance, toolkits, training, and the network of water leaders. While membership appears to provide free access to core services, the organization likely sustains operations through membership dues and external funding sources.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

WaterNow Alliance is a non-profit consultancy and member network that provides toolkits, guides, training programs, and direct consulting services to help local water utilities, municipal governments, and elected officials adopt climate-resilient and One Water strategies. The organization focuses on helping communities finance and implement distributed, green, and nature-based water infrastructure, and to access federal water infrastructure funding.

Product overview

WaterNow Alliance is a non-profit consultancy and member network that provides a portfolio of tools, guides, training programs, and consulting services to help communities advance climate-resilient water strategies. Its core offerings include the Distributed Infrastructure Toolkit and Regional Guides for financing guidance, the Transformative Water Leadership Academy for professional development, WaterNow Consulting Services for direct technical assistance, and a Resource Library comprising webinars, case studies, and tools. The Impact Awards and Emerging Leaders Program support community building among water sector professionals. All offerings are delivered through a membership model providing access to technical assistance, toolkits, training, and a network of local water leaders.

Differentiator

Problem solved

Functional benefit

Products and services

• Distributed Infrastructure Toolkit

Quantifiable outcome

• 25 million people served through member utilities and communities
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Southwest Environmental Finance Center (SWEFC)coreStrategic or Co-development PartnerWaterNow co-authored an article with SWEFC discussing how technical assistance providers help disadvantaged communities secure federal funding for water infrastructure under the Bipartisan Infrastructure Law. SWEFC, along with the New Mexico Environment Department and local organizations, participates in the Aguas del Norte Alliance model partnership in Northern New Mexico, helping small and rural water systems access EPA programs and State Revolving Funds.
• River NetworkcoreStrategic or Co-development PartnerWaterNow and River Network co-developed the Building Blocks of Trust initiative to support place-based partnerships that help disadvantaged communities access federal water infrastructure funding. This strategic partnership leverages both organizations' expertise in community engagement and water infrastructure financing.
• New Mexico Environment DepartmentcoreStrategic or Co-development PartnerPartner in the Aguas del Norte Alliance model in Northern New Mexico, working with SWEFC and local organizations to help small and rural water systems access EPA programs and State Revolving Funds for water infrastructure.
• Aguas del Norte AllianceflagshipStrategic or Co-development PartnerModel partnership in Northern New Mexico where SWEFC, the New Mexico Environment Department, and local organizations collaborate to help small and rural water systems access federal water infrastructure funding under the Bipartisan Infrastructure Law. This alliance demonstrates WaterNow's approach to supporting place-based partnerships for disadvantaged communities.

Scale indicators4 records

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• American Water Works Association (AWWA): AWWA is the largest professional association for water utility professionals, providing standards, education, and advocacy. It serves a similar audience (water utilities and leaders) but as a broad membership-based industry association.
• Environmental Defense Fund (EDF): EDF is a large environmental non-profit with significant work on water quality, climate resilience, and ecosystem protection. It is a much broader incumbent with overlapping water/climate advocacy but covers many other environmental issues.
• Natural Resources Defense Council (NRDC): NRDC is a major environmental advocacy organization with strong programs on clean water, climate, and infrastructure. It is a broad incumbent with overlapping water policy and climate adaptation focus.

Direct peers

• River Network: River Network is a national non-profit focused on empowering local clean water advocates and protecting rivers and streams. WaterNow co-developed the Building Blocks of Trust initiative with River Network, and both serve local water leaders with training, tools, and capacity building.
• US Water Alliance: US Water Alliance is a national non-profit driving sustainable water management through One Water policies and practices. It directly competes with WaterNow in advancing One Water strategies and convening cross-sector water leaders nationally.
• Southwest Environmental Finance Center (SWEFC): SWEFC provides technical assistance to water and wastewater utilities on financing, rates, and management. WaterNow co-authored work with SWEFC and partners with it in the Aguas del Norte Alliance serving small/rural water systems.

Emerging players

• Pacific Institute: Pacific Institute is a non-profit research center focused on water sustainability, climate, and equity. It is a comparable niche player producing research and tools on water management, with partial overlap in One Water and resilience themes.
• Clean Water Fund: Clean Water Fund is a national environmental health and water protection non-profit. It has overlapping advocacy on clean water infrastructure and equity, but with a broader programmatic scope.

Others

• Earthjustice: Earthjustice is a public interest environmental law organization. It is an adjacent player using legal advocacy rather than consulting/toolkits, but is thematically related through environmental protection work.
• Water Research Foundation: Water Research Foundation is a non-profit that sponsors water utility research. It is an enabling/thematically related organization supporting the same end customer base (utilities) but focused on research rather than community-led implementation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/waternow
• Xx.com/waternoworg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WaterNow Alliance